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May 10, 2011
Milenio is A Ratings Success and
the Most Watched Cable and Satellite TV
        News Network in Mexico!!
Milenio Is So Good
That It Beats CNN, Teleformula,
 ESPN, Sony and even MTV!
Since Its Launch in 2008
      Milenio Television
  Has Achieved a Spectacular
           189%
Average Yearly Growth in Ratings
 and Audience Share Beating All
      News Competitors.
Just 2 years
after launch
 Milenio out
  performs
  long time
established
 brands like
  CNN and
Teleformula.
Milenio Television
        vs
   Teleformula
Comparison of two Mexican News Services
On Saturdays & Sundays
Milenio doubles its audience share
How Milenio Television
 Differs from Teleformula
– Programming Concept, TV vs. Radio:
   • MILENIO TV produces original news programming for television audiences.
   • TELEFORMULA produces news programming for radio audiences first that is then
     adapted for television.
– Programming Continuity:
   • MILENIO TV integrates its news programming around current local, national and
     international issues important to Mexican audiences.
   • TELEFORMULA lacks programming continuity, relying on well known communicators
     independently producing their own segments that are typically unrelated to each other.
– Breaking News:
   • MILENIO TV is based on a CNN-type Breaking News hourly news wheel.
   • TELEFORMULA does not have a Breaking News structure and focuses instead on
     opinion segments and in-depth interviews.
– Local and National News Coverage:
   • MILENIO TV is backed by one of the most extensive 24-hours-a-day newspaper, radio
     and television news gathering networks in Mexico that allows for local and nationally
     relevant news from the “provinces” including the northern U.S.-Mexico border areas and
     important cities like Guadalajara, Guanajuato, Zacatecas, Oaxaca, Monterrey as well as
     Mexico City.
   • TELEFORMULA is not backed by that type of news infrastructure and focuses instead
     on Mexico City, the government and national politics.
Milenio TV has an extensive
      news gathering and
production infrastructure that
 includes newspaper, radio,
television facilities and some
  of the best journalists and
  correspondents in Mexico.
Milenio’s main state-of-the-art Production and Transmission facilities
              are located in Monterrey and Mexico City.
Programming
      Approximately 60% of Milenio’s
Programming is News; 25% Sports; and the
remainder is composed of shows related to
 Finance, Politics, Commentary & Debates,
      Interviews Satire, Fashion and
               Entertainment.
Milenio News Wheel



  News Wheel
From 5am to 7pm
      24/7




  Milenio’s news programming structure is based on a CNN-type 60 minute
 news wheel that allows for fast LIVE Coverage of Breaking News in real time.
Prime Time Programming:
•    National & International News
•    Sports
•    Fashion
•    Health
•    Entertainment News
•    Politics
•    Business & Finance
•    Social Commentary

    Featuring some of the most
     recognized and respected
       journalists on Mexican
             television.

       In a journalistic style
         that is familiar to
        Mexican audiences.
Milenio VOD
•   POLÍTICA CERO (Politics and Social Satire) -
    Jairo Calixto Albarrán offers political and social
    satire about any and everything relevant to the
    national experience in Mexico from ex-
    Presidents to rock music.
•   EL ASALTO A LA RAZÓN (Analysis and
    Commentary) - Carlos Marin presents to-the-
    point analysis and commentary of public events
    and personalities of national and international
    interest.
•   CHIC (Fashion and Lifestyle) - Fashion,
    glamorous events and social celebrations of
    national and international interest are captured
    on camera and in the newsroom.
•   LA CONVERSACIÓN (Interviews) - A program
    that features in-depth interviews of key political
    and business personalities with incisive
    questions and intelligent conversation that
    focuses on controversial issues.

