Comparison of Micromax, Samsung, Lenovo, Motorola and Other Top Smartphones in India on Facebook

Apr 01, 2015 - Jun 30, 2015
SMARTPHONE
brands in India
on Facebook in
Q2-2015
Apr 01, 2015 - Jun 30, 2015

Top Smartphone Brands in India on Facebook Q2-2015
In this report we looked at the top 10
smartphone brands in India on Facebook.
Read on to find out how their social media
performance stacked up against the
competition.

Key Findings
• With a growth rate of 12%, Mi India enjoyed the highest Fan Growth Rate
among the top 10 mobile and handhelds brands.
• Among the top 10 brands, on an average, 29% of content posted was
“brand related”.
• Lenovo Mobile India was engaging best with their fans though Micromax
Mobile received the largest volume of Shares (50,123).
• 1,294 new Posts were written across these 10 ‘brand walls’. That’s an
average of 18.5 Posts per day - per wall!

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Fans
Microsoft Lumia India had the largest fan base of 11,992,976 while Mi India showed the highest fan
growth of 184.24%.
Competitors
0
0.2
0.4
0.6
0.8
1
1.2
1.4
1.6
1.8
2
0K 2,000K 4,000K 6,000K 8,000K 10,000K 12,000K 14,000K
Growth%
Number of Fans
Lenovo Mobile India Microsoft Lumia India XOLO Micro Max Mobile MotorolaInIndia(IN)
Sony Ericsson India Mi India Samsung Mobile India Gionee India Lava Mobiles

Fans - Geography
Competitors
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Philippines Countries < 2% Indonesia Turkey
Other Countries Bangladesh India Philippines
Countries < 2% Indonesia

Conversations
Mi India had the highest PTAT of 15.35% as a percentage of its average number of Fans during this time
period.
Competitors
0.0%
2.0%
4.0%
6.0%
8.0%
10.0%
12.0%
14.0%
16.0%
18.0%
0K 2,000K 4,000K 6,000K 8,000K 10,000K 12,000K 14,000K
Peopletalkingabout(as%ofFans)
Average Number of Fans
Lenovo Mobile India Microsoft Lumia India XOLO Micro Max Mobile MotorolaInIndia(IN)
Sony Ericsson India Mi India Samsung Mobile India Gionee India Lava Mobiles

Engagement - Posts
Micro Max Mobile published the greatest number of posts (422). Mi India had the highest average
engagement, with a score of 978.
Competitors
0 50 100 150 200 250 300 350 400 450
0 200 400 600 800 1000 1200
Lenovo Mobile India
Microsoft Lumia India
XOLO
Micro Max Mobile
MotorolaInIndia(IN)
Sony Ericsson India
Mi India
Samsung Mobile India
Gionee India
Lava Mobiles
Number of Posts
Engagement Score
Engagement Score Number of Posts

Engagement Breakdown
0 1000000 2000000 3000000 4000000 5000000 6000000
Lenovo Mobile India
Nokia India
XOLO
Micro Max Mobile
MotorolaInIndia(IN)
Sony Ericsson India
Mi India
Gionee India
Lava Mobiles
Likes Comments Shares
Microsoft Lumia India received the most number of Likes (5,024,529), Mi India got the most number of
Comments (82,332) and Micro Max Mobile had the most number of Shares (50,123).
Competitors

Most Engaging Brand Posts
Competitors
Mi India
Tue, Jun 30 at 12:30 AM EDT
#7999RedmiNote4G — And it's official! Our favourite
Redmi Note 4G is now Rs. 2000 off. Get yours now ..
Engagement
Score
Likes Comments Shares Sentiment
1,000 13,263 1,972 1,960 Positive
Mi India
Mon, Jun 29 at 3:35 AM EDT
It's Note-worthy to stay tuned tomorrow for a jaw-dropping
catch. ;) Make a guess what it might be i ..
Sony Ericsson India
Sun, Jun 21 at 8:14 AM EDT
Click flawless selfies in any light conditions, thanks to the
Front LED flash on the #SonyXperia C4. ..
Engagement
Score
1,000 4,784 4,367 650 Positive
Engagement
Score
1,000 190,723 459 510 Positive

