Take a deep dive look at the social media habits of the top cafe and QSR brands in the UK on Facebook. See what content McDonald's, Subway and Domino's use to engage their community and drive footfalls to their outlets.

1. Comparison of
UK Café & QSR
brands on Facebook
in Q2-2015
Apr 01, 2015 - Jun 30, 2015

2. Top Café & QSR brands in UK on Facebook Q2-2015
In this report we looked at the top 10 Café
& QSR brands from UK on Facebook.
Read on to find out how their social media
performance stacked up against the
competition.

3. Key Findings
• With a growth rate of 5.1%, Pret A Manger enjoyed the highest Fan Growth Rate
among the 10 brands.
• Among the 10 QSR brands analyzed, Starbucks UK was engaging best with their
Fans.
• On average, 13% of content posted by UK brands in the QSR industry was “brand
related”
• Among the brands analyzed, Subway UK & Ireland posted the most “non brand
related” content on their wall.
• 8,741 new Posts were written across these 10 ‘brand walls’. That’s an average
of 9.6 Posts per day - per wall.

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5. Fans
McDonald's UK(GB) had the largest fan base of 1,726,199 while Pret A Manger showed the highest
fan growth of 5.13%.
UK Quick Service Restaurants
-0.02
-0.01
0
0.01
0.02
0.03
0.04
0.05
0.06
0K 200K 400K 600K 800K 1,000K 1,200K 1,400K 1,600K 1,800K 2,000K
Growth%
Number of Fans
Taco Bell UK Dominos UK McDonald's UK(GB) caffenero Uk Pret A Manger
Costa Coffee Starbucks UK KFC(GB) Subway UK & Ireland Burger King UK

6. Fans - Geography
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
KFC(GB)Subway UK & IrelandPret A Manger caffenero Uk Starbucks UKMcDonald's UK(GB)Dominos UKBurger King UKCosta Coffee Taco Bell UK
Egypt Countries < 2% Ireland Antigua And Barbuda Turkey
Other Countries Germany Italy United Kingdom India
UK Quick Service Restaurants

7. Conversations
KFC(GB) had the highest PTAT of 5.86% as a percentage of its average number of Fans during this
time period.
0.0%
1.0%
2.0%
3.0%
4.0%
5.0%
6.0%
7.0%
0K 200K 400K 600K 800K 1,000K 1,200K 1,400K 1,600K 1,800K 2,000K
Peopletalkingabout(as%ofFans)
Average Number of Fans
Taco Bell UK Dominos UK McDonald's UK(GB) caffenero Uk Pret A Manger
Costa Coffee Starbucks UK KFC(GB) Subway UK & Ireland Burger King UK
UK Quick Service Restaurants

8. Engagement - Posts
Costa Coffee published the greatest number of posts (113). Starbucks UK had the highest average
engagement, with a score of 689.
0 20 40 60 80 100 120
0 100 200 300 400 500 600 700 800
Taco Bell UK
Dominos UK
McDonald's…
caffenero Uk
Pret A Manger
Costa Coffee
Starbucks UK
KFC(GB)
Subway UK…
Burger King…
Number of Posts
Engagement Score
Engagement Score Number of Posts
UK Quick Service Restaurants

9. Engagement Breakdown
0 50000 100000 150000 200000 250000 300000 350000
Taco Bell UK
Dominos UK
McDonald's UK(GB)
caffenero Uk
Pret A Manger
Costa Coffee
Starbucks UK
KFC(GB)
Subway UK & Ireland
Burger King UK
Likes Comments Shares
Starbucks UK received the most number of Likes (288,840), McDonald's UK(GB) got the most
number of Comments (23,963) and Costa Coffee had the most number of Shares (15,820).
UK Quick Service Restaurants

10. Most Engaging Brand Posts
Costa Coffee
Fri, Jun 26 at 6:30 AM EDT
Costa creamy cooler: Check.
Blend with mint syrup & belgian ..
Engagement
Score
Likes Comments Shares Sentiment
1,000 25,536 5,245 2,335 Positive
Starbucks UK
Mon, Jun 15 at 4:15 AM EDT
Don't bake it, sip it! Introducing Cookie Dough
Frappuccino! #TeamCookieDough #FanFlavours
http://sb ..
Taco Bell UK
Tue, Apr 28 at 6:11 AM EDT
It's official. Store #6 opening in Chelmsford! 14 Days.
Engagement
Score
Likes Comments Shares Sentiment
999 17,432 4,766 1,292 Positive
Engagement
Score
Likes Comments Shares Sentiment
999 449 167 104 Positive
UK Quick Service Restaurants

11. Most Engaging Brand Posts
caffenero Uk
Wed, Apr 1 at 4:06 AM EDT
Introducing our new Molto Grande sized cups...good
luck carrying it back to the office.
Engagement
Score
Likes Comments Shares Sentiment
993 871 114 181 Positive
Dominos UK
Fri, Jun 12 at 9:00 AM EDT
Tell us the scorching hot pizza coordinates in this
summery beach scene for your chance to win a lit ..
Dominos UK
Tue, Apr 7 at 10:00 AM EDT
Tap the pizza when it's in the box, take a screenshot
and post it in the comments with #DomiTap for ..
Engagement
Score
Likes Comments Shares Sentiment
992 751 5,556 110 Positive
Engagement
Score
Likes Comments Shares Sentiment
991 510 5,491 59 Positive
UK Quick Service Restaurants

12. Fan Posts
0 500 1000 1500 2000 2500
Taco Bell UK
Dominos UK
McDonald's UK(GB)
Costa Coffee
Pret A Manger
caffenero Uk
Starbucks UK
KFC(GB)
Subway UK & Ireland
Burger King UK
Number of Fan Posts
McDonald's UK(GB)'s Facebook Page saw the highest number of Fan posts (2,203).

