Take a deep dive in to the social media metrics behind Kalyan Jewellers' incredible social media presence. See the strategies that drove audience engagement, the content that outperformed everything else and how Kalyan jewellers handles over 6,559 followers on Twitter.

1. Kalyan Jewellers
Social Media Report
Oct 01 2015 - Dec 31 2015
Cover image courtesy of Kalyan Jewellers FB

2. Kalyan Jewellers: Social Media Report
This report looks at Kalyan Jewellers’
performance on social media between
October 1st – December 31st, 2015

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4. Analysis of
Kalyan Jewellers
Facebook Page
Oct 01, 2015 - Dec 31, 2015

5. Brand Overview
FANS NEW FANS FAN GROWTH COUNTRY DEMOGRAPHICS
425,618 7,889 1.89% India
Mostly Young, Female
and Single
Kalyan Jewellers

6. Engagement Score Total Fan Posts
99 156
Total Posts Brand Response Rate
156 26.92%
Total Likes Avg. Reply Time
27,859 2 days, 14 hrs, 30 mins
Total Comments General Sentiment
1,286 Positive
Total Shares
1,733
BRAND POSTS FAN POSTS
Brand Overview

7. 412K
414K
416K
418K
420K
422K
424K
426K
428K
1-Oct 15-Oct 29-Oct 12-Nov 26-Nov 10-Dec 24-Dec
Fan Growth
Total Fans
425,618
New Fans
7,889

8. Engagement
0
250
500
Kalyan Jewellers had an average engagement score of 99 and a highest of 264.

9. Community Analysis
Kalyan Jewellers fans are mostly Young, Female and
Single
Kalyan Jewellers fans are largely from India followed by
United Arab Emirates.
Fan Demographics Distribution of Fans
49%
51%
male female
0% 20% 40% 60% 80%
Below 21
21-30
31-40
41-50
51-60
Over 60
0% 10% 20% 30% 40% 50%
Single
In a Relationship
Engaged
Married
UnKnown
0K 100K 200K 300K 400K
India
United Arab Emirates
Pakistan
Bangladesh
Kuwait
Saudi Arabia
United States
Nepal
Qatar
Japan

10. 0
1
2
3
4
5
6
1-Oct 15-Oct 29-Oct 12-Nov 26-Nov 10-Dec 24-Dec
Brand Posts
Top keywords used Frequency
fashion 107
bridal 84
wedding 83
Kalyan Jewellers 70
KalyanJewellers 57

11. 70%
30%
Brand Participation Brand Non Participation
95%
2%
3%
Posititve Negative Neutral
Brand Posts - Engagement
Kalyan Jewellers responded to 109 conversations
generated by the 156 Posts they published.
Kalyan Jewellers receives more positive than negative
vibes from comments on their Posts.
Brand Responses Sentiment of Brand Posts

12. Most Engaging Brand Posts
15-DEC-15, TUE 3:04AM
It was a privilege to meet the Hon’ble
Prime Minister Shri Narendra Modi and
make a humble commitmen ..
ENGMT
.
LIKES COMMENTS SHARE
S
SENTIMENT
502 363 38 166 Positive
06-DEC-15, SUN 8:00AM
Her smile represents her strength.
#KalyanChennaiReliefTeam
#ThereIsHope #ChennaiRainsHelp
#ChennaiF ..
05-DEC-15, SAT 11:12PM
Prayers, thoughts and wishes with all
in Chennai. Have been deeply
disturbed with the experiences na ..
ENGMT
.
LIKES COMMENTSSHARESSENTIMENT
480 411 9 162 Positive
ENGMT
.
LIKES COMMENTS SHARE
S
SENTIMENT
425 147 20 151 Positive
NO IMAGE NO IMAGE NO IMAGE

13. Brand Posts - Analysis
Brand Post Types Days of the week
0 50 100 150 200
0 20 40 60 80 100 120
Photos
Videos
Plain Text
Links
Polls
Number of Posts
Engagement Score
Engagement Score Number of Posts
0 10 20 30 40
0 50 100 150
Monday
Tuesday
Wednesday
Thursday
Friday
Saturday
Sunday
Number of Posts
Engagement Score
Engagement Score Number of Posts

14. Top Keywords Used Frequency
Kalyan Jewellers 72
Bridal Destination
Truly Bridal
48
Ultimate Bridal
Destination
38
gold 13
wedding 11
User Posts
0
5
10
15
20
25
30
35
40
45
1-Oct 8-Oct 15-Oct 22-Oct 29-Oct 5-Nov 12-
Nov
19-
Nov
26-
Nov
3-Dec 10-
Dec
17-
Dec
24-
Dec
31-
Dec
Positive Neutral Negative

