The Gran'Date is the first online portal in Singapore that is specially designed to the adult who want to plan outing for their elderly family members. It is a one portal that provide you wide-range of ideas and information from the healthy dining choice, multi generation activities and places to visit with the exclusively discount and age friendly information.
4. Target Audience:
Adults with elderly folks
Lack of ideas & resources to plan an interesting trip
Lack of knowledge of care taking for the elderly
Fact
Increasing aging population and lack of intergenerational bonding
By 2020, aging group in Singapore will reach more than 15%
of population.
Untapped & Underserved market
6. How it works
PLAN REDEEM SHARE
Choose your Bring an elderly, Post a shout-out,
activities, add it to flash your mobile share a photo –
the organizer- We’ll coupon – Enjoy a Hottest share of
plan your day for discount on us. the month wins a
you. prize.
7. Business Model and Scalability
Revenue Source:
-Ads
-Referral fees from: Participating restaurants/outlets
(tracked via mobile coupons)
-Partnerships with external agencies, e.g. car rentals,
training centres
Scalability:
-Expanding beyond Singapore
-Increasing list of activities available
8. Next Steps
Data sets needed:
•Car Park Location
•Shopping malls blueprints
•Maps
•Elder friendly Information: Location of lifts,
resting points, wheelchair ramps, wash rooms
with wheelchair facilities
9. Credits & Contacts
Team lead
Name:Tan Teng Teng
Number:90080920
Email:kevytan@hotmail.com
Team members:
Gia Phua
Yew Jern
Jayne Yeo
Yolanda
Kang Shiong