Presentation on Entrepreneurship on Tea Bags...

1. Chai
Garam !!!!
ETP PROJECT
Anushree Mazumdar
Jinia Biswas
Pousali Mukherjee
Sushmita Mukherjee
Shruti Jain

2. We present to you a
never before seen
product to make your
life as smooth as chai
garam !!!!
We give you not just a
regular tea bag , but a
combination of tea, milk
and sugar in a pack.

4.  Tea symbolizes relaxation and joy and Kolkata is a city
of Joy.
 Kolkatans prefer tea
 We normally carry hot water in flask not milk.
 Tea is associated with the lifestyle of kolkatans.

8.  A great way of advertising
our product – MOBILE VAN
ADVERTISING.
 Has a great visual effect and
if the advertising is attractive
, it will surely lure
prospective buyers and our
main aim is to convert
prospects to customers

9.  TIE-UPS WITH COLLEGE
AND OFFICE CANTEENS
 We have chosen tie-ups
deliberately. It is strongly
believed in Kolkata that an
adda session is incomplete
without a cup of tea with
samosas.
 For people working at college
and office canteens, nothing
would be more hassle-free
than serving just the boiled
water and cups!! This would
save more time and resources
and definitely save more
milk!!!!

10.  TEA STALLS AT MELAS ,
EXHIBITIONS AND LITERARY
MEETS
 What better place to make people
taste Chai Garam than melas and
fairs in the lovely city of Kolkata
where thousands of people gather
and after they become tired of
roaming around the crowded
fairs, nothing appeals more than a
cup of hot tea. The customers will
be provided with paper plates and
paper cups.

12. ONLINE
PROMOTION

13.  Visit us at
www.facebook.chaigaram.com
 And also at
www.twitter.chaigaram.com
 Check out our website
www.getchaigaram.com
 Learn about our business, our
contacts , product portfolio,
founders of the business, locations.

14.  We chose Koel Mullick to endorse
our brand as she have had a
commercially success career in
Bengali film industry and is the
symbol of elegance. Her charisma
and charm relates to the
smoothness of the fine
ingredients that we use in our
teabag.
 We chose Parambrata as the male
ambassador as he is a man who
can act in diverse films and is
never resistant to change. He
would appeal to the mass to
accept our product through his
calm, confident mannerisms.

15. ASSOCIATION
WITH THE
CITY’S
HERITAGE - THE
EVERGREEN
“INDIAN COFFEE
HOUSE”

16.  Our long run strategy would be to engage in an
alliance with Kolkata’s oldest cafeteria, Indian
Coffee House located in the heart of the city
and surrounded by eminent, heritage
education institutes like Calcutta University
and Presidency University.

17. http://www.unitedworld.edu.in/
Campus
Ahmedabad Campus: Karnavati Knowledge Village,
A/907,Uvarsad, S.G.Highway, Gandhinagar
Kolkata Campus: Infinity Benchmark Tower 10th Floor,
Plot - G1, Block - EP& GP, Sec - V, Salt Lake, Kolkata.
Reg. Office: 407, Zodiac Square, 4th Floor Opp.
Gurudwara, S.G. Road, Bodakdev, Ahmedabad.