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United PayCheck
   Transforming Dreams Into Reality
United PayCheck




The focus area for Internet Marketing is based on




         Copyright © 2012 United Paycheck. All Rights Reserved.
United PayCheck




Direct selling is the marketing and selling of products
directly to consumers away from a fixed retail location.
Modern direct selling includes sales made through the
party plan, one-on-one demonstrations and other
personal contact arrangements as well as internet sales.




            Copyright © 2012 United Paycheck. All Rights Reserved.
United PayCheck




                 Company Name                           Year Founded                  2011 Revenue
                 Avon Products                                 1886                      US$ 11.3 B
                 Amway                                         1959                      US$ 10.9 B
                 Herbalife                                     1980                      US$ 3.5 B
                 Natura                                        1969                      US$ 3.01 B
                 Vorwerk                                       1883                      US$ 3.0 B
                 Mary Kay                                      1963                      US$ 2.9 B
                 Tupperware                                    1946                      US$ 2.6 B
                 Oriflame                                      1967                      US$ 2.1 B
                 Nu Skin Enterprises                           1984                      US$ 1.7 B
                 Belcorp                                       1967                      US$ 1.6 B
Ref: Wikipedia
                             Copyright © 2012 United Paycheck. All Rights Reserved.
United PayCheck




Network marketing and Multi-level marketing have been
described as being synonymous, and as methods of direct
selling. It is a marketing strategy in which the sales force is
compensated not only for sales they personally generate,
but also for the sales of the other salespeople that they
recruit. This recruited sales force is referred to as the
participant's "downline", and can provide multiple levels
of compensation.

              Copyright © 2012 United Paycheck. All Rights Reserved.
United PayCheck




A method of promoting products or services to new
customers through referrals, usually word of mouth is
called referral marketing. Whereas affiliate Marketing is
a marketing practice in which a business rewards one or
more affiliates for each visitor or customer brought about
by the affiliate's own marketing efforts.



             Copyright © 2012 United Paycheck. All Rights Reserved.
United PayCheck




This type of marketing is a Performance-based marketing where Affiliate is
Rewarded for bringing customers through his own marketing efforts. The
industry has four core players:

• The Merchant (also known as 'retailer' or 'brand') – E.g. United PayCheck
• The Affiliate Network (that contains offers for the affiliate to choose
  from and also takes care of the payments) - E.g. United Paycheck
  affiliate network
• The Publisher – Also known as the Affiliate
• The Customer – the end user. The publisher is a customer and if a
   customer choose, he can be a publisher by working in the affiliate
   network of the company.
                  Copyright © 2012 United Paycheck. All Rights Reserved.
United PayCheck




We will now look to different ways/techniques of
‘Internet Marketing’ used for promotion of an
affiliate network in all the Industries.




        Copyright © 2012 United Paycheck. All Rights Reserved.
United PayCheck




The process of improving the visibility of a website or a web
page in search engines via the "natural" or un-paid ("organic"
or "algorithmic") search results.



A form of marketing that seeks to promote websites by
increasing their visibility in search engine result pages (SERPs)
through the use of either paid placement, contextual
advertising and paid inclusion, or through the use of free search
engine optimization techniques also known as organic result.
               Copyright © 2012 United Paycheck. All Rights Reserved.
United PayCheck




The process of gaining traffic or attention through social media
websites such as Facebook, Twitter and LinkedIn etc.


The process of increasing the awareness of a product, brand or
event by using a number of social media outlets and
communities to generate viral publicity. SMO includes using RSS
feeds, social news and bookmarking sites, as well as social
media sites and video and blogging sites. SMO is similar to SEO
(search engine optimization) in that the goal is to drive traffic to
your Web site.
                Copyright © 2012 United Paycheck. All Rights Reserved.
United PayCheck




Directly marketing a commercial message to a group of people
using email.


The process of creating specialized content such as infographics,
blog articles and ebooks to attract more customers.


Involves creating and freely sharing informative content as a
means of converting prospects into customers and customers
into repeat buyers.
               Copyright © 2012 United Paycheck. All Rights Reserved.
United PayCheck




This type of marketing specializes in creating videos that engage
the viewer into a buying state by presenting information in
video form and guiding them to a product or service.



Use of web banners or banner ads placed on a third-party
website or blog to drive traffic to a company's own website and
increase product awareness.

               Copyright © 2012 United Paycheck. All Rights Reserved.
United PayCheck




   Inexpensive when examining the ratio of cost to the reach
    of the target audience.

   Appealing to consumers in a medium that can bring results
    quickly.

