Assignment 3: Creating an Entry Plan for a New International Market Due Week 10 and worth 180 points This assignment will provide you with firsthand experience in developing a strategic marketing plan for entering a new international market. Choose a global company with which you are familiar for this paper. Note: Do not use a company from previous assignments or discussions. Use the Internet or Strayer Library to research the following components of the global company that you have selected: Company Profile (History & Analysis) Product(s) Financial Status Market Position Analysis of current global operating environments Integrated Marketing Communication (IMC) Strategy Strengths and Weaknesses Analysis Sustainable Competitive Advantage(s) enjoyed by the firm Sources of funds for the project Pro-Forma Balance Sheet & Income Statement for five (5) years Cash-Flow Statement Write a five to six (5-6) page paper in which you: Choose a country into which the company you selected may expand. Provide your rationale for selecting the company and country you chose. Note: Ensure that the country you chose is not currently doing business with the selected company in any capacity (e.g., exporting, FDI, or contract manufacturing). Develop a brief profile of the country that you have chosen. The summary should include: Geographic and historical data regarding international business Political and legal environment for conducting international business Business customs and practices Economic environment Note: Refer to the following resource to complete this criterion of the assignment: A Basic Guide to Exporting Contents ( http://export.gov/basicguide/eg_main_017244.asp ) Scroll down to find A Basic Guide to Exporting Contents Ascertain the possibility and feasibility of integrating e-commerce into the company’s offering. Your research should include:  Impact of regional and global trade integration Potential volume of trade The marketing mix components Key cultural dimensions affecting marketing operations Analyze the key reasons why entering the market in the country that you have chosen is justified. Include your research and analysis from Criteria 2 and 3 of this assignment to support the response. Use at least six (6) academic resources in this assignment. Note: Wikipedia and similar websites do not qualify as academic resources. Your assignment must follow these formatting requirements: Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides; citations and references must follow APA or school-specific format. Check with your professor for any additional instructions. Include a cover page containing the title of the assignment, the student’s name, the professor’s name, the course title, and the date. The cover page and the reference page are not included in the required assignment page length. The specific course learning outcomes associated with this.

1. Assignment 3: Creating an
Entry Plan for a New International Market
Due Week 10 and worth 180 points
This assignment will provide you with firsthand experience in
developing a strategic marketing plan for entering a new
international market. Choose a global company with which you
are familiar for this paper.
Note:
Do not use a company from previous assignments or
discussions.
Use the Internet or Strayer Library to research the following
components of the global company that you have selected:
Company Profile (History & Analysis)
Product(s)
Financial Status
Market Position
Analysis of current global operating environments
Integrated Marketing Communication (IMC) Strategy
Strengths and Weaknesses Analysis
Sustainable Competitive Advantage(s) enjoyed by the firm

2. Sources of funds for the project
Pro-Forma Balance Sheet & Income Statement for five (5) years
Cash-Flow Statement
Write a five to six (5-6) page paper in which you:
Choose a country into which the company you selected may
expand. Provide your rationale for selecting the company and
country you chose.
Note:
Ensure that the country you chose is not currently doing
business with the selected company in any capacity (e.g.,
exporting, FDI, or contract manufacturing).
Develop a brief profile of the country that you have chosen. The
summary should include:
Geographic and historical data regarding international business
Political and legal environment for conducting international
business
Business customs and practices
Economic environment
Note:
Refer to the following resource to complete this criterion of the
assignment:

3. A Basic Guide to Exporting Contents
(
http://export.gov/basicguide/eg_main_017244.asp
)
Scroll down to find
A Basic Guide to Exporting Contents
Ascertain the possibility and feasibility of integrating e-
commerce into the company’s offering. Your research should
include:
Impact of regional and global trade integration
Potential volume of trade
The marketing mix components
Key cultural dimensions affecting marketing operations
Analyze the key reasons why entering the market in the country
that you have chosen is justified. Include your research and
analysis from Criteria 2 and 3 of this assignment to support the
response.
Use at least six (6) academic resources in this assignment.
Note:
Wikipedia and similar websites do not qualify as academic
resources.

4. Your assignment must follow these formatting requirements:
Be typed, double spaced, using Times New Roman font (size
12), with one-inch margins on all sides; citations and references
must follow APA or school-specific format. Check with your
professor for any additional instructions.
Include a cover page containing the title of the assignment, the
student’s name, the professor’s name, the course title, and the
date. The cover page and the reference page are not included in
the required assignment page length.
The specific course learning outcomes associated with this
assignment are:
Formulate, implement, and evaluate effective marketing
strategies based on an analysis of global operating
environments, market dynamics, and internal capabilities.
Analyze the major economic, cultural, and political / legal
aspects of the international business environment, including the
economic dynamics of foreign trade, impact of regional and
global trade integration, and key cultural dimensions affecting
marketing operations.
Assess the potential risks and benefits of various international
markets and formulate effective market entry strategies to
support foreign market expansion.
Integrate global information systems in the use of market
research.

5. Integrate the concepts of market segmentation, product
development, and pricing policies into viable marketing strategy
to fit a variety of international market environments.
Construct product distribution channels and logistics to meet
marketing objectives and fit a variety of global market
environments.
Analyze an integrated marketing communication (IMC) strategy
to support global marketing operations.
Integrate global e-commerce into the marketing strategy.
Evaluate and adapt corporate marketing strategies to fit the
changing dynamics of foreign markets and foster a competitive
advantage.
Use technology and information resources to research issues in
international marketing.
Write clearly and concisely about international marketing using
proper writing mechanics.
Grading for this assignment will be based on answer quality,
logic / organization of the paper, and language and writing
skills, using the following
rubric
.