Take a deep dive into the social media habits of Indian Brokerage Houses. Access engagement, campaign intel and a variety of social media metrics on their performance on Facebook.

1. Brokerage Houses
on Social Media
Sept 1st – Oct 31st 2016

2. Brokerage Houses: Social Media Report
This Report looks at how
Brokerage Houses
performed on Social Media between
Sept 1st – Oct 31st 2016

3. Comparison of
“Brokerage Houses"
Facebook Pages
Sep 01, 2016 - Oct 31, 2016

4. GenerateYourOwnSocialMediaReport
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5. FundsIndia had the largest fan base of 296,363 while Motilal Oswal Market Commentary showed the highest fan growth of
46.70%.
-10.0%
0.0%
10.0%
20.0%
30.0%
40.0%
50.0%
0K 50K 100K 150K 200K 250K 300K 350K
Growth%
Number of Fans
Motilal Oswal Market Commentary Zerodha Angel Broking FundsIndia
Indiabulls Securities Limited ICICIdirect Money Manager Kotak Securities Reliance Securities
Edelweiss Group HDFC Securities
Fans

6. 0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Edelweiss
Group
Motilal Oswal
Market
Commentary
ICICIdirect
Money
Manager
FundsIndia Indiabulls
Securities
Limited
Zerodha Angel Broking HDFC
Securities
Reliance
Securities
Kotak
Securities
United States United Arab Emirates Countries < 2% Pakistan Turkey Other Countries India
Fans - Geography

7. Motilal Oswal Market Commentary had the highest PTAT of 9.53% as a percentage of its average number of Fans during this
time period.
0.0%
2.0%
4.0%
6.0%
8.0%
10.0%
12.0%
0K 50K 100K 150K 200K 250K 300K 350K
Peopletalkingabout(as%ofFans)
Average Number of Fans
Motilal Oswal Market Commentary Zerodha Angel Broking Indiabulls Securities Limited
FundsIndia ICICIdirect Money Manager Kotak Securities Reliance Securities
Edelweiss Group HDFC Securities
Conversations

8. Motilal Oswal Market Commentary published the greatest number of posts (516). Kotak Securities had the highest average
engagement, with a score of 715.
0 100 200 300 400 500 600
0 100 200 300 400 500 600 700 800
Motilal Oswal Market Commentary
Zerodha
Angel Broking
FundsIndia
Indiabulls Securities Limited
ICICIdirect Money Manager
Kotak Securities
Reliance Securities
Edelweiss Group
HDFC Securities
Number of Posts
Engagement Score
Engagement Score Number of Posts
Engagement - Posts

9. Kotak Securities received the most number of Likes (63,529), Angel Broking got the most number of Comments (8,955) and
Angel Broking had the most number of Shares (6,129).
0K 10K 20K 30K 40K 50K 60K 70K
Motilal Oswal Market Commentary
Angel Broking
Zerodha
Indiabulls Securities Limited
FundsIndia
ICICIdirect Money Manager
Kotak Securities
Reliance Securities
Edelweiss Group
HDFC Securities
Likes Comments Shares
Engagement Breakdown

10. Most Engaging Brand Posts
Edelweiss Group
05-OCT-16, WED 3:48AM
Here's another chance to win shopping
vouchers by participating in the
#YourKnowledgeQuotient contes ..
ENGMT. LIKES COMMENTS SHARES
1,000 340 525 599
ICICIdirect Money Manager
26-SEP-16, MON 2:30AM
#ContestAlert: Welcome to the
#FinanceArcade, a fortnightly quiz on all
things finance! Here's a sim ..
Edelweiss Group
20-OCT-16, THU 2:30AM
#ContestAlert!
It’s #YourKnowledgeQuotient Contest time!
Guess the right answer & stand a chance to ..
ENGMT. LIKES COMMENTS SHARES
1,000 5,181 537 256
ENGMT. LIKES COMMENTS SHARES
999 296 372 397

11. Most Engaging Brand Posts
Edelweiss Group
12-OCT-16, WED 2:30AM
#ContestAlert! #YourKnowledgeQuotient
Guess the right answer & stand a chance to
win Shopping Vouche ..
ENGMT. LIKES COMMENTS SHARES
999 400 471 332
Motilal Oswal Market
Commentary
08-SEP-16, THU 1:30PM
Trading on equity is fun, yet not without
risk. Stay armed with the right knowledge
for profitable r ..
Motilal Oswal Market
Commentary
06-OCT-16, THU 9:26AM
'Journey from 0 to 1000 Cr' - Mr. Raamdeo
Agrawal, Co-Founder, MOFSL. Click here to
watch an exclusi ..
ENGMT. LIKES COMMENTS SHARES
999 3,582 4 7
ENGMT. LIKES COMMENTS SHARES
998 2,050 28 96

12. Angel Broking's Facebook Page saw the highest number of Fan posts (147).
0 20 40 60 80 100 120 140 160
Motilal Oswal Market Commentary
Zerodha
Angel Broking
FundsIndia
Indiabulls Securities Limited
ICICIdirect Money Manager
Kotak Securities
Reliance Securities
Edelweiss Group
HDFC Securities
Number of Fan Posts
Fan Posts

13. Reliance Securities received the highest percentage of Positive Sentiment (50.00%).
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
Zerodha
Angel Broking
FundsIndia
Kotak Securities
Reliance Securities
Edelweiss Group
Negative Neutral Positive
Sentiment Analysis

14. Zerodha responded to the highest percentage of Fan posts (64.10%).
0
0.1
0.2
0.3
0.4
0.5
0.6
0.7
0 1000 2000 3000 4000 5000 6000
%ofFanPostsBrandRespondedto
Average Response Time (mins)
Zerodha Angel Broking FundsIndia Kotak Securities Reliance Securities Edelweiss Group
Brand Responses

15. Motilal Oswal Market Commentary published the most with 516 posts.
9% 1%
7%
5%
4%
5%
10%
2%
54%
3%
ICICIdirect Money Manager Indiabulls Securities Limited FundsIndia Edelweiss Group
HDFC Securities Kotak Securities Angel Broking Reliance Securities
Motilal Oswal Market Commentary Zerodha
Share Of Voice – Volume of Posts

16. Kotak Securities received the largest volume of Likes (63,529).
6%
0%
2%
5%
0%
52%
7%
0%
25%
3%
ICICIdirect Money Manager Indiabulls Securities Limited FundsIndia Edelweiss Group
HDFC Securities Kotak Securities Angel Broking Reliance Securities
Motilal Oswal Market Commentary Zerodha
Share Of Voice – Likes

17. Angel Broking received the largest volume of Comments (8,955).
7%
0%
0%
14%
0%
15%
60%
0%
2% 2%
ICICIdirect Money Manager Indiabulls Securities Limited FundsIndia Edelweiss Group
HDFC Securities Kotak Securities Angel Broking Reliance Securities
Motilal Oswal Market Commentary Zerodha
Share Of Voice – Comments

18. Angel Broking received the largest volume of Shares (6,129).
4%
0% 1%
23%
1%
11%
45%
1%
11%
3%
ICICIdirect Money Manager Indiabulls Securities Limited FundsIndia Edelweiss Group
HDFC Securities Kotak Securities Angel Broking Reliance Securities
Motilal Oswal Market Commentary Zerodha
Share Of Voice – Shares

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