In this report we looked at the top 10 telecom brand pages on Facebook. Take a look at how their social performances stack up.

1. Telecom
Brands in India
on Facebook in
Q2-2015
Apr 01, 2015 - Jun 30, 2015

2. Top Telecom Brands in India on Facebook Q2-2015
In this report we looked at the top 10
telecom brand pages on Facebook.
Take a look at how their social
performances stack up.

3. Key Findings
• Vodafone Zoozoos had the largest fan base while Reliance
Mobile showed the highest fan growth.
• Reliance Mobile published the greatest amount of content while
Idea Cellular received the highest engagement.
• Vodafone India received the highest percentage of Positive
Sentiment
• Idea Cellular ran #TheGreatSocialQuest campaign which was the
most engaging campaign among the top brands

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5. Fans
Vodafone Zoozoos had the largest fan base of 18,795,354 while Reliance Mobile showed the
highest fan growth of 2.63%.
Competitors
-1.00%
-0.50%
0.00%
0.50%
1.00%
1.50%
2.00%
2.50%
3.00%
0K 2,000K 4,000K 6,000K 8,000K 10,000K 12,000K 14,000K 16,000K 18,000K 20,000K
Growth%
Number of Fans
Idea Cellular MTS India Airtel Vodafone Zoozoos Uninor
Aircel India Tata Docomo BSNL Mobile Reliance Mobile Vodafone India

6. Fans - Geography
Competitors
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
BSNL Mobile Idea Cellular MTS India Aircel India Airtel Tata Docomo Uninor Reliance
Mobile
Vodafone
India
Vodafone
Zoozoos
Countries < 2% Pakistan Indonesia India Indonesia

7. Engagement - Posts
Reliance Mobile published the greatest number of posts (230). Idea Cellular had the highest
average engagement, with a score of 630.
Competitors
0 50 100 150 200 250
0 100 200 300 400 500 600 700
Idea Cellular
MTS India
Airtel
Vodafone…
Uninor
Aircel India
Tata Docomo
Reliance…
Vodafone…
Number of Posts
Engagement Score
Engagement Score Number of Posts

8. Engagement Breakdown
0 500000 1000000 1500000 2000000 2500000 3000000
Idea Cellular
MTS India
Airtel
Vodafone Zoozoos
Uninor
Aircel India
Tata Docomo
BSNL Mobile
Reliance Mobile
Vodafone India
Likes Comments Shares
Idea Cellular received the most number of Likes (2,795,527), Idea Cellular got the most number of
Comments (44,885) and Vodafone Zoozoos had the most number of Shares (39,175).
Competitors

9. Most Engaging Brand Posts
Competitors
Reliance Mobile
Sat, May 23 at 3:02 AM EDT
Share your favorite T20 cricket moments with us.
Comment using #JeetPakkiHai. Win HTC Mobile & Rs.
1 ..
Engagement
Score
Likes Comments Shares Sentiment
996 40,601 1,012 245 Positive
Reliance Mobile
Wed, May 6 at 8:01 AM EDT
8 teams, 3-6 months of free data and unlimited fun!
That’s our Pro3 for you: shop.rcom.co.in #JeetPa ..
Idea Cellular
Wed, Jun 24 at 5:45 AM EDT
Here’s your last chance to win a MacBook Air & iPads.
Wildcard registrations for The Great Social Qu ..
Engagement
Score
Likes Comments Shares Sentiment
988 35,659 395 62 Positive
Engagement
Score
Likes Comments Shares Sentiment
983 121,896 490 99 Positive

10. Most Engaging Brand Posts
Competitors
Idea Cellular
Sun, May 24 at 8:00 AM EDT
When was the last time you disconnected to
reconnect with your hobbies? Let's start today!
Engagement
Score
Likes Comments Shares Sentiment
980 99,213 962 1,691 Positive
Idea Cellular
Tue, Jun 9 at 7:34 AM EDT
What if you could experience different countries
across the world, without passports or tickets? Sta ..
Idea Cellular
Fri, May 29 at 9:04 AM EDT
The next version of Android OS was announced and
is called ‘Android M’. All versions of this OS are ..
Engagement
Score
Likes Comments Shares Sentiment
963 98,091 583 91 Positive
Engagement
Score
Likes Comments Shares Sentiment
949 40,899 9,103 547 Positive

11. Fan Posts
0 2000 4000 6000 8000 10000 12000
Idea Cellular
Vodafone Zoozoos
Airtel
MTS India
Uninor
Aircel India
Tata Docomo
BSNL Mobile
Vodafone India
Reliance Mobile
Number of Fan Posts
Airtel's Facebook Page saw the highest number of Fan posts (10,823).
Competitors

12. Sentiment Analysis
Vodafone India received the highest percentage of Positive Sentiment (21.00%).
Competitors
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
Idea Cellular
Aircel India
BSNL Mobile
Vodafone India
Reliance Mobile
Airtel
MTS India
Tata Docomo
Negative Neutral Positive

13. Brand Responses
Reliance Mobile responded to the highest percentage of Fan posts (65.77%).
Competitors
0.0%
10.0%
20.0%
30.0%
40.0%
50.0%
60.0%
70.0%
0 500 1000 1500 2000 2500 3000 3500 4000 4500
%ofFanPostsBrandRespondedto
Average Response Time (mins)
Idea Cellular Aircel India BSNL Mobile Vodafone India Reliance Mobile Airtel MTS India Tata Docomo

