Lawyers Do Social Media: Get to Know Your Ideal Client

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Are you using social media to reach the people who will grow your business? If you don’t understand the needs of your target audience (potential clients, prospective sources for referrals and others), it’s impossible to create compelling content. In this presentation, you will learn how to identify and get to know your ideal client in ways that will lead to profitable returns. We will cover how to identify your target audience, define your ideal client, and leverage the information that you’ve learned along with the power of the Internet to grow your law practice. Visit http://www.LawyerLaunchpad.com to access training programs designed to help lawyers build profitable law firms.

Marketing

LAWYERS DO
SOCIAL MEDIA
GET TO KNOW YOUR
CLIENTS

WE WILL COVER …
How to identify your target audience.
How to define your ideal client.
How knowing your people helps you
leverage the Internet to grow your practice.
© 2014 Upward Action LLC
www.LawyersLaunchpad.com

THE MORE YOU KNOW,
THE MORE YOU CAN
HELP.
GET TO KNOW …
YOUR PEOPLE

WHO MAKES UP YOUR
TARGET AUDIENCE?
Group of people
Enjoyment
Special Connection
© 2014 Upward Action LLC
www.LawyersLaunchpad.com

WHO IS YOUR
IDEAL CLIENT?
Identify one person.
Go deep.
Demographics
Profession
Hobbies  Interests
© 2014 Upward Action LLC
www.LawyersLaunchpad.com

WHAT DOES YOUR IDEAL
CLIENT
NEED?
One person in mind.
Think delivery of service.
Write everything you can think of
…
© 2014 Upward Action LLC
www.LawyersLaunchpad.com

WHAT DOES YOUR IDEAL
CLIENT
WANT?
One person in mind.
Think emotional turmoil.
Write everything you can think of
…
© 2014 Upward Action LLC
www.LawyersLaunchpad.com

WHAT IS YOUR IDEAL CLIENT
DOING?
Where is he spending time
online?

How often is she online?
What is he doing online?
© 2014 Upward Action LLC
www.LawyersLaunchpad.com

HOW CAN YOU ADD VALUE?
Think delivery of service.
Consider emotional relief.
Write down everything …
© 2014 Upward Action LLC
www.LawyersLaunchpad.com

IT’S TIME TO LAUNCH!
Identify your target audience.
Describe your ideal client.
Write everything you can think of …
Write 50 ways you can help.
Implement
© 2014 Upward Action LLC
www.LawyersLaunchpad.com

This presentation was brought to you by
LawyersLaunchpad™, a division of
UpwardAction®.
To learn more about how you can leverage the
power of the Internet to build a profitable
foundation for your law firm, visit our website or
check us out on social media.
W: www.LawyersLaunchpad.com
T: www.Twitter.com/Lawyerpreneurs
F: www.Facebook.com/Lawyerprenuers
© 2014 Upward Action LLC
www.LawyersLaunchpad.com

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Lawyers Do Social Media: Get to Know Your Ideal Client

1. LAWYERS DO SOCIAL MEDIA GET TO KNOW YOUR CLIENTS

2. WE WILL COVER … How to identify your target audience. How to define your ideal client. How knowing your people helps you leverage the Internet to grow your practice. © 2014 Upward Action LLC www.LawyersLaunchpad.com

3. THE MORE YOU KNOW, THE MORE YOU CAN HELP. GET TO KNOW … YOUR PEOPLE

10. IT’S TIME TO LAUNCH! Identify your target audience. Describe your ideal client. Write everything you can think of … Write 50 ways you can help. Implement © 2014 Upward Action LLC www.LawyersLaunchpad.com

11. This presentation was brought to you by LawyersLaunchpad™, a division of UpwardAction®. To learn more about how you can leverage the power of the Internet to build a profitable foundation for your law firm, visit our website or check us out on social media. W: www.LawyersLaunchpad.com T: www.Twitter.com/Lawyerpreneurs F: www.Facebook.com/Lawyerprenuers © 2014 Upward Action LLC www.LawyersLaunchpad.com

Hinweis der Redaktion

Your people are the folks who make up your target audience and who fit your ideal client profile.
Demographic information: Write down things like: age, gender, location, ethnic background, marital status, income, and more. Psychographic information: Go deeper into the psychology, interests, hobbies, values, attitudes behaviors, lifestyle, and more.