In this report we've looked at the social media performance of Middle Eastern car brands like Toyota, Nissan, Volkswagen and others. We used metrics like engagement, share of voice and others to dissect in detail how the brands stacked up in the automotive industry.

1. Comparison of
Top Car Brands in
Middle East on
Facebook in
Q2-2015
Apr 01, 2015 - Jun 30, 2015

2. Top Car Brands in the Middle East on Facebook Q2-2015
In this report we looked at the top 12 car
brands in the Middle East on Facebook.
Read on to find out how brands like
Nissan, Audi, BMW and Toyota performed.

3. Key Findings
• Among the 12 brands, Nissan (Saudi Arabia) was
engaging best with their Fans.
• With a growth rate of 35%, Fiat Middle East
enjoyed the highest Fan Growth Rate.
• 2,838 new Posts were written across these 12
‘brand walls’. That’s an average of 2.6 Posts per
day - per wall!

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5. Fans
Audi Middle East had the largest fan base of 2,594,529 while Dodge Middle East showed the
highest fan growth of 32.49%.
Competitors
0.00%
5.00%
10.00%
15.00%
20.00%
25.00%
30.00%
35.00%
0K 500K 1,000K 1,500K 2,000K 2,500K 3,000K
Growth%
Number of Fans
Fiat MiddleEast Toyota Saudi Arabia BMW Middle East
Volkswagen MiddleEast Land Rover MENA Audi Middle East
Alfa Romeo Middle East Jeep Middle East Mercedes-Benz Middle East & Levant

6. Fans - Geography
Competitors
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
United Arab Emirates Egypt Countries < 2% Saudi Arabia Morocco
Jordan Other Countries Tunisia Iraq India

7. Conversations
Nissan Middle East(SA) had the highest PTAT of 13.50% as a percentage of its average number of
Fans during this time period.
Competitors
0.0%
5.0%
10.0%
15.0%
0K 500K 1,000K 1,500K 2,000K 2,500K 3,000K
Peopletalkingabout(as%ofFans)
Average Number of Fans
Fiat MiddleEast Toyota Saudi Arabia BMW Middle East
Volkswagen MiddleEast Land Rover MENA Audi Middle East
Alfa Romeo Middle East Jeep Middle East Mercedes-Benz Middle East & Levant

8. Engagement - Posts
Toyota Saudi Arabia published the greatest number of posts (104). Nissan Middle East(SA) had the
highest average engagement, with a score of 1,000.
Competitors
0 20 40 60 80 100 120
0 200 400 600 800 1000 1200
Fiat MiddleEast
Toyota Saudi Arabia
BMW Middle East
Volkswagen MiddleEast
Land Rover MENA
Audi Middle East
Alfa Romeo Middle East
Jeep Middle East
Mercedes-Benz Middle…
Chrysler Middle east
Nissan Middle East(SA)
Dodge Middle East
Number of Posts
Engagement Score
Engagement Score Number of Posts

9. Engagement Breakdown
0 200000 400000 600000 800000 1000000 1200000
Fiat MiddleEast
Toyota Saudi Arabia
BMW Middle East
Volkswagen MiddleEast
Land Rover MENA
Audi Middle East
Alfa Romeo Middle East
Jeep Middle East
Mercedes-Benz Middle East & Levant
Chrysler Middle east
Nissan Middle East(SA)
Dodge Middle East
Shares Comments Likes
Audi Middle East received the most number of Likes (1,070,720), Audi Middle East got the most
number of Comments (15,805) and Nissan Middle East(SA) had the most number of Shares
(76,071).
Competitors

10. Most Engaging Brand Posts
Competitors
Fiat MiddleEast
Mon, Jun 22 at 2:32 PM EDT
‫سيارة‬‫نوفا‬‫فيات‬ 500 ‫الرياضية‬‫ذات‬‫السقف‬‫المقتوح‬ (1958-1960) ‫نعمة‬
‫اليمكن‬‫فقدانها‬
The Nuova Fiat 500 Sp ..
Engagement
Score
Likes Comments Shares Sentiment
1,000 12,591 46 99 Positive
Nissan Middle East(SA)
Sat, Jun 20 at 7:12 AM EDT
‫هل‬‫يمكنكم‬‫تخمين‬‫أي‬‫سيارة‬‫نيسان‬‫هذه؟‬‫معلومة‬ : ‫سيارة‬‫واسعة‬‫للغاية‬ !
Can you guess which #Nissan Car is ..
Nissan Middle East(SA)
Wed, Jun 17 at 1:00 PM EDT
‫رمضان‬‫كريم‬‫من‬‫عائلتنا‬‫الى‬‫عائلتكم‬ ! ‫شو‬‫فطوركم؟‬
Ramadan Kareem from our family to yours! Now,
what's ..
Engagement
Score
Likes Comments Shares Sentiment
1,000 29,487 1,043 471 Positive
Engagement
Score
Likes Comments Shares Sentiment
1,000 19,015 93 269 Positive

