Top Jewellery Brands In India Social Media Comparison Q4 2015

Top Jewellery
Brands in India
Social Media
Report
Oct 01 2015 - Dec 31 2015

Top Jewellery Brands in India: Social Media Report
This report looks at how the
Top Jewellery Brands in India
(by number of fans on Facebook)
performed on social media between
October 1st – December 31st, 2015

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Caratlane had the largest fan base of 921,617 while MGD INDIA showed the highest fan growth of 20.64%.
-5.0%
0.0%
5.0%
10.0%
15.0%
20.0%
25.0%
0K 100K 200K 300K 400K 500K 600K 700K 800K 900K 1,000K
Growth%
Number of Fans
Tanishq Kalyan Jewellers Joyalukkas India Hublot(IN) PCJeweller
Platinum Day of Love BlueStone.com MGD INDIA Caratlane.com Azva
Fans

0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
United Arab Emirates Qatar Countries < 2% Saudi Arabia Bahrain Malaysia Oman Other Countries Kuwait India
Fans - Geography

MGD INDIA had the highest PTAT of 7.23% as a percentage of its average number of Fans during this time
period.
0.0%
1.0%
2.0%
3.0%
4.0%
5.0%
6.0%
7.0%
8.0%
0K 100K 200K 300K 400K 500K 600K 700K 800K 900K 1,000K
Peopletalkingabout(as%ofFans)
Average Number of Fans
Tanishq Kalyan Jewellers Joyalukkas India PCJeweller Hublot(IN) Platinum Day of Love BlueStone.com Caratlane.com MGD INDIA Azva
Conversations

PCJeweller published the greatest number of posts (231). Joyalukkas India had the highest average
engagement, with a score of 959.
0 50 100 150 200 250
0 200 400 600 800 1000 1200
Tanishq
Kalyan…
Joyalukkas…
Hublot(IN)
PCJeweller
Platinum…
BlueStone.com
MGD INDIA
Caratlane.com
Azva
Number of Posts
Engagement Score
Engagement Score Number of Posts
Engagement - Posts

Platinum Day of Love received the most number of Likes (314,125), Tanishq got the most number of
Comments (3,333) and Tanishq had the most number of Shares (6,751).
0K 50K 100K 150K 200K 250K 300K 350K
Tanishq
Kalyan Jewellers
Joyalukkas India
PCJeweller
Hublot(IN)
Platinum Day of Love
BlueStone.com
Caratlane.com
MGD INDIA
Azva
Likes Comments Shares
Engagement Breakdown

Most Engaging Brand Posts
Joyalukkas India
31-DEC-15, THU 11:16PM
Happy New year 2016… Have a great
and joyful year
ENGMT
.
LIKES COMMENT
S
SHARE
S
SENTIMENT
1,000 2,289 19 97 Positive
29-DEC-15, TUE 4:17AM
These small indicators show that
your relationship is built to last for
a lifetime, just like eterna ..
24-DEC-15, THU 1:30AM
Love brings you many moments to be
treasured - a surprise date, a
bouquet of flowers delivered to yo ..
ENGM
T.
LIKES COMMENTS SHARE
S
SENTIMENT
1,000 29,030 146 571 Positive
ENGMT
.
LIKES COMMENT
S
SHARE
S
SENTIMENT
1,000 51,247 184 809 Positive

18-DEC-15, FRI 12:56AM
A special day, a treasured gift or a
memory you would like to honor-
share with us your picture that ..
ENGMT
.
LIKES COMMENT
S
SHARE
S
SENTIMENT
1,000 45,709 187 594 Positive
11-DEC-15, FRI 6:08AM
Traversing three continents, four
countries and five cities
Komal and Anand’s love story has
all the ..
Joyalukkas India
08-DEC-15, TUE 7:14AM
Joy Alukkas donates Rs.3 Crore to
Hon’ble Chief Minister Jayalalithaa for
Chennai relief.
"Chennai ..
ENGM
T.
S
SENTIMENT
1,000 33,472 74 142 Uncategorized
ENGMT
.
LIKES COMMENT
S
SHARE
S
SENTIMENT
1,000 1,934 72 332 Positive

