Dive deep into the social media metrics behind the top Lingerie brands' incredible social media performance and see the strategies that drove audience engagement and the content that outperformed everything else.

1. Top Lingerie
Brands on
Social Media
Oct 01 2015 - Dec 31 2015

2. Top Lingerie Brands: Social Media Report
This report looks at how the
Top Lingerie Brands performed on
Social Media between
October 1st – December 31st, 2015.

3. Key Findings
Among the 10 retail brands, Victoria's Secret has the most Fans
while Aerie had the highest growth.
American Eagle - Aerie showed the highest fan growth of 6.29%
while Victoria's Secret had the largest fan base of 26,756,019.
Jockey received the highest percentage of Positive Sentiment
(72.00%).
American Eagle - Aerie published the greatest number of posts
(240).
Hanes had the highest average engagement, with a score of 550.

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5. Victoria's Secret had the largest fan base of 26,756,019 while American Eagle - Aerie showed the highest fan
growth of 6.29%.
-1.0%
0.0%
1.0%
2.0%
3.0%
4.0%
5.0%
6.0%
7.0%
0K 5,000K 10,000K 15,000K 20,000K 25,000K 30,000K
Growth%
Number of Fans
American Eagle - Aerie Maidenform Hanky Panky SPANX by Sara Blakely Playtex
Hanes Jockey Fruit of the Loom INTIMISSIMI Victoria's Secret
Fans

6. 0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
SPANX by
Sara Blakely
Jockey Hanes Hanky Panky INTIMISSIMI Playtex Fruit of the
Loom
American
Eagle - Aerie
Victoria's
Secret
Maidenform
Portugal United States Countries < 2% Mexico Brazil Spain Turkey Other Countries Italy India
Fans - Geography

7. Hanky Panky had the highest PTAT of 1.64% as a percentage of its average number of Fans during this time
period.
0.0%
0.2%
0.4%
0.6%
0.8%
1.0%
1.2%
1.4%
1.6%
1.8%
0K 5,000K 10,000K 15,000K 20,000K 25,000K 30,000K
Peopletalkingabout(as%ofFans)
Average Number of Fans
American Eagle - Aerie Maidenform Hanky Panky SPANX by Sara Blakely Playtex
Hanes Jockey Fruit of the Loom Victoria's Secret INTIMISSIMI
Conversations

8. American Eagle - Aerie published the greatest number of posts (240). Hanes had the highest average
engagement, with a score of 550.
0 50 100 150 200 250 300
0 100 200 300 400 500 600
American…
Maidenform
Hanky Panky
SPANX by…
Playtex
Hanes
Jockey
Fruit of the…
INTIMISSIMI
Victoria's…
Number of Posts
Engagement Score
Engagement Score Number of Posts
Engagement - Posts

9. Victoria's Secret received the most number of Likes (981,149), Victoria's Secret got the most number of
Comments (34,396) and Victoria's Secret had the most number of Shares (61,032).
0K 200K 400K 600K 800K 1,000K 1,200K
American Eagle - Aerie
Maidenform
SPANX by Sara Blakely
Hanky Panky
Playtex
Hanes
Jockey
Fruit of the Loom
Victoria's Secret
INTIMISSIMI
Likes Comments Shares
Engagement Breakdown

10. Most Engaging Brand Posts
Hanes
12-OCT-15, MON 3:00PM
Lose the bra that drags you down and
fall for a bra that shapes to fit you.
The HANES ComfortFlex Fi ..
ENGMT
.
LIKES COMMENT
S
SHARE
S
SENTIMENT
974 41,586 359 1,194 Positive
Hanes
28-OCT-15, WED 11:27AM
The HANES ComfortFlex Fit® bra
shapes to fit you, get ready for a
major #BraCrush that’s just perfec ..
Hanes
08-OCT-15, THU 4:00PM
A major #BraCrush can make the
comfort zone a little more fun. The
HANES ComfortFlex Fit® bra shapes ..
ENGM
T.
LIKES COMMENTS SHARE
S
SENTIMENT
969 37,073 211 1,449 Positive
ENGMT
.
LIKES COMMENT
S
SHARE
S
SENTIMENT
957 32,428 331 1,348 Positive

