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Mobile App presentation for the Gaslamp.org by UPG Mobile Marketing Group

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An Affiliate of the
UrPhoneGuy LLC

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In Just Our First Year Of Business We Were Recognized

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It’s Time To Mobilize
124 Apps / 25 Industries / 70,000+ Downloads

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Mobile App presentation for the Gaslamp.org by UPG Mobile Marketing Group

  1. 1. An Affiliate of the UrPhoneGuy LLC
  2. 2. In Just Our First Year Of Business We Were Recognized
  3. 3. It’s Time To Mobilize 124 Apps / 25 Industries / 70,000+ Downloads
  4. 4. Preview on Your iPhone/Android 1. Download “Preview Your App” from app store 2. Where it asks for Email type code “thegaslamp” on iphone 3. On Android just type “thegaslamp” where it asks for the code 4. No password needed 5. Hit Enter & Go 6. App will open
  5. 5. What Your Users Currently See
  6. 6. Complete Solution We specialize in Mobile Marketing Solutions Mobile Apps Mobile Optimization Mobile Responsive Sites Marketing Materials Push Notifications Custom QR Codes Graphic Design Social Media Logo Design Geofencing SEO
  7. 7. Why UPG? • 2014 Finalist Most Creative/Innovative Marketing Small Business – Nominated by the San Diego Chamber of Commerce We Are Motivated (1st Year Accomplishments) – Over 70,000 Downloads – 58 Clients – 124 Mobile Apps – 27 Industries (HOA, Bands, Restaurants, Artists, Retailers etc.) – Small Business to Large National Accounts (Callaway Golf, Adams Avenue Business Association, Morena Business Association, Visa, Shell Oil, Eurest Catering/CA Tech, Planned Development Services, Damone Roberts, Shakespeare Pub) – Endorsement from John Green the Host of ON THE ROCKS on the Food Network • We Are Mobile Experts – Over 13 years in the Industry (Verizon, AT&T, T-Mobile, Sprint) • We Have Marketing Minds – Integrated Marketing & Communications Majors • We Understand the Entire Scope of Marketing • Integrating Public Relations, Advertising, Marketing and Communications • We Think Outside The Box – Unique Marketing Concepts • Custom QR Codes • Street Marketing Concepts • Custom Mobile App Video Commercials to promote business and Apps!
  8. 8. • Of the world’s 4 billion mobile phones in use, 1.08 billion are smartphones • 91% of all adults have a smartphone Mobile Industry
  9. 9. Why Mobile? • 94% of smartphone users look for local information on their phone, and 90% take action as a result
  10. 10. Why Mobile? • 67% say that they’re more likely to buy a product or service from a mobile-friendly site. • 48% said that if a site didn’t work well on their smartphones, it made them feel like the company didn’t care about their business. • 48% feel frustrated and annoyed when they get to a site that’s not mobile-friendly. • 36% said they felt like they’ve wasted their time by visiting those sites.
  11. 11. Mobile Apps vs Websites Websites Gain Attention But Mobile Apps Build Quality Retention!
  12. 12. Mobile Apps vs Websites
  13. 13. Mobile Apps & SEO • Google is optimizing search engines to include Apps from the App Stores – Priority ranking with the Google Playstore – iTunes Second • Higher Ranking for your business if you have a mobile app and Google+ Example: Typed 98 Bottles into Google Shows in Playstore on second page
  14. 14. Limitless Capabilities • Your App can provide – More Interaction With Customers – Increase Your Reach By Cross Promoting Businesses • i.e. Comedy Store, UBER, Partner Bars etc. – Promote in App Coupons/Deals – One touch calling, email, directions, web page access • Tells you which locations are closer • Hours of operation • Comments people leave about them – Social Media Integration & Feeds – Users Can Share App – Send Push Notes – See Analytics – Plus More..
  15. 15. Effective & Not Intrusive – Email Marketing Is Dead • 3% of Email Marketing Opened • 97% Push Notes are Opened! – Website Views Have Limited Value • 10,000 Views = 0 Marketing Power – It won’t allow you to deliver messages and drive new and return business – They have to opt-in to email marketing (3% open rate) • Great to see where people are finding you from • Best to work in conjunction with your App – Direct People to your App – Link Mobile Web Functions to your App – APPS • 10,000 App Downloads = Clients you can message directly – These are Champions of you and are more likely to share you with friends and family • Easier to Share your business • 90% More likely to contact you within 24 hours once your App is downloaded • More Likely to be 1st on their mind because your in their phone – Less Likely To Choose Your Competition when SEARCHING FOR YOU! Picture GPS Push Note
  16. 16. Powerful Linking • Customers can link to your social media pages. – Increase Facebook/Twitter followers – Direct Feed Youtube/Instagram/Flickr • Link Any URL (website) to increase your apps power – Gaslamp Web Cam – Public Transit Info – RSS Feed For Newsletter • Approximately 40% of social media users access their accounts through mobile devices.
  17. 17. Increase Rate of Return • Convenience = Satisfaction • Build Loyalty with in App Coupons, Promotions and Exclusive Offers • Users that download your app are 90% more likely to contact your business within 24 Hours • More likely to think of your business when your on their phone • 40% of users turn to a competitor sites after a bad mobile experience
