Take a deep dive into the social media habits of this brand

1. Porsche
on Social Media
Oct 01 2015 - Dec 31 2015
Cover Image Courtesy of Porsche Twitter

2. Porsche: Social Media Report
This report looks at how
Porsche
performed on social media between
October 1st – December 31st, 2015

3. Generate Your Own Social Media Report
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4. Analysis of
Porsche
Facebook Page
Oct 01, 2015 - Dec 31, 2015

5. Brand Overview
FANS NEW FANS FAN GROWTH COUNTRY DEMOGRAPHICS
10,262,677 197,035 1.96% Worldwide
Mostly Young, Male and
Attached.
Porsche

6. Engagement Score Total Fan Posts
421 6,336
Total Posts Brand Response Rate
103 0.03%
Total Likes Avg. Reply Time
720,987 10 hrs, 58 mins
Total Comments General Sentiment
19,195 Neutral
Total Shares
145,172
BRAND POSTS FAN POSTS
Brand Overview

7. 9,950K
10,000K
10,050K
10,100K
10,150K
10,200K
10,250K
10,300K
1-Oct 15-Oct 29-Oct 12-Nov 26-Nov 10-Dec 24-Dec
Fan Growth
Total Fans
10,262,677
New Fans
197,035

8. Engagement
0
250
500
750
1,000
1,250
Porsche had an average engagement score of 421 and a highest of 1000.

9. Community Analysis
Porsche fans are mostly Young, Male and Attached. Porsche fans are largely from India followed by United
States.
Fan Demographics Distribution of Fans
79%
21%
male female
0% 10% 20% 30% 40% 50%
Below 21
21-30
31-40
41-50
51-60
Over 60
0% 10% 20% 30% 40%
Single
In a Relationship
Engaged
Married
UnKnown
0K 500K 1,000K 1,500K 2,000K
India
United States
Germany
France
Mexico
Brazil
Italy
Turkey
Egypt
Japan

10. 0
1
1
2
2
3
3
4
1-Oct 15-Oct 29-Oct 12-Nov 26-Nov 10-Dec 24-Dec
Brand Posts
Top keywords used Frequency
accordance 51
fuel consumption 51
km 50
CO2 emissions 48
EU 6 32

11. Most Engaging Brand Posts
12-NOV-15, THU 5:30AM
Even Mark Webber can´t do this. That´s
why you shouldn´t.
ENGMT
.
LIKES COMMENTS SHARESSENTIMENT
1,000 150,605 4,772 59,788 Positive
29-DEC-15, TUE 5:00AM
“Soon or late the man who wins is the
man who thinks he can.” Written by
Walter D. Wintle – brought ..
ENGMT
.
LIKES COMMENTS SHARES SENTIMENT
973 35,063 841 10,682 Positive

12. Brand Posts - Analysis
Brand Post Types Days of the week
0 10 20 30 40 50 60 70
0 100 200 300 400 500 600 700
Photos
Videos
Links
Plain Text
Polls
Number of Posts
Engagement Score
Engagement Score Number of Posts
0 5 10 15 20
0 200 400 600 800
Monday
Tuesday
Wednesday
Thursday
Friday
Saturday
Sunday
Number of Posts
Engagement Score
Engagement Score Number of Posts

13. Top Keywords Used Frequenc
y
Porsche 4667
post 1534
car 527
Porsche 911 402
Porsche 918 Spyder 165
User Posts
0
20
40
60
80
100
120
140
1-Oct 8-Oct 15-Oct 22-Oct 29-Oct 5-Nov 12-
Nov
19-
Nov
26-
Nov
3-Dec 10-
Dec
17-
Dec
24-
Dec
31-
Dec
Positive Neutral Negative

14. Campaign Intel
0 2 4 6 8 10
0 100 200 300 400 500 600
FIA WEC 2015
Cayman GT4
Porsche 10M Road Trip
Number of Posts
Engagement Score
Engagement Score Number of Posts

15. Analysis of
Porsche
Twitter Account
Oct 01, 2015 - Dec 31, 2015

16. Brand Overview
FOLLOWERS NEW FOLLOWERS FOLLOWER GROWTH COUNTRY
1,166,444 56,725 5.11% Worldwide
Porsche
@Porsche

17. Engagement Score
215
Total Proactive Tweets
96
Retweets Total
21
Favorites Total
27,742
Total Mention
17,924
Total Retweets
13,200
Response Rate (%)
0.02%
Average Reply Time (mins)
1120
BRAND TWEETS USER TWEETS
Brand Overview

18. 1,080K
1,090K
1,100K
1,110K
1,120K
1,130K
1,140K
1,150K
1,160K
1,170K
1,180K
1-Oct 15-Oct 29-Oct 12-Nov 26-Nov 10-Dec 24-Dec
Follower Growth
Total Followers
1,166,444
New Followers
56,725

19. 1K
1K
1K
1K
1K
1K
1K
1K
1-Oct 15-Oct 29-Oct 12-Nov 26-Nov 10-Dec 24-Dec
Followee Growth
Total Followees
1,444