11. Most Engaging Brand Posts
Competitors
Dodge Middle East
Thu, Jun 11 at 10:49 AM EDT
The Past but never forgotten!#dodgemiddleeast
#dodgeXperience
‫انها‬‫من‬‫الماضي‬‫ولكنها‬‫التنسى‬
Engagement
Score
Likes Comments Shares Sentiment
1,000 34,214 710 704 Positive
Volkswagen MiddleEast
Thu, Jun 4 at 2:14 AM EDT
‫ب‬ّ‫تتغل‬‫سيارة‬ "‫"جيتا‬ ‫الجديدة‬،‫بأناقتها‬‫الخالبة‬‫وقدراتها‬‫الرياضية‬‫المتفوقة‬،‫على‬
‫ّيات‬‫د‬‫التح‬ّّ‫ل‬‫بك‬‫سهولة‬ ! ..
Chrysler Middle east
Mon, Jun 1 at 11:03 AM EDT
‫السيارات‬‫هي‬‫قلب‬‫أي‬‫مدينة‬‫وكرايسلر‬‫هي‬‫روحها‬ .
If cars are the heart of every City, Chrysler is its sou ..
Engagement
Score
Likes Comments Shares Sentiment
1,000 44,007 130 97 Positive
Engagement
Score
Likes Comments Shares Sentiment
1,000 30,615 117 437 Positive

12. Fan Posts
0 100 200 300 400 500 600 700 800
Fiat MiddleEast
BMW Middle East
Toyota Saudi Arabia
Volkswagen MiddleEast
Audi Middle East
Land Rover MENA
Alfa Romeo Middle East
Jeep Middle East
Nissan Middle East(SA)
Chrysler Middle east
Dodge Middle East
Number of Fan Posts
Jeep Middle East's Facebook Page saw the highest number of Fan posts (719).
Competitors

13. Sentiment Analysis
Dodge Middle East received the highest percentage of Positive Sentiment (49.00%).
Competitors
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
Fiat MiddleEast
Audi Middle East
Nissan Middle East(SA)
Chrysler Middle east
Dodge Middle East
Alfa Romeo Middle East
BMW Middle East
Volkswagen MiddleEast
Land Rover MENA
Toyota Saudi Arabia
Jeep Middle East
Negative Neutral Positive

14. Brand Responses
Toyota Saudi Arabia responded to the highest percentage of Fan posts (48.39%).
Competitors
0.0%
10.0%
20.0%
30.0%
40.0%
50.0%
60.0%
0 1000 2000 3000 4000 5000 6000 7000 8000 9000 10000
%ofFanPostsBrandRespondedto
Average Response Time (mins)
Fiat MiddleEast Audi Middle East Nissan Middle East(SA) Chrysler Middle east
Dodge Middle East Alfa Romeo Middle East BMW Middle East Volkswagen MiddleEast
Land Rover MENA Toyota Saudi Arabia Jeep Middle East

15. Share Of Voice – Volume of Posts
Toyota Saudi Arabia published the most with 104 posts, among the top car brands in Middle East
Competitors
4%
9%
9%
7%
3%
14%
11%
11%
15%
8%
3%
6%
Chrysler Middle east Nissan Middle East(SA) BMW Middle East
Jeep Middle East Fiat MiddleEast Land Rover MENA

16. Share Of Voice – Likes
Audi Middle East received the largest volume of Likes (1,070,720), among the top car brands in the
Middle East
Competitors
4%
7% 2%
7%
3%
18%
7%8%
1%
17%
2%
24%
Chrysler Middle east Nissan Middle East(SA) BMW Middle East
Jeep Middle East Fiat MiddleEast Land Rover MENA

17. Share Of Voice – Comments
Audi Middle East received the largest volume of Comments (15,805), among the top car brands in
the Middle East
Competitors
2%
12%
3%
2%
0%
15%
5%
6%
5%
19%
0%
31%
Chrysler Middle east Nissan Middle East(SA) BMW Middle East
Jeep Middle East Fiat MiddleEast Land Rover MENA

