In this report we looked at the top online travel agents such as Orbitz and Hipmunk. Read on to find out how their social media performance stacked up against the competition.

1. Comparison of
Online Travel
Agents
on Facebook
May 01, 2015 - Jul 31, 2015

2. Top Online Travel Agents on Facebook
In this report we looked at the top online
travel agents such as Expedia and Kayak.
Read on to find out how their social media
performance stacked up against the
competition.

3. Key Findings
• Among the top 7 brands, Priceline.com was engaging best with Fans.
• With a growth rate of 20%, Kayak enjoyed the highest Fan Growth
Rate.
• 33% of content posted by brands was “brand related”
• Expedia posted the most “non brand related” content on their wall.
• 3,275 new Posts were written across these 7 ‘brand walls’. That’s an
average of 5.1 Posts per day - per wall!

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5. Fans
Expedia had the largest fan base of 5,254,347 while Kayak showed the highest fan growth of
29.38%.
Competitors
0.00%
5.00%
10.00%
15.00%
20.00%
25.00%
30.00%
35.00%
0K 1,000K 2,000K 3,000K 4,000K 5,000K 6,000K
Growth%
Number of Fans
CheapOair Travelocity Priceline Negotiator Hipmunk Kayak Orbitz Expedia

6. Fans - Geography
Competitors
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Priceline
Negotiator
Hipmunk Orbitz CheapOair Kayak Travelocity Expedia
United States Philippines Countries < 2% Canada Malaysia
Indonesia Australia Other Countries Korea India

7. Conversations
Travelocity had the highest PTAT of 0.87% as a percentage of its average number of Fans
during this time period.
Competitors
0.0%
0.1%
0.2%
0.3%
0.4%
0.5%
0.6%
0.7%
0.8%
0.9%
1.0%
0K 1,000K 2,000K 3,000K 4,000K 5,000K 6,000K
Peopletalkingabout(as%ofFans)
Average Number of Fans
CheapOair Travelocity Priceline Negotiator Hipmunk Kayak Orbitz Expedia

8. Engagement - Posts
CheapOair published the greatest number of posts (194). Priceline Negotiator had the highest
average engagement, with a score of 224.
Competitors
0 50 100 150 200 250
0 50 100 150 200 250
CheapOair
Travelocity
Priceline Negotiator
Hipmunk
Kayak
Orbitz
Expedia
Number of Posts
Engagement Score
Engagement Score Number of Posts

9. Engagement Breakdown
0 20000 40000 60000 80000 100000 120000 140000 160000 180000 200000
CheapOair
Travelocity
Priceline Negotiator
Hipmunk
Kayak
Orbitz
Expedia
Likes Comments Shares
Expedia received the most number of Likes (173,139), Expedia got the most number of
Comments (4,713) and Expedia had the most number of Shares (7,243).
Competitors

10. Most Engaging Brand Posts
Competitors
Priceline Negotiator
Mon, Jun 8 at 6:02 PM EDT
What happens in Vegas, stays in Vegas (for 2 free
nights at a hotel). We’ve got Vegas exclusive hote ..
Engagement
Score
Likes Comments Shares Sentiment
929 2,029 1,259 349 Positive
Priceline Negotiator
Mon, May 11 at 5:40 PM EDT
Would you rather chill at the beach or have thrills
on rides? Florida has it all! Let us know which ..
Travelocity
Wed, May 27 at 11:39 AM EDT
#WouldYouRather: Go on a Safari in the Serengeti
or on a Riverboat on the Amazon?
Engagement
Score
Likes Comments Shares Sentiment
759 3,597 331 107 Positive
Engagement
Score
Likes Comments Shares Sentiment
656 811 294 48 Positive

11. Most Engaging Brand Posts
Competitors
Hipmunk
Sun, May 17 at 11:30 AM EDT
Share if the Amalfi Coast is on your bucketlist!
#SundayFunday
Amalfi Coast http://hip.mk/AmalfiSun ..
Engagement
Score
Likes Comments Shares Sentiment
635 355 25 106 Positive
Priceline Negotiator
Thu, May 14 at 4:50 PM EDT
Surf and sand or shopping spree with your BFFs?
Florida has something for everyone! Tell us which
ac ..
Expedia
Mon, May 11 at 3:00 PM EDT
Visions of paradise. We're dreaming of Fiesta
Americana Grand Coral Beach Cancún. Luckily, you
can g ..
Engagement
Score
Likes Comments Shares Sentiment
527 1,744 210 54 Positive
Engagement
Score
Likes Comments Shares Sentiment
527 11,929 268 412 Positive