11. Most Engaging Brand Posts
Jockey
16-DEC-15, WED 12:34PM
'Tis the season for sequins, sparkle
and party dresses! Find style
inspiration and tips for looking ..
ENGMT
.
LIKES COMMENT
S
SHARE
S
SENTIMENT
925 5,560 30 126 Positive
SPANX by Sara Blakely
14-OCT-15, WED 4:23PM
It was 15 years ago today I quit my
job, took a leap of faith and
believed in myself. I was scared, ..
INTIMISSIMI
31-OCT-15, SAT 6:30AM
"You don't need a Halloween costume
when #Intimissimi store is around.
I'm ready".
Thanks for the s ..
ENGM
T.
LIKES COMMENTS SHARE
S
SENTIMENT
884 1,690 95 77 Positive
ENGMT
.
LIKES COMMENT
S
SHARE
S
SENTIMENT
873 13,900 200 1,036 Positive

12. Victoria's Secret's Facebook Page saw the highest number of Fan posts (6,416).
0 1000 2000 3000 4000 5000 6000 7000
American Eagle - Aerie
Maidenform
Hanky Panky
SPANX by Sara Blakely
Playtex
Hanes
Jockey
Fruit of the Loom
INTIMISSIMI
Victoria's Secret
Number of Fan Posts
Fan Posts

13. Jockey received the highest percentage of Positive Sentiment (72.00%).
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
Maidenform
SPANX by Sara Blakely
Playtex
Hanes
Jockey
Fruit of the Loom
INTIMISSIMI
Victoria's Secret
Negative Neutral Positive
Sentiment Analysis

14. Hanes responded to the highest percentage of Fan posts (35.97%).
0.0%
5.0%
10.0%
15.0%
20.0%
25.0%
30.0%
35.0%
40.0%
0 1000 2000 3000 4000 5000 6000 7000 8000
%ofFanPostsBrandRespondedto
Average Response Time (mins)
Maidenform SPANX by Sara Blakely Playtex Hanes Jockey Fruit of the Loom INTIMISSIMI Victoria's Secret
Brand Responses

15. American Eagle - Aerie published the most with 240 posts.
24%
7%
27%
4%
3%
10%
2%
3%
10%
10%
Victoria's Secret Jockey American Eagle - Aerie Fruit of the Loom Maidenform SPANX by Sara Blakely Hanes Playtex Hanky Panky INTIMISSIMI
Share Of Voice – Volume of Posts

16. Victoria's Secret received the largest volume of Likes (981,149).
70%
3%
2%
0%
1%
0% 11%
1%
1%
11%
Victoria's Secret Jockey American Eagle - Aerie Fruit of the Loom Maidenform SPANX by Sara Blakely Hanes Playtex Hanky Panky INTIMISSIMI
Share Of Voice – Likes

17. Victoria's Secret received the largest volume of Comments (34,396)
81%
2%
2%
2%
1%
1%
6%
0% 0%
5%
Victoria's Secret Jockey American Eagle - Aerie Fruit of the Loom Maidenform SPANX by Sara Blakely Hanes Playtex Hanky Panky INTIMISSIMI
Share Of Voice – Comments

18. Victoria's Secret received the largest volume of Shares (61,032).
72%
2%
2%
1%
1%
0%
9%
1%
0%
12%
Victoria's Secret Jockey American Eagle - Aerie Fruit of the Loom Maidenform SPANX by Sara Blakely Hanes Playtex Hanky Panky INTIMISSIMI
Share Of Voice – Shares

19. Generate Your Own Social Media Report
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20. Analysis of
Victoria's Secret
Facebook Page
Oct 01, 2015 - Dec 31, 2015

21. Brand Overview
FANS NEW FANS FAN GROWTH COUNTRY DEMOGRAPHICS
26,756,019 493,532 1.88%
United
States
Mostly Young, Female
and Attached.
Victoria's Secret

22. Engagement Score Total Fan Posts
90 6,416
Total Posts Brand Response Rate
215 11.56%
Total Likes Avg. Reply Time
981,149 10 hrs, 55 mins
Total Comments General Sentiment
34,396 Neutral
Total Shares
61,032
BRAND POSTS FAN POSTS
Brand Overview

23. 26,000K
26,100K
26,200K
26,300K
26,400K
26,500K
26,600K
26,700K
26,800K
30-Sep 14-Oct 28-Oct 11-Nov 25-Nov 9-Dec 23-Dec
Fan Growth
Total Fans
26,756,019
New Fans
493,532

