Weitere ähnliche Inhalte
Ähnlich wie United Paycheck - Internet Marketing
Ähnlich wie United Paycheck - Internet Marketing (20)
Mehr von United Paycheck (6)
Kürzlich hochgeladen (20)
United Paycheck - Internet Marketing
- 3. United PayCheck
Direct selling is the marketing and selling of products
directly to consumers away from a fixed retail location.
Modern direct selling includes sales made through the
party plan, one-on-one demonstrations and other
personal contact arrangements as well as internet sales.
Copyright © 2012 United Paycheck. All Rights Reserved.
- 4. United PayCheck
Company Name Year Founded 2011 Revenue
Avon Products 1886 US$ 11.3 B
Amway 1959 US$ 10.9 B
Herbalife 1980 US$ 3.5 B
Natura 1969 US$ 3.01 B
Vorwerk 1883 US$ 3.0 B
Mary Kay 1963 US$ 2.9 B
Tupperware 1946 US$ 2.6 B
Oriflame 1967 US$ 2.1 B
Nu Skin Enterprises 1984 US$ 1.7 B
Belcorp 1967 US$ 1.6 B
Ref: Wikipedia
Copyright © 2012 United Paycheck. All Rights Reserved.
- 5. United PayCheck
Network marketing and Multi-level marketing have been
described as being synonymous, and as methods of direct
selling. It is a marketing strategy in which the sales force is
compensated not only for sales they personally generate,
but also for the sales of the other salespeople that they
recruit. This recruited sales force is referred to as the
participant's "downline", and can provide multiple levels
of compensation.
Copyright © 2012 United Paycheck. All Rights Reserved.
- 6. United PayCheck
A method of promoting products or services to new
customers through referrals, usually word of mouth is
called referral marketing. Whereas affiliate Marketing is
a marketing practice in which a business rewards one or
more affiliates for each visitor or customer brought about
by the affiliate's own marketing efforts.
Copyright © 2012 United Paycheck. All Rights Reserved.
- 7. United PayCheck
This type of marketing is a Performance-based marketing where Affiliate is
Rewarded for bringing customers through his own marketing efforts. The
industry has four core players:
• The Merchant (also known as 'retailer' or 'brand') – E.g. United PayCheck
• The Affiliate Network (that contains offers for the affiliate to choose
from and also takes care of the payments) - E.g. United Paycheck
affiliate network
• The Publisher – Also known as the Affiliate
• The Customer – the end user. The publisher is a customer and if a
customer choose, he can be a publisher by working in the affiliate
network of the company.
Copyright © 2012 United Paycheck. All Rights Reserved.
- 8. United PayCheck
We will now look to different ways/techniques of
‘Internet Marketing’ used for promotion of an
affiliate network in all the Industries.
Copyright © 2012 United Paycheck. All Rights Reserved.
- 9. United PayCheck
The process of improving the visibility of a website or a web
page in search engines via the "natural" or un-paid ("organic"
or "algorithmic") search results.
A form of marketing that seeks to promote websites by
increasing their visibility in search engine result pages (SERPs)
through the use of either paid placement, contextual
advertising and paid inclusion, or through the use of free search
engine optimization techniques also known as organic result.
Copyright © 2012 United Paycheck. All Rights Reserved.
- 10. United PayCheck
The process of gaining traffic or attention through social media
websites such as Facebook, Twitter and LinkedIn etc.
The process of increasing the awareness of a product, brand or
event by using a number of social media outlets and
communities to generate viral publicity. SMO includes using RSS
feeds, social news and bookmarking sites, as well as social
media sites and video and blogging sites. SMO is similar to SEO
(search engine optimization) in that the goal is to drive traffic to
your Web site.
Copyright © 2012 United Paycheck. All Rights Reserved.
- 11. United PayCheck
Directly marketing a commercial message to a group of people
using email.
The process of creating specialized content such as infographics,
blog articles and ebooks to attract more customers.
Involves creating and freely sharing informative content as a
means of converting prospects into customers and customers
into repeat buyers.
Copyright © 2012 United Paycheck. All Rights Reserved.
- 12. United PayCheck
This type of marketing specializes in creating videos that engage
the viewer into a buying state by presenting information in
video form and guiding them to a product or service.
Use of web banners or banner ads placed on a third-party
website or blog to drive traffic to a company's own website and
increase product awareness.
Copyright © 2012 United Paycheck. All Rights Reserved.
- 13. United PayCheck
Inexpensive when examining the ratio of cost to the reach
of the target audience.
Appealing to consumers in a medium that can bring results
quickly.
Advantage of measuring statistics easily and inexpensively.
Copyright © 2012 United Paycheck. All Rights Reserved.