14. Share Of Voice – Volume of Posts
Reliance Mobile published the most with 230 posts, among the brands in "Competitors" Group.
Competitors
8%
17%
0%
21%
9%
9%1%
12%
7%
16%
Tata Docomo Aircel India BSNL Mobile Reliance Mobile Idea Cellular
Uninor Vodafone India Vodafone Zoozoos MTS India Airtel

15. Share Of Voice – Likes
Idea Cellular received the largest volume of Likes (2,795,527), among the brands in "Competitors"
Group.
Competitors
10%
31%
0%
2%
43%
0%
0% 13%
0% 1%
Tata Docomo Aircel India BSNL Mobile Reliance Mobile Idea Cellular
Uninor Vodafone India Vodafone Zoozoos MTS India Airtel

16. Share Of Voice – Comments
Idea Cellular received the largest volume of Comments (44,885), among the brands in
"Competitors" Group.
Competitors
4%
28%
0%10%
29%
1%
4%
6%
4%
14%
Tata Docomo Aircel India BSNL Mobile Reliance Mobile Idea Cellular
Uninor Vodafone India Vodafone Zoozoos MTS India Airtel

17. Share Of Voice – Shares
Vodafone Zoozoos received the largest volume of Shares (39,175), among the brands in
"Competitors" Group.
Competitors
34%
8%
0%
2%
11%
1%1%
38%
0%
5%
Tata Docomo Aircel India BSNL Mobile Reliance Mobile Idea Cellular
Uninor Vodafone India Vodafone Zoozoos MTS India Airtel

18. Campaign Comparison
0 5 10 15 20 25 30 35
0 100 200 300 400 500 600 700 800 900
#TheGreatSocialQuest(Idea Cellular)
#VodafoneNo1inGujarat(Vodafone Zoozoos)
Digital Winners 2015(Uninor)
Win Being Human Online merchandise(Aircel India)
Vodafone Scholarship Program(Vodafone India)
Reliance Wi-Pod(Reliance Mobile)
Recharge your Airtel Digital TV on Myntra to get 30%…
Online Recharge (Tata Docomo)
Number of Posts
Engagement Score
Engagement Score Number of Posts
During this time period, #TheGreatSocialQuest was the most engaging run by Idea Cellular. Idea
Cellular published the most (29) in its #TheGreatSocialQuest campaign.
Competitors

19. Analysis of Airtel’s Facebook
Page
Apr 01, 2015 - Jun 30, 2015

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21. Brand Overview
Airtel
Fans 5,858,610
New Fans 33,090
Fan Growth .56%
Country India
Demographics Mostly Young, Male and Single
Airtel has 33,090 new Likes and an audience base of 5,858,610 fans who are mostly Young, Male
and Single
Airtel

22. Brand Overview
Posts
Brand User
Engagement Score 51 Total Fan Posts 10,762
Total Posts 174 Brand Response Rate 55.51%
Total Likes 77,208 Average Reply Time 3 hrs, 41 mins
Total Comments 22,439 General Sentiment Neutral
Total Shares 4,680
Airtel had 174 new Posts, and their most recent campaign is Recharge your Airtel Digital TV on
Myntra to get 30% OFF.
Content & Campaigns
Most Engaging Content Type
Corporate Social
Responsibility
Most Engaging Campaign House Party
Least Engaging Content Type Question to fans Most Recent Campaign
Recharge your Airtel
Digital TV on Myntra
to get 30% OFF
Most Prolific Content Type Plans & PricingAirtel

23. Fan Growth
5,800,000
5,810,000
5,820,000
5,830,000
5,840,000
5,850,000
5,860,000
5,870,000
Airtel had a growth rate of 0.57% between Apr 01, 2015 and Jun 30, 2015.
• Airtel
Total Fans 5,858,610
New Fans 33,090

24. Engagement
0
50
100
150
200
250
300
350
400
450
500
1-Apr 8-Apr 15-Apr 22-Apr 29-Apr 6-May 13-May 20-May 27-May 3-Jun 10-Jun 17-Jun 24-Jun
Airtel had an engagement of 51 and the highest engagement was 451.
Airtel

25. Community Analysis
Airtel fans are mostly Young, Male and Single Airtel fans are largely from India followed by
Bangladesh.
Fan Demographics Distribution of Fans
Airtel
84%
16%
male female
0% 20% 40% 60%
Below 21
21-30
31-40
41-50
51-60
Over 60
0% 20% 40% 60% 80%
Single
In a Relationship
Engaged
Married
UnKnown
0K 2,000K 4,000K 6,000K
India
Bangladesh
Pakistan
United Arab Emirates
United States
Sri Lanka
Nigeria
Saudi Arabia
Uganda
Belgium

26. 0
1
2
3
4
5
6 Airtel posted a total of 174 Posts between
Apr 01, 2015 and Jun 30, 2015.
Brand Posts
Top keywords
used in the Posts
Frequency
free 21
TheSmartphoneNe
twork
21
Airtel 17
app 16
Download 15
Airtel

27. 64%
36%
Brand Participation Brand Non Participation
96%
1%
3%
Posititve Negative Neutral
Brand Posts - Engagement
Airtel responded to 112 conversations generated by
the 174 Posts they published.
Airtel receives more positive than negative vibes from
comments on their Posts.
Brand Responses Sentiment on Brand Posts
Airtel