12. Fan Posts
0 200 400 600 800 1000 1200 1400
CheapOair
Travelocity
Priceline Negotiator
Hipmunk
Kayak
Orbitz
Expedia
Number of Fan Posts
Priceline Negotiator's Facebook Page saw the highest number of Fan posts (1,208).
Competitors

13. Sentiment Analysis
Hipmunk received the highest percentage of Positive Sentiment (46.00%).
Competitors
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
CheapOair
Travelocity
Priceline Negotiator
Hipmunk
Kayak
Orbitz
Expedia
Negative Neutral Positive

14. Brand Responses
Expedia responded to the highest percentage of Fan posts (85.71%).
Competitors
0.0%
10.0%
20.0%
30.0%
40.0%
50.0%
60.0%
70.0%
80.0%
90.0%
0 200 400 600 800 1000 1200 1400
%ofFanPostsBrandRespondedto
Average Response Time (mins)
CheapOair Travelocity Priceline Negotiator Hipmunk Kayak Orbitz Expedia

15. Share Of Voice – Volume of Posts
CheapOair published the most with 194 posts, among the brands in "Competitors" Group.
Competitors
4%
12%
5%
23%
19%
13%
24%
Kayak Hipmunk Priceline Negotiator Travelocity Expedia Orbitz CheapOair

16. Share Of Voice – Likes
Expedia received the largest volume of Likes (173,139), among the brands in "Competitors"
Group.
Competitors
0%
6%
8%
4%
78%
2%
2%
Kayak Hipmunk Priceline Negotiator Travelocity Expedia Orbitz CheapOair

17. Share Of Voice – Comments
Expedia received the largest volume of Comments (4,713), among the brands in
"Competitors" Group.
Competitors
0%
9%
29%
9%
41%
4%
8%
Kayak Hipmunk Priceline Negotiator Travelocity Expedia Orbitz CheapOair

18. Share Of Voice – Shares
Expedia received the largest volume of Shares (7,243), among the brands in "Competitors"
Group.
Competitors
0%
14%
7%
12%
59%
4%
4%
Kayak Hipmunk Priceline Negotiator Travelocity Expedia Orbitz CheapOair

19. Campaign Comparison
0 2 4 6 8 10 12 14 16 18
0 50 100 150 200 250 300
#LaborDay(2015)(Travelocity)
#WhyNotTonight(Priceline Negotiator)
Hipmunk Halloween Trivia(Hipmunk)
Travel Hacker tip(Kayak)
Win a trip to Europe(Orbitz)
#EuropeWeek(Expedia)
Number of Posts
Engagement Score
Engagement Score Number of Posts
During this time period, Hipmunk Halloween Trivia was the most engaging run by Hipmunk.
Priceline Negotiator published the most (17) in its #WhyNotTonight campaign.
Competitors

20. Analysis of Travelocity Facebook
Page
May 01, 2015 - Jul 31, 2015

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22. Brand Overview
Travelocity
Fans 345,863
New Fans 23,240
Fan Growth 7.20%
Country Worldwide
Demographics Mostly Older, Female and Attached.
Travelocity has 23,240 new Likes and an audience base of 345,863 fans who are mostly
Older, Female and Attached.
Travelocity

23. Brand Overview
Posts
Brand User
Engagement Score 57 Total Fan Posts 36
Total Posts 193 Brand Response Rate 38.89%
Total Likes 9,196 Average Reply Time 8 hrs, 33 mins
Total Comments 1,024 General Sentiment Neutral
Total Shares 1,533
Travelocity had 193 new Posts, and their most recent campaign is #LaborDay(2015).
Content & Campaigns
Most Engaging Content Type Others Most Engaging Campaign #MondayMotivation
Least Engaging Content Type
Travel Destination
Info
Most Recent Campaign #LaborDay(2015)
Most Prolific Content Type Deals
Travelocity

24. Fan Growth
310,000
315,000
320,000
325,000
330,000
335,000
340,000
345,000
350,000
Travelocity had a growth rate of 7.20% between Apr 30, 2015 and Jul 31, 2015.
Total Fans 345,863
New Fans 23,240
Travelocity

