Take a deep dive in to the social media metrics behind Morgan Stanley's exceptional social media efforts on Twitter as it engages its audience around the world.

1. Morgan Stanley
on Social Media
Aug 1st – Sept 30th 2016

2. Morgan Stanley : Social Media Report
This Report looks at how
Morgan Stanley
performed on Twitter between
Aug 01, 2016 - Sep 30, 2016

3. Analysis of
Morgan Stanley
Twitter Account
Aug 01, 2016 - Sep 30, 2016

4. Brand Overview
FOLLOWERS NEW FOLLOWERS FOLLOWER GROWTH COUNTRY
359,054 16,758 4.90% Worldwide
Morgan Stanley
@MorganStanley

5. Engagement Score
75
Total Proactive Tweets
112
Retweets Total
5
Favorites Total
4,519
Total Mention
2,872
Total Retweets
1,806
BRAND TWEETS USER TWEETS
Brand Overview

6. 330K
335K
340K
345K
350K
355K
360K
365K
1-Aug 8-Aug 15-Aug 22-Aug 29-Aug 5-Sep 12-Sep 19-Sep 26-Sep
Follower Growth
Total Followers
359,054
New Followers
16,758

7. Engagement
0
250
500
1-Aug 5-Aug 9-Aug 13-Aug 17-Aug 21-Aug 25-Aug 29-Aug 2-Sep 6-Sep 10-Sep 14-Sep 18-Sep 22-Sep 26-Sep 30-Sep
Morgan Stanley had an average engagement score of 75 and a highest of 451.

8. 0
5
10
15
20
1-Aug 8-Aug 15-Aug 22-Aug 29-Aug 5-Sep 12-Sep 19-Sep 26-Sep
Proactive Tweets Retweets
Brand Tweets
Proactive Tweets Retweets
112 5

9. Machine-made #bling now have size +
quality to disrupt mined #diamond
market https://t.co/QDRDLCPAJ..
01-Sep-16, Thu 04:20PM
ENGMT. FAV. REPLIES RETWEETS
749 961 28 269
Top Engaging Tweets
As a wave of Baby #Boomers enter
retirement, the privately-held
#business landscape may be set for
..
Whatever you learned about #EM in their
last bull run in the 2000s, throw it
out and start again. -..
16-Aug-16, Tue 12:26PM
ENGMT. FAV. REPLIES RETWEETS
682 629 18 238
06-Sep-16, Tue 05:00PM
ENGMT. FAV. REPLIES RETWEETS
388 246 15 103
NO IMAGE NO IMAGE NO IMAGE

10. Posts with Hashtags engage the best. Those with Mentions are the most frequent
0 20 40 60 80 100 120
0 10 20 30 40 50 60 70 80 90
Links
Plain Text
Hashtags
Mentions
Number of Posts
Engagement Score
Engagement Score Number of Tweets
Brand Tweet Types

11. 0 50 100 150 200 250 300 350
0 2 4 6 8 10 12
#blockchain*
#investors*
#msideas*
#fintech*
#iot*
#business*
#boomers*
#identitytheft*
#insurtech*
#oott*
User Tweets about Hashtag
Brand Tweets about Hashtag
Brand tweets User Tweets
Volume of Tweets with Hashtags

12. 0
20
40
60
80
100
120
140
160
1-Aug 6-Aug 11-Aug 16-Aug 21-Aug 26-Aug 31-Aug 5-Sep 10-Sep 15-Sep 20-Sep 25-Sep 30-Sep
blockchain investors msideas fintech iot
Spread of Hashtags by day

13. 0 100 200 300 400 500 600 700 800
#msideas*
#fintech*
#investors*
#iot*
#boomers*
#identitytheft*
#insurtech*
#oott*
#blockchain*
#business*
Engagement Score
Hashtags - Engagement

14. Total number of Retweets : 1,806
-50
0
50
100
150
200
250
300
350
400
1-Aug 6-Aug 11-Aug 16-Aug 21-Aug 26-Aug 31-Aug 5-Sep 10-Sep 15-Sep 20-Sep 25-Sep 30-Sep
Retweets of Brand Tweets Brand Tweets
Retweets

15. Total number of Mentions: 2,872
-20
0
20
40
60
80
100
120
1-Aug 6-Aug 11-Aug 16-Aug 21-Aug 26-Aug 31-Aug 5-Sep 10-Sep 15-Sep 20-Sep 25-Sep 30-Sep
Mentions Brand Tweets
Mentions

16. Influencers
Name Followers Tweets
la Repubblica 2,446,099 1
CNNMoney 1,651,632 1
The Atlantic 1,354,944 3
El Financiero 788,325 1
Perlite Ore 660,693 2
TOP 5 INFLUENCERS

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