Integrated marketing communication on Thumpup

1. BY
AEGIDIUS SAVIO MONDOL
ANUSHREE MAZUMDAR
BHARAT PATEL
CHANDRAKANT EZONG
CYRIL VICTOR
POUSALI MUKHERJEE
PRETAM LAHA
RANJEET SINGH
SUSHMITA MUKHERJEE
TAMASHREE SUTRADHAR
WISDOM EDUCATION LIMITED

2. NAME : Wisdom Education Limited
MOTTO/ SLOGAN : Let your life shine!!

3. MISSION AND VISION
 VISION - Our vision is to impart holistic education to the aspiring
individuals for their academic excellence and inculcating values
in them through various courses . Also, to make sure our students
stand out in the crowd, have the ability to apply theory into
practice and succeed in whatever they do in life.
 MISSION - The mission of the Institution is to be an Institution
of recognition and improve quality of life of the social fabric
by nurturing talent. The mission of this institute includes to foster
an ideal educational environment for purposive training and
research to flourish in the domain of educational courses and
nurture outstanding talent needed for leadership and applying
them for the betterment of the society.

4. GOALS
 Provide quality education for all
 To help the students climb the corporate ladder by applying
theory into practice
 To increase the spectrum of education
 To be ranked as the number 1 educational institute in the
city.

5. OPERATIONS STRATEGY
Operations strategy is to provide an overall direction that
serves the framework for carrying out all the organization’s
functions.
STEPS:

6. CORPORATE STRATEGY
CORPORATE STRATEGY
To maintain
cordial
relationship
with the
schools and
colleges
We recruit
students from
premier
management
schools. One
of the
strategy is to
get right
kind people
who share
the same
dreams
The technology
edge is the
fundamental
difference
between us and
any other
education
corporate in India
or abroad. We
have scaled up
the business with
less agony only
because of
technology
Technology
at our
company
focuses on
two points to
improve
academics
and help
business run
efficiently
No
compromises
on the promise
to deliver. The
result : WE
have confident
people with
one goal-
improving the
quality of
education

7. PRODUCT
• FRENCH
• SPANISH
• GERMAN
FOREIGN
LANGUAGE
• ANIMATION
• COMPUTER COURSE
• CINEMATOGRAPHY
CRASH
COURSES
(SEASONAL)
• B.ED
• MBA
• TRAVEL & TOURISM
DISTANCE
EDUCATION

8. CUSTOMER SEGMENTS:
IT
Profession
als
ITES
College
Students
Working
People
Housewive
sProducts
Foreign
Language
- -
Crash
Course
(Seasonal)
Distance
education

9. COMPETITORS
Foreign Language
Crash Course
(Seasonal)
Distance education
British Council SMPI Symbiosis
Golpark Ramkrishna
Mission
Arena Multimedia IGNOU
Maxmuller Bhavan NIT SMU

10. MARKETING STRATEGIES
WE have developed
our own ERP system
For employees WE
have developed
EmpZone that tells
them everything from
their salary break up,
HR policies
WE aim to assist
the teacher teach
better on how he
can reach more
people. WE have
two distinct
platforms for this
public internet and
proprietory VSAT
WE have also
developed SIS (
Student Information
system) to
communicate with
our students

11. SALES STRATEGY
Sales Strategy to be applied for
products/Services like :
 Foreign Language
 Crash Course
 Distance Education

12. SALES STRATEGY
 The Market segments will consists of Working professionals
and students who have just graduated.
 Foreign Language and Distance Education will be mostly
taken up by working professionals who are trying to upgrade
their skill sets.
 Crash course and Professional course will be mostly taken
up by Students who are looking to either participate in
competitive exams or are getting ready to join their preferred
industry.

13. PLANNING
Planning is the process of thinking about and organizing the activities
required to achieve a desired goal. Planning involves the creation and
maintenance of a plan.

14.  Absence of Government regulations
 Increase in number of students opting for foreign
language education and multimedia course
 Rise in the number of students looking at foreign
shores for higher education
 Right to Education Act
 High incidence of working parents
SALES DEMAND

15. A proper channel helps in effective reach and a
sale channel planning is done to assess customer
needs.
Various cost effective, far reaching & relevant channel
opted by us are:
 Internet
 Company Sales Force
 Agents And Franchisee
SALES CHANNEL

16. DEVELOPMENT
FOCUS
POSITIONING
SEGMENTATION
CHANNEL DESIGN PROCESS

17.  The procedures for sales channel as well as
the alternative methods are discussed below
keeping in mind the cost involved with each :
 direct sales channel : speak over the phone and
send emails to prospective leads.
 sales representatives: distribute pamphlets to
various schools and colleges
 guest lectures in school and colleges.
 For our crash courses: we can tie up with local
news channels
 Radio Ads
 News papers & Banners

18. WHO ARE WE?
• Educational Enterprise
• Established in 2013
• Services given to students to achieve their success
through proper counseling and guidance
• Aimed at enhancing the quality of education
• Aimed of being among the top educational institutes

19. WHO ARE WE TARGETTING?
• College students
• Working people
• IT Professionals
• Housewives

20. BUYER BEHAVIOUR
• Cultural factors – culture, sub-culture, social class
• Social factors – reference group, family, roles &
statuses
• Personal factors –age & life cycle stage, occupation,
economic circumstances, lifestyle, personality & self
concept
• Psychological factors – motivation, perception, learning,
beliefs & attitudes

21. DYNAMICS OF THE INDUSTRY:
• Huge growth potential for this industry in fast
growing economies like India and China (literacy
rate below 60%)
• Industry generates large scale revenues and
employment
• Private sector is helping to transform education at
all levels from pre-schools to post graduate
courses

22. SELLING
Personal channel
 Face –to –face interactions
 Telephone conversations
Non personal channel
 Print Media
 Radio
 Hoardings and banners
 Sales promotion:- giving coupons, contests, early bird offer
 Events and experiences:-we will be tie up educational fairs and
we can also organize educational events at Kala Mandir .
 Direct marketing and Interactive Marketing

23. SUPPORTING SALES ORGANIZATION
FUNCTIONS:-
 Customer Services
 Customer Planning
 Point Of Purchase
 Category Development

24. CAMPUS
AHMEDABAD CAMPUS: KARNAVATI KNOWLEDGE VILLAGE,
A/907,UVARSAD, S.G.HIGHWAY, GANDHINAGAR
KOLKATA CAMPUS: INFINITY BENCHMARK TOWER 10TH FLOOR,
PLOT - G1, BLOCK - EP& GP, SEC - V, SALT LAKE, KOLKATA.
REG. OFFICE: 407, ZODIAC SQUARE, 4TH FLOOR OPP.
GURUDWARA, S.G. ROAD, BODAKDEV, AHMEDABAD.

25. THANK YOU