Social Media Optimization makes your brand become the word-of-mouth. How it works? What should be the tactics to drive more traffic from social media? Catch up with this Power Point Presentation for a brief overview.

1. UNIFIED INFOTECHUNIFIED INFOTECH PVT. LTDPVT. LTD
SOCIAL MEDIA OPTIMIZATION STRATEGIES
www.unifiedinfotech.netwww.unifiedinfotech.net

2. SMO – WHAT WE ALL KNOWSMO – WHAT WE ALL KNOW
ABOUT IT?ABOUT IT?
SMO or Social Media
Optimization is the word-of-
mouth that causes brand
awareness through social
media platforms, social news
buttons, microblogging or
incorporating third party
functions such as images and
videos.

3. SMO BENEFITS...SMO BENEFITS...
➢ Branding & Brand Recall
➢ Increased Brand Visibility
➢ Real-Time Communication
with Target Clients
➢ Reach Out to Niche
Audience
➢ Latest Buzzword for
Marketing & Promotions
➢ Drive More Traffic
➢ Creating Fresh Contents
➢ Monitoring various discuss
in target markets
➢ Increased Rate of
Conversion

4. SOCIAL MEDIA OPTIMIZATIONSOCIAL MEDIA OPTIMIZATION
PHASES AND TASKSPHASES AND TASKS
Social Media Optimization Phases
● Organize
● Strategize
● Optimize
Social Media Optimization Tasks
● Research & Analysis
● Discussion & Strategy
● Active Participation
● Reporting & ROI

5. Social Media Optimization How-To'sSocial Media Optimization How-To's
Brands must learn the right tactics to optimize their social
media platforms and drive traffic to company
website/blogs. How-to do that:
●Social Networking
●Micro Blogging
●Video Promotions
●Slide Shows
●Case Study
●Blogging
●Photo Sharing
●Group participation
●Answer and comment posting
●RSS Promotions
●Widgets Promotions

6. Popular Social Media PlatformsPopular Social Media Platforms
● Facebook
● Google+
● Twitter
● LinkedIn
● Pinterest
● Digg
● StumbleUpon
● Delicious
● Flickr

7. MicroMicro BloggingBlogging
 News or Event
Promotions
 Brand Promotions
 Promotions via Micro
Blogging sites like
Twitter, Tumblr,
Friendfeed

8. Video PromotionVideo Promotion
Share News,updates,
information, product
launch, showing
demos of different
products via popular
video tools such as
YouTube, Vimeo,
Vine, Pinterest,
Instagram

9. BloggingBlogging
Writing blog contents
on niche topics for
promotion of news,
event, interviews of
niche experts, video,
podcast
Use Blog for cross-
platform promotions,
networking utilities

10. Slide PromotionsSlide Promotions
Making of PowerPoint
presentation on
different topics &
promote them via
Slideshare,
Slideburner, Scribd to
get more Brand Recall
& Brand Visibility.
Promote Case Studies
via PPT Slides.
Promote market
analysis on company

11. Photo SharingPhoto Sharing
Share different photos
related to portal, products,
services which can be
promoted by Photo
Sharing sites like Flickr,
Picasa, Photobucket etc.
Increase Brand Recall from
different verticals of your
company

12. Group Participation, Answer &Group Participation, Answer &
Comment PostingComment Posting
Participation on different
related groups at Yahoo
Groups & Google Groups
as well as different social
networking sites.
Answer question at Yahoo
Answer & other related
sites such as Quora
Post relevant comments
on vertical specific Blogs.

13. RSS PromotionsRSS Promotions
Submit RSS to all major
readers, promote through
different social media
platforms.
Cross-promotion of
different RSS feeds on
blogs.
Submit RSS to different
ping sites.

14. Widgets PromotionsWidgets Promotions
Make a badge of your
site & promote it.
Make widgets for
promoting news, articles.
Use this badge/widgets
to blog & social network
profile.

15. UNIFIED INFOTECH PVT. LTDUNIFIED INFOTECH PVT. LTD
That's a brief overview on Social Media
Optimization. But, if you want to plug-in more
social media activities, look up for a
professional....
THANKS!!
www.unifiedinfotech.net
Mail us at: info@unifiedinfotech.net
Contact: 033-40602205