    Amount & Refresh Rates TBD
High Def TV

      Milenio TV HD
is scheduled for launch in
        July 2011
TV Everywhere

  Milenio Television owns
 100% of its programming
and supports its distribution
  partners’ TV Everywhere
         initiatives.
Online

Milenio Geo-Blocks its Live
 online feed per zip codes
  provided by its launch
   distribution partners.
Distribution

Milenio TV is widely distributed
throughout Mexico on over 400
 cable systems and on the Sky
      satellite TV service.
Men & Women
  A, B, C+
Marketing & Launch Support
Milenio drives sub growth by providing 100% support of its
     Distribution Partner’s Growth Initiatives including :

           •   Free Carriage
           •   Online Support
           •   Call Center Training
           •   Employee Directed Events
           •   Direct Mail
           •   Print Advertising
           •   On-Air Radio Campaigns
           •   On-Air TV Campaigns
           •   Local Events Featuring On-Air Personalities
           •   Subscriber Contests
           •   Mexico Travel & Other Subscriber Prizes
           •   Sponsorships
           •   Merchandising Support
Technical Specs
   Satellite:            SATMEX 6
   Band:                 C
   Transponder:          01C1
   Polarity:             VERTICAL
   Upload Frequency:     5943.50 MHz.
   Download Frequency:   3718.50 MHz.
   L.O. Frequency:       5150 MHz.
   Modulation:           8PSK DVBS-2
   F.E.C.                ¾
   Data Rate:            26.609 Mbps.
   Symbol Rate:          12.22 Msym.
   Decoders:             D9865B; D9854; D9858 Cisco

   SERVICES:
   1                     Multimedios TV Mexico
   2                     Milenio TV
   3                     Teleritmo
   4                     Multimedios TV USA
   5                     Multimedios TV HD


Milenio TV HD - July 2011
Why Milenio TV?
    At a time when the Mexico Drug Wars and Illegal Immigration are
        important news stories to viewers on both sides of the U.S.-
      Mexico border, launching Milenio Television, the most watched
          TV news network in Mexico, makes good business sense!

•    Over 70% of U.S. Hispanics are Mexican who maintain close family ties with Mexico,
     they prefer news from Mexico, by Mexicans, for Mexicans.
•    Milenio, the only 24/7 All Mexican CNN-type Spanish Language Television News
     Network, is the most watched cable & satellite TV news service in Mexico.
•    Milenio reports news from a uniquely Mexican perspective featuring some of the
     most respected and recognized journalists on Mexican Television in a style familiar to
     Mexican audiences.
•    Milenio's extensive state-of-the-arts news gathering infrastructure includes television,
     radio, newspapers and magazines.
•    Milenio offers 100% marketing and launch support to its distribution partners.
•    Launching Milenio Television will increase subscriber growth among your core
     Mexican demographic.
Gustavo Mena
      305.496-3733
gmena@unoentertainment.com