13. Sentiment Analysis
caffenero Uk received the highest percentage of Positive Sentiment (48.00%).
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
Costa Coffee
Taco Bell UK
Burger King UK
McDonald's UK(GB)
Dominos UK
Starbucks UK
Subway UK & Ireland
Pret A Manger
caffenero Uk
Negative Neutral Positive
UK Quick Service Restaurants

14. Brand Responses
Dominos UK responded to the highest percentage of Fan posts (73.53%).
UK Quick Service Restaurants
0.0%
10.0%
20.0%
30.0%
40.0%
50.0%
60.0%
70.0%
80.0%
0 500 1000 1500 2000 2500
%ofFanPostsBrandRespondedto
Average Response Time (mins)
Costa Coffee Taco Bell UK Burger King UK McDonald's UK(GB) Dominos UK
Starbucks UK Subway UK & Ireland Pret A Manger caffenero Uk

15. Share Of Voice – Volume of Posts
Costa Coffee published the most with 113 posts, among the UK Quick Service Restaurants.
UK Quick Service Restaurants
10%
7%
4%
2%
14%
12%
7%
8%
13%
23%
Starbucks UK Dominos UK Taco Bell UK KFC(GB) Pret A Manger
McDonald's UK(GB) caffenero Uk Burger King UK Subway UK & Ireland Costa Coffee

16. Share Of Voice – Likes
Starbucks UK received the largest volume of Likes (288,840), among UK Quick Service Restaurants.
UK Quick Service Restaurants
45%
3%0%0%3%
18%
2%
0%
1%
28%
Starbucks UK Dominos UK Taco Bell UK KFC(GB) Pret A Manger
McDonald's UK(GB) caffenero Uk Burger King UK Subway UK & Ireland Costa Coffee

17. Share Of Voice – Comments
McDonald's UK(GB) received the largest volume of Comments (23,963), among UK Quick Service
Restaurants.
UK Quick Service Restaurants
19%
26%
1%
0%
2%
26%
1%
1% 4%
20%
Starbucks UK Dominos UK Taco Bell UK KFC(GB) Pret A Manger
McDonald's UK(GB) caffenero Uk Burger King UK Subway UK & Ireland Costa Coffee

18. Share Of Voice – Shares
Costa Coffee received the largest volume of Shares (15,820), among UK Quick Service Restaurants.
UK Quick Service Restaurants
24%
5%
1%
0%
3%
16%
2%1%2%
46%
Starbucks UK Dominos UK Taco Bell UK KFC(GB) Pret A Manger
McDonald's UK(GB) caffenero Uk Burger King UK Subway UK & Ireland Costa Coffee

19. Campaign Comparison
0 1 2 3 4 5 6
0 100 200 300 400 500 600 700 800 900 1000
#FathersDay(Costa…
(KFC(GB))
(Taco Bell UK)
#ChickenFries(Burger…
#McFlurryMixUp(McDo…
Big Dip(Dominos UK)
(Starbucks UK)
#SubwayFootballFamil…
(Pret A Manger)
(caffenero Uk)
Number of Posts
Engagement Score
Engagement Score Number of Posts
During this time period, Big Dip was the most engaging run by Dominos UK. Costa Coffee
published the most (5) in its #FathersDay campaign.
UK Quick Service Restaurants

20. Analysis of McDonald's UK
Facebook Page
Apr 01, 2015 - Jun 30, 2015

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22. Brand Overview
McDonald's UK
Fans 1,726,199
New Fans -14,458
Fan Growth -.84%
Country United Kingdom
Demographics Mostly Young, Female and Attached.
McDonald's UK has -14,458 new Likes and an audience base of 1,726,199 fans who are mostly
Young, Female and Attached.
McDonald's UK

23. Brand Overview
Posts
Brand User
Engagement Score 380 Total Fan Posts 2,201
Total Posts 62 Brand Response Rate 47.02%
Total Likes 116,503 Average Reply Time 1 day, 1 hr, 36 mins
Total Comments 23,963 General Sentiment Neutral
Total Shares 5,435
McDonald's UK had 62 new Posts, and their most recent campaign is #McFlurryMixUp.
Content & Campaigns
Most Engaging Content Type Question to fans Most Engaging Campaign #theMcRibisback
Least Engaging Content Type Special Offer Most Recent Campaign #McFlurryMixUp
Most Prolific Content Type
Engagement
Oriented Posts
McDonald's UK