18. Share Of Voice – Shares
Nissan Middle East(SA) received the largest volume of Shares (76,071), among the car brands in
the Middle East
Competitors
1%
36%
4%
2%0%
19%
4%
1%
2%
10%
1%
20%
Chrysler Middle east Nissan Middle East(SA) BMW Middle East
Jeep Middle East Fiat MiddleEast Land Rover MENA

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20. Analysis of Audi Middle East
Facebook Page
Apr 01, 2015 - Jun 30, 2015

21. Brand Overview
Audi Middle East
Fans 2,594,529
New Fans 349,800
Fan Growth 15.58%
Country Middle East
Demographics Mostly Young, Male and Single
Audi Middle East has 349,800 new Likes and an audience base of 2,594,529 fans who are mostly
Young, Male and Single
Audi Middle East

22. Brand Overview
Posts
Brand User
Engagement Score 934 Total Fan Posts 331
Total Posts 45 Brand Response Rate 5.14%
Total Likes 1,070,720 Average Reply Time 2 days, 6 hrs, 48 mins
Total Comments 15,805 General Sentiment Neutral
Total Shares 42,205
Audi Middle East had 45 new Posts.
Audi Middle East

23. Fan Growth
2,000,000
2,100,000
2,200,000
2,300,000
2,400,000
2,500,000
2,600,000
2,700,000
Audi Middle East had a growth rate of 15.58% between Mar 31, 2015 and Jun 30, 2015.
Total Fans 2,594,529
New Fans 349,800
Audi Middle East

24. Engagement
0
200
400
600
800
1,000
1,200
1-Apr 8-Apr 15-Apr 22-Apr 29-Apr 6-May 13-May 20-May 27-May 3-Jun 10-Jun 17-Jun 24-Jun
Audi Middle East had an average engagement score of 934 and its highest was 1000.
Audi Middle East

25. Community Analysis
Audi Middle East fans are mostly Young, Male and
Single
Audi Middle East fans are largely from Iraq followed by
Egypt.
Fan Demographics Distribution of Fans
Audi Middle East
78%
22%
male female
0% 20% 40% 60%
Below 21
21-30
31-40
41-50
51-60
Over 60
0% 10% 20% 30% 40% 50%
Single
In a Relationship
Engaged
Married
UnKnown
0K 100K 200K 300K 400K 500K
Iraq
Egypt
Jordan
Pakistan
Algeria
Morocco
Tunisia
Saudi Arabia
Lebanon

26. 0
1
2
3
4 Audi Middle East posted a total of 45 Posts
between Apr 01, 2015 and Jun 30, 2015.
Brand Posts
Top keywords
used in the Posts
Frequency
Image credit 18
‫في‬ 12
‫من‬ 9
‫أودي‬ 9
‫هذه‬ 7
Audi Middle East

27. 27%
73%
Brand Participation Brand Non Participation
98%
0%
2%
Posititve Negative Neutral
Brand Posts - Engagement
Audi Middle East responded to 12 conversations
generated by the 45 Posts they published.
Audi Middle East receives more positive than negative
vibes from comments on their Posts.
Brand Responses Sentiment on Brand Posts
Audi Middle East

28. Most Engaging Brand Posts
Audi Middle East
Sun, May 10 at 7:41 AM EDT
‫أودي‬RS 7 ‫الجديدة‬ّ‫كليا‬‫بلون‬‫ناردو‬‫الرمادي‬‫وتصميم‬‫داخلي‬‫من‬‫تشكيلة‬‫أودي‬
‫.الحصرية‬
‫كن‬ّ‫فريدا‬ . ‫كن‬ّ‫حصريا‬ ..
Engagement
Score
Likes Comments Shares Sentiment
1,000 51,190 1,706 4,095 Positive
Tue, Apr 21 at 9:15 AM EDT
‫مساحة‬‫داخلية‬‫شاسعة‬ . ‫محرك‬4.0 TFSI 8 ‫.اسطوانات‬ 560 ‫.حصان‬ ‫سرعة‬
‫قصوى‬‫من‬ 280 ‫.س/كم‬ ‫أودي‬RS 6 - ‫أداء‬‫فائ‬ ..
Sun, Apr 19 at 11:08 AM EDT
Audi A6 ‫الجديدة‬ّ‫كليا‬ - ‫تجسيد‬‫للديناميكية‬‫بكافة‬‫تفاصيلها‬
The all-new Audi A6 - dynamic design in ev ..
Engagement
Score
Likes Comments Shares Sentiment
999 46,905 1,197 3,165 Positive
Engagement
Score
Likes Comments Shares Sentiment
999 50,815 1,425 3,132 Positive