BlueStone’s Facebook Page saw the highest number of Fan posts (262).
0 50 100 150 200 250 300
Tanishq
Kalyan Jewellers
Joyalukkas India
Hublot(IN)
PCJeweller
BlueStone.com
MGD INDIA
Caratlane.com
Azva
Number of Fan Posts
Fan Posts

Azva received the highest percentage of Positive Sentiment (100.00%).
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
Tanishq
Kalyan Jewellers
PCJeweller
BlueStone.com
MGD INDIA
Caratlane.com
Azva
Negative Neutral Positive
Sentiment Analysis

Caratlane.com responded to the highest percentage of Fan posts (50.00%).
0.0%
10.0%
20.0%
30.0%
40.0%
50.0%
60.0%
0 500 1000 1500 2000 2500 3000 3500 4000 4500
%ofFanPostsBrandRespondedto
Average Response Time (mins)
Tanishq Kalyan Jewellers PCJeweller Platinum Day of Love BlueStone.com MGD INDIA Caratlane.com Azva
Brand Responses

PCJeweller published the most with 231 posts, among the brands.
20%
11%
8%
7%14%
10%
14%
8%
4%
4%
PCJeweller MGD INDIA Tanishq Hublot(IN) Kalyan Jewellers BlueStone.com Caratlane.com Azva Platinum Day of Love Joyalukkas India
Share Of Voice – Volume of Posts

Platinum Day of Love received the largest volume of Likes (314,125), among the brands.
11%
15%
28%
1%
2%
1%
5%
7%
28%
2%
Share Of Voice – Likes

Tanishq received the largest volume of Comments (3,333), among the brands.
12%
18%
24%
1%
9%
5%
12%
9%
8%
2%
Share Of Voice – Comments

Tanishq received the largest volume of Shares (6,751), among the brands.
9%
15%
25%
2%
6%
4%
14%
8%
12%
5%
Share Of Voice – Shares

During this time period, 20% Off On Diamond Jewellery was the most engaging run by Tanishq.
Caratlane.com published the most (12) in its Duet Dubsmash campaign.
0 2 4 6 8 10 12 14
0 100 200 300 400 500 600 700 800
20% Off On Diamond…
#ChennaiFloods(Kalya…
NO DATA(Joyalukkas…
NO DATA(Hublot(IN))
NO DATA(PCJeweller)
NO DATA(Platinum…
#GiftThoughtfully(BlueS…
NO DATA(MGD INDIA)
Duet…
NO DATA(Azva)
Number of Posts
Engagement Score
Campaign Comparison

Analysis of
Caratlane
Facebook Page
Oct 01, 2015 - Dec 31, 2015

Brand Overview
FANS NEW FANS FAN GROWTH COUNTRY DEMOGRAPHICS
921,617 30,440 3.42% India
Mostly Young, Female
and Attached.
Caratlane

Engagement Score Total Fan Posts
107 10
Total Posts Brand Response Rate
159 50.00%
Total Likes Avg. Reply Time
59,254 12 hrs, 7 mins
Total Comments General Sentiment
1,604 Positive
Total Shares
3,731
BRAND POSTS FAN POSTS
Brand Overview

875K
880K
885K
890K
895K
900K
905K
910K
915K
920K
925K
1-Oct 15-Oct 29-Oct 12-Nov 26-Nov 10-Dec 24-Dec
Fan Growth
Total Fans
921,617
New Fans
30,440

Engagement
0
250
500
750
1,000
Caratlane had an average engagement score of 107 and a highest of 903.