24. Fan Growth
1,400,000
1,450,000
1,500,000
1,550,000
1,600,000
1,650,000
1,700,000
1,750,000
1,800,000
McDonald's UK had a growth rate of -0.84% between Mar 31, 2015 and Jun 30, 2015.
Total Fans 1,726,199
New Fans -14,458
McDonald's UK

25. Engagement
0
200
400
600
800
1,000
1,200
1-Apr 8-Apr 15-Apr 22-Apr 29-Apr 6-May 13-May 20-May 27-May 3-Jun 10-Jun 17-Jun 24-Jun
McDonald's UK had an engagement of 380 and the highest engagement was 973.
McDonald's UK

26. Community Analysis
McDonald's UK fans are mostly Young, Female and
Attached.
McDonald's UK fans are largely from United Kingdom
followed by United States.
Fan Demographics Distribution of Fans
McDonald's UK
47%
53%
male female
0% 20% 40% 60%
Below 21
21-30
31-40
41-50
51-60
Over 60
0% 10% 20% 30% 40%
Single
In a Relationship
Engaged
Married
UnKnown
0K 500K 1,000K 1,500K 2,000K
United Kingdom
United States
Mexico
Malaysia
Poland
Italy
Guernsey
India
Philippines

27. 0
1
2
3
4 McDonald's UK posted a total of 62 Posts
between Apr 01, 2015 and Jun 30, 2015.
Brand Posts
Top keywords
used in the Posts
Frequency
McDonaldsMonop
oly
14
Happy Meal 5
Free Fruit 4
instant win 4
Mini Cooper 3
McDonald's UK

28. 61%
39%
Brand Participation Brand Non Participation
95%
3%
2%
Posititve Negative Neutral
Brand Posts - Engagement
McDonald's UK responded to 38 conversations
generated by the 62 Posts they published.
McDonald's UK receives more positive than negative
vibes from comments on their Posts.
Brand Responses Sentiment on Brand Posts
McDonald's UK

29. Most Engaging Brand Posts
Fri, Jun 5 at 12:00 AM EDT
Sausage or Bacon for Breakfast? Have both with the
Limited Edition Sausage & Bacon Sandwich.
Engagement
Score
Likes Comments Shares Sentiment
973 15,502 2,515 671 Positive
Fri, May 15 at 4:59 AM EDT
The hardest decision you’ll make this weekend: Red
or Brown sauce?
Wed, Jun 10 at 6:58 AM EDT
Tag a friend to nominate them for a McFlurry run.
Soft dairy ice-cream swirled with bubbly Aero milk ..
Engagement
Score
Likes Comments Shares Sentiment
951 13,064 2,179 568 Positive
Engagement
Score
Likes Comments Shares Sentiment
926 6,040 3,055 399 Positive
McDonald's UK

30. 0 10 20 30 40
0 100 200 300 400 500 600
Photos
Videos
Links
Plain Text
Polls
Number of Posts
Engagement Score
Engagement Score Number of Posts
0 5 10 15
0 100 200 300 400 500 600
Monday
Tuesday
Wednesd…
Thursday
Friday
Saturday
Sunday
Number of Posts
Engagement Score
Engagement Score Number of Posts
Brand Posts - Analysis
Most of McDonald's UK posts were Photos, and posts
with Photos received the highest engagement.
Most of McDonald's UK posts were published on
Thursday and posts on Wednesday received the
highest engagement.
Brand Post Types Days of the Week
McDonald's UK

31. 0
10
20
30
40
50
60
70
80
Positive Neutral Negative Users posted a total of 2,201 Posts
between Apr 01, 2015 and Jun 30, 2015 on
McDonald's UK's wall.
User Posts
Top keywords used in
the Posts
Frequency
McDonald 822
burger 232
one 227
food 211
time 209
McDonald's UK

32. 47%
53%
Brand Participation Brand Non Participation
24%
20%
56%
Posititve Negative Neutral
User Posts - Engagement
McDonald's UK responded to 1,035 conversations
generated by the 2,201 Posts fans published.
McDonald's UK appears to participate more when Fan
conversations have greater positive vibes than
negative.
Brand Responses Sentiment of User Posts
McDonald's UK

33. Content Intel
0 2 4 6 8 10 12
0 100 200 300 400 500 600 700
Brand News
Special Offer
Others
Event
Recipes/Menu Updates
Contest
Question to fans
Corporate Social…
Facebook App
Ad Campaigns
Engagement Oriented…
Occasion specific…
Number of Posts
Engagement Score
Engagement Score Number of Posts
Most of McDonald's UK posts were around 'Engagement Oriented Posts', and posts around
'Question to fans' received the highest engagement.
McDonald's UK

