23 Emerging Digital Health and Wellness Trends - Talk given by Unity Stoakes, co-founder of StartUp Health, at Health 2.0 Chicago's Conference on September 28.

1. “23 Digital Health Trends and Insights”
ACADEMY NETWORK
#StartUpHealth @UnityStoakes
#H20Chi @StartUpHealth
steve@startuphealth.com. Confidential Information. Not for Distribution.

2. A New Platform for Health and Wellness Innovation
2 steve@startuphealth.com. Confidential Information. Not for Distribution.

3. A New Platform for Health and Wellness Innovation
Education
StartUp Health Academy™
2 steve@startuphealth.com. Confidential Information. Not for Distribution.

4. A New Platform for Health and Wellness Innovation
Education Resources
StartUp Health Academy™ StartUp Health Network™
2 steve@startuphealth.com. Confidential Information. Not for Distribution.

5. A New Platform for Health and Wellness Innovation
Education Resources Support
StartUp Health Academy™ StartUp Health Network™ StartUp Health Connect™
2 steve@startuphealth.com. Confidential Information. Not for Distribution.

6. A New Platform for Health and Wellness Innovation
Education Resources Support
StartUp Health Academy™ StartUp Health Network™ StartUp Health Connect™
“I'm honored to share in the exciting announcement of StartUp
Health, the latest Startup America Partnership collaborator to
unleash new market opportunities.”
Aneesh Chopra
Former United States Chief Technology Officer
June 9, 2011
2 steve@startuphealth.com. Confidential Information. Not for Distribution.

7. The StartUp Health Academy™
By Health Tech Entrepreneurs.
For Health Tech Entrepreneurs.
1,000
Health & Wellness
Entrepreneurs
Over Next 10 Years
3 steve@startuphealth.com. Confidential Information. Not for Distribution.

8. The StartUp Health Academy™
By Health Tech Entrepreneurs.
For Health Tech Entrepreneurs.
1 Stage and Location Agnostic
Accessing the Best Health Innovations
1,000
Health & Wellness
Entrepreneurs
Over Next 10 Years
3 steve@startuphealth.com. Confidential Information. Not for Distribution.

9. The StartUp Health Academy™
By Health Tech Entrepreneurs.
For Health Tech Entrepreneurs.
1 Stage and Location Agnostic
Accessing the Best Health Innovations
2 3 Year, Structured Curriculum
Incl. Quarterly & Monthly Workshops
1,000
Health & Wellness
Entrepreneurs
Over Next 10 Years
3 steve@startuphealth.com. Confidential Information. Not for Distribution.

10. The StartUp Health Academy™
By Health Tech Entrepreneurs.
For Health Tech Entrepreneurs.
1 Stage and Location Agnostic
Accessing the Best Health Innovations
2 3 Year, Structured Curriculum
Incl. Quarterly & Monthly Workshops
1,000
Health & Wellness
Entrepreneurs 3 Peer Group Support
Monthly Forum Sessions
Over Next 10 Years
3 steve@startuphealth.com. Confidential Information. Not for Distribution.

11. The StartUp Health Academy™
By Health Tech Entrepreneurs.
For Health Tech Entrepreneurs.
1 Stage and Location Agnostic
Accessing the Best Health Innovations
2 3 Year, Structured Curriculum
Incl. Quarterly & Monthly Workshops
1,000
Health & Wellness
Entrepreneurs 3 Peer Group Support
Monthly Forum Sessions
Over Next 10 Years
4 StartUp Health Toolbox
Expert Coached Modules & Tools
3 steve@startuphealth.com. Confidential Information. Not for Distribution.

12. The StartUp Health Academy™
By Health Tech Entrepreneurs.
For Health Tech Entrepreneurs.
1 Stage and Location Agnostic
Accessing the Best Health Innovations
2 3 Year, Structured Curriculum
Incl. Quarterly & Monthly Workshops
1,000
Health & Wellness
Entrepreneurs 3 Peer Group Support
Monthly Forum Sessions
Over Next 10 Years
4 StartUp Health Toolbox
Expert Coached Modules & Tools
5 StartUp Health Network
Access Insights, Data and Proprietary Research
3 steve@startuphealth.com. Confidential Information. Not for Distribution.