Competitors
Mi India
Wed, Jun 17 at 11:31 AM EDT
And THIS, gives you one more reason to try our amazing
Mi 4 16GB! We'll be sharing more ways to play ..
Engagement
Score
1,000 55,327 882 1,389 Positive
Mi India
#onemorereason — FREE 10 Mi 4 16GB today! We're
selecting 2 winners every 2 hours (from 12 noon - 10 ..
Mi India
#funwaystoplay — What are some innovative ways to have
fun with your Mi 4? Do you sneakily switch TV ..
Engagement
Score
1,000 12,028 10,147 18,860 Positive
Engagement
Score
1,000 11,709 1,417 1,367 Positive

Fan Posts
0 1000 2000 3000 4000 5000 6000 7000 8000
Lenovo Mobile India
Micro Max Mobile
XOLO
MotorolaInIndia(IN)
Sony Ericsson India
Mi India
Gionee India
Lava Mobiles
Number of Fan Posts
Micro Max Mobile's Facebook Page saw the highest number of Fan posts (6,997).
Competitors

Sentiment Analysis
Lava Mobiles received the highest percentage of Positive Sentiment (26.00%).
Competitors
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
Micro Max Mobile
XOLO
Sony Ericsson India
Mi India
Lenovo Mobile India
MotorolaInIndia(IN)
Gionee India
Lava Mobiles
Negative Neutral Positive

Brand Responses
Lava Mobiles responded to the highest percentage of Fan posts (62.30%).
Competitors
0
0.1
0.2
0.3
0.4
0.5
0.6
0.7
0 2000 4000 6000 8000 10000 12000 14000 16000 18000
%ofFanPostsBrandRespondedto
Average Response Time (mins)
Microsoft Lumia India Micro Max Mobile XOLO Sony Ericsson India Mi India
Lenovo Mobile India MotorolaInIndia(IN) Samsung Mobile India Gionee India Lava Mobiles

Share Of Voice – Volume of Posts
Micro Max Mobile published the most with 415 posts.
Competitors
9%
12%
6%
10%
10%
14%
7%
8%
20%
4%
Mi India Samsung Mobile India Lenovo Mobile India MotorolaInIndia(IN) Gionee India
Microsoft Lumia India Sony Ericsson India XOLO Micro Max Mobile Lava Mobiles

Share Of Voice – Likes
Microsoft Lumia India received the largest volume of Likes (5,024,529).
Competitors
3%
5%
7%
11%
11%
37%
7%
4%
14%
1%

Share Of Voice – Comments
Mi India received the largest volume of Comments (82,3320.
Competitors
30%
3%
6%
5%
7%
17%
2%
7%
21%
2%

Share Of Voice – Shares
Micro Max Mobile received the largest volume of Shares (50,123).
Competitors
27%
9%
2%
5%
8%
13%
5%
3%
27%
1%

Campaign Comparison
0 20 40 60 80 100 120
0 50 100 150 200 250 300 350 400 450 500
#540Reasons to buy
#Lumia540(Microsoft…
#CanvasTabP690(Micro
Max Mobile)
XOLO Era(XOLO)
#Z3Plus(Sony Ericsson
India)
SAMSUNG BIHU
BOLIYAN(Samsung…
Lava Flair E1(Lava
Mobiles)
Number of Posts
Engagement Score
During this time period, #540Reasons to buy #Lumia540 was the most engaging run by Microsoft Lumia
India. Microsoft Lumia India published the most (101) in its #540Reasons to buy #Lumia540 campaign.
Competitors