Community Analysis
Caratlane fans are mostly Young, Female and Attached. Caratlane fans are largely from India followed by United
States.
Fan Demographics Distribution of Fans
50%50%
male female
0% 20% 40% 60% 80%
Below 21
21-30
31-40
41-50
51-60
Over 60
0% 10% 20% 30% 40%
Single
In a Relationship
Engaged
Married
UnKnown
0K 200K 400K 600K 800K 1,000K
India
United States
United Arab Emirates
Saudi Arabia
Pakistan
Australia
United Kingdom
Canada
Bangladesh
Georgia

0
1
2
3
4
5
6
7
Brand Posts
Top keywords used Frequency
cover photo 12
CaratLane.com 12
JewelleryOftheStars 11
collection 9
perfect 9

34%
66%
Brand Participation Brand Non Participation
76%
1%
23%
Posititve Negative Neutral
Brand Posts - Engagement
Caratlane responded to 54 conversations generated by
the 159 Posts they published.
Caratlane receives more positive than negative vibes from
comments on their Posts.
Brand Responses Sentiment of Brand Posts

03-NOV-15, TUE 12:56AM
Rings we absolutely <3 <3 <3 ~
https://goo.gl/wVBKxo
ENGMT
.
S
SENTIMENT
903 8,139 90 494 Positive
23-OCT-15, FRI 3:35AM
#GJF CONTEST ALERT: WIN a Rs. 5,000
Jewellery Voucher! Just ans this easy
question. Which festive lo ..
19-NOV-15, THU 1:00AM
Now this is what we call temptation ;)
~ https://goo.gl/d2OyFA
ENGMT
.
LIKES COMMENTSSHARESSENTIMENT
882 1,761 729 693 Positive
ENGMT
.
S
SENTIMENT
659 3,603 42 246 Positive
NO IMAGE NO IMAGE NO IMAGE

Brand Posts - Analysis
Brand Post Types Days of the week
0 20 40 60 80 100 120 140 160
0 50 100 150 200
Photos
Videos
Plain Text
Links
Polls
Number of Posts
Engagement Score
0 10 20 30 40
0 50 100 150 200
Monday
Tuesday
Wednesday
Thursday
Friday
Saturday
Sunday
Number of Posts
Engagement Score

Top Keywords Used Frequency
chocolates 3
happy Raksha
Bandhan
2
gentleman 2
LuckyToHaveASis 2
MySistersQualities 1
User Posts
0
1
1
2
2
3
1-Oct 8-Oct 15-Oct 22-Oct 29-Oct 5-Nov 12-
Nov
19-
Nov
26-
Nov
3-Dec 10-
Dec
17-
Dec
24-
Dec
31-
Dec
Positive Neutral Negative

Caratlane responded to 5 conversations generated by the
10 Posts fans published.
Caratlane appears to participate more when Fan
conversations have greater positive vibes than negative.
User Posts - Engagement
Brand Responses Sentiment
50%50%
80%
0%
20%

Campaign Intel – 3 most recent campaigns
Oct 01, 2015 - Dec 31, 2015
0 2 4 6 8 10 12 14
0 100 200 300 400 500
Duet Dubsmash
#LoveAndLaughter
#WomenOfMettle
Number of Posts
Engagement Score

Analysis of
Tanishq
Facebook Page
Oct 01, 2015 - Dec 31, 2015

Brand Overview
FANS NEW FANS FAN GROWTH COUNTRY
904,044 20,416 2.31% India
Tanishq

526 218
92 23.39%
311,922 1 day, 17 hrs, 15 mins
3,333 Positive
Total Shares
6,751
Brand Overview

870K
875K
880K
885K
890K
895K
900K
905K
910K
Fan Growth
Total Fans
904,044
New Fans
20,416

Engagement
0
250
500
750
1,000
1,250
Tanishq had an average engagement score of 526 and a highest of 998.

