Test irtems

1. Jason Starling
J a s o n S t a r l i n g Page 1
U1602 / 397 Christine Avenue,
Varsity Lakes QLD 4227
M: 0409 719 459
E: jasonstarling@yahoo.com.au
Professional Summary
 Finalist (Top 5) 2018 AFTA National Industry Awards – Best Speciality Wholesaler and Best National Travel
Management Company (Express Travel Group – Independent Travel Group and Creative Cruising);
 Nominated 2018 AFTA National Industry Awards – Best Sales Executive – Industry Supplier;
 Finalist (Top 5) 2017 AFTA National Industry Awards – Best Sales Executive – Industry Supplier;
 Finalist (Top 5) 2014 AFTA National Industry Awards – Best Travel Agency Manager - Corporate, achieved in
only 9 months in the role.
 Strong strategic planning skill setacross international markets and sectors (travel and creditcard marketing);
 Active engaged leadership, drivingorganisational change through mentoring and developing organisational
capabilities;
 B2B and B2C channel marketing experience across travel industry,financial cardsand retail sectors;
 New product development and implementation across travel and financial services industry delivering
project management methodologies;
 Market research, delivering customer insights to shapebusiness strategy and development;
 Strong customer relationship management that drives results through partnerships;
 Develop and implement customer experience program deliveringengagement and retention results.
Key Strengths and Skills
 MBA Degree qualified (March 2010).Electivesubjects undertaken (Project Management, Organisational
Capabilities,ChangeManagement, International Business,Multinational Marketingand Strategic
Management, Consumer Behaviour and Event Management);
 Passionate and engaged management stylewith a hand on “can do” attitude;
 Committed to drivefor results through planningand goal setting;
 Multi-disciplined business development approach with experience across product development, sales
customer engagement / retention and marketing functions;
 Developed and implement strategic planning and change management through product differentiation;
 Manage customer research and implemented strategies based on insights (Customer cancellation
and product / brand perceptions,customer engagement);

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J a s o n S t a r l i n g Page 2
 Developed strategic relationships with key senior management industry players,acrossvaried sectors from
government, financial services,telecommunications,travel,real estate,buildingand insurance;
 Excellence in event management through the Sydney 2000 Olympics,corporatehospitality and tradeshows
that delivered measurableresults for the business;
 Ongoing investment in personal development and skill development for self and team.
Employment History
Manager Business Strategy – Leisure Group Mar 19 – Sep 20
Scope of Role
 Implement ATAS, CLIA and IATA accreditation
 Engage Suppliers for Air, Cruise and Tour products
 Formulate an implementation strategy for GEX international products
 Look for new business opportunities
 Review business processes and identify opportunities for improvement.
Business Development Manager, QLD & ACT (Creative Cruising) May 18 – Mar 19
Scope of Role
 Managingthe QLD and ACT portfolio of the “Creative Cruising”clients;
 Manage the portfolio performance and identify revenue patterns and implement growth plans;
 Growing, maintaining, and leveraging existing network who engage with the Creative brand;
 Identify Create compelling value propositions that continually deliver strong client advocates through
strategic plan development;
 Continuously improve on the customer experience and endeavour to delight on every experience;
 Present at events, conferences to further the development of the Creative Cruising brand.
Business Development Manager, NSW & ACT (Express Travel Group) Jul 16 – May 18
Scope of Role
 Managingthe NSW portfolio of the “Independent Travel Group” brand;
 Manage the portfolio performance and identify revenue patterns and implement growth plans;
 Growing, maintaining, and leveraging existing network;
 Plan persuasive approaches and pitches to both new and existing clients, as per ETG Sales Process
that will convince potential clients to do business or more business with the company;
 Create compelling value propositions that continually deliver strong client advocates through strategic
plan development;
 Continuously improve on the customer experience and delight on every experience;
 Ensure the ‘prospect to client’ conversion activities &correct sales processes are followed and effective
portfolio management upheld;
 Correctly deliver and manage offer submissions and associated contracts as per ETG procedure.
What I Got Out of The Role:
 The untapped scopeof the industry and how I can lead change and grow portfolios well;
 My passion for developingand drivingbusiness strategy;