28. Most Engaging Brand Posts
Airtel
Sat, Apr 25 at 11:47 AM EDT
We are deeply saddened by the severe impact that
one of the worst earthquakes in Nepal has had on th
..
Engagement
Score
Likes Comments Shares Sentiment
597 3,769 904 1,522 Positive
Mon, Jun 22 at 11:53 AM EDT
Sunita rediscovered her love for the Veena. What will
you do with the Airtel 4G Home Wi-Fi? Find out ..
Sat, Apr 25 at 12:37 PM EDT
"We have decided to offer all calls on the Airtel
network from India to Nepal completely free of cos ..
Engagement
Score
Likes Comments Shares Sentiment
451 12,224 309 177 Positive
Engagement
Score
Likes Comments Shares Sentiment
467 4,522 71 387 Neutral

29. 0 50 100 150 200
0 50 100 150 200 250 300
Photos
Videos
Plain Text
Links
Number of Posts
Engagement Score
Engagement Score Number of Posts
0 10 20 30
0 20 40 60 80 100
Monday
Tuesday
Wednesday
Thursday
Friday
Saturday
Sunday
Number of Posts
Engagement Score
Engagement Score Number of Posts
Brand Posts - Analysis
Most of Airtel posts were Photos, and posts with Plain
Text received the highest engagement.
Most of Airtel posts were published on Friday and
posts on Saturday received the highest engagement.
Brand Post Types Days of the Week
Airtel

30. 0
50
100
150
200
250
300
350
400
Positive Neutral Negative Users posted a total of 10,762 Posts
between Apr 01, 2015 and Jun 30, 2015 on
Airtel's wall.
User Posts
Top keywords used in
the Posts
Frequency
service 2269
call 2122
time 1916
days 1888
number 1633
Airtel

31. 56%
44%
Brand Participation Brand Non Participation
20%
28%
52%
Posititve Negative Neutral
User Posts - Engagement
Airtel responded to 6,013 conversations generated by
the 10,762 Posts fans published.
Airtel appears to participate more when Fan
conversations have greater negative vibes than usual.
Brand Responses Sentiment of User Posts
Airtel

32. Content Intel
0 5 10 15 20 25 30 35 40 45 50
0 50 100 150 200 250 300 350 400
Brand News
Others
Event
Plans & Pricing
Corporate Social…
Ad Campaigns
Special Offer
Store Updates
Contest
Question to fans
Facebook App
Value Added Services
Like This/Engagement…
Number of Posts
Engagement Score
Engagement Score Number of Posts
Most of Airtel posts were around 'Plans & Pricing', and posts around 'Corporate Social
Responsibility' received the highest engagement.
Airtel

33. 0 2 4 6 8
0 20 40 60 80
Advice/Tips
Question to fans
Like
This/Engagement
Oriented Posts
Number of Posts
Engagement Score
Engagement Score Number of Posts
0 2 4 6
0 20 40 60
Others
Entertainment
Question to fans
Festival/Greetings
Technology
Number of Posts
Engagement Score
Engagement Score Number of Posts
Content Intel
In Posts about Telecom & Digital Services,Airtel Like
This/Engagement Oriented Posts posts received the
highest engagement.
In Posts about General Happenings,Airtel Others
received the highest engagement.
About Telecom & Digital Services About General Happenings
Airtel

34. 0 1 2 3 4 5
0 10 20 30 40 50
Recharge your Airtel
Digital TV on Myntra
to get 30% OFF
Airtel 3G Wi-Fi
Dongle
Supersaver Voice
Packs
Number of Posts
Engagement Score
Engagement Score Number of Posts
0 2 4 6 8
0 10 20 30 40 50
Recharge your Airtel
Digital TV on Myntra
to get 30% OFF
Airtel 3G Wi-Fi
Dongle
Supersaver Voice
Packs
Number of Posts
Engagement Score
Engagement Score Number of Posts
Campaign Intel – 3 most recent campaigns
Between Apr 01, 2015 and Jun 30, 2015, Airtel 3G Wi-Fi
Dongle was the most engaging campaign run by Airtel.
Overall, Airtel 3G Wi-Fi Dongle engaged the best out of
the recent 3 campaigns run by Airtel.
Apr 01, 2015 - Jun 30, 2015 Entire Campaign
Airtel

35. Analysis of Idea Cellular
Facebook Page
Apr 01, 2015 - Jun 30, 2015

36. Brand Overview
Idea Cellular
Fans 7,300,597
New Fans 88,492
Fan Growth 1.21%
Country India
Demographics Mostly Young, Male and Single
Idea Cellular has 88,492 new Likes and an audience base of 7,300,597 fans who are mostly Young,
Male and Single
Idea Cellular

37. Brand Overview
Posts
Brand User
Engagement Score 630 Total Fan Posts 4,381
Total Posts 102 Brand Response Rate 38.07%
Total Likes 2,795,527 Average Reply Time 1 hr, 17 mins
Total Comments 44,885 General Sentiment Neutral
Total Shares 11,111
Idea Cellular had 102 new Posts, and their most recent campaign is #TheGreatSocialQuest.
Content & Campaigns
Most Engaging Content Type Question to fans Most Engaging Campaign
#TheGreatSocialQue
st
Least Engaging Content Type Special Offer Most Recent Campaign
#TheGreatSocialQue
st
Most Prolific Content Type Contest
Idea Cellular