Community Analysis
Tanishq fans are largely from India followed by
Bangladesh.
Distribution of Fans
0K 100K 200K 300K 400K 500K 600K 700K 800K 900K
India
Bangladesh
Pakistan
United States
Nepal
Australia
United Kingdom
Canada

0
1
2
3
4
5
6
Brand Posts
Tanishq 23
Divyam Collection 12
Mia 12
beautiful 11
diamonds 10

54%
46%
95%
0%
5%
Tanishq responded to 50 conversations generated by the
92 Posts they published.
Tanishq receives more positive than negative vibes from

18-OCT-15, SUN 4:23AM
Watch how Deepika Padukone
celebrates #TanishqwaliDiwali with her
family.
How are you celebrating D ..
ENGMT
.
S
SENTIMENT
1,000 34,180 657 3,347 Positive
08-NOV-15, SUN 8:01AM
Featuring one-of-a-kind pieces, such
as between-the-finger rings, The
Tanishq Farah Khan Collection ..
18-NOV-15, WED 2:07AM
Work hard and let your success speak
for itself. Indulge in stunning work
wear jewellery from Mia! # ..
ENGMT
.
993 26,888 125 151 Positive
ENGMT
.
S
SENTIMENT
983 21,740 131 117 Positive

0 20 40 60 80 100
0 200 400 600 800 1,000 1,200
Photos
Videos
Plain Text
Links
Polls
Number of Posts
Engagement Score
0 5 10 15 20 25
0 200 400 600 800 1,000
Monday
Tuesday
Wednesday
Thursday
Friday
Saturday
Sunday
Number of Posts
Engagement Score

Tanishq 68
video Deepika
Padukone
67
BEST 67
9 Tanishq 37
love 30
User Posts
0
10
20
30
40
50
60
Nov
19-
Nov
26-
Nov
3-Dec 10-
Dec
17-
Dec
24-
Dec
31-
Dec

Tanishq responded to 51 conversations generated by the
218 Posts fans published.
Tanishq appears to participate more when Fan
23%
77%
64%
17%
19%

Most of Tanishq posts were around 'Product Offerings/Updates', and posts around 'Question' received the
highest engagement.
Content Intel
0 5 10 15 20 25 30 35 40 45 50
0 200 400 600 800 1000 1200
Brand News
Others
Event
Corporate Social…
Ad Campaigns
Special Offer
New Collection
Celebrity Endorser…
Question
Contest
Product Offerings/Updates
Facebook App
Engagement Oriented…
Number of Posts
Engagement Score

In Tanishq Posts about General Happenings, the category Festival/Greetings received the highest engagement.
Content Intel
About General Happenings
0 1 2 3 4 5 6 7
0 50 100 150 200 250
On Social Media
On Sports
Others
Question
Entertainment
Festival/Greetings
Current Affairs
Number of Posts
Engagement Score

Campaign Intel – 3 most recent campaigns
Oct 01, 2015 - Dec 31, 2015 Entire Campaign
0 5 10 15
0 100 200 300
20% Off On Diamond
Jwellery
#MehekByTanishq
#DivyamByTanishq
Number of Posts
Engagement Score
0 5 10 15
0 200 400 600 800
20% Off On Diamond
Jwellery
#MehekByTanishq
#DivyamByTanishq
Number of Posts
Engagement Score

Analysis of
Joyalukkas
Facebook Page
Oct 01, 2015 - Dec 31, 2015

Brand Overview
664,847 101,074 17.93% India
Mostly Young, Male and
Single
Joyalukkas

593 957
79 0.42%
81,047 1 day, 22 hrs, 36 mins
6,132 Neutral
Total Shares
18,858
Brand Overview

500K
520K
540K
560K
580K
600K
620K
640K
660K
680K
Fan Growth
Total Fans
664,847
New Fans
101,074

Engagement
0
250
500
750
1,000
1,250
Joyalukkas had an average engagement score of 593 and a highest of 998.