24. Engagement
0
250
500
750
Victoria's Secret had an average engagement score of 90 and a highest of 625.

25. Community Analysis
Victoria's Secret fans are mostly Young, Female and
Attached.
Victoria's Secret fans are largely from United States
followed by Mexico.
Fan Demographics Distribution of Fans
24%
76%
male female
0% 10% 20% 30% 40% 50%
Below 21
21-30
31-40
41-50
51-60
Over 60
0% 10% 20% 30% 40%
Single
In a Relationship
Engaged
Married
UnKnown
0K 4,000K 8,000K 12,000K
United States
Mexico
Brazil
Philippines
Canada
Germany
Egypt
United Kingdom
Australia
Belgium

26. 0
1
2
3
4
5
6
7
8
9
1-Oct 15-Oct 29-Oct 12-Nov 26-Nov 10-Dec 24-Dec
Brand Posts
Top keywords used Frequency
Victoria 28
VSFashionShow 24
Angel 24
FREE 19
Secret 18

27. 73%
27%
Brand Participation Brand Non Participation
99%
0%1%
Posititve Negative Neutral
Brand Posts - Engagement
Victoria's Secret responded to 157 conversations
generated by the 215 Posts they published.
Victoria's Secret receives more positive than negative
vibes from comments on their Posts.
Brand Responses Sentiment of Brand Posts

28. Most Engaging Brand Posts
29-DEC-15, TUE 8:00AM
The bras. The panties. The panties.
The bras. The Semi-Annual Sale starts
NOW, in stores & online! h ..
ENGMT
.
LIKES COMMENTS SHARE
S
SENTIMENT
855 55,391 7,883 7,391 Positive
13-NOV-15, FRI 9:00AM
We're celebrating the 2015
#VSFashionShow with a series of sexy
little offers, but you'll have to be ..
20-DEC-15, SUN 10:30AM
When in doubt, go red. ❤️
http://i.victoria.com/XRY
ENGMT
.
LIKES COMMENTSSHARESSENTIMENT
720 77,686 1,385 2,611 Positive
ENGMT
.
LIKES COMMENTS SHARE
S
SENTIMENT
575 58,119 486 1,407 Uncategorized
NO IMAGE NO IMAGE NO IMAGE

29. Brand Posts - Analysis
Brand Post Types Days of the week
0 50 100 150 200
0 50 100 150 200
Videos
Photos
Links
Plain Text
Polls
Number of Posts
Engagement Score
Engagement Score Number of Posts
0 10 20 30 40 50 60
0 50 100 150
Monday
Tuesday
Wednesday
Thursday
Friday
Saturday
Sunday
Number of Posts
Engagement Score
Engagement Score Number of Posts

30. Top Keywords Used Frequency
Secret 3893
post 2258
Secret Fashion Show 349
VS 336
time 274
User Posts
0
50
100
150
200
250
300
350
400
1-Oct 8-Oct 15-Oct 22-Oct 29-Oct 5-Nov 12-
Nov
19-
Nov
26-
Nov
3-Dec 10-
Dec
17-
Dec
24-
Dec
31-
Dec
Positive Neutral Negative

31. Victoria's Secret responded to 742 conversations
generated by the 6,416 Posts fans published.
Victoria's Secret appears to participate more when Fan
conversations have greater positive vibes than negative.
User Posts - Engagement
Brand Responses Sentiment
12%
88%
Brand Participation Brand Non Participation
18%
7%
75%
Posititve Negative Neutral

32. Most of Victoria's Secret posts were around 'Product Updates', and posts around 'Engagement Oriented Posts'
received the highest engagement.
Content Intel
0 10 20 30 40 50 60 70 80
0 50 100 150 200 250
Brand News
Others
Event
Product Updates
Corporate Social…
Ad Campaigns
Photos
Deals/Offers
Occasion specific deals
Contest
Question to fans
Facebook App
Engagement Oriented…
Number of Posts
Engagement Score
Engagement Score Number of Posts

33. In Victoria's Secret Posts about General Happenings, the category Festival/Greetings received the highest engagement.
Content Intel
About General Happenings
0 1 2 3 4 5 6 7
0 50 100 150 200 250 300
On Social Media
On Sports
Others
Entertainment
Question to fans
Festival/Greetings
Current Affairs
Number of Posts
Engagement Score
Engagement Score Number of Posts

