This document provides instructions for Assignment 3, which asks students to write a vision statement and supporting values statement for an organization of their choice. It explains that leaders must create compelling visions that frame organizational decisions and goals. Students must describe the organization, its purpose and customers. They then develop a vision statement communicating future goals and aspirations in line with course materials. Finally, they describe how the vision would be communicated to stakeholders and incorporated into employee training.

1. Assignment 3: Creating a Compelling Vision
Leaders today must be able to create a compelling vision for the
organization. They also must be able to create an aligned
strategy and then execute it. Visions have two parts, the
envisioned future and the core values that support that vision of
the future. The ability to create a compelling vision is the
primary distinction between leadership and management.
Leaders need to create a vision that will frame the decisions and
behavior of the organization and keep it focused on the future
while also delivering on the short-term goals.
To learn more about organizational vision statements, do an
Internet search and review various vision statements.
In this assignment, you will consider yourself as a leader of an
organization and write a vision statement and supporting values
statement.
Select an organization of choice. This could be an organization
that you are familiar with, or a fictitious organization. Then,
respond to the following:
Provide the name and description of the organization. In the
description, be sure to include the purpose of the organization,
the products or services it provides, and the description of its
customer base.
Describe the core values of the organization. Why are these
specific values important to the organization?
Describe the benefits and purpose for an organizational vision
statement.
Develop a vision statement for this organization. When
developing a vision statement, be mindful of the module
readings and lecture materials.
In the vision statement, be sure to communicate the future goals

2. and aspirations of the organization.
Once you have developed the vision statement, describe how
you would communicate the statement to the organizational
stakeholders, that is, the owners, employees, vendors, and
customers.
How would you incorporate the communication of the vision
into the new employee on-boarding and ongoing training?
Write your response in approximately 3–5 pages in Microsoft
Word. Apply APA standards to citation of sources.
Use the following file naming convention:
LastnameFirstInitial_M1_A3.doc. For example, if your name is
John Smith, your document will be named SmithJ_M1_A3.doc.
By Wednesday, March 19, 2014, deliver your assignment to the
M1: Assignment 3 Dropbox.
Assignment 3 Grading Criteria
Maximum Points
Chose and described the organization. The description included
the purpose of the organization, the products or services the
organization provides, and the description of its customer base.
14
Developed a vision statement for the organization. Ensured to
accurately communicate the goals and aspirations of the
organization in the vision statement.
24
Ensured that the incorporation and communication strategy for
the vision statement is clear, detailed, well thought out and
realistic.
28
Evaluated and explained which values are most important to the
organization.
24
Wrote in a clear, concise, and organized manner; demonstrated
ethical scholarship in accurate representation and attribution of

3. sources; displayed accurate spelling, grammar, and punctuation.
10
Total:
100