Community Analysis
Joyalukkas fans are mostly Young, Male and Single Joyalukkas fans are largely from Saudi Arabia followed by
United Arab Emirates.
53%
47%
male female
0% 20% 40% 60%
Below 21
21-30
31-40
41-50
51-60
Over 60
0% 10% 20% 30% 40% 50%
Single
In a Relationship
Engaged
Married
UnKnown
0K 50K 100K 150K 200K 250K 300K
Saudi Arabia
Kuwait
Qatar
India
Oman
Bahrain
Philippines
Pakistan

0
1
1
2
2
3
3
4
4
5
Brand Posts
UAE 29
designs 27
breast cancer 22
Think Pink booklet 22
Kuwait 17

15%
85%
94%
0%
6%
Joyalukkas responded to 11 conversations generated by
Joyalukkas receives more positive than negative vibes
from comments on their Posts.

13-DEC-15, SUN 6:16AM
- 10% Cash Back on Diamond, Polki &
Pearls Jewellery.
- 0% Deduction on Joyalukkas Old
Gold Exchange ..
ENGMT
.
S
SENTIMENT
1,000 29,232 765 2,417 Uncategorized
07-OCT-15, WED 10:45AM
Think Pink Contest – 2nd Question
As part of Joyalukkas Think Pink –
breast cancer awareness campa ..
01-OCT-15, THU 6:29AM
Millions of women fall prey to breast
cancer every year but only discover it
at a late stage. Regula ..
ENGMT
.
1,000 1,611 980 2,709 Positive
ENGMT
.
S
SENTIMENT
1,000 3,321 1,145 3,887 Positive

0 10 20 30 40 50 60 70 80
0 100 200 300 400 500 600 700
Photos
Videos
Plain Text
Links
Polls
Number of Posts
Engagement Score
0 5 10 15 20
0 200 400 600 800 1,000
Monday
Tuesday
Wednesday
Thursday
Friday
Saturday
Sunday
Number of Posts
Engagement Score

Joyalukkas 142
ThinkPink 42
winner 29
loose hope 26
time 26
User Posts
0
50
100
150
200
250
Nov
19-
Nov
26-
Nov
3-Dec 10-
Dec
17-
Dec
24-
Dec
31-
Dec

Joyalukkas responded to 4 conversations generated by
the 957 Posts fans published.
Joyalukkas appears to participate more when Fan
0%
100%
4%
0%
96%

Analysis of
Azva
Facebook Page
Oct 01, 2015 - Dec 31, 2015

Brand Overview
FANS NEW FANS FAN GROWTH COUNTRY
722,487 -4,957 -.68% India
Azva

204 45
91 4.44%
74,511 2 days, 2 hrs, 35 mins
1,280 Positive
Total Shares
2,026
Brand Overview

720K
721K
722K
723K
724K
725K
726K
727K
728K
Fan Growth
Total Fans
722,487
New Fans
-4,957

Engagement
0
250
500
750
Azva had an average engagement score of 204 and a highest of 534.

Community Analysis
Azva fans are largely from India followed by United States.
Distribution of Fans
0K 100K 200K 300K 400K 500K 600K 700K 800K
India
United States
Australia
Canada
United Kingdom
Saudi Arabia
Pakistan
Bangladesh
Belgium

0
0
0
1
1
1
1
Brand Posts
beautiful 16
bold 9
contemporary 7
wedding 7
earrings 6

58%
42%
96%
1%
3%
Azva responded to 53 conversations generated by the 91
Posts they published.
Azva receives more positive than negative vibes from

02-OCT-15, FRI 1:58AM
Indian design ideas meet
contemporary style in this beautiful
and bold pendant necklace.
Wear it wit ..
ENGMT
.
S
SENTIMENT
534 3,165 31 41 Positive
10-OCT-15, SAT 2:09AM
Wearing this bold, beaded set will
result in you turning every single head
in attendance on your spe ..
05-OCT-15, MON 1:58AM
Colourful, avant-garde and uniquely
designed, this bold necklace is all
you need to bring out glamou ..
ENGMT
.
519 2,535 61 74 Positive
ENGMT
.
S
SENTIMENT
493 2,417 47 67 Positive