29. 0 10 20 30 40
0 200 400 600 800 1000 1200
Photos
Videos
Links
Number of Posts
Engagement Score
Engagement Score Number of Posts
0 5 10 15 20
0 200 400 600 800 1,000 1,200
Monday
Tuesday
Wednesday
Thursday
Friday
Saturday
Sunday
Number of Posts
Engagement Score
Engagement Score Number of Posts
Brand Posts - Analysis
Most of Audi Middle East posts were Photos, and posts
with Photos received the highest engagement.
Most of Audi Middle East posts were published on
Thursday and posts on Tuesday received the highest
engagement.
Brand Post Types Days of the Week
Audi Middle East

30. 0
5
10
15
20
25
30
35
Positive Neutral Negative Users posted a total of 331 Posts between
Apr 01, 2015 and Jun 30, 2015 on Audi
Middle East's wall.
User Posts
Top keywords used in
the Posts
Frequency
Audi Middle East 165
‫زار‬‫بروفايلي‬ 33
‫زار‬‫بروفايلك‬‫من‬‫هنا‬ 33
‫اعرف‬‫انت‬‫كمان‬‫مين‬ 33
‫انا‬‫عرفت‬ 33
Audi Middle East

31. 5%
95%
Brand Participation Brand Non Participation
10%
1%
89%
Posititve Negative Neutral
User Posts - Engagement
Audi Middle East responded to 17 conversations
generated by the 332 Posts fans published.
Audi Middle East appears to participate more when
Fan conversations have greater positive vibes than
negative.
Brand Responses Sentiment of User Posts
Audi Middle East

32. Analysis of BMW Middle East
Facebook Page
Apr 01, 2015 - Jun 30, 2015

33. Brand Overview
BMW Middle East
Fans 2,278,114
New Fans 137,243
Fan Growth 6.41%
Country Middle East
Demographics Mostly Young, Male and Single
BMW Middle East has 137,243 new Likes and an audience base of 2,278,114 fans who are mostly
Young, Male and Single
BMW Middle East

34. Brand Overview
Posts
Brand User
Engagement Score 247 Total Fan Posts 241
Total Posts 61 Brand Response Rate 0.83%
Total Likes 107,694 Average Reply Time 6 days, 10 hrs, 52 mins
Total Comments 1,432 General Sentiment Neutral
Total Shares 9,024
BMW Middle East had 61 new Posts.
BMW Middle East

35. Fan Growth
2,050,000
2,100,000
2,150,000
2,200,000
2,250,000
2,300,000
BMW Middle East had a growth rate of 6.41% between Mar 31, 2015 and Jun 30, 2015.
Total Fans 2,278,114
New Fans 137,243
BMW Middle East

36. Engagement
0
100
200
300
400
500
600
700
800
900
1,000
1-Apr 8-Apr 15-Apr 22-Apr 29-Apr 6-May 13-May 20-May 27-May 3-Jun 10-Jun 17-Jun 24-Jun
BMW Middle East had an average engagement score of 247 and its highest was 892.
BMW Middle East

37. Community Analysis
BMW Middle East fans are mostly Young, Male and
Single
BMW Middle East fans are largely from Jordan followed
by Saudi Arabia.
Fan Demographics Distribution of Fans
BMW Middle East
76%
24%
male female
0% 20% 40% 60%
Below 21
21-30
31-40
41-50
51-60
Over 60
0% 10% 20% 30% 40% 50%
Single
In a Relationship
Engaged
Married
UnKnown
0K 100K 200K 300K 400K 500K 600K
Jordan
Saudi Arabia
Egypt
United Arab Emirates
Lebanon
India
Iraq
Kuwait
Qatar
Dominican Republic

38. 0
1
2
3
4
5
6 BMW Middle East posted a total of 61 Posts
between Apr 01, 2015 and Jun 30, 2015.
Brand Posts
Top keywords
used in the Posts
Frequency
‫في‬ 13
‫من‬ 12
‫عن‬ 7
luxury 7
X5M ‫الجديدة‬ّ‫كليا‬ 6
BMW Middle East

39. 88%
8%
4%
Posititve Negative Neutral
Brand Posts - Engagement
BMW Middle East receives more positive than negative vibes from comments on their Posts.
Sentiment on Brand Posts
BMW Middle East