Analysis of Samsung Mobile
India’s Facebook Page
Apr 01, 2015 - Jun 30, 2015

Brand Overview
Fans 11,992,675
New Fans 37,970
Fan Growth .32%
Country India
Demographics Mostly Young, Male and Single
Samsung Mobile India has 37,970 new Likes and an audience base of 11,992,675 fans who are mostly
Young, Male and Single

Brand Overview
Posts
Brand User
Engagement Score 73 Total Fan Posts 1,768
Total Posts 253 Brand Response Rate 10.97%
Total Likes 670,781 Average Reply Time 1 day, 3 hrs, 53 mins
Total Comments 8,060 General Sentiment Neutral
Total Shares 17,645
Samsung Mobile India had 253 new Posts, and their most recent campaign is SAMSUNG BIHU BOLIYAN.
Content & Campaigns
Most Engaging Campaign Samsung #GalaxyE
Most Recent Campaign
SAMSUNG BIHU
BOLIYAN

Fan Growth
11,930,000
11,940,000
11,950,000
11,960,000
11,970,000
11,980,000
11,990,000
12,000,000
Samsung Mobile India had a growth rate of 0.34% between Mar 31, 2015 and Jun 30, 2015.
Total Fans 11,992,675
New Fans 40,139

Engagement
0
50
100
150
200
250
300
350
400
1-Apr 8-Apr 15-Apr 22-Apr 29-Apr 6-May 13-May 20-May 27-May 3-Jun 10-Jun 17-Jun 24-Jun
Samsung Mobile India had an engagement of 73 and the highest engagement was 379.

Community Analysis
Samsung Mobile India fans are mostly Young, Male and
Single
Samsung Mobile India fans are largely from India followed
by Pakistan.
Fan Demographics Distribution of Fans
77%
23%
male female
0% 20% 40% 60% 80%
Below 21
21-30
31-40
41-50
51-60
Over 60
0% 20% 40% 60%
Single
In a Relationship
Engaged
Married
UnKnown
0K 5,000K 10,000K 15,000K
India
Pakistan
Bangladesh
Egypt
Philippines
Indonesia
Brazil
United Arab Emirates
United States
New Zealand

0
1
2
3
4
5
6
7
8
9
10 Samsung Mobile India posted a total of 253
Posts between Apr 01, 2015 and Jun 30,
2015.
Brand Posts
Top keywords
used in the Posts
Frequency
GalaxyS6 67
GalaxyS6edge 60
Next 36
Samsung 28
offer 21

20%
80%
Brand Participation Brand Non Participation
94%
3%
3%
Posititve Negative Neutral
Brand Posts - Engagement
Samsung Mobile India responded to 51 conversations
generated by the 253 Posts they published.
Samsung Mobile India receives more positive than negative
vibes from comments on their Posts.
Brand Responses Sentiment on Brand Posts

Tue, Apr 7 at 8:07 AM EDT
The mesmerizing beauty of Paris and the all new
#GalaxyS6 to capture it. Looks like Kangana Ranaut a ..
Engagement
Score
607 26,414 260 1,523 Positive
Mon, Apr 6 at 3:30 AM EDT
The new #GalaxyS6 has been making headlines. Are you
in love with it too? Then make it yours. Pre-bo ..
Thu, Apr 9 at 11:30 PM EDT
Drum rolls… The #GalaxyS6 and #GalaxyS6edge make a
grand entry in the stores. What are you waiting f ..
Engagement
Score
386 16,929 153 475 Positive
Engagement
Score
293 11,759 112 364 Positive

0 50 100 150 200 250
0 20 40 60 80 100
Photos
Plain Text
Videos
Links
Polls
Number of Posts
Engagement Score
0 10 20 30 40 50
0 20 40 60 80 100 120
Monday
Tuesday
Wednesd…
Thursday
Friday
Saturday
Sunday
Number of Posts
Engagement Score
Brand Posts - Analysis
Most of Samsung Mobile India posts were Photos, and
posts with Photos received the highest engagement.
Most of Samsung Mobile India posts were published on
Friday and posts on Tuesday received the highest
engagement.
Brand Post Types Days of the Week