   Advantage of measuring statistics easily and inexpensively.


              Copyright © 2012 United Paycheck. All Rights Reserved.

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United Paycheck - Internet Marketing

  • 1. United PayCheck Transforming Dreams Into Reality
  • 2. United PayCheck The focus area for Internet Marketing is based on Copyright © 2012 United Paycheck. All Rights Reserved.
  • 3. United PayCheck Direct selling is the marketing and selling of products directly to consumers away from a fixed retail location. Modern direct selling includes sales made through the party plan, one-on-one demonstrations and other personal contact arrangements as well as internet sales. Copyright © 2012 United Paycheck. All Rights Reserved.
  • 4. United PayCheck Company Name Year Founded 2011 Revenue Avon Products 1886 US$ 11.3 B Amway 1959 US$ 10.9 B Herbalife 1980 US$ 3.5 B Natura 1969 US$ 3.01 B Vorwerk 1883 US$ 3.0 B Mary Kay 1963 US$ 2.9 B Tupperware 1946 US$ 2.6 B Oriflame 1967 US$ 2.1 B Nu Skin Enterprises 1984 US$ 1.7 B Belcorp 1967 US$ 1.6 B Ref: Wikipedia Copyright © 2012 United Paycheck. All Rights Reserved.
  • 5. United PayCheck Network marketing and Multi-level marketing have been described as being synonymous, and as methods of direct selling. It is a marketing strategy in which the sales force is compensated not only for sales they personally generate, but also for the sales of the other salespeople that they recruit. This recruited sales force is referred to as the participant's "downline", and can provide multiple levels of compensation. Copyright © 2012 United Paycheck. All Rights Reserved.
  • 6. United PayCheck A method of promoting products or services to new customers through referrals, usually word of mouth is called referral marketing. Whereas affiliate Marketing is a marketing practice in which a business rewards one or more affiliates for each visitor or customer brought about by the affiliate's own marketing efforts. Copyright © 2012 United Paycheck. All Rights Reserved.
  • 7. United PayCheck This type of marketing is a Performance-based marketing where Affiliate is Rewarded for bringing customers through his own marketing efforts. The industry has four core players: • The Merchant (also known as 'retailer' or 'brand') – E.g. United PayCheck • The Affiliate Network (that contains offers for the affiliate to choose from and also takes care of the payments) - E.g. United Paycheck affiliate network • The Publisher – Also known as the Affiliate • The Customer – the end user. The publisher is a customer and if a customer choose, he can be a publisher by working in the affiliate network of the company. Copyright © 2012 United Paycheck. All Rights Reserved.
  • 8. United PayCheck We will now look to different ways/techniques of ‘Internet Marketing’ used for promotion of an affiliate network in all the Industries. Copyright © 2012 United Paycheck. All Rights Reserved.
  • 9. United PayCheck The process of improving the visibility of a website or a web page in search engines via the "natural" or un-paid ("organic" or "algorithmic") search results. A form of marketing that seeks to promote websites by increasing their visibility in search engine result pages (SERPs) through the use of either paid placement, contextual advertising and paid inclusion, or through the use of free search engine optimization techniques also known as organic result. Copyright © 2012 United Paycheck. All Rights Reserved.
  • 10. United PayCheck The process of gaining traffic or attention through social media websites such as Facebook, Twitter and LinkedIn etc. The process of increasing the awareness of a product, brand or event by using a number of social media outlets and communities to generate viral publicity. SMO includes using RSS feeds, social news and bookmarking sites, as well as social media sites and video and blogging sites. SMO is similar to SEO (search engine optimization) in that the goal is to drive traffic to your Web site. Copyright © 2012 United Paycheck. All Rights Reserved.
  • 11. United PayCheck Directly marketing a commercial message to a group of people using email. The process of creating specialized content such as infographics, blog articles and ebooks to attract more customers. Involves creating and freely sharing informative content as a means of converting prospects into customers and customers into repeat buyers. Copyright © 2012 United Paycheck. All Rights Reserved.
  • 12. United PayCheck This type of marketing specializes in creating videos that engage the viewer into a buying state by presenting information in video form and guiding them to a product or service. Use of web banners or banner ads placed on a third-party website or blog to drive traffic to a company's own website and increase product awareness. Copyright © 2012 United Paycheck. All Rights Reserved.
  • 13. United PayCheck  Inexpensive when examining the ratio of cost to the reach of the target audience.  Appealing to consumers in a medium that can bring results quickly.  Advantage of measuring statistics easily and inexpensively. Copyright © 2012 United Paycheck. All Rights Reserved.