25. Engagement
0
100
200
300
400
500
600
700
1-May 8-May 15-May 22-May 29-May 5-Jun 12-Jun 19-Jun 26-Jun 3-Jul 10-Jul 17-Jul 24-Jul 31-Jul
Travelocity had an average engagement score of 57 and its highest was 656.
Travelocity

26. Community Analysis
Travelocity fans are mostly Older, Female and
Attached.
Travelocity fans are largely from United States
followed by Canada.
Fan Demographics Distribution of Fans
Travelocity
38%
62%
male female
0% 10% 20% 30%
Below 21
21-30
31-40
41-50
51-60
Over 60
0% 10% 20% 30% 40%
Single
In a Relationship
Engaged
Married
UnKnown
0K 100K 200K 300K
United States
Canada
Mexico
India
Puerto Rico
United Kingdom
Australia
Philippines
Thailand
Norway

27. 0
1
2
3
4
5
6 Travelocity posted a total of 193 Posts between May
01, 2015 and Jul 31, 2015.
Brand Posts
Top keywords
used in the Posts
Frequency
GoSmelltheRoses 31
destinations 14
beautiful 14
vacation 13
Inspire 13
Travelocity

28. 4%
96%
Brand Participation Brand Non Participation
60%
12%
28%
Posititve Negative Neutral
Brand Posts - Engagement
Travelocity responded to 7 conversations generated
by the 193 Posts they published.
Travelocity receives more positive than negative
vibes from comments on their Posts.
Brand Responses Sentiment on Brand Posts
Travelocity

29. Most Engaging Brand Posts
Travelocity
Wed, May 27 at 11:39 AM EDT
#WouldYouRather: Go on a Safari in the Serengeti
or on a Riverboat on the Amazon?
Engagement
Score
Likes Comments Shares Sentiment
656 811 294 48 Positive
Mon, Jul 27 at 6:50 AM EDT
#MondayMotivation #Inspire
Mon, May 4 at 10:44 AM EDT
HOW TO PROPERLY EAT THE BEST BEIGNETS IN NEW
ORLEANS:
1. Do the opposite of this.
Follow Travelocity ..
Engagement
Score
Likes Comments Shares Sentiment
517 462 9 145 Positive
Engagement
Score
Likes Comments Shares Sentiment
376 785 34 25 Positive

30. 0 20 40 60 80 100 120 140
0 10 20 30 40 50 60 70
Photos
Links
Videos
Plain Text
Polls
Number of Posts
Engagement Score
Engagement Score Number of Posts
0 10 20 30 40
0 50 100 150
Monday
Tuesday
Wednesday
Thursday
Friday
Saturday
Sunday
Number of Posts
Engagement Score
Engagement Score Number of Posts
Brand Posts - Analysis
Most of Travelocity posts were Photos, and posts
with Links received the highest engagement.
Most of Travelocity posts were published on
Wednesday and posts on Monday received the
highest engagement.
Brand Post Types Days of the Week
Travelocity

31. 0
2
4
6
8
10
12
14
Positive Neutral Negative Users posted a total of 36 Posts between May 01, 2015
and Jul 31, 2015 on Travelocity's wall.
User Posts
Top keywords used in
the Posts
Frequency
phone 10
hours 8
customer service 8
Travelocity 7
flight 7
Travelocity

32. 39%
61%
Brand Participation Brand Non Participation
14%
17%
69%
Posititve Negative Neutral
User Posts - Engagement
Travelocity responded to 14 conversations
generated by the 36 Posts fans published.
Travelocity appears to participate more when Fan
conversations have greater negative vibes than
positive.
Brand Responses Sentiment of User Posts
Travelocity

33. Content Intel
0 1 2 3 4 5 6 7
0 20 40 60 80 100 120 140
Travel Destination Info
Deals
Others
Like This/Engagement
Oriented Posts
Number of Posts
Engagement Score
Engagement Score Number of Posts
Most of Travelocity posts were around 'Deals', and posts around 'Others' received the highest
engagement.
Travelocity

