Social Media Report - Yogurt July - September 2016
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Take a deep dive in to the social media metrics behind Yogurt brands social media efforts on Facebook. Explore campaigns, growth and content as the brands engage their audience around the world.
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Social Media Report - Yogurt July - September 2016
- 1. Yogurt Brands on Social Media July 01, 2016 - Sep 30, 2016
- 2. Yogurt : Social Media Report This Report looks at how Yogurt Brands performed on Social Media between 01, 2016 - Sep 30, 2016
- 3. Comparison of “Yogurt Brands" Facebook Pages Jul 01, 2016 - Sep 30, 2016
- 4. FAGE Total Greek Yogurt had the largest fan base of 1,969,583 while Stonyfield Farm showed the highest fan growth of 4.63%. 0.0% 0.5% 1.0% 1.5% 2.0% 2.5% 3.0% 3.5% 4.0% 4.5% 5.0% 0K 500K 1,000K 1,500K 2,000K 2,500K Growth% Number of Fans FAGE Total Greek Yogurt Dannon Yoplait Stonyfield Farm siggisdairy Liberte USA Oikos Greek Yogurt Chobani Fans
- 5. 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Oikos Greek Yogurt Chobani FAGE Total Greek Yogurt Dannon Liberte USA Stonyfield Farm siggisdairy Yoplait United States Countries < 2% Mexico Greece Australia Other Countries United Kingdom Italy Fans - Geography
- 6. Yoplait had the highest PTAT of 7.18% as a percentage of its average number of Fans during this time period. 0.0% 1.0% 2.0% 3.0% 4.0% 5.0% 6.0% 7.0% 8.0% 0K 500K 1,000K 1,500K 2,000K 2,500K Peopletalkingabout(as%ofFans) Average Number of Fans FAGE Total Greek Yogurt Dannon Yoplait Stonyfield Farm siggisdairy Liberte USA Oikos Greek Yogurt Chobani Conversations
- 7. Chobani published the greatest number of posts (99). Liberte USA had the highest average engagement with a score of 904. 0 20 40 60 80 100 120 0 100 200 300 400 500 600 700 800 900 1000 FAGE Total Greek Yogurt Dannon Yoplait Stonyfield Farm siggisdairy Liberte USA Oikos Greek Yogurt Chobani Number of Posts Engagement Score Engagement Score Number of Posts Engagement - Posts
- 8. Most Engaging Brand Posts siggisdairy 28-SEP-16, WED 12:00PM Win a month of siggi's! To enter, like and leave a comment below. We'll select one winner at random .. ENGMT. LIKES COMMENTS SHARES 1,000 2,490 2,615 72 Chobani 29-AUG-16, MON 8:00AM It's never too early. Yoplait 23-AUG-16, TUE 10:12PM Back to school treat or a late night snack, this? Vanilla Yogurt Mousse Dirt Cup with our new? Greek .. ENGMT. LIKES COMMENTS SHARES 1,000 24,448 3,464 3,680 ENGMT. LIKES COMMENTS SHARES 1,000 29,747 596 7,094
- 9. Most Engaging Brand Posts siggisdairy 18-AUG-16, THU 12:25PM Want to win a month of siggi's? To enter, like our page and leave a comment telling us why you love .. ENGMT. LIKES COMMENTS SHARES SENTIMENT 1,000 1,688 1,797 53 Positive Chobani 08-AUG-16, MON 8:00AM Delicious and proud. #NoBadStuff Chobani 26-JUL-16, TUE 6:30PM Only 10 days until America rallies behind red, white, & blue. #NoBadStuff ENGMT.LIKES COMMENTS SHARES SENTIMENT 1,000 51,399 508 2,436 Positive ENGMT. LIKES COMMENTS SHARES SENTIMENT 1,000 51,070 576 1,563 Positive
- 10. Chobani's Facebook Page saw the highest number of Fan posts (932). 0 100 200 300 400 500 600 700 800 900 1000 FAGE Total Greek Yogurt Dannon Yoplait Stonyfield Farm siggisdairy Liberte USA Oikos Greek Yogurt Chobani Number of Fan Posts Fan Posts
- 11. siggisdairy received the highest percentage of Positive Sentiment (60.00%). 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Yoplait Stonyfield Farm siggisdairy Oikos Greek Yogurt Chobani Negative Neutral Positive Sentiment Analysis
- 12. Oikos Greek Yogurt responded to the highest percentage of Fan posts (68.32%). 0.0% 10.0% 20.0% 30.0% 40.0% 50.0% 60.0% 70.0% 80.0% 0 500 1000 1500 2000 2500 3000 %ofFanPostsBrandRespondedto Average Response Time (mins) Yoplait Stonyfield Farm siggisdairy Oikos Greek Yogurt Chobani Brand Responses
- 13. Chobani published the most with 99 posts. 9% 33% 18% 9% 1% 22% 7% 1% siggisdairy Chobani FAGE Total Greek Yogurt Yoplait Dannon Stonyfield Farm Oikos Greek Yogurt Liberte USA Share Of Voice – Volume of Posts
- 14. Chobani received the largest volume of Likes (1,038,438). 1% 87% 1% 10% 1% siggisdairy Chobani FAGE Total Greek Yogurt Yoplait Dannon Stonyfield Farm Oikos Greek Yogurt Liberte USA Share Of Voice – Likes
- 15. Chobani received the largest volume of Comments (24,558). 19% 64% 2% 6% 1% 3% 2% 3% siggisdairy Chobani FAGE Total Greek Yogurt Yoplait Dannon Stonyfield Farm Oikos Greek Yogurt Liberte USA Share Of Voice – Comments
- 16. Chobani received the largest volume of Shares (38,384). 1% 67%1% 28% 2% 1% siggisdairy Chobani FAGE Total Greek Yogurt Yoplait Dannon Stonyfield Farm Oikos Greek Yogurt Liberte USA Share Of Voice – Shares
- 17. GenerateYourOwnSocialMediaReport This report was generated entirely by the Unmetric Reporting Engine. It took minutes to create. Create Your Free Social Media Report Now
- 18. Thank You For more information, please contact your account manager notjustnumbers@unmetric.com