38. Fan Growth
7,160,000
7,180,000
7,200,000
7,220,000
7,240,000
7,260,000
7,280,000
7,300,000
7,320,000
Idea Cellular had a growth rate of 1.25% between Mar 31, 2015 and Jun 30, 2015.
Total Fans 7,300,597
New Fans 89,898
Idea Cellular

39. Engagement
0
200
400
600
800
1,000
1,200
1-Apr 8-Apr 15-Apr 22-Apr 29-Apr 6-May 13-May 20-May 27-May 3-Jun 10-Jun 17-Jun 24-Jun
Idea Cellular had an engagement of 630 and the highest engagement was 980.
Idea Cellular

40. Community Analysis
Idea Cellular fans are mostly Young, Male and Single Idea Cellular fans are largely from India followed by
United Arab Emirates.
Fan Demographics Distribution of Fans
Idea Cellular
80%
20%
male female
0% 20% 40% 60%
Below 21
21-30
31-40
41-50
51-60
Over 60
0% 20% 40% 60%
Single
In a Relationship
Engaged
Married
UnKnown
0K 2,000K 4,000K 6,000K 8,000K
India
United Arab Emirates
United States
Bangladesh
Pakistan
Saudi Arabia
Nepal
United Kingdom
Canada

41. 0
1
2
3
4 Idea Cellular posted a total of 102 Posts
between Apr 01, 2015 and Jun 30, 2015.
Brand Posts
Top keywords
used in the Posts
Frequency
TheGreatSocialQue
st
18
Click 13
Favorites 13
Shares 13
TGSQ 12
Idea Cellular

42. 70%
30%
Brand Participation Brand Non Participation
96%
1%
3%
Posititve Negative Neutral
Brand Posts - Engagement
Idea Cellular responded to 71 conversations generated
by the 102 Posts they published.
Idea Cellular receives more positive than negative vibes
from comments on their Posts.
Brand Responses Sentiment on Brand Posts
Idea Cellular

43. Most Engaging Brand Posts
Idea Cellular
Wed, Jun 24 at 5:45 AM EDT
Here’s your last chance to win a MacBook Air & iPads.
Wildcard registrations for The Great Social Qu ..
Engagement
Score
Likes Comments Shares Sentiment
983 121,896 490 99 Positive
Sun, May 24 at 8:00 AM EDT
When was the last time you disconnected to
reconnect with your hobbies? Let's start today!
Tue, Jun 9 at 7:34 AM EDT
What if you could experience different countries
across the world, without passports or tickets? Sta ..
Engagement
Score
Likes Comments Shares Sentiment
980 99,213 962 1,691 Positive
Engagement
Score
Likes Comments Shares Sentiment
963 98,091 583 91 Positive

44. 0 20 40 60 80 100
0 100 200 300 400 500 600 700
Photos
Links
Plain Text
Videos
Polls
Number of Posts
Engagement Score
Engagement Score Number of Posts
0 5 10 15 20
0 200 400 600 800
Monday
Tuesday
Wednesd…
Thursday
Friday
Saturday
Sunday
Number of Posts
Engagement Score
Engagement Score Number of Posts
Brand Posts - Analysis
Most of Idea Cellular posts were Photos, and posts
with Photos received the highest engagement.
Most of Idea Cellular posts were published on Friday
and posts on Tuesday received the highest
engagement.
Brand Post Types Days of the Week
Idea Cellular

45. 0
10
20
30
40
50
60
70
80
90
100
Positive Neutral Negative Users posted a total of 4,381 Posts
between Apr 01, 2015 and Jun 30, 2015 on
Idea Cellular's wall.
User Posts
Top keywords used in
the Posts
Frequency
Idea 1722
service 822
call 569
time 460
customer care 391
Idea Cellular

46. 38%
62%
Brand Participation Brand Non Participation
17%
23%
60%
Posititve Negative Neutral
User Posts - Engagement
Idea Cellular responded to 1,668 conversations
generated by the 4,381 Posts fans published.
Idea Cellular appears to participate more when Fan
conversations have greater negative vibes than usual.
Brand Responses Sentiment of User Posts
Idea Cellular

47. Content Intel
0 2 4 6 8 10 12 14 16 18 20
0 100 200 300 400 500 600 700 800 900
Brand News
Others
Event
Plans & Pricing
Corporate Social…
Ad Campaigns
Special Offer
Store Updates
Contest
Question to fans
Facebook App
Value Added Services
Like This/Engagement…
Number of Posts
Engagement Score
Engagement Score Number of Posts
Most of Idea Cellular posts were around 'Contest', and posts around 'Question to fans' received
the highest engagement.
Idea Cellular

48. 0 1 2 3
0 200 400 600 800
Advice/Tips
Question to fans
Like
This/Engagement
Oriented Posts
Number of Posts
Engagement Score
Engagement Score Number of Posts
0 10 20 30 40
0 200 400 600 800 1000
On Sports
Others
Entertainment
Question to fans
Festival/Greeti…
Technology
Current Affairs
Number of Posts
Engagement Score
Engagement Score Number of Posts
Content Intel
In Posts about Telecom & Digital Services,Idea Cellular
Question to fans posts received the highest
engagement.
In Posts about General Happenings,Idea Cellular
Others received the highest engagement.
About Telecom & Digital Services About General Happenings
Idea Cellular