34. 0 1 2 3 4 5
0 100 200 300 400
#LaborDay(2015)
#MondayMotivation
#4thofJuly
Number of Posts
Engagement Score
Engagement Score Number of Posts
0 1 2 3 4 5
0 100 200 300 400
#LaborDay(2015)
#MondayMotivation
#4thofJuly
Number of Posts
Engagement Score
Engagement Score Number of Posts
Campaign Intel – 3 most recent campaigns
Between May 01, 2015 and Jul 31, 2015,
#MondayMotivation was the most engaging
campaign run by Travelocity.
Overall, #MondayMotivation engaged the best out
of the recent 3 campaigns run by Travelocity.
May 01, 2015 - Jul 31, 2015 Entire Campaign
Travelocity

35. Analysis of Expedia Facebook Page
May 01, 2015 - Jul 31, 2015

36. Brand Overview
Expedia
Fans 5,254,347
New Fans 161,788
Fan Growth 3.18%
Country Worldwide
Demographics Mostly Older, Female and Attached.
Expedia has 161,788 new Likes and an audience base of 5,254,347 fans who are mostly
Older, Female and Attached.
Expedia

37. Brand Overview
Posts
Brand User
Engagement Score 69 Total Fan Posts 7
Total Posts 160 Brand Response Rate 85.71%
Total Likes 173,139 Average Reply Time 5 hrs, 47 mins
Total Comments 4,713 General Sentiment Negative
Total Shares 7,243
Expedia had 160 new Posts, and their most recent campaign is #EuropeWeek.
Content & Campaigns
Most Engaging Content Type Deals Most Engaging Campaign Cinco de Mayo
Least Engaging Content Type Festive Offers Most Recent Campaign #EuropeWeek
Most Prolific Content Type
Travel Destination
Info
Expedia

38. Fan Growth
5,000,000
5,050,000
5,100,000
5,150,000
5,200,000
5,250,000
5,300,000
Expedia had a growth rate of 3.18% between Apr 30, 2015 and Jul 31, 2015.
Total Fans 5,254,347
New Fans 161,788
Expedia

39. Engagement
0
50
100
150
200
250
300
350
400
450
1-May 8-May 15-May 22-May 29-May 5-Jun 12-Jun 19-Jun 26-Jun 3-Jul 10-Jul 17-Jul 24-Jul 31-Jul
Expedia had an average engagement score of 69 and its highest was 387.
Expedia

40. Community Analysis
Expedia fans are mostly Older, Female and Attached. Expedia fans are largely from United States followed
by Puerto Rico.
Fan Demographics Distribution of Fans
Expedia
27%
73%
male female
0% 10% 20% 30%
Below 21
21-30
31-40
41-50
51-60
Over 60
0% 10% 20% 30% 40%
Single
In a Relationship
Engaged
Married
UnKnown
0K 500K 1,000K 1,500K 2,000K
United States
Puerto Rico
Portugal
Egypt
Taiwan
United Arab Emirates
Saudi Arabia
Turkey
Argentina

41. 0
1
2
3
4
5
6
7 Expedia posted a total of 160 Posts between May 01,
2015 and Jul 31, 2015.
Brand Posts
Top keywords
used in the Posts
Frequency
hotels 38
Resorts 30
Mexico 21
inclusive 18
travel 17
Expedia

42. 15%
85%
Brand Participation Brand Non Participation
82%
7%
11%
Posititve Negative Neutral
Brand Posts - Engagement
Expedia responded to 24 conversations generated by
the 160 Posts they published.
Expedia receives more positive than negative vibes
from comments on their Posts.
Brand Responses Sentiment on Brand Posts
Expedia

43. Most Engaging Brand Posts
Expedia
Mon, May 11 at 3:00 PM EDT
Visions of paradise. We're dreaming of Fiesta
Americana Grand Coral Beach Cancún. Luckily, you
can g ..
Engagement
Score
Likes Comments Shares Sentiment
527 11,929 268 412 Positive
Wed, May 6 at 3:00 PM EDT
We're dreaming of the Dreams Riviera Cancun
Resort & Spa. Can you blame us? You can get up to
40% of ..
Mon, May 4 at 6:00 PM EDT
There's nothing like sunset at Hard Rock Hotel
Riviera Maya. Get the rockstar treatment and save
up ..
Engagement
Score
Likes Comments Shares Sentiment
469 10,814 135 319 Positive
Engagement
Score
Likes Comments Shares Sentiment
446 10,723 168 214 Positive

