Startup Essentials develops programs and tools for entrepreneurship education

1. Purpose Driven Learning
#StartupEssentials
www.UrySarabia.com @sarabiau
www.StartupEssentials.Co
ury@startupessentials.co
GSBI Network Meeting
http://www.scu.edu/socialbenefit/entrepreneurship/gsbi/network.cfm
Mexico City
Tec de Monterrey
http://www.itesm.mx/
March 23rd 2015

2. Founder & CEO at Startup Essentials
Inc.
Lives in New York
From Bogotá, Colombia
Electrical Engineer, Universidad Distrital
Entrepreneur
Jefrey Bulla

3. Ury Sarabia
Founder & COO at Startup Essentials
Inc.
Corporate Experience at Dell & HP
Entrepreneur
Electronic Systems Engineer at Tec de
Monterrey
From Guadalajara, México

4. Current entrepreneurship problem
9/10 companies fail
BIG WASTE OF MONEY AND TIME

5. #uncertainty

6. 3 STORIES

7. STORY # 1

8. Multiple Businesses & Attempts to Build Growing Startups
+
15 years (half of my life, since youth) in search of an answer:
How do I start a startup?

9. STORY # 2

10. 1. Business Plan (Business Model)
2. Pitching to Investors
3. Building the Product
(Execute the Plan/Model)
=
US$ 65.000 of Investment (0 return)
& 2 years of waste

12. same applies to
Business Models

13. STORY # 3

15. Bootcamp 4x
León, México
Los Castillos vulnerable community
220 University Freshmen
(Marketing, Biz Dev, Engineering, Design,etc)

16. 4 Bootcamps
32 Startups/Teams
3 Days of Hard Work
220 Entrepreneurs/Students

17. ONLY 3 Days of Hard Work
(from the ground up)

18. ~USD $ 40,000
Total Sales
Letters of Intent, Cash, Checks, Wires from real customers

19. What kind of stories do we want?
1 vs 2 vs 3
1 2 3
Cost 15 Years USD$
65,000
(2 years)
3 days
Results Poor ROI USD$ 0 ~USD$
40,000

20. Cities / Campi
Santa Fé (CSF)
Guadalajara
San Luis Potosí
León

21. Approaches
Mentors/Professors
Incubators/Accelerators
Students (all levels, even high-school)

22. WE EXPERIENTIALLY TRAIN PEOPLE ON
Customer Development
Lean Startup
Investment
Metrics
Product/Market Fit
Experimentation
Product Development
Growth
Problem Identification
Business Model Validation & Construction
Accomplish Real Sales as Quick as Possible

23. Our methodology
Our students follow this process
Select a
customer
segment
Discover
and
quantify a
problem
Design a
value
proposition
Validate
value
proposition
with real
sales
Identify
Growth
Models
See video

25. Our Results
During our bootcamps...
People trained:
College students
Communities in poverty
Elderly population
Where?
USA, Mexico, Colombia, and
Chile

26. Current educational problem = subject based teaching

27. Pragmatical education

28. Facilitator Role

29. “Get Out of the Building”
Steve Blank
#LEARNING

31. #Reality

32. REALITY CHECK

34. #RESULTS

35. PROBLEM BASED LEARNING

36. PURPOSE
DRIVEN LEARNING

38. “Whoever learns
faster, wins”

39. “Whoever learns
(from customers)
faster, wins”

40. Founders-Customer/Problem Fit

41. 2) LeanCanvas.com
3) Business Model
Canvas
Analysis & Strategy
1) Clientograma
http://seb.sx/clientograma
Gradual Business Model Validation
• Customer Learning
Documentation
• Hypothesis Formulation
• Measure Performance

42. Clientograma
A B C D
Problem = NO
Problem=SI
Exploration Exploration Pitch Concierge
Customer Customer/Problem Value Proposition
Revenue Streams
Solution
Channels
Revenue Streams
Costs
ExperimentsBusiness
Model

43. Clientograma
A B C D
Problem = NO
Problem=SI
Exploration Exploration Pitch Concierge
Customer Customer/Problem Value Proposition
Revenue Streams
Solution
Channels
Revenue Streams
Costs
ExperimentsBusiness
Model
PURPOSE

44. CLIENTOGRAMA
(A Pragmatic Method)

45. A

46. exto
Aquí
etra
ande
Texto
Aquí
Letra
rande
B

47. C

48. exto
Aquí
etra
ande
Texto
Aquí
Letra
rande
D

49. Clientograma
http://seb.sx/clientograma

50. WHAT’S NEXT?

51. ENTREPRENEURSHIP STAGES
Entrepreneurs /
Teams
Selection
Experiential
Training
Tracking /
Follow-Up

52. Methodology Transfer

53. Methodology Transfer - Multipliers Experiential Training

54. Everybody needs practice!

55. Our methodology is supported by our app Startup Essentials Exchange
Exchange is a tool for training entrepreneurs and tracking the most important startup
metrics to increase chances of success

56. ❖ CONFERENCES AND SHORT CLASSES
❖ BOOTCAMPS (3 TO 5 DAYS OF INTENSIVE TRAINING)
❖ MENTORSHIP AND COACHING FOR ENTREPRENEURIAL
TEAMS
❖ STARTUP ESSENTIALS LICENCE FOR UNIVERSITIES,
INCUBATORS, ACCELERATORS, AND COMPANIES
❖ STARTUP ESSENTIALS EXCHANGE: OUR PLATFORM TO
TRAIN ENTREPRENEURS AND FOLLOW-UP
OUR OFFER

57. ¡SALIDA A LA BOLSA DE VALORES!

58. EVIDENCE-BASED
ENTREPRENEURSHIP
Less Fantasies More Evidence

61. #LatAm
The land of opportunities

62. PURPOSE
DRIVEN LEARNING

64. Thanks! Let’s talk ;)
www.startupessentials.co
www.UrySarabia.com
ury@startupessential.co
@sarabiau