Technology is disrupting the way businesses communicate and interact with customers. Consider this: each day 1,400 new blog articles are post, 277K Tweets are shared and 204M emails are sent. In this crowded digital landscape, companies must find innovative ways to strike the delicate balance of communicating their message and creating content that resonates with their audience. As the speed of content creation continues to increase, how can modern day content marketers keep up with the pace of content and rise above the noise? Topics covered include:
- Defining your content structure and creating a content strategy that wins
- How innovative companies are leveraging distributed teams to keep pace with rising content demands
- 7 best practices for creating results-driven content
About the presenter: Rich Pearson leads the marketing and categories teams at Upwork. Prior to joining Upwork, he led marketing and business development at Posterous through its acquisition by Twitter, and previously held senior marketing positions at Yahoo!, Attributor, Homestead, Segasoft, and Del Monte Foods.
21. 1 Just get started. You’ll lose months waiting for the perfect plan.
2 Map your content to each stage of your funnel.
3 Be prolific (within reason) and see where you get traction.
4 It takes 60 days to build your content marketing muscle.
5 Once you hit ~100 posts, spend 30% of your time optimizing old posts.
6 Don’t measure your content marketing team solely on conversion.
7 Your tip here . . .
7 Content Marketing Tips