34. 0 2 4 6 8 10
0 200 400 600 800
#McFlurryMixUp
#GreatTastesofAmeri
ca
#jessieislovinit
Number of Posts
Engagement Score
Engagement Score Number of Posts
0 2 4 6 8 10
0 200 400 600 800
#McFlurryMixUp
#GreatTastesofAmeri
ca
#jessieislovinit
Number of Posts
Engagement Score
Engagement Score Number of Posts
Campaign Intel – 3 most recent campaigns
Between Apr 01, 2015 and Jun 30, 2015,
#McFlurryMixUp was the most engaging campaign run
by McDonald's UK.
Overall, #McFlurryMixUp engaged the best out of the
recent 3 campaigns run by McDonald's UK.
Apr 01, 2015 - Jun 30, 2015 Entire Campaign
McDonald's UK

35. Analysis of Burger King UK
Facebook Page
Apr 01, 2015 - Jun 30, 2015

36. Brand Overview
Burger King UK
Fans 205,798
New Fans 1,038
Fan Growth .50%
Country United Kingdom
Demographics Mostly Young, Male and Attached.
Burger King UK has 1,038 new Likes and an audience base of 205,798 fans who are mostly Young,
Male and Attached.
Burger King UK

37. Brand Overview
Posts
Brand User
Engagement Score 124 Total Fan Posts 298
Total Posts 41 Brand Response Rate 63.42%
Total Likes 2,595 Average Reply Time 1 day, 12 hrs, 26 mins
Total Comments 794 General Sentiment Neutral
Total Shares 311
Burger King UK had 41 new Posts, and their most recent campaign is #ChickenFries.
Content & Campaigns
Most Engaging Content Type NO DATA Most Engaging Campaign #BKDelivers
Least Engaging Content Type NO DATA Most Recent Campaign #ChickenFries
Most Prolific Content Type NO DATA
Burger King UK

38. Fan Growth
204,200
204,400
204,600
204,800
205,000
205,200
205,400
205,600
205,800
206,000
Burger King UK had a growth rate of 0.50% between Mar 31, 2015 and Jun 30, 2015.
Total Fans 205,798
New Fans 1,038
Burger King UK

39. Engagement
0
50
100
150
200
250
300
350
400
450
1-Apr 8-Apr 15-Apr 22-Apr 29-Apr 6-May 13-May 20-May 27-May 3-Jun 10-Jun 17-Jun 24-Jun
Burger King UK had an engagement of 124 and the highest engagement was 420.
Burger King UK

40. Community Analysis
Burger King UK fans are mostly Young, Male and
Attached.
Burger King UK fans are largely from United Kingdom
followed by United States.
Fan Demographics Distribution of Fans
Burger King UK
56%
44%
male female
0% 20% 40% 60%
Below 21
21-30
31-40
41-50
51-60
Over 60
0% 10% 20% 30% 40% 50%
Single
In a Relationship
Engaged
Married
UnKnown
0K 50K 100K 150K 200K
United Kingdom
United States
Pakistan
India
Egypt
Iran
Poland
Ireland
Malaysia
Georgia

41. 0
1
2
3
4
5 Burger King UK posted a total of 41 Posts
between Apr 01, 2015 and Jun 30, 2015.
Brand Posts
Top keywords
used in the Posts
Frequency
Burger King 4
ChickenFries 3
BK 3
King 2
Chicken Fries 2
Burger King UK

42. 15%
85%
Brand Participation Brand Non Participation
80%
9%
11%
Posititve Negative Neutral
Brand Posts - Engagement
Burger King UK responded to 6 conversations
generated by the 41 Posts they published.
Burger King UK receives more positive than negative
vibes from comments on their Posts.
Brand Responses Sentiment on Brand Posts
Burger King UK

43. Most Engaging Brand Posts
Wed, Apr 8 at 8:03 AM EDT
Chicken Fries are here!
Engagement
Score
Likes Comments Shares Sentiment
776 518 177 125 Positive
Wed, Apr 22 at 9:19 AM EDT
If you were King for a day, what would you do?
Wed, Apr 8 at 11:47 AM EDT
If you like Piña Coladas...
Engagement
Score
Likes Comments Shares Sentiment
324 24 128 3 Positive
Engagement
Score
Likes Comments Shares Sentiment
264 115 40 23 Positive
Burger King UK

44. 0 5 10 15 20 25 30
0 50 100 150
Photos
Links
Plain Text
Videos
Polls
Number of Posts
Engagement Score
Engagement Score Number of Posts
0 2 4 6 8 10 12
0 50 100 150 200 250 300
Monday
Tuesday
Wednesd…
Thursday
Friday
Saturday
Sunday
Number of Posts
Engagement Score
Engagement Score Number of Posts
Brand Posts - Analysis
Most of Burger King UK posts were Photos, and posts
with Photos received the highest engagement.
Most of Burger King UK posts were published on
Wednesday and posts on Wednesday received the
highest engagement.
Brand Post Types Days of the Week
Burger King UK

45. 0
2
4
6
8
10
12
14
Positive Neutral Negative Users posted a total of 298 Posts between
Apr 01, 2015 and Jun 30, 2015 on Burger
King UK's wall.
User Posts
Top keywords used in
the Posts
Frequency
Burger King 116
food 53
service 41
time 40
order 38
Burger King UK