0
5
10
15
20
25
30
35
40
45
50
Positive Neutral Negative Users posted a total of 1,768 Posts between
Apr 01, 2015 and Jun 30, 2015 on Samsung
Mobile India's wall.
User Posts
Top keywords used in
the Posts
Frequency
Samsung Mobile India 410
Samsung 333
Samsung Galaxy 220
mobile 174
problem 154

11%
89%
24%
13%
63%
User Posts - Engagement
Samsung Mobile India responded to 194 conversations
generated by the 1,768 Posts fans published.
Samsung Mobile India appears to participate more when
Fan conversations have greater positive vibes than usual.
Brand Responses Sentiment of User Posts

0 10 20 30 40 50
0 50 100 150
SAMSUNG BIHU
BOLIYAN
Samsung #GalaxyE
#GalaxyS6
Number of Posts
Engagement Score
0 20 40 60 80 100
0 200 400 600 800
SAMSUNG BIHU
BOLIYAN
Samsung #GalaxyE
#GalaxyS6
Number of Posts
Engagement Score
Campaign Intel – 3 most recent campaigns
Between Apr 01, 2015 and Jun 30, 2015, #GalaxyS6 was
the most engaging campaign run by Samsung Mobile India.
Overall, Samsung #GalaxyE engaged the best out of the
recent 3 campaigns run by Samsung Mobile India.
Apr 01, 2015 - Jun 30, 2015 Entire Campaign

Analysis of MotorolaInIndia
Facebook Page
Apr 01, 2015 - Jun 30, 2015

Brand Overview
MotorolaInIndia
Fans 1,227,796
New Fans 483,611
Fan Growth 39.39%
Country India
MotorolaInIndia has 483,611 new Likes and an audience base of 1,227,796 fans.
MotorolaInIndia

Brand Overview
Posts
Brand User
Total Likes 1,522,660 Average Reply Time 1 day, 1 hr, 55 mins
Total Shares 9,012
MotorolaInIndia had 220 new Posts.
MotorolaInIndia

Fan Growth
0
200,000
400,000
600,000
800,000
1,000,000
1,200,000
1,400,000
MotorolaInIndia had a growth rate of 65.02% between Mar 31, 2015 and Jun 30, 2015.
New Fans 483,779
MotorolaInIndia

Engagement
0
200
400
600
800
1,000
1,200
MotorolaInIndia had an engagement of 696 and the highest engagement was 1000.
MotorolaInIndia

Community Analysis
MotorolaInIndia fans are largely from India followed by United States.
Distribution of Fans
MotorolaInIndia
0K 200K 400K 600K 800K 1,000K 1,200K 1,400K
India
United States
Saudi Arabia
Oman
Qatar
Nepal
United Kingdom
Australia
Poland

0
2
4
6
8
10
12
14 MotorolaInIndia posted a total of 220 Posts
between Apr 01, 2015 and Jun 30, 2015.
Brand Posts
Top keywords
used in the Posts
Frequency
MotoX 35
MotoE 32
old phone 21
Moto360 21
Rs 20
MotorolaInIndia

29%
71%
95%
1%
4%
MotorolaInIndia responded to 63 conversations generated
by the 220 Posts they published.
MotorolaInIndia receives more positive than negative vibes
from comments on their Posts.
MotorolaInIndia

MotorolaInIndia
Fri, Apr 24 at 5:23 AM EDT
Watches never looked so cool! Introducing the #Moto360
in metal, now available on Flipkart: http://b ..
Engagement
Score
1,000 119,422 554 502 Positive
Sat, Jun 13 at 12:30 AM EDT
Long lasting battery, 4G connectivity and scratch-resistant
screen built to last. All for just Rs. 5 ..
Sun, Apr 12 at 3:38 PM EDT
Meet the prodigy.
All new #MotoE 4G is now available for Rs. 7,999. Pre-
order now on Flipkart: htt ..
Engagement
Score
999 40,754 179 303 Positive
Engagement
Score
999 30,795 431 239 Positive

