1. HOT LINE: (044) 221-55-66 www.b2bfest.com
The 6th International Business Forum
Organizers
Industrial Marketing B2BFest 2011:
Marketing Strategies for International Market Entry
Date and time: June 23, 2011, from 09.00 to 18.00
Venue: National Centre for Business and Cultural Cooperation
“Ukrainian House”, Presentation Hall, 5-th floor, 2 Khreshchatyk Street,
Kyiv, Ukraine
Program
General Sponsor
9.00 - 10.00: Registration
10.00 - 10.20 Official opening of the Forum
10.20 - 10.40
E. Morgan Williams,
President, “U.S. - Ukraine Business Council”, Informational Partners
Director, Government Affairs, Washington DC, Sigma Bleyzer
Topic to be confirmed
10.40 - 11.00
Oleksandr Starchenko
Executive director, «Knauf Marketing Ukraine»
What is new for one – traditional for others. Implementation
experience of the Ukrainian marketing tools for promotion of the
new KNAUF products on the national markets.
11.00 -11.20
Vitaliy Tsvyntarnyy
Project Leader at Swedish Trade Council
Proven methods of entering international markets. Experience of
Swedish companies
11.20 -11.40
Vasyl Miroshnychenko
Partner, CFC Consulting, strategic communication, government relations
General Media/TV Partner
and investment consulting agency
Ukraine’s image abroad. Markets of Near East Countries and their
Perception.
11.40 -12.00
Myron Panchuk
Independent advisor, Psychological counseling and Executive couching

2. Identifying and Overcoming Psychological Barriers to Successful
Entrepreneurship
12.00 -12.20
Oleg Malskyy Media/TV Partner
Partner, Astapov Lawyers, Leads M&A, corporate, international trade,
energy and anti-trust practice
Ukrainian goods: breakthrough into EU market – legal aspects of
the WTO and FTA
12.20 -13.20
Lunch
Reception Partner
13.20 -13.40
Mykhail Sokol
Director for strategic marketing and business development, Bogdan
Corporation
Opportunities to promote products of Ukrainian automobile
corporations ZAZ and BOGDAN onto markets of South America
13.40 -14.00 Print Partner
Oleksandr Havrysh
General Director, Knauf Plaster Kyiv
Public-Private Partnership: International experience
14.00 -14.20
Prof. Vitaliy Tsopa
Director for management systems development in Ukraine, Bureau
Veritas Certification, Ukraine
Inna Us
Chief Auditor ISO 20252, Marketing director, Bureau Veritas Certification
Marketing and Social Research in accordance with international
standardss ISO 20252:2006: first experience of certification in
Ukraine
14.20 -14.40
Yuriy Shchyrin
Founder and director, Agency of Industrial Marketing
Volodymyr Sytay
Director, of representative office of Agency of Industrial Marketing in Kryvyi Rig
Marketing tools for international market entry: assessment of risks
and potentials and designing go-to-market strategies
14.40 -15.00
Panel Discussion
15.00 -15.20
Coffee Break
15.20 -15.40
Oleksandr Gladunov
Marketing Director, UkrMilkInvest,
Vice-president of the Ukrainian Marketing Association
Marketing tools for attracting foreign investments

3. 15.40-16.00
Ivan Zakrevskyy
Director, All Biz Company (ua.all.biz)
Developing export possibilities: practical aspects
16.00-16.20
Oleksandr Yurchak
Founder of B2B Ray and B2B-insight projects, leading sales and
marketing expert for B2B markets
Improvement of strategic positions of the Ukrainian machine-
building complex in CIS countries
16.20-16.40
Oleksandr Nesternko
Technical director and co-founder, "Mukomelov Studio" (studio for
industrial design)
Industrial design as a tool for creating competitive advantages of
the product
17.00-18.00
Panel Discussion
The results of the recent study on the perception of the Ukrainian business by the European partners will be
presented at the Forum. A special discussion will be dedicated to the competitive advantages of the typical
Ukrainian companies.
Heads of the agencies and trade representatives of the major countries-exporters and importers will share their
experience of conducting business with the Ukrainian companies.
Registration
In order to participate in our business forum one should apply for registration: please,
register at http://www.b2bfest.com/p/blog-page_27.html or call/send you participant request via fax: +380 44 379
14 03
Participation Costs
General fee: 2000 UAH (VAT not included)
Participants of “Industrial Marketing B2B Fest 2010” Forum can receive 15% discount.
Members of the Ukrainian Marketing Association get 10% discount.
Participation of two and more people from one company will give you 5% discount.
Another 20% discount is offered to the participants with the registered promo coupon.
We add all your discounts!
Our Contacts
Phone: +380 44 221 55 66 Phone/fax: +380 44 379 14 03 E-mail: office@yudjes.com
LOOKING FORWARD TO MEETING YOU
AT THE 6th INTERNATIONAL BUSINESS FORUM “INDUSTRIAL MARKETING B2B FEST 2011”