Monitor Your Online Reputation to Grow Your Law Practice
•Als PPTX, PDF herunterladen•
0 gefällt mir•2,970 views
Empfohlen
Empfohlen
Weitere ähnliche Inhalte
Ähnlich wie Monitor Your Online Reputation to Grow Your Law Practice
Ähnlich wie Monitor Your Online Reputation to Grow Your Law Practice (20)
Kürzlich hochgeladen
Kürzlich hochgeladen (20)
Monitor Your Online Reputation to Grow Your Law Practice
- 1. MANAGE YOUR ONLINE REPUTATION OWN YOUR BRAND Tasha “TC”Cooper President of Upward Action® Founder of LawyersLaunchpad™
- 2. Value-based content that reinforces a clear identity is essential to building an influential brand and powerful reputation. © 2015 Upward Action LLC www.LawyersLaunchpad.com
- 3. WHAT’S A BRAND ANYWAY? Perception Reputation Value © 2015 Upward Action LLC www.LawyersLaunchpad.com
- 4. BUILD YOUR ASSETS Before you can protect your online brand you’ve got to build one. Domain Name(s) Major Social Networks LinkedIn LinkedIn Company Page Twitter Facebook © 2015 Upward Action LLC www.LawyersLaunchpad.com
- 5. CLEAN UP YOUR ACT Start with a Google search Complete personal profiles that are visible. Optimize your profiles with keywords Add a professional photo where possible. Let people know where they can find you. © 2015 Upward Action LLC www.LawyersLaunchpad.com
- 6. POSITION TO INFLUENCE Be Responsive Add Value Create content Distribute content Curate content © 2015 Upward Action LLC www.LawyersLaunchpad.com
- 7. POSITION TO PROTECT Your law firm name Your name Key clients Key prospective clients Key players in your practice area © 2015 Upward Action LLCwww.LawyersLaunchpad.com
- 8. Leverage Your Time with Tools! © 2015 Upward Action LLC www.LawyersLaunchpad.com
- 9. LET GOOGLE BRING INFO TO YOU Google Alerts (Me on the Web) www.Google.com/alerts © 2015 Upward Action LLC
- 10. TWEETS IN YOUR INBOX Tweet Alarm www.TweetAlarm.com © 2015 Upward Action LLC
- 11. GO DEEP WITH TWITTER Topsy www.Topsy.com © 2015 Upward Action LLC
- 12. REAL TIME STATS IceRocket www.IceRocket.com © 2015 Upward Action LLC
- 13. GET SENTIMENT AND MORE SocialMention www.SocialMention.com © 2015 Upward Action LLC
- 14. CREATE A SYSTEM . AUTOMATE IT. IFTTT (If Then, Then That) www.Ifttt.com © 2015 Upward Action LLC
- 15. AUTOMATE. AUTOMATE. AUTOMATE. Zapier www.zapier.com © 2015 Upward Action LLC
- 16. MONITOR WHERE LAWYERS LIVE ONLINE Avvo.com LawyerRatingz.com Superlawyers.com Martindale.com Lawyers.com Visit www.LawyersLaunchpad.com to learn more about these online communities. © 2015 Upward Action LLC www.LawyersLaunchpad.com
- 17. MANAGE NEGATIVE FEEDBACK Always take the higher ground. Remain professional, always. Never reveal client information in defense. Try to move the conversation offline. © 2015 Upward Action LLC www.LawyersLaunchpad.com
- 18. A commitment to consistent action that strengthens your online brand. © 2015 Upward Action LLC www.LawyersLaunchpad.com THE SECRET TO MANAGING YOUR ONLINE REPUTATION
- 19. Build an influential online reputation with a strong social media program. We can help. Our social media management programs start at $750 a month. Let’s talk about it! Contact us at: LawyersLaunchpad@UpwardAction.com © 2015 Upward Action LLC www.LawyersLaunchpad.com
- 20. Connect with us online: Twitter: http://Twitter.com/UpwardAction Facebook: http://Facebook.com/UpwardAction LinkedIn: http://LinkedIn.com/UpwardAction © 2015 Upward Action LLC www.LawyersLaunchpad.com
Hinweis der Redaktion
- Twitter Facebook LinkedIn Blogging SoloSez
- Who are you? What can you offer? What are the benefits? What are your core values? Who is your ideal client? What’s the connection?
- Create content that portrays you how you’d like to be portrayed. The more entries that highlight your value, the less impact negative content will have.
- Twitter Facebook LinkedIn Blogging SoloSez
- Twitter Facebook LinkedIn Blogging SoloSez
- Twitter Facebook LinkedIn Blogging SoloSez