15. Kalyan Jewellers responded to 42 conversations
generated by the 156 Posts fans published.
Kalyan Jewellers appears to participate more when Fan
conversations have greater positive vibes than negative.
User Posts - Engagement
Brand Responses Sentiment
27%
73%
Brand Participation Brand Non Participation
49%
8%
43%
Posititve Negative Neutral

16. Most of Kalyan Jewellers posts were around 'Product Offerings/Updates', and posts around 'Corporate Social
Responsibility' received the highest engagement.
Content Intel
0 20 40 60 80 100 120 140
0 50 100 150 200 250 300 350 400
Brand News
Others
Event
Corporate Social…
Ad Campaigns
Special Offer
New Collection
Celebrity Endorser…
Question
Contest
Product Offerings/Updates
Facebook App
Engagement Oriented…
Number of Posts
Engagement Score
Engagement Score Number of Posts

17. In Kalyan Jewellers Posts about General Happenings, the category Festival/Greetings received the highest engagement.
Content Intel
About General Happenings
0 1 2 3 4 5 6
0 10 20 30 40 50 60 70 80
On Social Media
On Sports
Others
Question
Entertainment
Festival/Greetings
Current Affairs
Number of Posts
Engagement Score
Engagement Score Number of Posts

18. Campaign Intel – 3 most recent campaigns
Oct 01, 2015 - Dec 31, 2015 Entire Campaign
0 1 2 3 4 5
0 100 200 300 400 500
#ChennaiFloods
Mudhra Collection
#KarvaChauth
Number of Posts
Engagement Score
Engagement Score Number of Posts
0 1 2 3 4 5
0 100 200 300 400 500
#ChennaiFloods
Mudhra Collection
#KarvaChauth
Number of Posts
Engagement Score
Engagement Score Number of Posts

19. Analysis of
Kalyan Jewellers
Twitter Account
Oct 01, 2015 - Dec 31, 2015

20. Brand Overview
FOLLOWERS NEW FOLLOWERS FOLLOWER
GROWTH
COUNTRY
6,559 368 5.94% India
Kalyan Jewellers
@KalyanJewellers

21. Engagement Score
62
Total Proactive Tweets
143
Retweets Total
0
Replies Total
52
Favorites Total
52
Total Mention
632
Total Retweets
92
Total Replies
0
Response Rate (%)
3.96%
Average Reply Time (mins)
6826
Most Engaging
#KalyanJewellers
showrooms in
#Panjaguttaand
Kukatpally
Most Recent
#FallFashion
BRAND TWEETS USER TWEETS
Brand Overview
BRAND CAMPAIGNS

22. 6K
6K
6K
6K
6K
7K
7K
1-Oct 15-Oct 29-Oct 12-Nov 26-Nov 10-Dec 24-Dec
Follower Growth
Total Followers
6,559
New Followers
368

23. 0K
0K
0K
0K
0K
0K
0K
1-Oct 15-Oct 29-Oct 12-Nov 26-Nov 10-Dec 24-Dec
Followee Growth
Total Followees
110
New Followees
0

24. Engagement
0
250
Kalyan Jewellers tw had an average engagement score of 62 and a highest of 190.

25. 0
5
10
15
20
3-Oct 17-Oct 31-Oct 14-Nov 28-Nov 12-Dec 26-Dec
Proactive Tweets Retweets
Brand Tweets
Proactive Tweets Retweets
143 0

26. Make your wedding special with this
radiant gold #Choker by Kalyan
Jewellers. #bridal #gold
https:/..
28-Nov-15, Sat 05:15AM
ENGMT. FAV. REPLIES RETWEETS
257 3 0 3
Top Engaging Tweets
Indulge in resplendent #gold
#jewelry collection and color
your season gold.
#KalyanJewellers https..
Indulge in luxurious #KalyanJewellers
neckpieces. #Jewelry that
makes you forget the rest!
#bridal ..
03-Dec-15, Thu 05:15AM
ENGMT. FAV. REPLIES RETWEETS
250 2 2 2
24-Oct-15, Sat 06:15AM
ENGMT. FAV. REPLIES RETWEETS
247 1 0 3
NO IMAGE NO IMAGE NO IMAGE

