6. China!
09.09.11 Hearst Tower, New York City
The biggest transformational opportunity for
luxury brands in a generation
An invitation only event | Contact: joseph@L2ThinkTank.com
7. UPCOMING EVENTS:
NYC
MEMBERS-ONLY LUNCHES:
DIGITAL IQ® RELEASE LUNCHES
3 Lunches to Preview Releases of L2’s core
Digital IQ® Studies (October):
Fashion &
CLINIC:
Leather Goods
China Watches
October 2011
& Jewelry
CLINIC:
Beauty
Brands As
Media Companies
January 2012
8. UPCOMING EVENTS:
Shanghai
CLINIC:
The Social Graph
CLINIC:
October 2011
The Social Graph
October 2011
CLINIC:
Mobile
CLINIC:
January 2012
Mobile
January 2012
Paris
9. The largest gathering of prestige executives in North America
An invitation only event | Contact: joseph@L2ThinkTank.com
44. In the UK more noise is generated socially by
the creative campaigns brand employ in the
half-time breaks than the actual game itself
45. The good news is that, this isn’t just
about big marketing budgets, the
playing field is level
46. 500,000 views +5m views
Different levels of fame mean different
things to different brands
47. 1 live event for 200 people Viewed by over 6m others
The brand fame is now not often achieved at the
actual conception, video, can make it famous after...
63. PR can help but interrupting at the
shopper point is key
64.
65.
66. So now all you need to do is take your brand and
ask yourself / team
Why are you creating a video?
Who is it for?
Where will it live?
Is it useful or fun?
How can I connect it to my product?
88. CLINIC:
Video & Celebrity!
Module 2!
Scott Galloway!
L2 | NYU Stern!
@profgalloway
@L2_ThinkTank
89. Dan Piech! John Eaton! Rick Silvestrini!
comScore, Inc. Halogen YouTube
Paull Young! Ant Cauchi! Maureen Mullen! Andrea Derricks!
charity: water Outside Line L2 L2
90. CLINIC:
Video & Celebrity!
Objective:!
To gain insight into
VIDEO & CELEBRITY
PLATFORMS
and their role in
PRESTIGE!