49. 0 5 10 15 20 25
0 200 400 600 800 1000
#TheGreatSocialQue
st
#ThinkYellowThinkId
ea
#DidYouKnow
Number of Posts
Engagement Score
Engagement Score Number of Posts
0 10 20 30 40
0 200 400 600 800 1000
#TheGreatSocialQue
st
#ThinkYellowThinkId
ea
#DidYouKnow
Number of Posts
Engagement Score
Engagement Score Number of Posts
Campaign Intel – 3 most recent campaigns
Between Apr 01, 2015 and Jun 30, 2015,
#TheGreatSocialQuest was the most engaging
campaign run by Idea Cellular.
Overall, #TheGreatSocialQuest engaged the best out
of the recent 3 campaigns run by Idea Cellular.
Apr 01, 2015 - Jun 30, 2015 Entire Campaign
Idea Cellular

50. Analysis of Aircel India
Facebook Page
Apr 01, 2015 - Jun 30, 2015

51. Brand Overview
Aircel India
Fans 9,713,176
New Fans 125,172
Fan Growth 1.29%
Country India
Demographics Mostly Young, Male and Single
Aircel India has 125,172 new Likes and an audience base of 9,713,176 fans who are mostly Young,
Male and Single
Aircel India

52. Brand Overview
Posts
Brand User
Engagement Score 267 Total Fan Posts 2,652
Total Posts 190 Brand Response Rate 64.74%
Total Likes 1,976,782 Average Reply Time 15 hrs, 24 mins
Total Comments 44,647 General Sentiment Neutral
Total Shares 8,172
Aircel India had 190 new Posts, and their most recent campaign is Win Being Human Online
merchandise.
Content & Campaigns
Most Engaging Content Type Contest Most Engaging Campaign
#AircelJoyofaLittleEx
tra
Least Engaging Content Type Others Most Recent Campaign
Win Being Human
Online merchandise
Most Prolific Content Type
Value Added
ServicesAircel India

53. Fan Growth
9,520,000
9,540,000
9,560,000
9,580,000
9,600,000
9,620,000
9,640,000
9,660,000
9,680,000
9,700,000
9,720,000
9,740,000
Aircel India had a growth rate of 1.32% between Mar 31, 2015 and Jun 30, 2015.
Total Fans 9,713,176
New Fans 126,583
Aircel India

54. Engagement
0
100
200
300
400
500
600
700
800
900
1-Apr 8-Apr 15-Apr 22-Apr 29-Apr 6-May 13-May 20-May 27-May 3-Jun 10-Jun 17-Jun 24-Jun
Aircel India had an engagement of 267 and the highest engagement was 836.
Aircel India

55. Community Analysis
Aircel India fans are mostly Young, Male and Single Aircel India fans are largely from India followed by
Egypt.
Fan Demographics Distribution of Fans
Aircel India
84%
16%
male female
0% 20% 40% 60%
Below 21
21-30
31-40
41-50
51-60
Over 60
0% 20% 40% 60%
Single
In a Relationship
Engaged
Married
UnKnown
0K 4,000K 8,000K
India
Egypt
United Arab Emirates
United States
Bangladesh
Pakistan
Saudi Arabia
Nepal
United Kingdom

56. 0
1
2
3
4
5 Aircel India posted a total of 190 Posts
between Apr 01, 2015 and Jun 30, 2015.
Brand Posts
Top keywords
used in the Posts
Frequency
movie 50
comments 36
favourite 24
FridayFilmCheck 21
Chennai Super
Kings
17
Aircel India

57. 69%
31%
Brand Participation Brand Non Participation
99%
0%
1%
Posititve Negative Neutral
Brand Posts - Engagement
Aircel India responded to 132 conversations generated
by the 190 Posts they published.
Aircel India receives more positive than negative vibes
from comments on their Posts.
Brand Responses Sentiment on Brand Posts
Aircel India

58. Most Engaging Brand Posts
Aircel India
Wed, Jun 3 at 2:30 AM EDT
Did you know: Recharging from www.aircel.com can
give you a chance to win 10 times your recharge amo
..
Engagement
Score
Likes Comments Shares Sentiment
888 74,236 1,704 202 Positive
Wed, Jun 24 at 4:40 AM EDT
Hey guys! The 3rd and the final ODI begins today!
Cheer for our boys as they take on neighbours Bang ..
Tue, Jun 23 at 5:57 AM EDT
Varun Dhawan is back on the big screen to rock the
dance floors! ABCD 2 is rocking the theatres near ..
Engagement
Score
Likes Comments Shares Sentiment
836 59,694 1,699 214 Positive
Engagement
Score
Likes Comments Shares Sentiment
813 58,984 951 132 Positive

59. 0 50 100 150 200
0 50 100 150 200 250 300
Photos
Plain Text
Videos
Links
Polls
Number of Posts
Engagement Score
Engagement Score Number of Posts
0 10 20 30 40
0 100 200 300 400 500
Monday
Tuesday
Wednesd…
Thursday
Friday
Saturday
Sunday
Number of Posts
Engagement Score
Engagement Score Number of Posts
Brand Posts - Analysis
Most of Aircel India posts were Photos, and posts with
Photos received the highest engagement.
Most of Aircel India posts were published on Friday
and posts on Wednesday received the highest
engagement.
Brand Post Types Days of the Week
Aircel India