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Milenio TV 2011

  • 2. Milenio is A Ratings Success and the Most Watched Cable and Satellite TV News Network in Mexico!!
  • 3. Milenio Is So Good That It Beats CNN, Teleformula, ESPN, Sony and even MTV!
  • 4.
  • 5. Since Its Launch in 2008 Milenio Television Has Achieved a Spectacular 189% Average Yearly Growth in Ratings and Audience Share Beating All News Competitors.
  • 6.
  • 7.
  • 8. Just 2 years after launch Milenio out performs long time established brands like CNN and Teleformula.
  • 9.
  • 10.
  • 11. Milenio Television vs Teleformula Comparison of two Mexican News Services
  • 12.
  • 13.
  • 14. On Saturdays & Sundays Milenio doubles its audience share
  • 15.
  • 16. How Milenio Television Differs from Teleformula – Programming Concept, TV vs. Radio: • MILENIO TV produces original news programming for television audiences. • TELEFORMULA produces news programming for radio audiences first that is then adapted for television. – Programming Continuity: • MILENIO TV integrates its news programming around current local, national and international issues important to Mexican audiences. • TELEFORMULA lacks programming continuity, relying on well known communicators independently producing their own segments that are typically unrelated to each other. – Breaking News: • MILENIO TV is based on a CNN-type Breaking News hourly news wheel. • TELEFORMULA does not have a Breaking News structure and focuses instead on opinion segments and in-depth interviews. – Local and National News Coverage: • MILENIO TV is backed by one of the most extensive 24-hours-a-day newspaper, radio and television news gathering networks in Mexico that allows for local and nationally relevant news from the “provinces” including the northern U.S.-Mexico border areas and important cities like Guadalajara, Guanajuato, Zacatecas, Oaxaca, Monterrey as well as Mexico City. • TELEFORMULA is not backed by that type of news infrastructure and focuses instead on Mexico City, the government and national politics.
  • 17. Milenio TV has an extensive news gathering and production infrastructure that includes newspaper, radio, television facilities and some of the best journalists and correspondents in Mexico.
  • 18. Milenio’s main state-of-the-art Production and Transmission facilities are located in Monterrey and Mexico City.
  • 19. Programming Approximately 60% of Milenio’s Programming is News; 25% Sports; and the remainder is composed of shows related to Finance, Politics, Commentary & Debates, Interviews Satire, Fashion and Entertainment.
  • 20. Milenio News Wheel News Wheel From 5am to 7pm 24/7 Milenio’s news programming structure is based on a CNN-type 60 minute news wheel that allows for fast LIVE Coverage of Breaking News in real time.
  • 21. Prime Time Programming: • National & International News • Sports • Fashion • Health • Entertainment News • Politics • Business & Finance • Social Commentary Featuring some of the most recognized and respected journalists on Mexican television. In a journalistic style that is familiar to Mexican audiences.
  • 22. Milenio VOD • POLÍTICA CERO (Politics and Social Satire) - Jairo Calixto Albarrán offers political and social satire about any and everything relevant to the national experience in Mexico from ex- Presidents to rock music. • EL ASALTO A LA RAZÓN (Analysis and Commentary) - Carlos Marin presents to-the- point analysis and commentary of public events and personalities of national and international interest. • CHIC (Fashion and Lifestyle) - Fashion, glamorous events and social celebrations of national and international interest are captured on camera and in the newsroom. • LA CONVERSACIÓN (Interviews) - A program that features in-depth interviews of key political and business personalities with incisive questions and intelligent conversation that focuses on controversial issues. Amount & Refresh Rates TBD
  • 23. High Def TV Milenio TV HD is scheduled for launch in July 2011
  • 24. TV Everywhere Milenio Television owns 100% of its programming and supports its distribution partners’ TV Everywhere initiatives.
  • 25. Online Milenio Geo-Blocks its Live online feed per zip codes provided by its launch distribution partners.
  • 26. Distribution Milenio TV is widely distributed throughout Mexico on over 400 cable systems and on the Sky satellite TV service.
  • 27. Men & Women A, B, C+
  • 28. Marketing & Launch Support Milenio drives sub growth by providing 100% support of its Distribution Partner’s Growth Initiatives including : • Free Carriage • Online Support • Call Center Training • Employee Directed Events • Direct Mail • Print Advertising • On-Air Radio Campaigns • On-Air TV Campaigns • Local Events Featuring On-Air Personalities • Subscriber Contests • Mexico Travel & Other Subscriber Prizes • Sponsorships • Merchandising Support
  • 29. Technical Specs Satellite: SATMEX 6 Band: C Transponder: 01C1 Polarity: VERTICAL Upload Frequency: 5943.50 MHz. Download Frequency: 3718.50 MHz. L.O. Frequency: 5150 MHz. Modulation: 8PSK DVBS-2 F.E.C. ¾ Data Rate: 26.609 Mbps. Symbol Rate: 12.22 Msym. Decoders: D9865B; D9854; D9858 Cisco SERVICES: 1 Multimedios TV Mexico 2 Milenio TV 3 Teleritmo 4 Multimedios TV USA 5 Multimedios TV HD Milenio TV HD - July 2011
  • 30. Why Milenio TV? At a time when the Mexico Drug Wars and Illegal Immigration are important news stories to viewers on both sides of the U.S.- Mexico border, launching Milenio Television, the most watched TV news network in Mexico, makes good business sense! • Over 70% of U.S. Hispanics are Mexican who maintain close family ties with Mexico, they prefer news from Mexico, by Mexicans, for Mexicans. • Milenio, the only 24/7 All Mexican CNN-type Spanish Language Television News Network, is the most watched cable & satellite TV news service in Mexico. • Milenio reports news from a uniquely Mexican perspective featuring some of the most respected and recognized journalists on Mexican Television in a style familiar to Mexican audiences. • Milenio's extensive state-of-the-arts news gathering infrastructure includes television, radio, newspapers and magazines. • Milenio offers 100% marketing and launch support to its distribution partners. • Launching Milenio Television will increase subscriber growth among your core Mexican demographic.
  • 31. Gustavo Mena 305.496-3733 gmena@unoentertainment.com