40. Most Engaging Brand Posts
BMW Middle East
Thu, Apr 16 at 5:00 AM EDT
‫بعض‬‫المبتكرات‬‫الخاصة‬‫بالسيارات‬‫تكون‬‫على‬‫مستوى‬‫من‬‫ر‬ ّ‫التطو‬‫والتعقيد‬
‫يجعل‬‫من‬‫الصعب‬‫شرح‬‫طريقة‬‫عملها‬ . ‫لذا‬..
Engagement
Score
Likes Comments Shares Sentiment
998 24,661 312 4,883 Positive
Fri, May 1 at 5:00 AM EDT
‫ما‬‫هي‬‫الفئة‬‫التي‬‫ّر‬‫ب‬‫تع‬‫عن‬‫األداء‬‫الرفيع‬،‫والتقنية‬‫الممتازة‬،‫والتشويق‬‫الحقيقي‬
‫لسباقات‬‫السيارات؟‬‫ادخل‬ ..
Thu, Jun 11 at 10:58 AM EDT
‫كل‬‫سيارة‬ BMW ‫هي‬‫عضو‬‫أصيل‬‫ضمن‬‫عائلة‬‫كبيرة‬ . ‫وكل‬‫واحدة‬‫منها‬‫أوجدت‬
‫دون‬‫المساس‬‫بتراث‬‫العالمة‬‫التجارية‬،‫ول‬ ..
Engagement
Score
Likes Comments Shares Sentiment
820 8,819 143 1,075 Positive
Engagement
Score
Likes Comments Shares Sentiment
458 3,871 94 306 Positive

41. 0 10 20 30 40 50
0 100 200 300 400 500 600
Photos
Links
Videos
Number of Posts
Engagement Score
Engagement Score Number of Posts
0 5 10 15
0 200 400 600
Monday
Tuesday
Wednesday
Thursday
Friday
Saturday
Sunday
Number of Posts
Engagement Score
Engagement Score Number of Posts
Brand Posts - Analysis
Most of BMW Middle East posts were Photos, and
posts with Videos received the highest engagement.
Most of BMW Middle East posts were published on
Monday and posts on Thursday received the highest
engagement.
Brand Post Types Days of the Week
BMW Middle East

42. 0
5
10
15
20
25
30
35
40
45
50
Positive Neutral Negative Users posted a total of 241 Posts between
Apr 01, 2015 and Jun 30, 2015 on BMW
Middle East's wall.
User Posts
Top keywords used in
the Posts
Frequency
BMW Middle East 152
official BMW club UAE 63
250 photos 37
BMW Italia BMW India 28
India BMW USA 28
BMW Middle East

43. 8%
3%
89%
Posititve Negative Neutral
User Posts - Engagement
BMW Middle East appears to participate more when Fan conversations have greater positive vibes than negative.
Sentiment of User Posts
BMW Middle East

44. Analysis of Land Rover MENA
Facebook Page
Apr 01, 2015 - Jun 30, 2015

45. Brand Overview
Land Rover MENA
Fans 1,770,016
New Fans 136,102
Fan Growth 8.33%
Country Middle East
Demographics Not Available
Land Rover MENA has 136,102 new Likes and an audience base of 1,770,016 fans.
Land Rover MENA

46. Brand Overview
Posts
Brand User
Engagement Score 728 Total Fan Posts 272
Total Posts 103 Brand Response Rate 7.72%
Total Likes 836,804 Average Reply Time 23 hrs, 23 mins
Total Comments 7,648 General Sentiment Neutral
Total Shares 41,127
Land Rover MENA had 103 new Posts.
Land Rover MENA

47. Fan Growth
1,550,000
1,600,000
1,650,000
1,700,000
1,750,000
1,800,000
Land Rover MENA had a growth rate of 8.33% between Mar 31, 2015 and Jun 30, 2015.
Total Fans 1,770,016
New Fans 136,102
Land Rover MENA

48. Engagement
0
200
400
600
800
1,000
1,200
1-Apr 8-Apr 15-Apr 22-Apr 29-Apr 6-May 13-May 20-May 27-May 3-Jun 10-Jun 17-Jun 24-Jun
Land Rover MENA had an average engagement score of 728 and its highest was 996.
Land Rover MENA

