Working with the media

Working with the Media ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

What’s the Media? ,[object Object],[object Object],[object Object],[object Object],[object Object]

Who’s on the Staff? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Target the Media ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Pitch Your Story ,[object Object],[object Object],[object Object],[object Object],[object Object]

Always, Always, Always ,[object Object],[object Object],[object Object],[object Object]

Crisis Communications ,[object Object],[object Object],[object Object],[object Object]

Photo Ops ,[object Object],[object Object],[object Object]

Thou Shalt ,[object Object],[object Object],[object Object],[object Object],[object Object]

Thou Shalt Not ,[object Object],[object Object],[object Object],[object Object]

What Makes News ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

The News Hook ,[object Object],[object Object],[object Object],[object Object]

Create The Headline ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Four Rules of Great Spokespeople ,[object Object]

[object Object],[object Object],[object Object],Four Rules of Great Spokespeople

Successful Media Examples ,[object Object]

Working with the media

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Working with the media