Maximise your Event with Facebook and Social Media
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Learn how to maximise your event using Facebook and other Social Media Networks. Keeping up to date with current marketing trends can be difficult so we have collected the essential elements that events need to complete and consider to successfully market, advertise and enhance their event.
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Maximise your Event with Facebook and Social Media
- 1. Social: It’s like electricity. You can’t see it, but it powers everything. Image: flickr/...It’s Electric! / Avery Studio
- 2. Its about Tweet Time... Tweet your comments, questions and thoughts! Best question/ best tweet wins a printed copy of the Maximise your event with Facebook guide
- 3. Twitter – 140 character tweets Facebook – mixed media Youtube – videos LinkedIn – business networking
- 4. 800 MILLION
- 6. You
- 7. Image: flickr/whispering secrets/ cameron maddux
- 8. Facebook 101
- 9. Just Do It Personal Profile Business Page Groups Your Friends Likers/ Fans Members
- 11. Image: flickr/HathaYoga Championships -Bikram-Ron Sombilon Gallery/ Ron Sombilon Gallery
- 14. Image: flickr/Orange Stage/ MichaelMarner
- 15. Facebook
- 16. Which Facebook Ad Got a Huge Lift in Click Through Rate? A B (Different Headlines & Copy) whichtestwon.com
- 17. Version B lifted the click through rate by 2,666% Active headline B Clear benefits Call to action Version A’s copy defined what the program is, not what the program does. whichtestwon.com
- 21. Integrate email marketing with social media
- 22. Social Commerce
- 23. A recent study titled Turning “Like” to “Buy” estimates: and $30 Billion per year by 2015! Booz & Company
- 24. “Since rezgo app, we got ±100 new fans in just over 30days...
- 25. Pulling it all together Post regular quality updates Build a relationship through interesting content Customise your facebook page
- 26. http://www.facebook.com/untanglemyweb twitter.com/untanglemyweb au.linkedin.com/in/melcphillips Image: flickr/Thank You/ eunmind
- 27. Social Media for Events Saturday 12 November 2011
- 28. Gold Coast Airport Marathon CASE STUDY • Annual Event • Local to International • Participants - 25,000+ • Volunteers - 1,000+ • Sponsors • Suppliers • Media
- 29. Gold Coast Airport Marathon EVOLUTION OF OUR MARKETING MIX Based on resources, budget, effectiveness Ranking: 1 – highest, 7 – lowest MEDIA 2000 2005 2010 2015 Social Media 2= 1= Website 4 1 1 1= Media & PR 1= 4= 4= 4= Advertising – Traditional 1= 4= 4= 6 Advertising – Online 4= 4= Direct Mail 1= 2= 7 7 Electronic Direct Mail 5 2= 2= 1=
- 30. Planning your Social Media QUESTIONS TO ASK YOURSELF 1. What are our event’s aims and objectives? 2. What social media should we use? 3. How do we resource social media?
- 31. Planning your Social Media WHAT ARE OUR EVENT’S AIMS & OBJECTIVES? • Increase participation numbers • Promote the destination • Develop the event’s profile • Increase commercial sponsorship support WHAT SOCIAL MEDIA SHOULD WE USE?
- 32. Planning your Social Media HOW DO WE RESOURCE SOCIAL MEDIA? • Person/s – Consistency – Knowledgeable about event – Marketing / Communications staff or University student • Time – Daily monitoring – Regular content related to the event – Stay up-to-date with social media trends • Budget – Staffing – Advertising
- 33. Social Media for Events PUTTING SOCIAL MEDIA TO ACTION … “THE 4 Cs” • Customise • Connect • Content – Concise – Consistent – Conversational – Call to Action • Combine
- 34. Social Media for Events TIPS 1. Find your social media guru 2. Set a social media policy 3. Produce regular, relevant and conversational content 4. Use a dashboard like HootSuite.com 5. Monitor the activity 6. Advertise on Facebook
Hinweis der Redaktion
- A bit of perspective – While this does not take into account youtube, and Skype is not really a “Social Media” it does show how large Social Media is. With 800 Million users world wide it is undisputably the largest and most powerful social media available for businesses.
- With 800 Million + users the Viral effect is in full swing..Traditionally a message travelled from you, to one person, then from them to another, to another then if you were lucky maybe on to anotherWith the Viral Effect your message travels you, to another, to their group of friends and to all of their groups of friends... Before you know it you have reached a wall of people.
- Whispering secrets/ Cameron MadduxRecent studies have shown that over 68% of people that have become a Fan of a page say that they are VERY likely to recommend that product to another person. That means that word of mouth is about 68% more likely to positively travel about your business than without social media.
- Nike says “Just Do It” but when it comes to Facebook that is not the case...There are 3 types of facebook accounts or “profile” that you can create,Personal – for friendsBusiness – for fans / likersGroups – for those interested in topicDo it the right way and create a business page!
- Min 5 pics before they will show across the topProfessional profpicAll info fields should contain content and at least 1 keyword
- Facebook pages are flexible and can be changed and added to depending on your needs, seasonality or functionality. With so many developers and apps out there you can add the functionality and design that you want to a custom page or tab within your business page with minimal effort. This means that you can have a newsletter signup, f-commerce, product display and latest news tabs on your facebook page and remove or change any of them all at your own disgression.
- We think Version B won because of its active headline, clear explanation of the program’s benefits, and “learn more” call-to-action at the end. Version A’s copy defined what the program is, not what the program does.
- Essential for tourism.Facebook places allows mobile users to check-in to locations that are nearby using the GPS. They can see who else has checked in nearby.Step 1: Create Or Claim Your Place on your phoneStep 2: Claim The Place As YoursStep 3: Merge Your Place & Page - The result is a combined Page which effectively serves as a local business page. If you don’t claim it anyone can create it for you!But that’s only the beginning.
- It’s no secret that email marketing is an effective and inexpensive lead generation channel. But while email is effective, it is limited by the size of your email list. This may sound obvious and unexceptional, but social media does not experience the same limitation.Whereas with email, your reach is equal to your list size, with social media, your reach is equal to your followers, fans, subscribers plus all of their connections, which gives your campaigns more leverage through people consuming and sharing content.Facebook is a great channel to engage with your fans and drive traffic to your official websites and blog but don’t get caught up in the hype and ignore your other online properties but continue to integrate and optimise all your digital assets and the synergy will surprise you.1. Add social sharing to your emails.2. Promote your email program in social mediaDon’t forget that you don’t own the customer data on Facebook like you do with your email list and if you’re Facebook account was shut down for some small breach of their T&C’s that could be a disaster if you can’t contact you fans.
- Facebook e-commerce or f-commerce. Facebook is like a party for many people and who likes being pulled out of a party? Does you booking or tour system integrate with Facebook?