Blogs, Screencasts, and Podcasts: Empowering your Inner Techie PPT Presentation from NACADA Region 8 Pre-Conference in Portland 2012 - Sunday March 18.

1. © Search Engine People Blog in Flickr Creative Commons
Becca
Schulze
–
University
of
Oregon

2. © Spikewerx via Flickr Creative Commons

3. www.xkcd.com

5. X
Website
X
Facebook
Blog
?
-­‐ Limited
access
-­‐ Existing
facebook
site
-­‐ Free
-­‐ Can’t
add
pages
addresses
all
department
-­‐ Interactive
-­‐ Can’t
manipulate
page
news
&
events
-­‐ Artistic
control
templates
-­‐ Designed
for
short
posts
-­‐ Content
is
searchable
&
-­‐ Not
interactive
-­‐ Posted
content
is
not
tagable
-­‐ Content
would
be
static
searchable
-­‐ *Some*
personal
blogging
experience

9. Getting
Started
You’ll
need:
A
Computer
2-­‐3
hours
per
week
Basic
design
skills
(or
a
friend/intern)
Courage!

10. Be
a
“blog
lurker”

11. Develop
your
brand
What
might
you
want
to
blog
about?
How
could
you
turn
this
into
a
brand?
(title,
image,
content)
Plan
your
blog’s
template
Consider
a
custom
header
Pre-­‐plan
how
the
pages
and
tags
will
be
organized
Dive
in
Until
you
promote
the
blog’s
address,
few
will
find
it
(if
any)
Invite
colleagues
to
explore
the
blog
and
offer
feedback

12. Use
it

13. Cross
Promote

14. Find
a
tech
ally

15. Don’t
do
this…
© Jeremy Castillo via Flickr Creative Commons

16. © Ed Yourdon via Flickr Creative Commons
Disclaimer
Mac
vs.
PC

17. Making
a
Screencast:
Quicktime
(Mac
only)
Jing
(downloaded
to
hard
drive)
Screencast-­‐o-­‐matic
(web-­‐based)
ALL
FREE!
Let’s
watch
one,
and
then
make
one!

18. Keep
it
short
Write
a
script
Post
a
transcript

19. Making
a
Vodcast:
(aka
Enhanced
Podcast)
iMovie
(Mac
only)
Windows
Live
Movie
Maker
(PC
only)
Audacity
(making/editing
an
audio
file
for
Mac
or
PC)
Garage
Band
(making/editing
an
audio
file
for
Mac)
ALL
FREE!
Let’s
watch
one,
and
then
make
one!

20. Rehearse
questions
Gather
images
Collect
2x
what
you
need

21. Assessing
Social
Media
Youtube
Facebook
Blog
9
videos
211
“likes”
32
subscribers
1,743
video
views
1-­‐3
comments
per
13,800
views
6
subscribers
week
Avg.
22
visits
per
day
Avg.
572
visits
per
month
in
2011/12

22. Assessing
Social
Media
Top
searches
that
lead
to
the
GradeFirstAid
blog

23. The
Other
Kind
of
Assessment

24. How
did
you
get
boss
buy-­‐in?
-­‐
It’s
free
-­‐
The
time
investment
is
flexible
-­‐
We
stole
a
few
lunch
hours
to
make
something
tangible
when
we
proposed
the
idea
-­‐
We
lucked
out….
http://higheredlive.com/academic-­‐advising-­‐acadv/

25. Questions?