44. 0 20 40 60 80 100 120 140
0 20 40 60 80 100
Photos
Links
Videos
Plain Text
Polls
Number of Posts
Engagement Score
Engagement Score Number of Posts
0 10 20 30 40
0 20 40 60 80 100 120
Monday
Tuesday
Wednesday
Thursday
Friday
Saturday
Sunday
Number of Posts
Engagement Score
Engagement Score Number of Posts
Brand Posts - Analysis
Most of Expedia posts were Photos, and posts with
Photos received the highest engagement.
Most of Expedia posts were published on Thursday
and posts on Tuesday received the highest
engagement.
Brand Post Types Days of the Week
Expedia

45. 0
1
2
Positive Neutral Negative Users posted a total of 7 Posts between May 01, 2015
and Jul 31, 2015 on Expedia's wall.
User Posts
Top keywords used in
the Posts
Frequency
customer service 5
best price 3
date 3
request 2
tickets 2
Expedia

46. 86%
14%
Brand Participation Brand Non Participation
14%
43%
43%
Posititve Negative Neutral
User Posts - Engagement
Expedia responded to 6 conversations generated by
the 7 Posts fans published.
Expedia appears to participate more when Fan
conversations have greater negative vibes than
positive.
Brand Responses Sentiment of User Posts
Expedia

47. Content Intel
0 10 20 30 40 50 60 70
0 20 40 60 80 100 120
Brand News
Festive Offers
Travel Destination Info
Deals
Others
Event
Contest
Question to fans
Number of Posts
Engagement Score
Engagement Score Number of Posts
Most of Expedia posts were around 'Travel Destination Info', and posts around 'Deals'
received the highest engagement.
Expedia

48. Analysis of Kayak Facebook Page
May 01, 2015 - Jul 31, 2015

49. Brand Overview
Kayak
Fans 156,056
New Fans 35,439
Fan Growth 29.38%
Country Worldwide
Demographics Mostly Older, Male and Attached.
Kayak has 35,439 new Likes and an audience base of 156,056 fans who are mostly Older,
Male and Attached.
Kayak

50. Brand Overview
Posts
Brand User
Engagement Score 26 Total Fan Posts 334
Total Posts 33 Brand Response Rate 22.16%
Total Likes 368 Average Reply Time 12 hrs, 29 mins
Total Comments 57 General Sentiment Neutral
Total Shares 45
Kayak had 33 new Posts, and their most recent campaign is Travel Hacker tip.
Kayak

51. Fan Growth
0
20,000
40,000
60,000
80,000
100,000
120,000
140,000
160,000
180,000
Kayak had a growth rate of 29.38% between Apr 30, 2015 and Jul 31, 2015.
Total Fans 156,056
New Fans 35,439
Kayak

52. Engagement
0
20
40
60
80
100
120
140
160
180
1-May 8-May 15-May 22-May 29-May 5-Jun 12-Jun 19-Jun 26-Jun 3-Jul 10-Jul 17-Jul 24-Jul 31-Jul
Kayak had an average engagement score of 26 and its highest was 170.
Kayak

53. Community Analysis
Kayak fans are mostly Older, Male and Attached. Kayak fans are largely from United States followed
by Canada.
Fan Demographics Distribution of Fans
Kayak
68%
32%
male female
0% 10% 20% 30% 40%
Below 21
21-30
31-40
41-50
51-60
Over 60
0% 20% 40% 60%
Single
In a Relationship
Engaged
Married
UnKnown
0K 20K 40K 60K 80K
United States
Canada
Indonesia
Poland
India
Malaysia
Puerto Rico
Egypt
Philippines

54. 0
1
2
3 Kayak posted a total of 33 Posts between May 01,
2015 and Jul 31, 2015.
Brand Posts
Top keywords
used in the Posts
Frequency
TravelHacker 7
Trending Summer
Destination
7
summer 6
popular 5
Summer Travel
Hacker Tip
5
Kayak

55. 21%
40%
39%
Posititve Negative Neutral
Brand Posts - Engagement
Kayak receives more negative than positive vibes from comments on their Posts.
Sentiment on Brand Posts
Kayak