49. Community Analysis
Land Rover MENA fans are largely from Morocco followed by Saudi Arabia.
Distribution of Fans
Land Rover MENA
0K 50K 100K 150K 200K 250K 300K 350K 400K 450K
Morocco
Saudi Arabia
United Arab Emirates
Lebanon
India
Iraq
Egypt
Algeria
Jordan
Albania

50. 0
1
2
3
4 Land Rover MENA posted a total of 103
Posts between Apr 01, 2015 and Jun 30,
2015.
Brand Posts
Top keywords
used in the Posts
Frequency
Land Rover 15
Fan pic 14
‫رينج‬‫روڤر‬ 12
Range Rover Sport 12
‫الند‬‫روڤر‬ 11
Land Rover MENA

51. 24%
76%
Brand Participation Brand Non Participation
86%
2% 12%
Posititve Negative Neutral
Brand Posts - Engagement
Land Rover MENA responded to 25 conversations
generated by the 103 Posts they published.
Land Rover MENA receives more positive than negative
vibes from comments on their Posts.
Brand Responses Sentiment on Brand Posts
Land Rover MENA

52. Most Engaging Brand Posts
Land Rover MENA
Wed, May 13 at 11:30 AM EDT
‫شاهدوا‬‫أغنية‬ " ‫صحارى‬‫العرب‬ " ‫ألول‬‫مره‬‫هنا‬ .
It's finally here. Watch "Sahara Al Arab" for the very fi
..
Engagement
Score
Likes Comments Shares Sentiment
1,000 29,575 666 8,596 Positive
Mon, Jun 29 at 4:56 AM EDT
‫للعراقه‬‫جذور‬
Design icons
Fan pic: Faris AlMazrouei
Thu, Jun 11 at 4:20 AM EDT
‫هذه‬‫أرضك‬ . ‫إنطلق‬‫إلى‬‫هناك‬ . ‫أعد‬‫اكتشافها‬
This is your land. Go there. Rediscover
Engagement
Score
Likes Comments Shares Sentiment
996 36,399 205 1,754 Positive
Engagement
Score
Likes Comments Shares Sentiment
994 19,267 228 2,966 Positive

53. 0 20 40 60 80
0 200 400 600 800 1000
Photos
Videos
Links
Number of Posts
Engagement Score
Engagement Score Number of Posts
0 5 10 15 20
0 200 400 600 800 1,000
Monday
Tuesday
Wednesday
Thursday
Friday
Saturday
Sunday
Number of Posts
Engagement Score
Engagement Score Number of Posts
Brand Posts - Analysis
Most of Land Rover MENA posts were Photos, and
posts with Videos received the highest engagement.
Most of Land Rover MENA posts were published on
Wednesday and posts on Monday received the highest
engagement.
Brand Post Types Days of the Week
Land Rover MENA

54. 0
5
10
15
20
25
30
35
40
Positive Neutral Negative Users posted a total of 272 Posts between
Apr 01, 2015 and Jun 30, 2015 on Land
Rover MENA's wall.
User Posts
Top keywords used in
the Posts
Frequency
Land Rover 94
‫الند‬‫رو‬ ‫رﭬ‬ 86
North Africa 86
‫األوسط‬‫وشمال‬ 86
Land Rover Middle East 86
Land Rover MENA

55. 8%
92%
Brand Participation Brand Non Participation
25%
0%
75%
Posititve Negative Neutral
User Posts - Engagement
Land Rover MENA responded to 21 conversations
generated by the 272 Posts fans published.
Land Rover MENA appears to participate more when
Fan conversations have greater positive vibes than
negative.
Brand Responses Sentiment of User Posts
Land Rover MENA

56. Analysis of Mercedes-Benz
Middle East & Levant Facebook
Page
Apr 01, 2015 - Jun 30, 2015

57. Brand Overview
Mercedes-Benz Middle East & Levant
Fans 1,254,455
New Fans 142,904
Fan Growth 12.86%
Country Middle East
Demographics Not Available
Mercedes-Benz Middle East & Levant has 142,904 new Likes and an audience base of 1,254,455
fans.
Mercedes-Benz Middle East & Levant

58. Brand Overview
Posts
Brand User
Engagement Score 916 Total Fan Posts 0
Total Posts 58 Brand Response Rate 0%
Total Likes 793,465 Average Reply Time 0 sec
Total Comments 9,727 General Sentiment
NO User Post For
TimePeriod
Total Shares 21,230
Mercedes-Benz Middle East & Levant had 58 new Posts.
Mercedes-Benz Middle East & Levant