34. Campaign Intel – 3 most recent campaigns
Oct 01, 2015 - Dec 31, 2015
0 5 10 15
0 20 40 60 80
#BlackFriday (BF)
#TisTheSecret
#SecretRewards
2015
Number of Posts
Engagement Score
Engagement Score Number of Posts
0 5 10 15
0 20 40 60 80
#BlackFriday (BF)
#TisTheSecret
#SecretRewards 2015
Number of Posts
Engagement Score
Engagement Score Number of Posts

35. Analysis of
INTIMISSIMI
Facebook Page
Oct 01, 2015 - Dec 31, 2015

36. FANS NEW FANS FAN GROWTH COUNTRY
2,296,675 24,287 1.07% Worldwide
Brand Overview
INTIMISSIMI

37. Engagement Score Total Fan Posts
207 632
Total Posts Brand Response Rate
91 6.96%
Total Likes Avg. Reply Time
146,541 1 day, 17 hrs, 41 mins
Total Comments General Sentiment
2,214 Neutral
Total Shares
10,114
BRAND POSTS FAN POSTS
Brand Overview

38. 2,260K
2,265K
2,270K
2,275K
2,280K
2,285K
2,290K
2,295K
2,300K
1-Oct 15-Oct 29-Oct 12-Nov 26-Nov 10-Dec 24-Dec
Fan Growth
Total Fans
2,296,675
New Fans
24,287

39. Engagement
0
250
500
750
INTIMISSIMI had an average engagement score of 207 and a highest of 681.

40. Community Analysis
INTIMISSIMI fans are largely from Italy followed by Spain.
Distribution of Fans
0K 200K 400K 600K 800K 1,000K 1,200K
Italy
Spain
Portugal
Turkey
Greece
Poland
Russian Federation
United Kingdom
Germany
Japan

41. 0
1
1
2
2
3
3
4
1-Oct 15-Oct 29-Oct 12-Nov 26-Nov 10-Dec 24-Dec
Brand Posts
Top keywords used Frequency
Intimissimi 33
amazing 12
collection 9
Instagram 8
bra 7

42. 11%
89%
Brand Participation Brand Non Participation
76%
1%
23%
Posititve Negative Neutral
Brand Posts - Engagement
INTIMISSIMI responded to 10 conversations generated by
the 91 Posts they published.
INTIMISSIMI receives more positive than negative vibes
from comments on their Posts.
Brand Responses Sentiment of Brand Posts

43. Most Engaging Brand Posts
31-OCT-15, SAT 6:30AM
"You don't need a Halloween costume
when #Intimissimi store is around. I'm
ready".
Thanks for the s ..
ENGMT
.
LIKES COMMENTS SHARE
S
SENTIMENT
873 13,900 200 1,036 Positive
30-DEC-15, WED 11:00AM
Talking about New Year's Eve
lingerie...
03-OCT-15, SAT 6:30AM
Scelto dalle riviste: lasciati ispirare dalla
nuova collezione >
http://inti.ms/AsSeenIn_RedBrown
S ..
ENGMT
.
LIKES COMMENTSSHARESSENTIMENT
792 11,941 286 587 Positive
ENGMT
.
LIKES COMMENTS SHARE
S
SENTIMENT
681 9,262 114 406 Positive
NO IMAGE NO IMAGE NO IMAGE

44. Brand Posts - Analysis
Brand Post Types Days of the week
0 20 40 60 80 100
0 50 100 150 200 250
Videos
Photos
Links
Plain Text
Polls
Number of Posts
Engagement Score
Engagement Score Number of Posts
0 5 10 15 20 25
0 100 200 300 400 500 600
Monday
Tuesday
Wednesday
Thursday
Friday
Saturday
Sunday
Number of Posts
Engagement Score
Engagement Score Number of Posts

45. Top Keywords Used Frequency
INTIMISSIMI 337
New post 45
ευχαριστώ
INTIMISSIMI για τις
31
Tzina
Konstantopoulou
30
Verona 28
User Posts
0
10
20
30
40
50
60
1-Oct 8-Oct 15-Oct 22-Oct 29-Oct 5-Nov 12-
Nov
19-
Nov
26-
Nov
3-Dec 10-
Dec
17-
Dec
24-
Dec
31-
Dec
Positive Neutral Negative