46. 64%
36%
Brand Participation Brand Non Participation
20%
31%
49%
Posititve Negative Neutral
User Posts - Engagement
Burger King UK responded to 191 conversations
generated by the 298 Posts fans published.
Burger King UK appears to participate more when Fan
conversations have greater negative vibes than
positive.
Brand Responses Sentiment of User Posts
Burger King UK

47. 0 1 2 3 4
0 50 100 150
#ChickenFries
#BKAwards
#BKDelivers
Number of Posts
Engagement Score
Engagement Score Number of Posts
0 1 2 3 4 5
0 200 400 600 800
#ChickenFries
#BKAwards
#BKDelivers
Number of Posts
Engagement Score
Engagement Score Number of Posts
Campaign Intel – 3 most recent campaigns
Between Apr 01, 2015 and Jun 30, 2015, #BKDelivers
was the most engaging campaign run by Burger King
UK.
Overall, #BKDelivers engaged the best out of the
recent 3 campaigns run by Burger King UK.
Apr 01, 2015 - Jun 30, 2015 Entire Campaign
Burger King UK

48. Analysis of Dominos UK
Facebook Page
Apr 01, 2015 - Jun 30, 2015

49. Brand Overview
Dominos UK
Fans 954,888
New Fans 13,824
Fan Growth 1.45%
Country United Kingdom
Demographics Mostly Young, Female and Attached.
Dominos UK has 13,824 new Likes and an audience base of 954,888 fans who are mostly Young,
Female and Attached.
Dominos UK

50. Brand Overview
Posts
Brand User
Engagement Score 549 Total Fan Posts 1,561
Total Posts 33 Brand Response Rate 73.61%
Total Likes 21,721 Average Reply Time 1 hr, 54 mins
Total Comments 23,826 General Sentiment Neutral
Total Shares 1,785
Dominos UK had 33 new Posts, and their most recent campaign is Big Dip.
Content & Campaigns
Most Engaging Content Type NO DATA Most Engaging Campaign #DomiTap
Least Engaging Content Type NO DATA Most Recent Campaign Big Dip
Most Prolific Content Type NO DATA
Dominos UK

51. Fan Growth
930,000
935,000
940,000
945,000
950,000
955,000
960,000
Dominos UK had a growth rate of 1.45% between Mar 31, 2015 and Jun 30, 2015.
Total Fans 954,888
New Fans 13,824
Dominos UK

52. Engagement
0
200
400
600
800
1,000
1,200
1-Apr 8-Apr 15-Apr 22-Apr 29-Apr 6-May 13-May 20-May 27-May 3-Jun 10-Jun 17-Jun 24-Jun
Dominos UK had an engagement of 549 and the highest engagement was 992.
Dominos UK

53. Community Analysis
Dominos UK fans are mostly Young, Female and
Attached.
Dominos UK fans are largely from United Kingdom
followed by India.
Fan Demographics Distribution of Fans
Dominos UK
47%
53%
male female
0% 20% 40% 60%
Below 21
21-30
31-40
41-50
51-60
Over 60
0% 10% 20% 30% 40%
Single
In a Relationship
Engaged
Married
UnKnown
0K 200K 400K 600K 800K 1,000K
United Kingdom
India
United States
Korea
Ireland
Pakistan
Mexico
Australia
Iran
Japan

54. 0
1
2
3 Dominos UK posted a total of 33 Posts
between Apr 01, 2015 and Jun 30, 2015.
Brand Posts
Top keywords
used in the Posts
Frequency
Order 9
Dominos.co.uk 6
chance 5
Pizza Legend 4
Create 4
Dominos UK

55. 64%
36%
Brand Participation Brand Non Participation
94%
3%
3%
Posititve Negative Neutral
Brand Posts - Engagement
Dominos UK responded to 21 conversations generated
by the 33 Posts they published.
Dominos UK receives more positive than negative vibes
from comments on their Posts.
Brand Responses Sentiment on Brand Posts
Dominos UK

56. Most Engaging Brand Posts
Fri, Jun 12 at 9:00 AM EDT
Tell us the scorching hot pizza coordinates in this
summery beach scene for your chance to win a lit ..
Engagement
Score
Likes Comments Shares Sentiment
992 751 5,556 110 Positive
Tue, Apr 7 at 10:00 AM EDT
Tap the pizza when it's in the box, take a screenshot
and post it in the comments with #DomiTap for ..
Wed, Apr 15 at 9:00 AM EDT
Are you seeing things? Are we? Illusions. They’re
confusing aren’t they? But hey, the even bigger Bi ..
Engagement
Score
Likes Comments Shares Sentiment
991 510 5,491 59 Positive
Engagement
Score
Likes Comments Shares Sentiment
970 1,488 3,220 357 Positive
Dominos UK

57. 0 5 10 15 20
0 100 200 300 400 500 600 700
Videos
Photos
Links
Plain Text
Polls
Number of Posts
Engagement Score
Engagement Score Number of Posts
0 2 4 6 8 10
0 200 400 600 800 1,000
Monday
Tuesday
Wednesd…
Thursday
Friday
Saturday
Sunday
Number of Posts
Engagement Score
Engagement Score Number of Posts
Brand Posts - Analysis
Most of Dominos UK posts were Videos, and posts with
Videos received the highest engagement.
Most of Dominos UK posts were published on Monday
and posts on Friday received the highest engagement.
Brand Post Types Days of the Week
Dominos UK