27. Posts with Hashtags engage the best. Those with Mentions are the most frequent
0 20 40 60 80 100 120 140 160
0 10 20 30 40 50 60 70
Links
Plain Text
Hashtags
Mentions
Number of Posts
Engagement Score
Engagement Score Number of Tweets
Brand Tweet Types

28. 0 10 20 30 40 50 60 70 80 90 100
0 500 1000 1500 2000 2500 3000
#ripyhm*
#kalyanjewellers*
#jewelry*
#fashion*
#gold*
#bridal*
#wedding*
#ishra*
#roposo*
#riipyhm*
User Tweets about Hashtag
Brand Tweets about Hashtag
Brand tweets User Tweets
Volume of Tweets with Hashtags

29. 0
100
200
300
400
500
600
700
800
900
1-Oct 6-Oct 11-Oct 16-Oct 21-Oct 26-Oct 31-Oct 5-Nov 10-Nov 15-Nov 20-Nov 25-Nov 30-Nov 5-Dec 10-Dec 15-Dec 20-Dec 25-Dec 30-Dec
ripyhm kalyanjewellers jewelry fashion gold
Spread of Hashtags by day

30. 0 10 20 30 40 50 60 70 80 90 100
#riipyhm*
#fashion*
#ripyhm*
#bridal*
#wedding*
#roposo*
#jewelry*
#gold*
#kalyanjewellers*
#ishra*
Engagement Score
Hashtags - Engagement

31. Average Response Rate : 3.96%
0
20
40
60
80
100
120
140
160
180
200
1-Oct
3-Oct
5-Oct
7-Oct
9-Oct
11-Oct
13-Oct
15-Oct
17-Oct
19-Oct
21-Oct
23-Oct
25-Oct
27-Oct
29-Oct
31-Oct
2-Nov
4-Nov
6-Nov
8-Nov
10-Nov
12-Nov
14-Nov
16-Nov
18-Nov
20-Nov
22-Nov
24-Nov
26-Nov
28-Nov
30-Nov
2-Dec
4-Dec
6-Dec
8-Dec
10-Dec
12-Dec
14-Dec
16-Dec
18-Dec
20-Dec
22-Dec
24-Dec
26-Dec
28-Dec
30-Dec
MentionsandReplies
Replies Mentions
Customer Service

32. Average Reply Time : 4 days 17 hours 46 minutes
0
5000
10000
15000
20000
25000
1-Oct 6-Oct 11-Oct 16-Oct 21-Oct 26-Oct 31-Oct 5-Nov 10-Nov15-Nov20-Nov25-Nov30-Nov 5-Dec 10-Dec15-Dec20-Dec25-Dec30-Dec
Customer Service

33. Positive Negative Neutral
Customer Service
REPLY ANALYSIS REPLY SENTIMENT
0
2
4
6
8
10
12
14
16
Request For
Direct
Message
Request For
Contact
Request For
View a Link
Request For
Email
Brand
Apology
Plain Text

34. 0
50
100
150
200
250
Monday Tuesday Wednesday Thursday Friday Saturday Sunday
Replies Mentions
Day of the week

35. 0
50
100
150
200
250
12:00 AM 2:00 AM 4:00 AM 6:00 AM 8:00 AM 10:00 AM 12:00 PM 2:00 PM 4:00 PM 6:00 PM 8:00 PM 10:00 PM
Replies Mentions
Time of the Day

36. Total number of Retweets : 92
-2
0
2
4
6
8
10
1-Oct 6-Oct 11-Oct 16-Oct 21-Oct 26-Oct 31-Oct 5-Nov 10-Nov 15-Nov 20-Nov 25-Nov 30-Nov 5-Dec 10-Dec 15-Dec 20-Dec 25-Dec 30-Dec
Retweets of Brand Tweets Brand Tweets
Retweets

37. Total number of Mentions: 632
-50
0
50
100
150
200
1-Oct 6-Oct 11-Oct 16-Oct 21-Oct 26-Oct 31-Oct 5-Nov 10-Nov 15-Nov 20-Nov 25-Nov 30-Nov 5-Dec 10-Dec 15-Dec 20-Dec 25-Dec 30-Dec
Mentions Brand Tweets
Mentions

38. Influencers
Name Followers Tweets
The Lipstick News 8,980 1
BridalNewsUK 6,968 7
SONIALUVSU 6,802 1
Essex Bridal Talk 5,572 7
Roposo 3,451 1
TOP 5 INFLUENCERS

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