46. INTIMISSIMI responded to 44 conversations generated by
the 632 Posts fans published.
INTIMISSIMI appears to participate more when Fan
conversations have greater positive vibes than negative.
User Posts - Engagement
Brand Responses Sentiment
7%
93%
Brand Participation Brand Non Participation
17%
4%
79%
Posititve Negative Neutral

47. Analysis of
Hanes
Facebook Page
Oct 01, 2015 - Dec 31, 2015

48. Brand Overview
FANS NEW FANS FAN GROWTH COUNTRY DEMOGRAPHICS
2,983,447 4,347 .15%
Worldwi
de
Mostly Older, Female and
Attached.
Hanes

49. Engagement Score Total Fan Posts
550 278
Total Posts Brand Response Rate
21 35.97%
Total Likes Avg. Reply Time
159,996 1 day, 15 hrs, 2 mins
Total Comments General Sentiment
2,721 Neutral
Total Shares
8,041
BRAND POSTS FAN POSTS
Brand Overview

50. 2,972K
2,974K
2,976K
2,978K
2,980K
2,982K
2,984K
2,986K
2,988K
2,990K
2,992K
1-Oct 15-Oct 29-Oct 12-Nov 26-Nov 10-Dec 24-Dec
Fan Growth
Total Fans
2,983,447
New Fans
4,347

51. Engagement
0
250
500
750
1,000
1,250
Hanes had an average engagement score of 550 and a highest of 974.

52. Community Analysis
Hanes fans are mostly Older, Female and Attached. Hanes fans are largely from United States followed by
Canada.
Fan Demographics Distribution of Fans
34%
66%
male female
0% 10% 20% 30% 40%
Below 21
21-30
31-40
41-50
51-60
Over 60
0% 10% 20% 30% 40%
Single
In a Relationship
Engaged
Married
UnKnown
0K 500K 1,000K 1,500K 2,000K 2,500K 3,000K
United States
Canada
Puerto Rico
Mexico
Philippines
India
Iran
Indonesia
United Kingdom

53. 0
1
1
2
2
3
1-Oct 15-Oct 29-Oct 12-Nov 26-Nov 10-Dec 24-Dec
Brand Posts
Top keywords used Frequency
Hanes X-Temp 14
technology 11
cool 9
HANES ComfortFlex Fit 6
hairiest men 4

54. 48%
52%
Brand Participation Brand Non Participation
95%
0%
5%
Posititve Negative Neutral
Brand Posts - Engagement
Hanes responded to 10 conversations generated by the
21 Posts they published.
Hanes receives more positive than negative vibes from
comments on their Posts.
Brand Responses Sentiment of Brand Posts

55. Most Engaging Brand Posts
12-OCT-15, MON 3:00PM
Lose the bra that drags you down and
fall for a bra that shapes to fit you.
The HANES ComfortFlex Fi ..
ENGMT
.
LIKES COMMENTS SHARE
S
SENTIMENT
974 41,586 359 1,194 Positive
28-OCT-15, WED 11:27AM
The HANES ComfortFlex Fit® bra
shapes to fit you, get ready for a
major #BraCrush that’s just perfec ..
08-OCT-15, THU 4:00PM
A major #BraCrush can make the
comfort zone a little more fun. The
HANES ComfortFlex Fit® bra shapes ..
ENGMT
.
LIKES COMMENTSSHARESSENTIMENT
969 37,073 211 1,449 Positive
ENGMT
.
LIKES COMMENTS SHARE
S
SENTIMENT
957 32,428 331 1,348 Positive
NO IMAGE NO IMAGE NO IMAGE

56. Brand Posts - Analysis
Brand Post Types Days of the week
0 2 4 6 8 10
0 200 400 600 800 1,000
Videos
Links
Photos
Plain Text
Polls
Number of Posts
Engagement Score
Engagement Score Number of Posts
0 1 2 3 4 5 6
0 200 400 600 800 1,000
Monday
Tuesday
Wednesday
Thursday
Friday
Saturday
Sunday
Number of Posts
Engagement Score
Engagement Score Number of Posts