58. 0
5
10
15
20
25
30
35
40
45
50
Positive Neutral Negative Users posted a total of 1,561 Posts
between Apr 01, 2015 and Jun 30, 2015 on
Dominos UK's wall.
User Posts
Top keywords used in
the Posts
Frequency
pizza 530
Domino 473
order 342
store 256
time 185
Dominos UK

59. 74%
26%
Brand Participation Brand Non Participation
22%
29%
49%
Posititve Negative Neutral
User Posts - Engagement
Dominos UK responded to 1,150 conversations
generated by the 1,561 Posts fans published.
Dominos UK appears to participate more when Fan
conversations have greater negative vibes than
positive.
Brand Responses Sentiment of User Posts
Dominos UK

60. 0 1 2 3
0 500 1000 1500
Big Dip
#DomiTap
Domi-No-Driver
Number of Posts
Engagement Score
Engagement Score Number of Posts
0 1 2 3
0 500 1000 1500
Big Dip
#DomiTap
Domi-No-Driver
Number of Posts
Engagement Score
Engagement Score Number of Posts
Campaign Intel – 3 most recent campaigns
Between Apr 01, 2015 and Jun 30, 2015, #DomiTap was
the most engaging campaign run by Dominos UK.
Overall, #DomiTap engaged the best out of the recent
3 campaigns run by Dominos UK.
Apr 01, 2015 - Jun 30, 2015 Entire Campaign
Dominos UK

61. Analysis of Costa Coffee
Facebook Page
Apr 01, 2015 - Jun 30, 2015

62. Brand Overview
Costa Coffee
Fans 1,273,380
New Fans 23,846
Fan Growth 1.87%
Country United Kingdom
Demographics Mostly Young, Female and Attached.
Costa Coffee has 23,846 new Likes and an audience base of 1,273,380 fans who are mostly Young,
Female and Attached.
Costa Coffee

63. Brand Overview
Posts
Brand User
Engagement Score 397 Total Fan Posts 1,981
Total Posts 113 Brand Response Rate 64.01%
Total Likes 180,436 Average Reply Time 22 hrs, 3 mins
Total Comments 18,975 General Sentiment Neutral
Total Shares 15,820
Costa Coffee had 113 new Posts, and their most recent campaign is #FathersDay.
Content & Campaigns
Most Engaging Content Type NO DATA Most Engaging Campaign #Costaandakip
Least Engaging Content Type NO DATA Most Recent Campaign #FathersDay
Most Prolific Content Type NO DATA
Costa Coffee

64. Fan Growth
1,235,000
1,240,000
1,245,000
1,250,000
1,255,000
1,260,000
1,265,000
1,270,000
1,275,000
1,280,000
Costa Coffee had a growth rate of 1.87% between Mar 31, 2015 and Jun 30, 2015.
Total Fans 1,273,380
New Fans 23,846
Costa Coffee

65. Engagement
0
200
400
600
800
1,000
1,200
1-Apr 8-Apr 15-Apr 22-Apr 29-Apr 6-May 13-May 20-May 27-May 3-Jun 10-Jun 17-Jun 24-Jun
Costa Coffee had an engagement of 397 and the highest engagement was 995.
Costa Coffee

66. Community Analysis
Costa Coffee fans are mostly Young, Female and
Attached.
Costa Coffee fans are largely from United Kingdom
followed by Egypt.
Fan Demographics Distribution of Fans
Costa Coffee
29%
71%
male female
0% 10% 20% 30% 40%
Below 21
21-30
31-40
41-50
51-60
Over 60
0% 10% 20% 30%
Single
In a Relationship
Engaged
Married
UnKnown
0K 200K 400K 600K 800K
United Kingdom
Egypt
India
Pakistan
Serbia
Saudi Arabia
United States
Syrian Arab Republic
Bulgaria
Japan

67. 0
1
2
3
4
5 Costa Coffee posted a total of 113 Posts
between Apr 01, 2015 and Jun 30, 2015.
Brand Posts
Top keywords
used in the Posts
Frequency
NationsFavourite 33
CostaCoffee 18
http://costa.co.uk/
nations-favourite
10
Costa 10
vote 9
Costa Coffee

68. 60%
40%
Brand Participation Brand Non Participation
97%
3% 0%
Posititve Negative Neutral
Brand Posts - Engagement
Costa Coffee responded to 68 conversations generated
by the 113 Posts they published.
Costa Coffee receives more positive than negative
vibes from comments on their Posts.
Brand Responses Sentiment on Brand Posts
Costa Coffee