56. Most Engaging Brand Posts
Kayak
Tue, May 5 at 9:28 AM EDT
KAYAK compares hundreds of travel sites in
seconds. We also take hundreds of travel sites and
make c ..
Engagement
Score
Likes Comments Shares Sentiment
170 108 2 10 Positive
Thu, May 28 at 10:44 AM EDT
Travel Myth #1: You need to know the secret day
and time when each airline drops its prices during t
..
Thu, May 21 at 2:55 PM EDT
Make sure this is a summer you'll never forget -
check out our Top Trending Summer Destinations
and ..
Engagement
Score
Likes Comments Shares Sentiment
77 18 2 7 Negative
Engagement
Score
Likes Comments Shares Sentiment
51 8 3 4 Negative

57. 0 5 10 15 20 25
0 5 10 15 20 25 30 35
Links
Photos
Plain Text
Videos
Polls
Number of Posts
Engagement Score
Engagement Score Number of Posts
0 2 4 6 8 10
0 20 40 60 80
Monday
Tuesday
Wednesday
Thursday
Friday
Saturday
Sunday
Number of Posts
Engagement Score
Engagement Score Number of Posts
Brand Posts - Analysis
Most of Kayak posts were Links, and posts with
Photos received the highest engagement.
Most of Kayak posts were published on Friday and
posts on Tuesday received the highest engagement.
Brand Post Types Days of the Week
Kayak

58. 0
5
10
15
20
25
30
35
40
45
Positive Neutral Negative Users posted a total of 334 Posts between May 01,
2015 and Jul 31, 2015 on Kayak's wall.
User Posts
Top keywords used in
the Posts
Frequency
KAYAK 150
flight 65
airlines 49
thing 45
Activism 39
Kayak

59. 22%
78%
Brand Participation Brand Non Participation
25%
9%
66%
Posititve Negative Neutral
User Posts - Engagement
Kayak responded to 74 conversations generated by
the 334 Posts fans published.
Kayak appears to participate more when Fan
conversations have greater positive vibes than
negative.
Brand Responses Sentiment of User Posts
Kayak

60. 0 5 10 15
0 5 10 15 20 25
Travel Hacker tip
St. Patrick’s Day
KAYAK 2015 Travel
Hacker Guide
Number of Posts
Engagement Score
Engagement Score Number of Posts
0 5 10 15 20
0 50 100 150
Travel Hacker tip
St. Patrick’s Day
KAYAK 2015 Travel
Hacker Guide
Number of Posts
Engagement Score
Engagement Score Number of Posts
Campaign Intel – 3 most recent campaigns
Between May 01, 2015 and Jul 31, 2015, Travel
Hacker tip was the most engaging campaign run by
Kayak.
Overall, St. Patrick’s Day engaged the best out of
the recent 3 campaigns run by Kayak.
May 01, 2015 - Jul 31, 2015 Entire Campaign
Kayak

61. Analysis of Hipmunk Facebook Page
May 01, 2015 - Jul 31, 2015

62. Brand Overview
Hipmunk
Fans 170,816
New Fans 844
Fan Growth .50%
Country Worldwide
Demographics Mostly Older, Female and Attached.
Hipmunk has 844 new Likes and an audience base of 170,816 fans who are mostly Older,
Female and Attached.
Hipmunk

63. Brand Overview
Posts
Brand User
Engagement Score 214 Total Fan Posts 150
Total Posts 95 Brand Response Rate 8.00%
Total Likes 12,968 Average Reply Time 9 hrs, 45 mins
Total Comments 1,000 General Sentiment Neutral
Total Shares 1,711
Hipmunk had 95 new Posts, and their most recent campaign is Hipmunk Halloween Trivia.
Hipmunk

64. Fan Growth
169,400
169,600
169,800
170,000
170,200
170,400
170,600
170,800
171,000
Hipmunk had a growth rate of 0.50% between Apr 30, 2015 and Jul 31, 2015.
Total Fans 170,816
New Fans 844
Hipmunk

65. Engagement
0
50
100
150
200
250
300
350
400
450
500
1-May 8-May 15-May 22-May 29-May 5-Jun 12-Jun 19-Jun 26-Jun 3-Jul 10-Jul 17-Jul 24-Jul 31-Jul
Hipmunk had an average engagement score of 214 and its highest was 470.
Hipmunk