57. Top Keywords Used Frequency
Hanes 139
New 64
socks 36
color 36
Nationals 35
User Posts
0
5
10
15
20
25
30
35
40
1-Oct 8-Oct 15-Oct 22-Oct 29-Oct 5-Nov 12-
Nov
19-
Nov
26-
Nov
3-Dec 10-
Dec
17-
Dec
24-
Dec
31-
Dec
Positive Neutral Negative

58. Hanes responded to 100 conversations generated by the
278 Posts fans published.
Hanes appears to participate more when Fan
conversations have greater positive vibes than negative.
User Posts - Engagement
Brand Responses Sentiment
36%
64%
Brand Participation Brand Non Participation
30%
8%
62%
Posititve Negative Neutral

59. Analysis of
Jockey
Facebook Page
Oct 01, 2015 - Dec 31,
2015

60. Brand Overview
FANS NEW FANS FAN GROWTH COUNTRY
345,870 4,248 1.24%
United
States
Jockey

61. Engagement Score Total Fan Posts
342 39
Total Posts Brand Response Rate
60 30.77%
Total Likes Avg. Reply Time
47,245 2 days, 13 hrs, 47 mins
Total Comments General Sentiment
726 Positive
Total Shares
1,664
BRAND POSTS FAN POSTS
Brand Overview

62. 339K
340K
341K
342K
343K
344K
345K
346K
347K
1-Oct 15-Oct 29-Oct 12-Nov 26-Nov 10-Dec 24-Dec
Fan Growth
Total Fans
345,870
New Fans
4,248

63. Engagement
0
250
500
750
1,000
Jockey had an average engagement score of 342 and a highest of 925.

64. Community Analysis
Jockey fans are largely from United States followed by India.
Distribution of Fans
0K 50K 100K 150K 200K 250K
United States
India
Argentina
Pakistan
Philippines
Canada
Peru
Bangladesh
Mexico
Congo

65. 0
1
1
2
2
3
3
4
1-Oct 15-Oct 29-Oct 12-Nov 26-Nov 10-Dec 24-Dec
Brand Posts
Top keywords used Frequency
checkout 16
Online 14
11:59 PST 12
Ends 12
Deal 8

66. 20%
80%
Brand Participation Brand Non Participation
91%
2%
7%
Posititve Negative Neutral
Brand Posts - Engagement
Jockey responded to 12 conversations generated by the
60 Posts they published.
Jockey receives more positive than negative vibes from
comments on their Posts.
Brand Responses Sentiment of Brand Posts

67. Most Engaging Brand Posts
16-DEC-15, WED 12:34PM
'Tis the season for sequins, sparkle
and party dresses! Find style
inspiration and tips for looking ..
ENGMT
.
LIKES COMMENTS SHARE
S
SENTIMENT
925 5,560 30 126 Positive
24-DEC-15, THU 5:19PM
Wishing you holiday cheer and a happy
new year!
04-DEC-15, FRI 4:17PM
Stumped on gift ideas? Check out our
gift guide that has something for
everyone on your list this ye ..
ENGMT
.
LIKES COMMENTSSHARESSENTIMENT
855 3,755 123 84 Uncategorized
ENGMT
.
LIKES COMMENTS SHARE
S
SENTIMENT
642 2,206 19 46 Positive
NO IMAGE NO IMAGE NO IMAGE

68. Brand Posts - Analysis
Brand Post Types Days of the week
0 5 10 15 20 25 30 35
0 100 200 300 400 500
Links
Photos
Videos
Plain Text
Polls
Number of Posts
Engagement Score
Engagement Score Number of Posts
0 5 10 15 20
0 100 200 300 400 500
Monday
Tuesday
Wednesday
Thursday
Friday
Saturday
Sunday
Number of Posts
Engagement Score
Engagement Score Number of Posts

69. Top Keywords Used Frequency
sure 18
Bra Recycling Month 17
Jockey Bras 17
Jockey 5
products 4
User Posts
0
2
4
6
8
10
12
14
16
18
1-Oct 8-Oct 15-Oct 22-Oct 29-Oct 5-Nov 12-
Nov
19-
Nov
26-
Nov
3-Dec 10-
Dec
17-
Dec
24-
Dec
31-
Dec
Positive Neutral Negative

70. Jockey responded to 12 conversations generated by the
39 Posts fans published.
Jockey appears to participate more when Fan
conversations have greater positive vibes than negative.
User Posts - Engagement
Brand Responses Sentiment
31%
69%
Brand Participation Brand Non Participation
72%
2%
26%
Posititve Negative Neutral