69. Most Engaging Brand Posts
Fri, Jun 26 at 6:30 AM EDT
Costa creamy cooler: Check.
Blend with mint syrup & belgian ..
Engagement
Score
Likes Comments Shares Sentiment
1,000 25,536 5,245 2,335 Positive
Wed, Apr 1 at 3:30 AM EDT
Introducing Costa and a Kip…our new service that lets
customers have a power nap in stores. Check ou ..
Fri, Jun 5 at 5:00 AM EDT
Shake up your break with our little bakes
#ShakeUpSummer
Explore the full range here: www.costa.co ..
Engagement
Score
Likes Comments Shares Sentiment
980 2,749 1,307 2,015 Positive
Engagement
Score
Likes Comments Shares Sentiment
876 10,815 534 240 Positive
Costa Coffee

70. 0 20 40 60 80 100 120
0 100 200 300 400 500 600
Photos
Videos
Links
Plain Text
Polls
Number of Posts
Engagement Score
Engagement Score Number of Posts
0 5 10 15 20 25
0 200 400 600 800 1,000
Monday
Tuesday
Wednesd…
Thursday
Friday
Saturday
Sunday
Number of Posts
Engagement Score
Engagement Score Number of Posts
Brand Posts - Analysis
Most of Costa Coffee posts were Photos, and posts
with Videos received the highest engagement.
Most of Costa Coffee posts were published on
Wednesday and posts on Friday received the highest
engagement.
Brand Post Types Days of the Week
Costa Coffee

71. 0
10
20
30
40
50
60
Positive Neutral Negative Users posted a total of 1,981 Posts
between Apr 01, 2015 and Jun 30, 2015 on
Costa Coffee's wall.
User Posts
Top keywords used in
the Posts
Frequency
Costa 521
Costa Coffee 440
coffee 226
one 211
staff 190
Costa Coffee

72. 64%
36%
Brand Participation Brand Non Participation
29%
17%
54%
Posititve Negative Neutral
User Posts - Engagement
Costa Coffee responded to 1,268 conversations
generated by the 1,981 Posts fans published.
Costa Coffee appears to participate more when Fan
conversations have greater positive vibes than
negative.
Brand Responses Sentiment of User Posts
Costa Coffee

73. 0 10 20 30
0 200 400 600
#FathersDay
#ShakeUpSummer
#CostaIce
Number of Posts
Engagement Score
Engagement Score Number of Posts
0 10 20 30
0 200 400 600
#FathersDay
#ShakeUpSummer
#CostaIce
Number of Posts
Engagement Score
Engagement Score Number of Posts
Campaign Intel – 3 most recent campaigns
Between Apr 01, 2015 and Jun 30, 2015,
#ShakeUpSummer was the most engaging campaign
run by Costa Coffee.
Overall, #ShakeUpSummer engaged the best out of
the recent 3 campaigns run by Costa Coffee.
Apr 01, 2015 - Jun 30, 2015 Entire Campaign
Costa Coffee

74. Analysis of Subway UK &
Ireland Facebook Page
Apr 01, 2015 - Jun 30, 2015

75. Brand Overview
Subway UK & Ireland
Fans 421,468
New Fans 482
Fan Growth .11%
Country United Kingdom
Demographics Mostly Young, Female and Attached.
Subway UK & Ireland has 482 new Likes and an audience base of 421,468 fans who are mostly
Young, Female and Attached.
Subway UK & Ireland

76. Brand Overview
Posts
Brand User
Engagement Score 136 Total Fan Posts 420
Total Posts 62 Brand Response Rate 46.19%
Total Likes 3,353 Average Reply Time 1 day, 14 mins
Total Comments 3,537 General Sentiment Neutral
Total Shares 770
Subway UK & Ireland had 62 new Posts, and their most recent campaign is
#SubwayFootballFamily.
Content & Campaigns
Most Engaging Content Type
Recipes/Menu
Updates
Most Engaging Campaign #WinWithSUBWAY
Least Engaging Content Type Others Most Recent Campaign
#SubwayFootballFa
mily
Most Prolific Content Type Contest
Subway UK & Ireland

77. Fan Growth
420,700
420,800
420,900
421,000
421,100
421,200
421,300
421,400
421,500
421,600
Subway UK & Ireland had a growth rate of 0.11% between Mar 31, 2015 and Jun 30, 2015.
Total Fans 421,468
New Fans 482
Subway UK & Ireland

78. Engagement
0
100
200
300
400
500
600
700
800
900
1,000
1-Apr 8-Apr 15-Apr 22-Apr 29-Apr 6-May 13-May 20-May 27-May 3-Jun 10-Jun 17-Jun 24-Jun
Subway UK & Ireland had an engagement of 136 and the highest engagement was 890.
Subway UK & Ireland

79. Community Analysis
Subway UK & Ireland fans are mostly Young, Female
and Attached.
Subway UK & Ireland fans are largely from United
Kingdom followed by Ireland.
Fan Demographics Distribution of Fans
Subway UK & Ireland
47%
53%
male female
0% 20% 40% 60%
Below 21
21-30
31-40
41-50
51-60
Over 60
0% 10% 20% 30% 40% 50%
Single
In a Relationship
Engaged
Married
UnKnown
0K 100K 200K 300K 400K
United Kingdom
Ireland
United States
Mexico
Pakistan
India
Malaysia
Poland
Australia
Japan