0 50 100 150 200
0 200 400 600 800
Photos
Videos
Plain Text
Links
Polls
Number of Posts
Engagement Score
0 10 20 30 40
0 200 400 600 800 1,000
Monday
Tuesday
Wednesd…
Thursday
Friday
Saturday
Sunday
Number of Posts
Engagement Score
Most of MotorolaInIndia posts were Photos, and posts with
Photos received the highest engagement.
Most of MotorolaInIndia posts were published on Friday and
posts on Tuesday received the highest engagement.
MotorolaInIndia

0
20
40
60
80
100
120
Apr 01, 2015 and Jun 30, 2015 on
MotorolaInIndia's wall.
User Posts
the Posts
Frequency
MyMotoLogo 372
service center 258
days 251
time 245
Moto E 244
MotorolaInIndia

24%
76%
20%
16%
64%
MotorolaInIndia responded to 580 conversations generated
by the 2,380 Posts fans published.
MotorolaInIndia appears to participate more when Fan
conversations have greater positive vibes than usual.
MotorolaInIndia

Analysis of Micro Max Mobile
Facebook Page
Apr 01, 2015 - Jun 30, 2015

Brand Overview
Micro Max Mobile
Fans 4,768,551
New Fans 685,476
Fan Growth 14.37%
Country India
Micro Max Mobile has 685,476 new Likes and an audience base of 4,768,551 fans who are mostly Young,
Male and Single
Micro Max Mobile

Brand Overview
Posts
Brand User
Total Likes 1,865,934 Average Reply Time 12 hrs, 18 mins
Total Shares 50,123
Micro Max Mobile had 415 new Posts, and their most recent campaign is #CanvasTabP690.
Content & Campaigns
Most Engaging Content Type
Product/Software
Release
Most Engaging Campaign #CanvasTabForHer
Least Engaging Content Type Event Most Recent Campaign #CanvasTabP690
Most Prolific Content Type
Mobile Phone
Features
Micro Max Mobile

Fan Growth
3,600,000
3,800,000
4,000,000
4,200,000
4,400,000
4,600,000
4,800,000
5,000,000
Micro Max Mobile had a growth rate of 17.02% between Mar 31, 2015 and Jun 30, 2015.
Micro Max Mobile
New Fans 693,546

Engagement
0
100
200
300
400
500
600
700
800
900
1,000
Micro Max Mobile had an engagement of 266 and the highest engagement was 869.
Micro Max Mobile

Community Analysis
Micro Max Mobile fans are mostly Young, Male and Single Micro Max Mobile fans are largely from India followed by
Bangladesh.
Micro Max Mobile
87%
13%
male female
0% 20% 40% 60%
Below 21
21-30
31-40
41-50
51-60
Over 60
0% 20% 40% 60%
Single
In a Relationship
Engaged
Married
UnKnown
0K 1,000K 2,000K 3,000K 4,000K 5,000K
India
Bangladesh
Nepal
Pakistan
Sri Lanka
United States
Saudi Arabia
Philippines
Japan

0
2
4
6
8
10
12
14
16
18 Micro Max Mobile posted a total of 415 Posts
between Apr 01, 2015 and Jun 30, 2015.
Brand Posts
Top keywords
used in the Posts
Frequency
MicromaxCanvasSp
ark
84
Available 83
http://goo.gl/XvQ
W6s
68
Snapdeal 58
Micromax Mobile 55
Micro Max Mobile

41%
59%
93%
1%
6%
Micro Max Mobile responded to 169 conversations
Micro Max Mobile receives more positive than negative
Micro Max Mobile