13. The StartUp Health Academy™
By Health Tech Entrepreneurs.
For Health Tech Entrepreneurs.
1 Stage and Location Agnostic
Accessing the Best Health Innovations
2 3 Year, Structured Curriculum
Incl. Quarterly & Monthly Workshops
1,000
Health & Wellness
Entrepreneurs 3 Peer Group Support
Monthly Forum Sessions
Over Next 10 Years
4 StartUp Health Toolbox
Expert Coached Modules & Tools
The StartUp Health Scouting Process
Broad Spectrum of Innovation 6 5 StartUp Health Network
Access Insights, Data and Proprietary Research
3 steve@startuphealth.com. Confidential Information. Not for Distribution.

14. The StartUp Health Academy™
By Health Tech Entrepreneurs.
For Health Tech Entrepreneurs.
1 Stage and Location Agnostic
Accessing the Best Health Innovations
2 3 Year, Structured Curriculum
Incl. Quarterly & Monthly Workshops
1,000
Health & Wellness
Entrepreneurs 3 Peer Group Support
Monthly Forum Sessions
Over Next 10 Years
Access Customers/Investors
Vast Network & Relationships 7 4 StartUp Health Toolbox
Expert Coached Modules & Tools
The StartUp Health Scouting Process
Broad Spectrum of Innovation 6 5 StartUp Health Network
Access Insights, Data and Proprietary Research
3 steve@startuphealth.com. Confidential Information. Not for Distribution.

15. The StartUp Health Academy™
By Health Tech Entrepreneurs.
For Health Tech Entrepreneurs.
1 Stage and Location Agnostic
Accessing the Best Health Innovations
2 3 Year, Structured Curriculum
Incl. Quarterly & Monthly Workshops
1,000
2%-10% Equity Stakes
for Participation in Academy 8 Health & Wellness
Entrepreneurs 3 Peer Group Support
Monthly Forum Sessions
Over Next 10 Years
Access Customers/Investors
Vast Network & Relationships 7 4 StartUp Health Toolbox
Expert Coached Modules & Tools
The StartUp Health Scouting Process
Broad Spectrum of Innovation 6 5 StartUp Health Network
Access Insights, Data and Proprietary Research
3 steve@startuphealth.com. Confidential Information. Not for Distribution.

16. The StartUp Health Academy™
By Health Tech Entrepreneurs.
For Health Tech Entrepreneurs.
1 Stage and Location Agnostic
Accessing the Best Health Innovations
StartUp Health Advisors
Hundreds of Experts 9 2 3 Year, Structured Curriculum
Incl. Quarterly & Monthly Workshops
1,000
2%-10% Equity Stakes
for Participation in Academy 8 Health & Wellness
Entrepreneurs 3 Peer Group Support
Monthly Forum Sessions
Over Next 10 Years
Access Customers/Investors
Vast Network & Relationships 7 4 StartUp Health Toolbox
Expert Coached Modules & Tools
The StartUp Health Scouting Process
Broad Spectrum of Innovation 6 5 StartUp Health Network
Access Insights, Data and Proprietary Research
3 steve@startuphealth.com. Confidential Information. Not for Distribution.

17. The StartUp Health Academy™
By Health Tech Entrepreneurs.
For Health Tech Entrepreneurs.
Rolling Admission
Inviting 100 Companies Per Year 10 1 Stage and Location Agnostic
Accessing the Best Health Innovations
StartUp Health Advisors
Hundreds of Experts 9 2 3 Year, Structured Curriculum
Incl. Quarterly & Monthly Workshops
1,000
2%-10% Equity Stakes
for Participation in Academy 8 Health & Wellness
Entrepreneurs 3 Peer Group Support
Monthly Forum Sessions
Over Next 10 Years
Access Customers/Investors
Vast Network & Relationships 7 4 StartUp Health Toolbox
Expert Coached Modules & Tools
The StartUp Health Scouting Process
Broad Spectrum of Innovation 6 5 StartUp Health Network
Access Insights, Data and Proprietary Research
3 steve@startuphealth.com. Confidential Information. Not for Distribution.

18. Re-imagining the Accelerator & Venture Models for Health Tech
A Unique Approach to Helping Innovation Succeed
Seed Accelerators Typical Early Stage VC’s The StartUp Health Advantage™
Make Few Bets (10 Per Fund) Make Few Big Bets (10-15 Per Fund) 1 We Help Many Startups (100 Per Year)
Idea Stage - Often Very Early Stage Stage Specific Expertise 2 We Are Stage Agnostic
Must Relocate or Live in City Often Specific to VC Region 3 We Are Location Agnostic
3-5 Months of Ad Hoc Mentoring Ad Hoc Advice 4 We Provide Long-Term (3+ yrs) Coaching
No Curriculum No Curriculum 5 We Developed a Structured Curriculum
Only Build Short-Term Peer Groups No Peer Groups 6 We Build Collaborative Peer Groups
No Online Tools & Research No Online Tools & Support 7 We Provide Online Tools & Support
Usually Earn 6-7% Equity Acquire Equity - Varies By Deal 8 We Earn Our 2-10% Equity
They Prep for Round at Demo Day Goal is Liquidity Event 9 We Coach To Sustainability & Optionality
~40% of Fund for Non-Financial Support ~10% of Fund for Non-Financial Support 10 100% of Fund to Support Entrepreneurs
Rarely Run by Health Tech Entrepreneurs Rarely Run Health Tech Entrepreneurs 11 We are Health Tech Entrepreneurs Too!
1
4 steve@startuphealth.com. Confidential Information. Not for Distribution.