60. 0
10
20
30
40
50
60
70
80
90
Positive Neutral Negative Users posted a total of 2,652 Posts
between Apr 01, 2015 and Jun 30, 2015 on
Aircel India's wall.
User Posts
Top keywords used in
the Posts
Frequency
aircel 800
balance 368
network 294
Rs 264
call 249
Aircel India

61. 65%
35%
Brand Participation Brand Non Participation
14%
19%
67%
Posititve Negative Neutral
User Posts - Engagement
Aircel India responded to 1,717 conversations
generated by the 2,652 Posts fans published.
Aircel India appears to participate more when Fan
conversations have greater negative vibes than usual.
Brand Responses Sentiment of User Posts
Aircel India

62. Content Intel
0 10 20 30 40 50 60 70
0 50 100 150 200 250 300 350 400 450
Brand News
Others
Event
Plans & Pricing
Corporate Social…
Ad Campaigns
Special Offer
Store Updates
Contest
Question to fans
Facebook App
Value Added Services
Like This/Engagement…
Number of Posts
Engagement Score
Engagement Score Number of Posts
Most of Aircel India posts were around 'Value Added Services', and posts around 'Contest'
received the highest engagement.
Aircel India

63. 0 1 2
0 10 20 30 40
Advice/Tips
Question to fans
Number of Posts
Engagement Score
Engagement Score Number of Posts
0 10 20 30 40 50
0 200 400 600 800
On Sports
Others
Entertainment
Question to fans
Festival/Greetings
Technology
Number of Posts
Engagement Score
Engagement Score Number of Posts
Content Intel
In Posts about Telecom & Digital Services,Aircel India
Advice/Tips posts received the highest engagement.
In Posts about General Happenings,Aircel India Others
received the highest engagement.
About Telecom & Digital Services About General Happenings
Aircel India

64. 0 1 2 3 4
0 10 20 30
#WorldMusicDay
Number of Posts
Engagement Score
Engagement Score Number of Posts
0 2 4 6 8
0 100 200 300 400 500
Win Being Human
Online merchandise
#AircelMusicFest
#WorldMusicDay
Number of Posts
Engagement Score
Engagement Score Number of Posts
Campaign Intel – 3 most recent campaigns
Between Apr 01, 2015 and Jun 30, 2015,
#WorldMusicDay was the most engaging campaign run
by Aircel India.
Overall, Win Being Human Online merchandise
engaged the best out of the recent 3 campaigns run by
Aircel India.
Apr 01, 2015 - Jun 30, 2015 Entire Campaign
Aircel India

65. Analysis of Tata Docomo
Facebook Page
Apr 01, 2015 - Jun 30, 2015

66. Brand Overview
Tata Docomo
Fans 13,243,878
New Fans -8,775
Fan Growth -.07%
Country India
Demographics Mostly Young, Male and Single
Tata Docomo has -8,775 new Likes and an audience base of 13,243,878 fans who are mostly
Young, Male and Single
Tata Docomo

67. Brand Overview
Posts
Brand User
Engagement Score 198 Total Fan Posts 1,153
Total Posts 92 Brand Response Rate 51.95%
Total Likes 619,774 Average Reply Time 8 hrs, 6 mins
Total Comments 7,106 General Sentiment Neutral
Total Shares 35,486
Tata Docomo had 92 new Posts, and their most recent campaign is Online Recharge .
Content & Campaigns
Most Engaging Content Type
Like
This/Engagement
Oriented Posts
Most Engaging Campaign #CWC15 (CWC15)
Least Engaging Content Type Event Most Recent Campaign Online Recharge
Most Prolific Content Type Plans & Pricing
Tata Docomo

68. Fan Growth
13,236,000
13,238,000
13,240,000
13,242,000
13,244,000
13,246,000
13,248,000
13,250,000
13,252,000
13,254,000
13,256,000
13,258,000
Tata Docomo had a growth rate of -0.07% between Mar 31, 2015 and Jun 30, 2015.
Total Fans 13,243,878
New Fans -8,877
Tata Docomo

69. Engagement
0
100
200
300
400
500
600
700
800
900
1-Apr 8-Apr 15-Apr 22-Apr 29-Apr 6-May 13-May 20-May 27-May 3-Jun 10-Jun 17-Jun 24-Jun
Tata Docomo had an engagement of 198 and the highest engagement was 796.
Tata Docomo

70. Community Analysis
Tata Docomo fans are mostly Young, Male and Single Tata Docomo fans are largely from India followed by
Indonesia.
Fan Demographics Distribution of Fans
Tata Docomo
74%
26%
male female
0% 20% 40% 60%
Below 21
21-30
31-40
41-50
51-60
Over 60
0% 10% 20% 30% 40% 50%
Single
In a Relationship
Engaged
Married
UnKnown
0K 5,000K 10,000K 15,000K
India
Indonesia
Pakistan
Bangladesh
Nepal
United States
United Arab Emirates
Sri Lanka
Saudi Arabia
Cambodia

71. 0
1
2
3
4 Tata Docomo posted a total of 92 Posts
between Apr 01, 2015 and Jun 30, 2015.
Brand Posts
Top keywords
used in the Posts
Frequency
bit 24
friends 10
data 10
more data 8
talktime 7
Tata Docomo