Micro Max Mobile
Sun, May 10 at 4:08 AM EDT
#GiftACanvasTab and make this Mother’s Day extra
special.
Just Share this post and stand a chance to ..
Engagement
Score
1,000 9,830 1,175 21,928 Positive
Sun, Jun 21 at 3:30 AM EDT
“Daddy, I love you to the moon and back! Can I have my
Tabby now?” Share this post and stand a chanc ..
Sat, Apr 4 at 12:30 AM EDT
Can you guess the name of the next Canvas? Leave a
comment!
The first person to get the name right o ..
Engagement
Score
946 4,545 452 5,658 Positive
Engagement
Score
737 6,597 3,452 214 Positive

0 50 100 150 200 250 300
0 100 200 300 400
Links
Videos
Photos
Plain Text
Polls
Number of Posts
Engagement Score
0 20 40 60 80
0 100 200 300 400 500
Monday
Tuesday
Wednesd…
Thursday
Friday
Saturday
Sunday
Number of Posts
Engagement Score
Most of Micro Max Mobile posts were Photos, and posts
with Photos received the highest engagement.
Most of Micro Max Mobile posts were published on Tuesday
and posts on Sunday received the highest engagement.
Micro Max Mobile

0
100
200
300
400
500
600
700
800
900
Apr 01, 2015 and Jun 30, 2015 on Micro Max
Mobile's wall.
User Posts
the Posts
Frequency
Micromax Mobile 3747
CanvasTabby 752
post 732
days 541
mobile 499
Micro Max Mobile

24%
76%
16%
9%
75%
Micro Max Mobile responded to 1,699 conversations
Micro Max Mobile appears to participate more when Fan
conversations have greater positive vibes than usual.
Micro Max Mobile

Content Intel
0 20 40 60 80 100 120 140 160 180
0 50 100 150 200 250 300 350 400 450
Brand News
Others
Event
Corporate Social…
Product/Software…
Mobile Phone Features
Ad Campaigns
About Mobile Apps
Question
Promotions/Offers
Contest
Facebook App
Engagement Oriented…
Number of Posts
Engagement Score
Most of Micro Max Mobile posts were around 'Mobile Phone Features', and posts around 'Product/Software
Release' received the highest engagement.
Micro Max Mobile

0 1 2 3
0 100 200 300 400
Fact
Others
Advice/Tips
Technology News
Events in the…
Question to fans
Like…
Number of Posts
Engagement Score
0 1 2 3 4 5
0 50 100 150
On Social Media
On Sports
Others
Question
Entertainment
Festival/Greeti…
Current Affairs
Number of Posts
Engagement Score
Content Intel
In Posts about Mobiles & Handhelds,Micro Max Mobile
Question to fans posts received the highest engagement.
In Posts about General Happenings,Micro Max Mobile
Festival/Greetings received the highest engagement.
About Mobiles & Handhelds About General Happenings
Micro Max Mobile

0 1 2 3 4 5 6 7 8
0 50 100 150 200 250 300
#CanvasTabP690
#MicromaxLedTV
#CanvasSelfieLens
Number of Posts
Engagement Score
#CanvasSelfieLens engaged the best out of the recent 3 campaigns run by Micro Max Mobile.
Entire Campaign
Micro Max Mobile

Analysis of Microsoft Lumia
India Facebook Page
Apr 01, 2015 - Jun 30, 2015

Brand Overview
Fans 11,992,976
New Fans 83,021
Fan Growth .69%
Country India
Microsoft Lumia India has 83,021 new Likes and an audience base of 11,992,976 fans who are mostly
Young, Male and Single