  18. 18. Live Updating • Take full control over your apps content! • Tailor your app to highlight annual or seasonal Gaslamp events – Comicon – Mardigras – Halloween – Taste of Gaslamp • App can update within seconds: – Display special events – Local Emergency Updates – Specials of the week/day – Coupons – Happy Hour Specials – Image gallery – Featured Restaurant, Dish, Event • Including links to there media and videos – Everything inside the app!
  19. 19. Back Office • You have the control with access to your Back Office through the Client Portal • Instantly update within seconds • UPG support with changes around the clock • Training & Video Tutorials for support
  20. 20. Push Notifications • 100% receive your message that have your app – Eliminates the fear of providing personal information to receive your messages • Efficient Messaging: Push Notifications have an open rate of 97% – (Only 3% of your clients read your messages when delivered with Email) • Targeted Messaging: GPS Push Notes & Geofencing – Send to a radius around an address within 10ft. • Strong & Engaging Messages – Send Picture Messages, link a URL or link a Tab of the App • Instantly, easily, create and send within 10 Seconds – Special offers, updates, happy hours. • Break the barrier between you and your customers. – Included completely FREE. – Compare to SMS texting plans on average cost ~$200/month
  21. 21. Geo Fencing • Create a messaging zone around your business or competitors locations • Clients that enter your zone receive your message • Learn about your customers habits and where they go to create more efficient marketing strategies Example: During Comicon promote an affiliate bar. Place a perimeter on the Coronado Bridge and around downtown San Diego. When visitors enter that zone a message is sent offering a “Come visit us and get 2 For 1 Drink Specials all night with this coupon!”
  22. 22. Create Message: Step 1 • BE ENGAGING: Send a Picture Push Notification within seconds to everyone with your app • SAVE TIME: Specify message to go to Android, Apple, Facebook and Twitter • PLAN AHEAD: See a list of previous messages sent or scheduled to be sent
  23. 23. Choose Your Audience: Step 2 • Choose Target Area • GPS Push Notes (Specify Area Messages Go Down To 10ft.) • See How Many Are Active In The Area
  24. 24. Design Template: Step 3 • Personalize Message With Visual Reinforcement • Create Template, Link to Website, or Link directly to a certain App Tab.
  25. 25. Send or Schedule: Step 4 • Send now or schedule to send at a later time & date • Notification shows up as its own icon separate from SMS, Email & Facebook
  26. 26. Analytics • Analytics for Apple, Android & HTML5 Mobile Website • Quantity of downloads graphically displayed • Frequency of visits • Daily, Weekly & Monthly
  27. 27. Analytics • Graphically displayed • Shows number of downloads & frequency in each City/Country • Most popular tabs being accessed by percentage
  28. 28. “Manage Your App” App • Manage Your App from iPhone, iPad (Android coming soon) • Graphic Analytics • GPS Push Notes (sent to Facebook & Twitter) • Apple vs Android vs HTML5 • Most Popular Tabs • New vs Returning Visitors
  29. 29. “Manage Your App” App • Send 1 message to Facebook, Twitter & Push Notes • GPS Enabled- Target Your Audience • Create Custom Templates • Link To URL • Send Push Notes on the fly or schedule for later date
  30. 30. How Do You Get People To Download Your APP? • Search Engines suggest your app • App Stores are the new search engines • Make the app the face of your Organization • Marketing Materials • Website Integration • Newsletters • Social Media Marketing Integration • Incorporating App Reliant Promos • Creating Incentives For Downloading • Word Of Mouth • Work with local hotels and travel influencers • CUSTOM QR CODES FOR BRANDING
  31. 31. Website Integration • Direct Attention To Your Mobile App On Your Websites Landing Page • Dedicate A Page About Your Mobile App To Highlight Features With Direct Links For Quick Access
  32. 32. Marketing Materials Examples
  33. 33. What does it do for you? • Call To Action: Takes Users From Start To Finish – Search, Interest, Contact, GPS Directions, Loyalty, Support, Receive Push Notification To Return • Powerful: Unlimited GPS Push Notifications • Differentiates: You From All Other Forms Of Messaging • Quick Access: QR Codes (all platforms) • More Engaging: Than A Mobile Website • Exclusive: Promotions/ Advertising Specials • Support: Access To Back Office – Analytics • Builds Loyalty: Increase Customer Penetration – Loyalty Tab • Capture Customer Info • Increase Referrals • Easier To Find: Mobile Presence Pushes You To The Top Of All Search Engines • Widely Available On All Platforms • Future Proof: easily adapts to your business needs • Impressive: shows your cutting edge • Your Customers Want You To Have An App, Ask Them
  34. 34. Suggested App Marketing Strategies • QR Code Placement (stickers, print, web) • Talk About It • Table Tents • Acrylics/Print – Bathrooms, Walls, Door • Street Team • DJ - Announcements • TV – QR Codes • Door Promos – While Waiting • Bill Fold – Discount For Downloading App • Custom Mobile App Promotion Videos • Social Media Channels • Newsletters • Promote inside all associated businesses
  35. 35. Our Portfolio Designs
  36. 36. Our Portfolio Designs

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