80. 0
1
2
3
4 Subway UK & Ireland posted a total of 62
Posts between Apr 01, 2015 and Jun 30,
2015.
Brand Posts
Top keywords
used in the Posts
Frequency
Liverpool FC 17
winner 14
SUBWAY 12
WinWithSubway 11
answer 9
Subway UK & Ireland

81. 10%
90%
Brand Participation Brand Non Participation
62%11%
27%
Posititve Negative Neutral
Brand Posts - Engagement
Subway UK & Ireland responded to 6 conversations
generated by the 62 Posts they published.
Subway UK & Ireland receives more positive than
negative vibes from comments on their Posts.
Brand Responses Sentiment on Brand Posts
Subway UK & Ireland

82. Most Engaging Brand Posts
Mon, Jun 1 at 6:10 AM EDT
Happy Monday People! We are giving away one
Liverpool FC football shirt signed by the 14/15 team
inc ..
Engagement
Score
Likes Comments Shares Sentiment
890 313 1,042 146 Positive
Mon, Jun 15 at 6:58 AM EDT
Beat the Monday blues and enter our competition for
a chance to WIN a signed Liverpool FC football. ..
Mon, Apr 20 at 12:19 PM EDT
With Liverpool FC playing West Brom this weekend,
we have two pairs of tickets to give away for Satu ..
Engagement
Score
Likes Comments Shares Sentiment
643 114 510 59 Positive
Engagement
Score
Likes Comments Shares Sentiment
617 151 472 52 Positive
Subway UK & Ireland

83. 0 10 20 30 40 50 60 70
0 50 100 150
Photos
Videos
Plain Text
Links
Polls
Number of Posts
Engagement Score
Engagement Score Number of Posts
0 5 10 15 20
0 100 200 300 400 500
Monday
Tuesday
Wednesd…
Thursday
Friday
Saturday
Sunday
Number of Posts
Engagement Score
Engagement Score Number of Posts
Brand Posts - Analysis
Most of Subway UK & Ireland posts were Photos, and
posts with Photos received the highest engagement.
Most of Subway UK & Ireland posts were published on
Wednesday and posts on Monday received the highest
engagement.
Brand Post Types Days of the Week
Subway UK & Ireland

84. 0
5
10
15
20
25
30
35
Positive Neutral Negative Users posted a total of 420 Posts between
Apr 01, 2015 and Jun 30, 2015 on Subway
UK & Ireland's wall.
User Posts
Top keywords used in
the Posts
Frequency
store 63
one 46
customer 45
Ireland 44
Subway UK 41
Subway UK & Ireland

85. 46%
54%
Brand Participation Brand Non Participation
23%
32%
45%
Posititve Negative Neutral
User Posts - Engagement
Subway UK & Ireland responded to 194 conversations
generated by the 420 Posts fans published.
Subway UK & Ireland appears to participate more
when Fan conversations have greater negative vibes
than positive.
Brand Responses Sentiment of User Posts
Subway UK & Ireland

86. Content Intel
0 2 4 6 8 10 12 14
0 50 100 150 200 250 300
Brand News
Special Offer
Others
Event
Recipes/Menu Updates
Contest
Question to fans
Corporate Social…
Facebook App
Ad Campaigns
Engagement Oriented…
Occasion specific…
Number of Posts
Engagement Score
Engagement Score Number of Posts
Most of Subway UK & Ireland posts were around 'Contest', and posts around 'Recipes/Menu
Updates' received the highest engagement.
Subway UK & Ireland

87. 0 1
0 1
Fact
Others
Advice/Tips
Event
Question
News
Like…
Number of Posts
Engagement Score
Engagement Score Number of Posts
0 1 2 3
0 10 20 30
On Sports
Others
On Social Media
Entertainment
Question to fans
Festival/Greeti…
Current Affairs
Number of Posts
Engagement Score
Engagement Score Number of Posts
Content Intel
The Brand Posts on this Facebook Page during this
period were not categorized.
In Posts about General Happenings,Subway UK &
Ireland Entertainment received the highest
engagement.
About Restaurant & Cafe About General Happenings
Subway UK & Ireland

88. 0 1 2 3
0 10 20 30 40 50
#SubwayFootballFa
mily
2015 SUBWAY
Helping Hearts™…
#TomatoWeek
Number of Posts
Engagement Score
Engagement Score Number of Posts
0 1 2 3 4
0 20 40 60 80
#SubwayFootballFa
mily
2015 SUBWAY
Helping Hearts™…
#TomatoWeek
Number of Posts
Engagement Score
Engagement Score Number of Posts
Campaign Intel – 3 most recent campaigns
Between Apr 01, 2015 and Jun 30, 2015, #TomatoWeek
was the most engaging campaign run by Subway UK &
Ireland.
Overall, #SubwayFootballFamily engaged the best out
of the recent 3 campaigns run by Subway UK & Ireland.
Apr 01, 2015 - Jun 30, 2015 Entire Campaign
Subway UK & Ireland

89. Thanks For Reading!
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