This talk was presented in 2017 at the IA Summit (#ias17) in Vancouver, BC and at the Big Design Conference (#BigD17) in Addison, TX. A video recording of the talk can be viewed here: http://bit.ly/ias17kyle The audio is a bit poor between 6-12 mins, but it clears up afterward. Enjoy!
I know, I know. UX researchers are supposed to be in love with their post-it notes and affinity diagrams. Forgive me, but when it comes to note-taking and distilling findings from user research and usability testing, I think we might have gone a bit overboard. Affinity diagramming is one of the most popular methods for organizing ideas and qualitative data, but if misused, it can easily become a fatiguing exercise, which looses its merit. In this session you will learn some of the pitfalls to avoid when using affinity diagramming for user research and explore some alternative methods that have proven to be successful for collaborative analysis.