66. Community Analysis
Hipmunk fans are mostly Older, Female and
Attached.
Hipmunk fans are largely from United States
followed by Canada.
Fan Demographics Distribution of Fans
Hipmunk
43%
57%
male female
0% 10% 20% 30% 40%
Below 21
21-30
31-40
41-50
51-60
Over 60
0% 10% 20% 30% 40%
Single
In a Relationship
Engaged
Married
UnKnown
0K 50K 100K 150K 200K
United States
Canada
India
Mexico
Brazil
United Kingdom
Australia
Philippines
Iran
Georgia

67. 0
1
2
3
4 Hipmunk posted a total of 95 Posts between May 01,
2015 and Jul 31, 2015.
Brand Posts
Top keywords
used in the Posts
Frequency
Hipmunk 21
beach 12
Share 12
Happy 11
trip 10
Hipmunk

68. 19%
81%
Brand Participation Brand Non Participation
82%
0%
18%
Posititve Negative Neutral
Brand Posts - Engagement
Hipmunk responded to 18 conversations generated
by the 95 Posts they published.
Hipmunk receives more positive than negative vibes
from comments on their Posts.
Brand Responses Sentiment on Brand Posts
Hipmunk

69. Most Engaging Brand Posts
Hipmunk
Sun, May 17 at 11:30 AM EDT
Share if the Amalfi Coast is on your bucketlist!
#SundayFunday
Amalfi Coast http://hip.mk/AmalfiSun ..
Engagement
Score
Likes Comments Shares Sentiment
635 355 25 106 Positive
Sun, May 31 at 11:00 PM EDT
Sunset Sunday: Cancun, Mexico
http://hip.mk/CancunMex
Sun, May 31 at 11:31 AM EDT
Share if you want to go to Hawaii!
Hipmunk amd DogVacay are giving away a trip to
Hawaii, including ..
Engagement
Score
Likes Comments Shares Sentiment
478 369 9 58 Positive
Engagement
Score
Likes Comments Shares Sentiment
463 192 8 72 Positive

70. 0 20 40 60 80 100
0 50 100 150 200 250
Photos
Videos
Links
Plain Text
Polls
Number of Posts
Engagement Score
Engagement Score Number of Posts
0 5 10 15 20 25
0 100 200 300 400
Monday
Tuesday
Wednesday
Thursday
Friday
Saturday
Sunday
Number of Posts
Engagement Score
Engagement Score Number of Posts
Brand Posts - Analysis
Most of Hipmunk posts were Photos, and posts with
Photos received the highest engagement.
Most of Hipmunk posts were published on Saturday
and posts on Sunday received the highest
engagement.
Brand Post Types Days of the Week
Hipmunk

71. 0
5
10
15
20
25
30
35
40
Positive Neutral Negative Users posted a total of 150 Posts between May 01,
2015 and Jul 31, 2015 on Hipmunk's wall.
User Posts
Top keywords used in
the Posts
Frequency
Hipmunk 41
year 38
Europe 37
more 37
Good analysis 37
Hipmunk

72. 8%
92%
Brand Participation Brand Non Participation
46%
3%
51%
Posititve Negative Neutral
User Posts - Engagement
Hipmunk responded to 12 conversations generated
by the 150 Posts fans published.
Hipmunk appears to participate more when Fan
conversations have greater positive vibes than
negative.
Brand Responses Sentiment of User Posts
Hipmunk

73. Analysis of Orbitz Facebook Page
May 01, 2015 - Jul 31, 2015

74. Brand Overview
Orbitz
Fans 629,718
New Fans 6,041
Fan Growth .97%
Country Worldwide
Demographics Mostly Older, Female and Attached.
Orbitz has 6,041 new Likes and an audience base of 629,718 fans who are mostly Older,
Female and Attached.
Orbitz

75. Brand Overview
Posts
Brand User
Engagement Score 23 Total Fan Posts 458
Total Posts 110 Brand Response Rate 66.81%
Total Likes 3,812 Average Reply Time 2 hrs, 35 mins
Total Comments 481 General Sentiment Neutral
Total Shares 499
Orbitz had 110 new Posts, and their most recent campaign is Win a trip to Europe.
Content & Campaigns
Most Engaging Content Type Question to fans Most Engaging Campaign
Orbitz Hawaii
Giveaway
Least Engaging Content Type Others Most Recent Campaign Win a trip to Europe
Most Prolific Content Type Deals
Orbitz

