Presentation on the changes with Facebook Pages to Timeline Format. I talk about the new dimensions, the different types of posts and most importantly about your cover image. Use this to help ROCK your Facebook Marketing :) Got questions, Join me at http://facebook.com/socialmediagal

1. Facebook Timelines
New Facebook Fan Page Layout:
Everything You Need To Know About
Recent Facebook Changes

2. What We’ll Cover Today:
• Timeline Cover Images
• Different Types of Posts
• Applications for Timelines
• Strategies to Get More Fans
• Tools

3. Cover Image
• Should be:
–Eye catching, descriptive visual of your
brand
• Change the Image occasionally
• Dimensions
–851 x 315

4. Brand Fun

5. Could Use More

6. Fun

7. Cover Image No,No’s
DO NOT:
• Price or purchase information, such as “40% off” or
“Download it at our website”.
• Contact information such as a website address, email,
mailing address, or information that should go in your
Page’s “About” section.
• References to Facebook features or actions, such as “Like”
or “Share” or an arrow pointing from the cover photo to
any of these features.
• Calls to action, such as “Get it now” or “Tell your friends”.
• Covers must not be false, deceptive or misleading, and
must not infringe on third parties’ intellectual property.”

8. Image Dimensions
• Profile Image
– Brand’s Identity
– 180 x 180
– Newsfeed image dimensions 32 x 32
• Custom Applications
– 111 x 74
• Application Pages
– 810 px (before 520px)

9. Cover Image Dimensions

10. Applications Info
• Cannot have a Default Landing Tab
– You Can Guide People to a Specific Tab using:
• Facebook Ads
• Giving them the direct Link (url) to the App
– Can still have Reveal Feature

11. Be Creative

12. Incorporating the Two Images

13. Applications

16. About Section
• Prime Real Estate on your Timeline
• “Reason as to “Why” someone should like
your page”
• Include a url at the begining
• If Local Business, defaults to your location,
hours, etc.

19. Milestones
• Major Event Relevant to your Brand
– Product Launch
– Personnel Announcement
– Store Opening
– Anniversary
• Automatically “Starred” but you can un-star it
• Use Photos
– Normal – 843 x 403
– Un-Starred – 400 x 350
• Include a URL

20. Adding a Milestone

21. Milestones

22. Pin Posts
• Post that is “Pinned” to the top of the page for
7 days
– Showcase links
– Events
– Contests/Campaigns
• Call attention to a particular phase of
promotion/news related to your business

23. Pinned Post

24. Stars (Highlighted Posts)
• Highlight a post on your timeline by “starring
it”
• Expands to widescreen
• Always visible
• Listed Chronologically
• Hover over the post and click the star icon

26. Fans Can Message You

27. Message Feature
• Allows users to send private message to the
Page
– Both Fans and Non-Fans
• You can turn off the feature
• Replies to Fans come from Page, not the
admin account
• You do NOT receive an email from FB stating
you have a message; must be monitored by
admins

28. Message Pros/Cons
• Pros:
– Customer Service Channel
– Personalized Service for the User with your Brand
• Cons:
– Messages not getting responded to in timely
fashion

29. Facebook
Tools

30. E-commerce on Pages
• Storefront that operates within Facebook
• Integrates with PayPal, Google Checkout,
Authorize.net and several other payment
processing options
• Free and Paid Version
http://www.ecwid.com

31. Social Media Management
• TweetDeck
• Hootsuite
– 30 Day Free Trial
– www.preasy.com/Hootsuite

32. Post Planner
• Schedule posts with pictures or video
• Cost $4.95 per month
• Increase Engagement with Pictures and Video
http://www.postplanner.com/

33. Best Practices
• Customizing Your Cover Photo
• Managing Your Pinned Posts
• Starring Posts
• Adding Milestones
• Integrating Apps on your Timeline
• Create a Posting Strategy
• Be Consistent and Monitor Frequently

34. Done-4-You
Facebook Cover
Image
Get Your Unique Brand Created On Facebook
And Get Ready To Grow Your Business With
Facebook Marketing.

35. What Do I Get:
Brand New, Customized and Branded
Facebook Cover Image For Your
Facebook Page
100% Satisfaction Guaranteed
Fast Delivery
Value $197

40. Bonus!
Facebook Page Diagnostic Check $47
Strategy Call For Facebook
Cover Image $47
Total Value of Bonus $94

41. Facebook Cover Image
• Customized Facebook Cover Image $197
• Facebook Page Diagnostic Check $47
• Strategy Call for Facebook Cover Image $47
Total Value $291

42. Facebook Cover Image: $197
Tonight Only $67
(You Get Over $291 Value)
www.preasy.com/cover

43. What To Do Next?
• Go To www.preasy.com/cover
• Fill out the order form and submit it
• Check your email for details on setting up your
Strategy Call
• Get Ready to Rock Your Facebook Marketing
www.preasy.com/cover

44. Got Questions? Please join me at my Facebook Page
http://facebook.com/socialmediagal and post your
questions there and we will get them answered!