Brand Overview
Posts
Brand User
Total Likes 5,024,529 Average Reply Time 1 day, 1 hr, 1 min
Total Shares 23,752
Microsoft Lumia India had 295 new Posts, and their most recent campaign is #540Reasons to buy
#Lumia540.
Content & Campaigns
Most Engaging Content Type
Product/Software
Release
Most Engaging Campaign
#MyDesireLumia152
0 contest
Least Engaging Content Type Contest Most Recent Campaign
#540Reasons to buy
#Lumia540
Most Prolific Content Type
Mobile Phone
Features

Fan Growth
11,860,000
11,880,000
11,900,000
11,920,000
11,940,000
11,960,000
11,980,000
12,000,000
12,020,000
Microsoft Lumia India had a growth rate of 0.70% between Mar 31, 2015 and Jun 30, 2015.
New Fans 83,626

Engagement
0
100
200
300
400
500
600
700
800
900
Microsoft Lumia India had an engagement of 333 and the highest engagement was 763.

Community Analysis
Microsoft Lumia India fans are mostly Young, Male and
Single
Microsoft Lumia India fans are largely from India followed
by Bangladesh.
80%
20%
male female
0% 20% 40% 60%
Below 21
21-30
31-40
41-50
51-60
Over 60
0% 20% 40% 60%
Single
In a Relationship
Engaged
Married
UnKnown
0K 5,000K 10,000K 15,000K
India
Bangladesh
Pakistan
United States
Vietnam
Saudi Arabia
Nepal
Egypt
Japan

0
1
2
3
4
5
6
7
8
9
10 Microsoft Lumia India posted a total of 295
Posts between Apr 01, 2015 and Jun 30,
2015.
Brand Posts
Top keywords
used in the Posts
Frequency
Shop 111
Rs 92
Lumia540 90
540Reasons 83
9,999 51

54%
46%
98%
0%
2%
Microsoft Lumia India responded to 160 conversations
Microsoft Lumia India receives more positive than negative

Sun, May 17 at 12:00 AM EDT
Better colour. Better clarity. Your world. Now in HD.
Get ready for #Lumia540 with features hard to ..
Engagement
Score
992 207,767 1,439 574 Positive
Tue, Apr 7 at 6:07 AM EDT
Introducing Microsoft Lumia 640 XL Dual SIM with
5.7”(14.48 cm) screen, latest Windows Phone 8.1, bu ..
Sat, May 16 at 1:36 AM EDT
Wide angle, front-facing HD calling.
8 MP camera. With flash. Built in Microsoft services.
You’ll ne ..
Engagement
Score
990 185,040 2,728 1,258 Positive
Engagement
Score
987 181,996 1,572 880 Positive

0 50 100 150 200 250 300
0 100 200 300 400
Photos
Videos
Links
Plain Text
Polls
Number of Posts
Engagement Score
0 10 20 30 40 50
0 100 200 300 400 500
Monday
Tuesday
Wednesd…
Thursday
Friday
Saturday
Sunday
Number of Posts
Engagement Score
Most of Microsoft Lumia India posts were Photos, and posts
with Photos received the highest engagement.
Most of Microsoft Lumia India posts were published on
Tuesday and posts on Tuesday received the highest
engagement.

0
5
10
15
20
25
30
35
40
45
50
Apr 01, 2015 and Jun 30, 2015 on Microsoft
Lumia India's wall.
User Posts
the Posts
Frequency
Lumia 294
phone 287
Microsoft 208
Microsoft Lumia India 195
mobile 161

46%
54%
24%
8%
68%
Microsoft Lumia India responded to 909 conversations
Microsoft Lumia India appears to participate more when
Fan conversations have greater positive vibes than usual.

Content Intel
0 20 40 60 80 100 120 140
0 100 200 300 400 500 600 700
Brand News
Event
Product/Software Release
Ad Campaigns
Question
Contest
Engagement Oriented Posts
Number of Posts
Engagement Score
Most of Microsoft Lumia India posts were around 'Mobile Phone Features', and posts around
'Product/Software Release' received the highest engagement.