72. 23%
77%
Brand Participation Brand Non Participation
93%
0%
7%
Posititve Negative Neutral
Brand Posts - Engagement
Tata Docomo responded to 21 conversations
generated by the 92 Posts they published.
Tata Docomo receives more positive than negative
vibes from comments on their Posts.
Brand Responses Sentiment on Brand Posts
Tata Docomo

73. Most Engaging Brand Posts
Tata Docomo
Sat, May 16 at 1:30 AM EDT
Tag him here to remind him of all the Saturday plans
that were once ‘ON’.
Engagement
Score
Likes Comments Shares Sentiment
796 22,461 1,398 4,985 Positive
Mon, May 25 at 4:31 AM EDT
And your bench would be the landing strip.
#ThoseWereTheDays
Wed, Apr 1 at 2:07 AM EDT
This is probably the best way to fool someone today!
#AprilFool
Engagement
Score
Likes Comments Shares Sentiment
669 41,641 242 1,224 Positive
Engagement
Score
Likes Comments Shares Sentiment
584 6,988 385 3,478 Positive

74. 0 20 40 60 80 100
0 50 100 150 200 250
Photos
Plain Text
Links
Videos
Polls
Number of Posts
Engagement Score
Engagement Score Number of Posts
0 5 10 15 20
0 100 200 300 400
Monday
Tuesday
Wednesd…
Thursday
Friday
Saturday
Sunday
Number of Posts
Engagement Score
Engagement Score Number of Posts
Brand Posts - Analysis
Most of Tata Docomo posts were Photos, and posts
with Photos received the highest engagement.
Most of Tata Docomo posts were published on
Thursday and posts on Wednesday received the
highest engagement.
Brand Post Types Days of the Week
Tata Docomo

75. 0
5
10
15
20
25
30
35
40
45
50
Positive Neutral Negative Users posted a total of 1,153 Posts
between Apr 01, 2015 and Jun 30, 2015 on
Tata Docomo's wall.
User Posts
Top keywords used in
the Posts
Frequency
Tata Docomo 313
service 198
time 192
days 172
number 169
Tata Docomo

76. 52%
48%
Brand Participation Brand Non Participation
17%
28%
55%
Posititve Negative Neutral
User Posts - Engagement
Tata Docomo responded to 600 conversations
generated by the 1,153 Posts fans published.
Tata Docomo appears to participate more when Fan
conversations have greater negative vibes than usual.
Brand Responses Sentiment of User Posts
Tata Docomo

77. Content Intel
0 5 10 15 20 25
0 20 40 60 80 100 120 140 160 180 200
Others
Event
Plans & Pricing
Store Updates
Question to fans
Like This/Engagement
Oriented Posts
Number of Posts
Engagement Score
Engagement Score Number of Posts
Most of Tata Docomo posts were around 'Plans & Pricing', and posts around 'Like
This/Engagement Oriented Posts' received the highest engagement.
Tata Docomo

78. 0 5 10 15
0 50 100 150 200 250
Question to fans
Like
This/Engagement
Oriented Posts
Number of Posts
Engagement Score
Engagement Score Number of Posts
0 2 4 6 8 10
0 200 400 600
On Sports
Others
Entertainment
Question to fans
Festival/Greeti…
Technology
Number of Posts
Engagement Score
Engagement Score Number of Posts
Content Intel
In Posts about Telecom & Digital Services,Tata Docomo
Like This/Engagement Oriented Posts posts received
the highest engagement.
In Posts about General Happenings,Tata Docomo On
Sports received the highest engagement.
About Telecom & Digital Services About General Happenings
Tata Docomo

79. 0 5 10 15
0 50 100 150
Online Recharge
Number of Posts
Engagement Score
Engagement Score Number of Posts
0 5 10 15 20
0 200 400 600
Online Recharge
RED BANDSTAND
#CWC15 (CWC15)
Number of Posts
Engagement Score
Engagement Score Number of Posts
Campaign Intel – 3 most recent campaigns
Between Apr 01, 2015 and Jun 30, 2015, Online
Recharge was the most engaging campaign run by
Tata Docomo.
Overall, #CWC15 (CWC15) engaged the best out of the
recent 3 campaigns run by Tata Docomo.
Apr 01, 2015 - Jun 30, 2015 Entire Campaign
Tata Docomo

80. Analysis of Vodafone India
Facebook Page
Apr 01, 2015 - Jun 30, 2015

81. Brand Overview
Vodafone India
Fans 1,320,535
New Fans 30,255
Fan Growth 2.29%
Country India
Demographics Mostly Young, Male and Single
Vodafone India has 30,255 new Likes and an audience base of 1,320,535 fans who are mostly
Young, Male and Single
Vodafone India

82. Brand Overview
Posts
Brand User
Engagement Score 421 Total Fan Posts 6,354
Total Posts 10 Brand Response Rate 58.40%
Total Likes 5,509 Average Reply Time 34 mins
Total Comments 6,120 General Sentiment Neutral
Total Shares 661
Vodafone had 10 new Posts, and their most recent campaign is Vodafone Scholarship Program.
Content & Campaigns
Most Engaging Content Type
Corporate Social
Responsibility
Most Engaging Campaign
Vodafone
Scholarship Program
Least Engaging Content Type Plans & Pricing Most Recent Campaign
Vodafone
Scholarship Program
Most Prolific Content Type Brand News
Vodafone India