76. Fan Growth
620,000
621,000
622,000
623,000
624,000
625,000
626,000
627,000
628,000
629,000
630,000
631,000
Orbitz had a growth rate of 0.97% between Apr 30, 2015 and Jul 31, 2015.
Total Fans 629,718
New Fans 6,041
Orbitz

77. Engagement
0
20
40
60
80
100
120
140
160
180
1-May 8-May 15-May 22-May 29-May 5-Jun 12-Jun 19-Jun 26-Jun 3-Jul 10-Jul 17-Jul 24-Jul 31-Jul
Orbitz had an average engagement score of 23 and its highest was 170.
Orbitz

78. Community Analysis
Orbitz fans are mostly Older, Female and Attached. Orbitz fans are largely from United States followed
by Canada.
Fan Demographics Distribution of Fans
Orbitz
30%
70%
male female
0% 10% 20% 30%
Below 21
21-30
31-40
41-50
51-60
Over 60
0% 10% 20% 30% 40% 50%
Single
In a Relationship
Engaged
Married
UnKnown
0K 100K 200K 300K 400K 500K 600K
United States
Canada
Mexico
Puerto Rico
India
Philippines
Australia
United Kingdom
Brazil
Belgium

79. 0
1
2
3
4
5 Orbitz posted a total of 110 Posts between May 01,
2015 and Jul 31, 2015.
Brand Posts
Top keywords
used in the Posts
Frequency
Orbitz 26
link 26
Flights 14
Enter 14
http://bit.ly/x1Lets
Go
12
Orbitz

80. 5%
95%
Brand Participation Brand Non Participation
37%
3%
60%
Posititve Negative Neutral
Brand Posts - Engagement
Orbitz responded to 5 conversations generated by
the 110 Posts they published.
Orbitz receives more positive than negative vibes
from comments on their Posts.
Brand Responses Sentiment on Brand Posts
Orbitz

81. Most Engaging Brand Posts
Orbitz
Sun, May 17 at 7:02 PM EDT
Guess the destination!
http://shout.lt/3Thk
Engagement
Score
Likes Comments Shares Sentiment
170 175 98 14 Positive
Sat, Jun 27 at 6:01 PM EDT
That moment when the bartender tells you happy
hour just ended… http://bit.ly/fbOneMoreHour
Sat, Jul 25 at 5:59 PM EDT
Say NO to a boring summer. Say YESPLEASE to an
incredible vacation. http://bit.ly/fbSave15
Engagement
Score
Likes Comments Shares Sentiment
149 160 6 51
Uncategori
zed
Engagement
Score
Likes Comments Shares Sentiment
101 118 7 31 Positive

82. 0 10 20 30 40 50 60
0 10 20 30 40
Links
Photos
Videos
Plain Text
Polls
Number of Posts
Engagement Score
Engagement Score Number of Posts
0 5 10 15 20 25
0 10 20 30 40 50
Monday
Tuesday
Wednesday
Thursday
Friday
Saturday
Sunday
Number of Posts
Engagement Score
Engagement Score Number of Posts
Brand Posts - Analysis
Most of Orbitz posts were Photos, and posts with
Videos received the highest engagement.
Most of Orbitz posts were published on Thursday
and posts on Sunday received the highest
engagement.
Brand Post Types Days of the Week
Orbitz

83. 0
5
10
15
20
25
Positive Neutral Negative Users posted a total of 458 Posts between May 01,
2015 and Jul 31, 2015 on Orbitz's wall.
User Posts
Top keywords used in
the Posts
Frequency
flight 130
customer service 116
book 96
time 93
hours 76
Orbitz

84. 67%
33%
Brand Participation Brand Non Participation
28%
27%
45%
Posititve Negative Neutral
User Posts - Engagement
Orbitz responded to 306 conversations generated by
the 458 Posts fans published.
Orbitz appears to participate more when Fan
conversations have greater positive vibes than
negative.
Brand Responses Sentiment of User Posts
Orbitz

85. Content Intel
0 5 10 15 20 25 30
0 10 20 30 40 50 60 70 80
Travel Destination Info
Deals
Others
Contest
Question to fans
Facebook App
Like This/Engagement Oriented Posts
Number of Posts
Engagement Score
Engagement Score Number of Posts
Most of Orbitz posts were around 'Deals', and posts around 'Question to fans' received the
highest engagement.
Orbitz

86. Thanks For Reading!
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