Social Media Marketing Basics

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http://www.upwardaction.com - Learn a basic strategy for using social media marketing in your nonprofit organization or small business. Presented by Tasha (TC) Cooper Coleman, Esq. on March 19. 2010 for the New Jersey Chapter of the Association of Women in Communications.

Business Technologie

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Beyond Bright & Shiny:
Social Media Marketing for
Accelerated Success
Upward Action LLC
www.UpwardAction.com

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Stand Out
Get Noticed
Influence Others

© 2010 UpwardAction | www.UpwardAction.com

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To Influence Others …
PAPS
 People

 Action

 Places

 Strategy

© 2010 UpwardAction | www.UpwardAction.com

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Keywords Rule!
 Google Keyword Research
 https://adwords.google.com/select/
KeywordToolExternal

 Establish Google Alerts
 http://www.google.com/alerts

© 2010 UpwardAction | www.UpwardAction.com

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The BIG Three

  LinkedIn
  Twitter
  Facebook

© 2010 UpwardAction | www.UpwardAction.com

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Leveraging LinkedIn
  50+ Million Users
  Increase Your Credibility
  Expand Your Visibility

  Build Your Network
  Search Engine Optimization

© 2010 UpwardAction | www.UpwardAction.com

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LinkedIn – Best Practices
 Lead Generation
 Market Research
 LinkedIn Applications
 http://Slideshare.com
 http://ScribD.com
 http://TripIt.com

© 2010 UpwardAction | www.UpwardAction.com

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Twitter Power

 100+ Million Monthly Users
 Wildly popular with smart phones
 Mature Audience
 Indexed by Google

© 2010 UpwardAction | www.UpwardAction.com

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Twitter – Best Practices

 Add Value
 Inform
 Educate
 Entertain
 Inspire

© 2010 UpwardAction | www.UpwardAction.com

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Twitter – Down to Business

© 2010 UpwardAction | www.UpwardAction.com

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Twitter Down to Business
http://www.twitter.com/upwardaction

© 2010 UpwardAction | www.UpwardAction.com

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Facebook for Business
 400+ Million Users
 Most visited website in the world
 Personal Profiles  Fan Pages
 Groups vs. Fan Pages
 Indexed by Google

© 2010 UpwardAction | www.UpwardAction.com

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Facebook – Adding Value

© 2010 UpwardAction | www.UpwardAction.com

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Pulling it all together!
 http://Google.com/Alerts
 http://HootSuite.com
 http://TweetDeck.com
 http://www.Ping.fm
 http://Budurl.com

© 2010 UpwardAction | www.UpwardAction.com

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Upward Action LLC

www.UpwardAction.com

www.UpwardActionToday.com

© 2010 UpwardAction | www.UpwardAction.com

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UpwardAction® is a social media and public relations agency with a focus on social networks, email marketing, business branding, intellectual property and web technology. We are committed to helping law firms, corporations, agencies, nonprofit organizations, small businesses and professionals leverage the power of the Internet to build profitable brands, attract new business opportunities and increase their influence. Tasha Cooper Coleman, Esq. is a branding strategist, social media consultant and CEO of UpwardAction®. She helps firms, corporations and agencies build magnetic brands and leverage the power of the Internet for profitable returns.

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