83. Fan Growth
1,275,000
1,280,000
1,285,000
1,290,000
1,295,000
1,300,000
1,305,000
1,310,000
1,315,000
1,320,000
1,325,000
Vodafone India had a growth rate of 2.34% between Apr 01, 2015 and Jun 30, 2015.
Total Fans 1,320,535
New Fans 30,255
Vodafone India

84. Engagement
0
100
200
300
400
500
600
700
1-Apr 8-Apr 15-Apr 22-Apr 29-Apr 6-May 13-May 20-May 27-May 3-Jun 10-Jun 17-Jun 24-Jun
Vodafone India had an engagement of 421 and the highest engagement was 588.
Vodafone India

85. Community Analysis
Vodafone India fans are mostly Young, Male and Single Vodafone India fans are largely from India followed by
Bangladesh.
Fan Demographics Distribution of Fans
Vodafone India
86%
14%
male female
0% 20% 40% 60%
Below 21
21-30
31-40
41-50
51-60
Over 60
0% 20% 40% 60%
Single
In a Relationship
Engaged
Married
UnKnown
0K 500K 1,000K 1,500K
India
Bangladesh
Egypt
United Arab Emirates
United States
Pakistan
Saudi Arabia
Nepal
Qatar
Japan

86. 0
1
2
3 Vodafone India posted a total of 10 Posts
between Apr 01, 2015 and Jun 30, 2015.
Brand Posts
Top keywords
used in the Posts
Frequency
Vodafone India 4
Secondary/Senior
Secondary
3
nearest Vodafone 3
dream 3
renowned speakers 2
Vodafone India

87. 70%
30%
Brand Participation Brand Non Participation
90%
0%
10%
Posititve Negative Neutral
Brand Posts - Engagement
Vodafone India responded to 7 conversations
generated by the 10 Posts they published.
Vodafone India receives more positive than negative
vibes from comments on their Posts.
Brand Responses Sentiment on Brand Posts
Vodafone India

88. Most Engaging Brand Posts
Vodafone India
Thu, Apr 23 at 5:49 AM EDT
As per the TRAI mandate effective from April 19,
2015, our SMS and IVR Helpline number has changed
f ..
Engagement
Score
Likes Comments Shares Sentiment
588 804 798 209 Positive
Sun, Apr 26 at 8:16 AM EDT
Vodafone India is facilitating all calls made to Nepal at
just Re.1/min against the regular call rat ..
Wed, Apr 8 at 12:51 PM EDT
Vodafone India updated their cover photo.
Engagement
Score
Likes Comments Shares Sentiment
581 1,501 502 276 Positive
Engagement
Score
Likes Comments Shares Sentiment
555 897 1,014 30 Positive

89. 0 1 2 3 4 5 6
0 200 400 600 800
Photos
Links
Plain Text
Number of Posts
Engagement Score
Engagement Score Number of Posts
0 1 2 3 4 5 6
0 200 400 600 800
Monday
Tuesday
Wednesd…
Thursday
Friday
Saturday
Sunday
Number of Posts
Engagement Score
Engagement Score Number of Posts
Brand Posts - Analysis
Most of Vodafone India posts were Photos, and posts
with Plain Text received the highest engagement.
Most of Vodafone India posts were published on
Thursday and posts on Sunday received the highest
engagement.
Brand Post Types Days of the Week
Vodafone India

90. 0
20
40
60
80
100
120
140
Positive Neutral Negative Users posted a total of 6,354 Posts
between Apr 01, 2015 and Jun 30, 2015 on
Vodafone India's wall.
User Posts
Top keywords used in
the Posts
Frequency
service 1821
call 1418
time 1213
customer 1167
network 1076
Vodafone India

91. 59%
41%
Brand Participation Brand Non Participation
20%
34%
46%
Posititve Negative Neutral
User Posts - Engagement
Vodafone India responded to 3,723 conversations
generated by the 6,354 Posts fans published.
Vodafone India appears to participate more when Fan
conversations have greater negative vibes than usual.
Brand Responses Sentiment of User Posts
Vodafone India

92. Content Intel
0 1 2 3
0 100 200 300 400 500 600
Brand News
Others
Plans & Pricing
Corporate Social
Responsibility
Special Offer
Contest
Number of Posts
Engagement Score
Engagement Score Number of Posts
Most of Vodafone India posts were around 'Brand News', and posts around 'Corporate Social
Responsibility' received the highest engagement.
Vodafone India

93. 0 1 2 3 4
0 100 200 300 400
Vodafone
Scholarship Program
Number of Posts
Engagement Score
Engagement Score Number of Posts
0 1 2 3 4
0 100 200 300 400
Vodafone
Scholarship Program
#MyVodafoneApp
Ab Gujarat jeetega
Number of Posts
Engagement Score
Engagement Score Number of Posts
Campaign Intel – 3 most recent campaigns
Between Apr 01, 2015 and Jun 30, 2015, Vodafone
Scholarship Program was the most engaging campaign
run by Vodafone India.
Overall, Vodafone Scholarship Program engaged the
best out of the recent 3 campaigns run by Vodafone
India.
Apr 01, 2015 - Jun 30, 2015 Entire Campaign
Vodafone India

94. Thanks For Reading!
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