19. “23”
Digital Health, Wellness
Trends and Insights
5 steve@startuphealth.com. Confidential Information. Not for Distribution.

20. Rise of Social
Entrepreneur Inspired By
Passion Over Money
6 steve@startuphealth.com. Confidential Information. Not for Distribution.

21. More Women Founders
Coming / Needed In
Health Tech
7 steve@startuphealth.com. Confidential Information. Not for Distribution.

22. Top Talent Choosing
Meaningful Innovation
Over Building Stalker
Apps, Finance Schemes,
Coupon Co’s
8 steve@startuphealth.com. Confidential Information. Not for Distribution.

23. Lots of Seed, But Not
Enough Companies
Getting Follow On
Funding...
9 steve@startuphealth.com. Confidential Information. Not for Distribution.

24. The Rise of Super Angel
Increasing in Health Tech
10 steve@startuphealth.com. Confidential Information. Not for Distribution.

25. New Crowdfunding
Options for Health
Projects
11 steve@startuphealth.com. Confidential Information. Not for Distribution.

26. Strategic Investors Active
At Early Stage
12 steve@startuphealth.com. Confidential Information. Not for Distribution.

27. Every Company
Incentivised to Become
Health and Wellness
Company...
13 steve@startuphealth.com. Confidential Information. Not for Distribution.

28. Need for More B2B /
Enterprise Solutions:
Huge Market
14 steve@startuphealth.com. Confidential Information. Not for Distribution.

29. Top Down Approach:
Build What the
Customers Need, Not
What’s Shiny
15 steve@startuphealth.com. Confidential Information. Not for Distribution.

30. Very Very Long Sales
Cycles
16 steve@startuphealth.com. Confidential Information. Not for Distribution.

31. Data Required To Get In
The Door: Importance of
The First Customer
17 steve@startuphealth.com. Confidential Information. Not for Distribution.

32. Misconception: That
Consumers Won’t Pay
For Care / Health /
Wellness / Service /
Quality / Innovation
18 steve@startuphealth.com. Confidential Information. Not for Distribution.

33. Misconception: Doctors
Won’t Pay; Leap Frog
Effect (Mobile)
19 steve@startuphealth.com. Confidential Information. Not for Distribution.

34. Big Data in Health
20 steve@startuphealth.com. Confidential Information. Not for Distribution.

35. Data Analytics
Opportunities Will Be
Huge in Health Sector
21 steve@startuphealth.com. Confidential Information. Not for Distribution.

36. The Future is Mash Ups:
HIT + Life Science +
Mobile + Pseudo Device
+ Data + Personalization
+ Location + Genetics...
22 steve@startuphealth.com. Confidential Information. Not for Distribution.

37. Mobile Health Still In
Infancy And Is Changing
Everything
23 steve@startuphealth.com. Confidential Information. Not for Distribution.

38. Sensors Will Be Most
Important Health Device
in 5 Years: In Everything,
Everywhere...
24 steve@startuphealth.com. Confidential Information. Not for Distribution.

39. Emerging: Brain Training;
Personal Analytics;
Wearable Sensors; Health
Design; Layered Data
Streams
25 steve@startuphealth.com. Confidential Information. Not for Distribution.

40. Haven’t Seen Enough Big
Wins In Health Tech Yet
To Inspire The World...But
We Will Soon
26 steve@startuphealth.com. Confidential Information. Not for Distribution.

41. At The Beginning of An
Amazing Cycle of
Innovation and
Opportunity
27 steve@startuphealth.com. Confidential Information. Not for Distribution.

42. THE NATIONAL ACADEMY FOR HEALTH & WELLNESS ENTREPRENEURSHIP
Thank You
Q&A
@unitystoakes
unity@startuphealth.com
steve@startuphealth.com. Confidential Information. Not for Distribution.