59. Fan Growth
1,000,000
1,050,000
1,100,000
1,150,000
1,200,000
1,250,000
1,300,000
Mercedes-Benz Middle East & Levant had a growth rate of 12.86% between Mar 31, 2015 and Jun
30, 2015.
Total Fans 1,254,455
New Fans 142,904
Mercedes-Benz Middle East & Levant

60. Engagement
0
200
400
600
800
1,000
1,200
1-Apr 8-Apr 15-Apr 22-Apr 29-Apr 6-May 13-May 20-May 27-May 3-Jun 10-Jun 17-Jun 24-Jun
Mercedes-Benz Middle East & Levant had an average engagement score of 916 and its highest
was 1000.
Mercedes-Benz Middle East & Levant

61. Community Analysis
Mercedes-Benz Middle East & Levant fans are largely from Saudi Arabia followed by Jordan.
Distribution of Fans
Mercedes-Benz Middle East & Levant
0K 50K 100K 150K 200K 250K
Saudi Arabia
Jordan
Egypt
United Arab Emirates
Iraq
India
Algeria
Pakistan
Syrian Arab Republic
Belgium

62. 0
1
2
3
4 Mercedes-Benz Middle East & Levant
posted a total of 58 Posts between Apr 01,
2015 and Jun 30, 2015.
Brand Posts
Top keywords
used in the Posts
Frequency
Mercedes-Benz 10
Real Bin Baz 9
Middle East 7
Class 6
Levant 5
Mercedes-Benz Middle East & Levant

63. 19%
81%
Brand Participation Brand Non Participation
Brand Posts - Engagement
Mercedes-Benz Middle East & Levant responded to 11 conversations generated by the 58 Posts they published.
Brand Responses
Mercedes-Benz Middle East & Levant

64. Most Engaging Brand Posts
Mercedes-Benz Middle East & Levant
Fri, May 15 at 6:15 AM EDT
Always in style.
Engagement
Score
Likes Comments Shares Sentiment
1,000 56,979 363 2,173 Positive
Wed, May 6 at 9:59 AM EDT
‫نترك‬‫لكم‬‫التعليق‬ .
Sat, May 2 at 8:30 AM EDT
‫ترافقك‬‫في‬‫مغامراتك‬‫الشيقة‬‫لتصنع‬‫لك‬‫ذكريات‬‫ال‬‫نسى‬ُ‫ت‬ .
Engagement
Score
Likes Comments Shares Sentiment
1,000 73,163 2,241 1,753 Positive
Engagement
Score
Likes Comments Shares Sentiment
1,000 79,913 555 931 Positive

65. 0 10 20 30 40 50
0 200 400 600 800 1000
Photos
Videos
Number of Posts
Engagement Score
Engagement Score Number of Posts
0 2 4 6 8 10 12
0 200 400 600 800 1,000 1,200
Monday
Tuesday
Wednesday
Thursday
Friday
Saturday
Sunday
Number of Posts
Engagement Score
Engagement Score Number of Posts
Brand Posts - Analysis
Most of Mercedes-Benz Middle East & Levant posts
were Photos, and posts with Photos received the
highest engagement.
Most of Mercedes-Benz Middle East & Levant posts
were published on Tuesday and posts on Saturday
received the highest engagement.
Brand Post Types Days of the Week
Mercedes-Benz Middle East & Levant

66. Analysis of Toyota Saudi
Arabia Facebook Page
Apr 01, 2015 - Jun 30, 2015

67. Brand Overview
Toyota Saudi Arabia
Fans 1,274,069
New Fans 27,473
Fan Growth 2.20%
Country Saudi Arabia
Demographics Not Available
Toyota Saudi Arabia has 27,473 new Likes and an audience base of 1,274,069 fans.
Toyota Saudi Arabia

68. Brand Overview
Posts
Brand User
Engagement Score 137 Total Fan Posts 62
Total Posts 104 Brand Response Rate 48.39%
Total Likes 61,338 Average Reply Time 8 hrs, 50 mins
Total Comments 2,343 General Sentiment Neutral
Total Shares 4,235
Toyota Saudi Arabia had 104 new Posts.
Toyota Saudi Arabia

69. Fan Growth
1,225,000
1,230,000
1,235,000
1,240,000
1,245,000
1,250,000
1,255,000
1,260,000
1,265,000
1,270,000
1,275,000
1,280,000
Toyota Saudi Arabia had a growth rate of 2.20% between Mar 31, 2015 and Jun 30, 2015.
Total Fans 1,274,069
New Fans 27,473
Toyota Saudi Arabia

