Report compiled by: AmCham Singapore & the U.S. Chamber of Commerce. The purpose of the study is to measure business leaders' opinions on prospects for business growth and their perceptions about a series of factors that influence the business environment in the ASEAN region.
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ASEAN Business Outlook Survey 2016
1. In
coopera*on
with:
AmChams
in
Cambodia,
Indonesia,
Malaysia,
Philippines,
Thailand,
and
Vietnam,
AmCham
chapters
in
Laos
and
Myanmar,
and
the
U.S.
Embassy
in
Brunei
Report
compiled
by:
AmCham
Singapore
&
the
U.S.
Chamber
of
Commerce
ASEAN Business Outlook Survey 2016
2. 73%
24%
2%
1%
67%
30%
3%
1%
66%
29%
3%
2%
More Important
Remained about the Same
Less Important
Don'ʹt Know
Importance of ASEAN Markets in Terms of Worldwide Revenues
over the Next 2 years
2013
2014
2015
Importance of ASEAN Markets
3. Trade and Investment in ASEAN
91%
7%
1%
89%
10%
2%
86%
13%
1%
Increase
Remain about the Same
Decrease
Expected Level of Level of Trade/Investment in ASEAN over the
Next 5 Years
2013
2014
2015
4. Profit Outlook Compared to 2014
59%
17%
67%
59%
8%
64%
33%
60%
67%
56%
66%
76%
25%
100%
84%
31%
75%
60%
81%
83%
70%
84%
ASEAN
Brunei
Cambodia
Indonesia
Laos
Malaysia
Myanmar
Philippines
Singapore
Thailand
Vietnam
ASEAN Profit Outlook in 2015 & 2016, Compared to 2014
2015 Increase
2016 Increase
5. Top Target Countries for Business Expansion
35%
41%
37%
30%
31%
21%
28%
13%
18%
7%
18%
32%
31%
31%
24%
21%
20%
20%
12%
12%
5%
26%
Myanmar
Indonesia
Vietnam
Thailand
Malaysia
Cambodia
Philippines
Laos
Singapore
Brunei
None
Into Which ASEAN Country or Countries, If Any, Does Your
Company Plan to Expand?
2014
2015
6. 27%
27%
33%
34%
41%
Competitive Production Costs
Availability of Trained Personnel/Efficient
Manpower
Improvement in Infrastructure
Regional Integration
Diversification of Customer Base
Top Reasons Companies'ʹ Levels of Trade and Investment Are
Expanding in ASEAN
Business Expansion in ASEAN
7. Importance of ASEAN Integration
75%
67%
94%
75%
77%
77%
67%
74%
69%
72%
84%
25%
33%
6%
25%
23%
23%
33%
26%
31%
28%
16%
ASEAN
Brunei
Cambodia
Indonesia
Laos
Malaysia
Myanmar
Philippines
Singapore
Thailand
Vietnam
Is ASEAN Integration Important to Helping Your Company Do
Business in the Region?
Yes
No
8. Importance of ASEAN Regional Agreements
63%
70%
66%
58%
31%
23%
24%
31%
6%
7%
10%
11%
Comprehensive Investment Agreement
Framework Agreement on Services
Trade Facilitation Work Program and
Strategic Plan of Customs Development
Trade in Goods Agreement
Importance of ASEAN Regional Agreements
Important
Neutral
Unimportant
9. 51%
42%
78%
47%
31%
43%
40%
45%
45%
57%
65%
49%
58%
22%
53%
69%
57%
60%
55%
55%
43%
35%
ASEAN
Brunei
Cambodia
Indonesia
Laos
Malaysia
Myanmar
Philippines
Singapore
Thailand
Vietnam
Does Your Company Have a Regional Strategy Based on the AEC’s
Goals?
Yes
No
ASEAN Economic Community:
Corporate Strategies
10. 48%
25%
19%
14%
30%
Greater ability to segment
regional supply or value
chains
Changes in regional
procurement
arrangements
Consolidation or
centralization of regional
operations
Re-‐‑location of back office
operations or other non-‐‑
core functions
Other
How Will the Completion of the AEC Affect the Location of Your
Operations?
ASEAN Economic Community: Impact on
Location of Operations
11. 55%
50%
46%
33%
32%
19%
12%
Ability to move
key personnel
around the region
Marketing
strategies
Reduction in
transaction costs
Streamlining or
reorganization of
other basic
business functions
Opportunities to
export from
ASEAN to third
markets
Standardization of
product lines
Other
Besides Location, What Other Ways Might the AEC Affect Your
Regional Operations?
ASEAN Economic Community: Other Impacts
12. 66%
65%
56%
48%
43%
41%
38%
24%
22%
22%
Future Priority Areas of Work to Enhance Regional Economic
Integration
Future Economic Integration Priorities
13. Data Collection Method: Web-based, self-administered survey.
No enforcement on participation.
Data Collection Period: May 11, 2015 to June 8, 2015
Access the full report online: www.amcham.org.sg/aseanoutlook/