Website Health Check
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Learn strategies you need to ensure your website is healthy based on industry best practices, and how to turn visitors into customers. Learn important tips to turn your website from a business card to your #1 marketing tool.
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Website Health Check
- 2. Website Health Check • Traffic – Organic – Referral – Direct – Mobile • Rankings – Keywords – Competition • Bounce Rate – First Impression – Ease of Use – Search Engine Optimization – Branding
- 4. The Heart of Online Marketing is Your Website • Your real front door and first impression • All marketing efforts should tie to your site • Landing pages • Search engines • Stagnant website = stagnant business • Analytics should be used to adjust strategy
- 5. Today’s Focus: Best Practices • Design & Branding • Responsive Design • Navigation • Search Engine Optimization • Content
- 6. Best Practices: Design • Clean, simple design (remove the clutter!) • Consistent branding in all graphics • Responsive to all devices
- 7. Best Practices: Design Clean, simple, clutter-free • Balanced use of color, graphics, media • White space • Limit messages per page • Big catchy headings, brief paragraphs, separators • Consistent use of fonts and colors • Organized and consistent presentation of content • Photography or custom graphics vs. “clip art”
- 8. • Improves recognition • Creates trust • Supports advertising • Builds value • Inspires employees • Generates new customers Best Practices: Design Consistent branding in all graphics
- 11. Best Practices: Navigation • Stick to standards • Use descriptive labels • Limit items (seven or less) • Most important comes first • Limited clicks to useful content • Plan the user experience • Eliminate broken links • Make use of footer, sidebar
- 12. Best Practices: SEO • 300 word target • Proper page titles with keywords • Keyword density • Readability • Image alt tags • Meta descriptions • Subheadings • No broken links
- 13. Best Practices: Content • Keep your customers interested • Keep search engines interested • Create more links • More content, more keywords • Lower bounce rate • Marketing opportunities • Establish yourself as an expert
- 14. Content Marketing INBOUND • Email marketing • Social media • Advertisements • Press releases • Brochures and flyers • Direct mail ON PAGE • Pop ups • Internal links • Well placed carrots • Forms • Video • Subscriptions
- 15. WEBSITES • Website development • Content Creation • Hosting & Maintenance • Strategy & Planning • Small Business Packages MARKETING • Branding • Social Media • Email Marketing • Content Marketing • Directories • Public Relations • Strategy • Video Development DESIGN • Branding & Logo Development • Print Design • Trade Show, Signage, Display • Website Graphics • Advertisements SEO • On Page Optimization • Off Site Optimization • Link Building • Ad Campaigns • Research • Best Practices
Hinweis der Redaktion
- Having a healthy website means first being aware of how it is performing as is. We normally look at three key factors when determining health. Traffic, rankings, and bounce rate. Traffic has four parts and each are important. Rankings are important through two lenses…how you rank for specific keywords or keyword phrases and how you rank relative to your competition.
- We also look at how your website is working as it relates to your business and additional marketing efforts. In other words, if your website is he heart of your marketing, then there should be an optimal flow of connections to that heart, and it should be creating opportunities for you that help boost your business. Many businesses create blockages to this flow.
- Landing Pages: your website can have many entry points. Are you aware of them? Do you have a plan for them? Search engines are an important factor. They can run in to their own blocks that you might not see? Is the path clear for them?
- Landing Pages: your website can have many entry points. Are you aware of them? Do you have a plan for them? Search engines are an important factor. They can run in to their own blocks that you might not see? Is the path clear for them?
- Creates Trust: A professional presence builds credibility Supports Advertising: More bang for your buck Builds Value: Well branded companies are perceived as more valuable and consumers are willing to pay more for their services Generates New Customers: It’s easier to refer a brand you remember
- Stick to standards: Don’t put your navigation in weird places. People are used to seeing in one of three standard locations: at the top, side, or bottom. Ideally all three. Generic labels: “About” “Services”