0 20 40 60 80 100
0 50 100 150 200 250
Photos
Plain Text
Links
Videos
Polls
Number of Posts
Engagement Score
0 5 10 15
0 50 100 150 200 250 300
Monday
Tuesday
Wednesday
Thursday
Friday
Saturday
Sunday
Number of Posts
Engagement Score

ganjam Graff
Diamonds Harry
39
Co-editors Preeta
Agarwal
39
GRISOGONO
DIACOLOR-Fine
Contemporary Jewels
39
robertobravo 39
Chopard Crivelli 39
User Posts
0
5
10
15
20
25
30
35
40
45
Nov
19-
Nov
26-
Nov
3-Dec 10-
Dec
17-
Dec
24-
Dec
31-
Dec

Azva responded to 2 conversations generated by the 45
Posts fans published.
Azva appears to participate more when Fan conversations
have greater positive vibes than negative.
4%
96%
100%
0%
0%

Analysis of
MGD INDIA
Facebook Page
Oct 01, 2015 - Dec 31, 2015

Brand Overview
614,935 105,203 20.64% India
Mostly Young, Female
and Single
MGD INDIA

352 208
129 6.25%
168,693 21 hrs, 6 mins
2,461 Neutral
Total Shares
4,020
Brand Overview

0K
100K
200K
300K
400K
500K
600K
700K
Fan Growth
Total Fans
614,935
New Fans
105,203

Engagement
0
250
500
750
1,000
1,250
MGD INDIA had an average engagement score of 352 and a highest of 1000.

Community Analysis
MGD INDIA fans are mostly Young, Female and Single MGD INDIA fans are largely from India followed by Saudi
Arabia.
39%
61%
male female
0% 20% 40% 60% 80%
Below 21
21-30
31-40
41-50
51-60
Over 60
0% 10% 20% 30% 40%
Single
In a Relationship
Engaged
Married
UnKnown
0K 40K 80K 120K 160K
India
Saudi Arabia
Kuwait
Malaysia
Qatar
Oman
Bahrain
Singapore
Norway

0
1
1
2
2
3
3
4
4
5
Brand Posts
set 57
India 56
COD option available 56
free delivery 56
INR 54

12%
88%
88%
2% 10%
MGD INDIA responded to 15 conversations generated by
MGD INDIA receives more positive than negative vibes
from comments on their Posts.

01-DEC-15, TUE 6:26AM
Celebrate this wedding season with us
grandly.Shop from our wonderfully
crafted jewellery collection ..
ENGMT
.
S
SENTIMENT
1,000 37,883 78 50 Positive
08-NOV-15, SUN 4:05AM
Prominent Indian film actress Kareena
Kapoor Khan inaugurated our 140th
showroom at Hamdan Street, A ..
08-DEC-15, TUE 8:11AM
We are opening our 9th showroom in
Oman at Gold Souq, Seeb on Friday,
11th Dec at 6 PM. The brand ne ..
ENGMT
.
1,000 38,594 294 1,092 Positive
ENGMT
.
S
SENTIMENT
982 13,014 146 292 Positive

0 10 20 30 40 50 60 70 80
0 100 200 300 400 500
Links
Photos
Videos
Plain Text
Polls
Number of Posts
Engagement Score
0 5 10 15 20 25 30
0 200 400 600 800 1,000
Monday
Tuesday
Wednesday
Thursday
Friday
Saturday
Sunday
Number of Posts
Engagement Score

Malabar Gold 126
Diamonds 68
LookBook Series 45
Read 45
Sneha Mohanty
Photography
45
User Posts
0
5
10
15
20
25
30
35
40
Nov
19-
Nov
26-
Nov
3-Dec 10-
Dec
17-
Dec
24-
Dec
31-
Dec

MGD INDIA responded to 13 conversations generated by
the 208 Posts fans published.
MGD INDIA appears to participate more when Fan
6%
94%
40%
1%
59%

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Please contact us at NotJustNumbers@unmetric.com for more
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Top Jewellery Brands In India Social Media Comparison Q4 2015

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