0 20 40 60 80 100
0 100 200 300 400 500
#540Reasons to buy
#Lumia540
#Lumia430
Lumia 640 XL
Number of Posts
Engagement Score
0 50 100 150
0 100 200 300 400 500
#540Reasons to buy
#Lumia540
#Lumia430
Lumia 640 XL
Number of Posts
Engagement Score
Between Apr 01, 2015 and Jun 30, 2015, #540Reasons to
buy #Lumia540 was the most engaging campaign run by
Microsoft Lumia India.
Overall, #540Reasons to buy #Lumia540 engaged the best
out of the recent 3 campaigns run by Microsoft Lumia India.
Apr 01, 2015 - Jun 30, 2015 Entire Campaign

Analysis of Mi India Facebook
Page
Apr 01, 2015 - Jun 30, 2015

Brand Overview
Mi India
Fans 388,739
New Fans 251,974
Fan Growth 64.82%
Country India
Mi India has 251,974 new Likes and an audience base of 388,739 fans.
Mi India

Brand Overview
Posts
Brand User
Engagement Score 979 Total Fan Posts 891
Total Likes 445,693 Average Reply Time 0 sec
Total Shares 49,200
Mi India had 180 new Posts.
Mi India

Fan Growth
0
50,000
100,000
150,000
200,000
250,000
300,000
350,000
400,000
450,000
Mi India had a growth rate of 184.86% between Mar 31, 2015 and Jun 30, 2015.
Total Fans 388,739
New Fans 252,271
Mi India

Engagement
0
200
400
600
800
1,000
1,200
Mi India had an engagement of 979 and the highest engagement was 1000.
Mi India

Community Analysis
Mi India fans are largely from India followed by Turkey.
Distribution of Fans
Mi India
0K 50K 100K 150K 200K 250K 300K 350K 400K
India
Turkey
Myanmar
Indonesia
Bangladesh
Malaysia
United States
Philippines
Nepal

0
1
2
3
4
5
6 Mi India posted a total of 180 Posts between
Apr 01, 2015 and Jun 30, 2015.
Brand Posts
Top keywords
used in the Posts
Frequency
Rs 41
2pm 35
Mi 4i 32
sale 31
phone 30
Mi India

28%
72%
Mi India responded to 50 conversations generated by the 180 Posts they published.
Brand Responses
Mi India

Mi India
#7999RedmiNote4G — And it's official! Our favourite
Redmi Note 4G is now Rs. 2000 off. Get yours now ..
Engagement
Score
1,000 13,263 1,972 1,960 Positive
Mon, Jun 29 at 3:35 AM EDT
It's Note-worthy to stay tuned tomorrow for a jaw-dropping
catch. ;) Make a guess what it might be i ..
And THIS, gives you one more reason to try our amazing
Mi 4 16GB! We'll be sharing more ways to play ..
Engagement
Score
1,000 4,784 4,367 650 Positive
Engagement
Score
1,000 55,327 882 1,389 Positive

0 20 40 60 80 100
0 200 400 600 800 1,000 1,200
Photos
Links
Videos
Plain Text
Polls
Number of Posts
Engagement Score
0 10 20 30 40
0 200 400 600 800 1,000 1,200
Monday
Tuesday
Wednesd…
Thursday
Friday
Saturday
Sunday
Number of Posts
Engagement Score
Most of Mi India posts were Photos, and posts with Photos
received the highest engagement.
Most of Mi India posts were published on Tuesday and
posts on Wednesday received the highest engagement.
Mi India

0
50
100
150
200
250
300
350
400
Positive Neutral Negative Users posted a total of 891 Posts between Apr
01, 2015 and Jun 30, 2015 on Mi India's wall.
User Posts
the Posts
Frequency
Mi India 520
post 300
phone 70
Xiaomi 53
india 52
Mi India

14%
7%
79%
Mi India appears to participate more when Fan conversations have greater positive vibes than usual.
Sentiment of User Posts
Mi India

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