70. Engagement
0
50
100
150
200
250
300
350
400
450
500
1-Apr 8-Apr 15-Apr 22-Apr 29-Apr 6-May 13-May 20-May 27-May 3-Jun 10-Jun 17-Jun 24-Jun
Toyota Saudi Arabia had an average engagement score of 137 and its highest was 432.
Toyota Saudi Arabia

71. Community Analysis
Toyota Saudi Arabia fans are largely from Saudi Arabia followed by Egypt.
Distribution of Fans
Toyota Saudi Arabia
0K 100K 200K 300K 400K 500K 600K 700K 800K
Saudi Arabia
Egypt
Jordan
Iraq
Pakistan
India
Yemen
Philippines
Sudan
Japan

72. 0
2
4
6
8
10
12 Toyota Saudi Arabia posted a total of 104
Posts between Apr 01, 2015 and Jun 30,
2015.
Brand Posts
Top keywords
used in the Posts
Frequency
‫في‬ 13
‫تويوتا‬ 12
‫6102كامري‬
http://bit.ly/Toyota
Camry2016
11
‫6102كامري‬ 8
‫من‬ 8
Toyota Saudi Arabia

73. 38%
62%
Brand Participation Brand Non Participation
64%
0%
36%
Posititve Negative Neutral
Brand Posts - Engagement
Toyota Saudi Arabia responded to 40 conversations
generated by the 104 Posts they published.
Toyota Saudi Arabia receives more positive than
negative vibes from comments on their Posts.
Brand Responses Sentiment on Brand Posts
Toyota Saudi Arabia

74. Most Engaging Brand Posts
Toyota Saudi Arabia
Thu, Jun 4 at 1:10 PM EDT
ّ‫طبعا‬‫بيسوقوا‬ ! ‫تويوتا‬‫كامري‬ 2016 ... ‫إثاره‬‫مالها‬‫مثيل‬
‫اكتشفها‬‫االن‬ http://toyotaride2016.com
Engagement
Score
Likes Comments Shares Sentiment
523 1,731 67 353 Positive
Thu, Apr 9 at 11:26 AM EDT
# ‫الندكروزر‬.. ‫اليعرف‬‫المستحيل‬
Sat, Jun 6 at 5:05 AM EDT
ّ‫طبعا‬‫بيسوقوا‬ ! ‫تويوتا‬‫كامري‬ 2016 ... ‫إثاره‬‫مالها‬‫مثيل‬
‫اكتشفها‬‫االن‬ http://toyotaride2016.com
Engagement
Score
Likes Comments Shares Sentiment
432 1,101 47 292 Positive
Engagement
Score
Likes Comments Shares Sentiment
358 2,447 32 74 Positive

75. 0 20 40 60 80 100
0 50 100 150 200
Photos
Videos
Number of Posts
Engagement Score
Engagement Score Number of Posts
0 10 20 30
0 50 100 150 200 250
Monday
Tuesday
Wednesday
Thursday
Friday
Saturday
Sunday
Number of Posts
Engagement Score
Engagement Score Number of Posts
Brand Posts - Analysis
Most of Toyota Saudi Arabia posts were Photos, and
posts with Videos received the highest engagement.
Most of Toyota Saudi Arabia posts were published on
Thursday and posts on Friday received the highest
engagement.
Brand Post Types Days of the Week
Toyota Saudi Arabia

76. 0
2
4
6
8
10
12
Positive Neutral Negative Users posted a total of 62 Posts between
Apr 01, 2015 and Jun 30, 2015 on Toyota
Saudi Arabia's wall.
User Posts
Top keywords used in
the Posts
Frequency
Saudi Arabia Toyota
Saudi
20
‫ايكيا‬‫السعودية‬ Anonymous
Saudi
11
Indonesia Koreaboo
koreanindo.net Korean
11
Engineers ‫الهيئة‬‫السعودية‬
‫للمهندسين‬
11
Jepang PPI Jepang
Kunjungi
11
Toyota Saudi Arabia

77. 48%
52%
Brand Participation Brand Non Participation
7%
0%
93%
Posititve Negative Neutral
User Posts - Engagement
Toyota Saudi Arabia responded to 30 conversations
generated by the 62 Posts fans published.
Toyota Saudi Arabia appears to participate more when
Fan conversations have greater positive vibes than
negative.
Brand Responses Sentiment of User Posts
Toyota Saudi Arabia

78. Thanks For Reading!
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