20. Engagement
0
250
500
750
Porsche had an average engagement score of 215 and a highest of 604.

21. 0
5
10
15
20
1-Oct 15-Oct 29-Oct 12-Nov 26-Nov 10-Dec 24-Dec
Proactive Tweets Retweets
Brand Tweets
Proactive Tweets Retweets
96 21

22. Allows you to hunt where others fear
to prey. #HappyHalloween
https://t.co/7FyPH9NRGV
31-Oct-15, Sat 12:38PM
ENGMT. FAV. REPLIES RETWEETS
604 914 15 545
Top Engaging Tweets
Twin-turbocharged engines for more
power. Significantly more torque.
The new #Porsche911.
#EverAhea..
Eminence does not come from making
grand statements. Sometimes a
single unveiling suffices. The all..
09-Oct-15, Fri 11:50AM
ENGMT. FAV. REPLIES RETWEETS
576 852 35 488
01-Dec-15, Tue 03:00PM
ENGMT. FAV. REPLIES RETWEETS
524 841 18 430
NO IMAGE NO IMAGE NO IMAGE

23. Posts with Hashtags engage the best. Those with Mentions are the most frequent
0 10 20 30 40 50 60 70 80 90 100
0 50 100 150 200 250
Links
Plain Text
Hashtags
Mentions
Number of Posts
Engagement Score
Engagement Score Number of Tweets
Brand Tweet Types

24. 0 2 4 6 8 10 12 14 16 18 20
0 500 1000 1500 2000 2500 3000 3500 4000 4500
#porsche*
#porsche911*
#porscherrv*
#911rsr*
#everahead*
#missione*
#atlanta*
#6hbahrain*
#cayman*
#porschemotorsport*
User Tweets about Hashtag
Brand Tweets about Hashtag
Brand tweets User Tweets
Volume of Tweets with Hashtags

25. 0
50
100
150
200
250
300
350
1-Oct 6-Oct 11-Oct 16-Oct 21-Oct 26-Oct 31-Oct 5-Nov 10-Nov 15-Nov 20-Nov 25-Nov 30-Nov 5-Dec 10-Dec 15-Dec 20-Dec 25-Dec 30-Dec
porsche porsche911 porscherrv 911rsr everahead
Spread of Hashtags by day

26. 0 100 200 300 400 500 600
#everahead*
#porschemotorsport*
#cayman*
#porsche*
#6hbahrain*
#missione*
#911rsr*
#porscherrv*
#atlanta*
#porsche911*
Engagement Score
Hashtags - Engagement

27. Average Response Rate : 0.02%
0
50
100
150
200
250
300
350
400
450
1-Oct
3-Oct
5-Oct
7-Oct
9-Oct
11-Oct
13-Oct
15-Oct
17-Oct
19-Oct
21-Oct
23-Oct
25-Oct
27-Oct
29-Oct
31-Oct
2-Nov
4-Nov
6-Nov
8-Nov
10-Nov
12-Nov
14-Nov
16-Nov
18-Nov
20-Nov
22-Nov
24-Nov
26-Nov
28-Nov
30-Nov
2-Dec
4-Dec
6-Dec
8-Dec
10-Dec
12-Dec
14-Dec
16-Dec
18-Dec
20-Dec
22-Dec
24-Dec
26-Dec
28-Dec
30-Dec
MentionsandReplies
Replies Mentions
Customer Service

28. Positive Negative Neutral
Customer Service
REPLY ANALYSIS REPLY SENTIMENT
0
0.5
1
1.5
2
2.5
3
3.5
4
4.5
Request For
Direct
Message
Request For
Contact
Request For
View a Link
Request For
Email
Brand
Apology
Plain Text

29. 0
500
1000
1500
2000
2500
3000
3500
Monday Tuesday Wednesday Thursday Friday Saturday Sunday
Replies Mentions
Day of the week

30. 0
200
400
600
800
1000
1200
1400
12:00 AM 2:00 AM 4:00 AM 6:00 AM 8:00 AM 10:00 AM 12:00 PM 2:00 PM 4:00 PM 6:00 PM 8:00 PM 10:00 PM
Replies Mentions
Time of the Day

31. Total number of Retweets : 13,200
-100
0
100
200
300
400
500
600
700
800
1-Oct 6-Oct 11-Oct 16-Oct 21-Oct 26-Oct 31-Oct 5-Nov 10-Nov 15-Nov 20-Nov 25-Nov 30-Nov 5-Dec 10-Dec 15-Dec 20-Dec 25-Dec 30-Dec
Retweets of Brand Tweets Brand Tweets
Retweets

32. Total number of Mentions: 17,924
-50
0
50
100
150
200
250
300
350
400
450
1-Oct 6-Oct 11-Oct 16-Oct 21-Oct 26-Oct 31-Oct 5-Nov 10-Nov 15-Nov 20-Nov 25-Nov 30-Nov 5-Dec 10-Dec 15-Dec 20-Dec 25-Dec 30-Dec
Mentions Brand Tweets
Mentions

33. Influencers
Name Followers Tweets
CNN 23,876,183 2
CNN en Español 12,497,013 1
CNN International 4,914,010 2
GMA News 4,217,599 1
Portal R7.com 4,094,177 2
TOP 5 INFLUENCERS

34. Thanks!
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