71. Analysis of
SPANX
Facebook Page
Oct 01, 2015 - Dec 31,
2015

72. Brand Overview
FANS NEW FANS FAN GROWTH COUNTRY DEMOGRAPHICS
148,234 1,393 .95%
United
States
Mostly Older, Female and
Attached.
SPANX

73. Engagement Score Total Fan Posts
80 85
Total Posts Brand Response Rate
87 12.94%
Total Likes Avg. Reply Time
4,507 5 days, 4 hrs, 3 mins
Total Comments General Sentiment
276 Neutral
Total Shares
405
BRAND POSTS FAN POSTS
Brand Overview

74. 146K
147K
147K
148K
148K
149K
1-Oct 15-Oct 29-Oct 12-Nov 26-Nov 10-Dec 24-Dec
Fan Growth
Total Fans
148,234
New Fans
1,393

75. Engagement
0
250
500
750
SPANX had an average engagement score of 80 and a highest of 675.

76. Community Analysis
SPANX by Sara Blakely fans are mostly Older, Female and
Attached.
SPANX by Sara Blakely fans are largely from United States
followed by Mexico.
Fan Demographics Distribution of Fans
1%
99%
male female
0% 10% 20% 30%
Below 21
21-30
31-40
41-50
51-60
Over 60
0% 10% 20% 30% 40%
Single
In a Relationship
Engaged
Married
UnKnown
0K 20K 40K 60K 80K 100K 120K 140K
United States
Mexico
Canada
Australia
Philippines
Malaysia
United Kingdom
Italy
India

77. 0
1
1
2
2
3
3
4
1-Oct 15-Oct 29-Oct 12-Nov 26-Nov 10-Dec 24-Dec
Brand Posts
Top keywords used Frequency
SPANX 12
bras 7
Sara 7
leggings 6
Spanx.com 6

78. 3%
97%
Brand Participation Brand Non Participation
58%
0%
42%
Posititve Negative Neutral
Brand Posts - Engagement
SPANX responded to 3 conversations generated by the 87
Posts they published.
SPANX receives more positive than negative vibes from
comments on their Posts.
Brand Responses Sentiment of Brand Posts

79. Most Engaging Brand Posts
14-OCT-15, WED 4:23PM
It was 15 years ago today I quit my
job, took a leap of faith and believed
in myself. I was scared, ..
ENGMT
.
LIKES COMMENTS SHARE
S
SENTIMENT
884 1,690 95 77 Positive
15-OCT-15, THU 2:24PM
That moment when you walk into your
office and it looks like this. Thx team
Spanx! And thank God I d ..
24-NOV-15, TUE 9:38AM
Help us track down Mama! We'd love
to gift her SPANX as an Anniversary
present. Anyone have a connec ..
ENGMT
.
LIKES COMMENTSSHARESSENTIMENT
389 391 28 14 Positive
ENGMT
.
LIKES COMMENTS SHARE
S
SENTIMENT
261 264 30 0 Positive
NO IMAGE NO IMAGE NO IMAGE

80. Brand Posts - Analysis
Brand Post Types Days of the week
0 20 40 60 80 100
0 20 40 60 80 100
Photos
Links
Videos
Plain Text
Polls
Number of Posts
Engagement Score
Engagement Score Number of Posts
0 5 10 15 20
0 50 100 150 200
Monday
Tuesday
Wednesday
Thursday
Friday
Saturday
Sunday
Number of Posts
Engagement Score
Engagement Score Number of Posts

81. Top Keywords Used Frequency
SPANX 67
comment 27
Lol 27
inspiration 25
Necessary Clothing 25
User Posts
0
5
10
15
20
25
30
35
1-Oct 8-Oct 15-Oct 22-Oct 29-Oct 5-Nov 12-
Nov
19-
Nov
26-
Nov
3-Dec 10-
Dec
17-
Dec
24-
Dec
31-
Dec
Positive Neutral Negative

82. SPANX responded to 11 conversations generated by the
85 Posts fans published.
SPANX appears to participate more when Fan
conversations have greater positive vibes than negative.
User Posts - Engagement
Brand Responses Sentiment
13%
87%
Brand Participation Brand Non Participation
13%
2%
85%
Posititve Negative Neutral

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