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 The need to be a drivingforcein a business and notbeing at the back seat.
Contractor - Client Services Redemption Manager (PinPoint Loyalty Solutions) Apr 15 – Nov 15
Scope of Role
 Drive sales growth, product management;
 Maximisepartnership programs with Westpac Bank, St George and MacquarieBank;
 Support the business through a M&A integration and change.
 Direct marketing & channel management.
What I Got Out of the Role:
 Managingchallengingand conflictingenvironments and leadingthrough M & A transformation.
Sales Manager, Corporate Travel (Hunter Travel Group, helloworld Newcastle) Jun 13 – Apr 15
Scope of Role
 Drive sales growth, throughout the Travel Centre Network organically, to an agreed target/budget;
 Set goals and develop divisional reward and recognition program;
 Develop and implement, in conjunction with the company business plan, a yearly sales and mar keting plan;
 Maximisethe partnership programs (ie: Newcastle Knights,Qantas,Virgin Australia,Hunter Manufacturing
Awards) and seek new programs that will providea return on investment for the company;
 FacilitateP & L management;
 Manage the corporate travel team.
What I Got Out of The Role:
 Entrée back into the travel industry
 Managing“Generation Y” staff;
 Interdisciplinary management across all travel management departments;
 Problem solving / crisis management;
 Expanded network of contacts;
 Insights into the mining, manufacturing,health/government sectors as clients;
 ManagingSureSave / World Nomads Group Travel contractfor medical repatriation.
Contracting Work Aug 10 – May 13
Scope of Role
 Providedirection and thought leadership through strategic design and process implementation;
 Develop and implement strategic business plansusingmarket insights to develop a customer experience;
 Negotiating with diverse stakeholders;
 Time-management and organisational skills.
What I Got Out of The Roles:
 Achieved work lifebalance;
 Developed customer experience strategy skills;
 Allowed time to work on volunteering aspectof my life;
 Became accredited as a “Volunteer Presenter with the “Black Dog Institute”;
 Time to travel the world and smell the roses.
National Manager Business Development – Veda Advantage (Secure Sentinel)
Aug 04 – Apr 10
Scope of Role

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 Business strategy development and execution;
 Define and realiserevenue growth opportunities through the development of strategic partnerships;
 Implement and manage profit and loss budgets across businesschannels;
 Lead and mentor a team of business development, product and marketing professionalsacross
Australia and New Zealand;
 Lead the business through M & A transition with new owners Suncorp and then Veda Advantage;
 Develop sales and marketing toolkitusing customer insights to achieveabove average industry response
rates across variouschannel mediums;
 New product development.
Achievements
 Expanded customer basefrom 210,000 to 400,000 over 3years,by implementing new channels and
campaign design, deliveringgoal-surpassing results and ensuringdistributor satisfaction (web,eDM, Phone
Based Cross Sales,DirectMail);
 Developed and implement a customer retention program(increased from 71% to 84%) through e-Marketing
and customer engagement initiatives;
 Investigated customer attitudes and implemented brand and product changes resultingin priceincreases
and product enhancements;
 Introduced new distributor channel (eDM marketing);
 Broadened productoffering, creatingnew market opportunity of “Identity Fraud”;
 Developed NPV (Nett Present Value) profitmodel, providingbusinessdevelopment team the decisioning
tool in pricing/ profitmodellingassumptions for new accounts;
 Lead the business duringNational Manager transition;
 Implemented trainingprogramthat improved the quality of sales through the phone based cross sales
channel usinga tiered coursestructure that allowed knowledge progression;
 Developed white label productbundles to high net worth market across Vero Insurance,Customer Care,
ANZ and Commonwealth Bank.
 Transitioned the saleof the business between Vero Insuranceto Suncorp then onto Veda Advantage.
www.securesentinel.com.au
What I got out of the role:
 Managing diverseteams across Australia & New Zealand;
 Developed my financial analysisskills (NPVModels, budgets and sales pipelinereporting);
 MBA Degree (Commenced and completed);
 Develop and implemented strategic business plans;
 Passion for publicspeaking to largeaudiences.
Business Development Executive – Vero Insurance (Credit Card Sentinel) Mar 02 - Aug 04
Scope of Role
 Increasecorporatemembership program;
 Implement and manage business strategy;
 Contract negotiation and campaign management;
 Exceed sales targets.
Achievements
 Introduced two new distribution channels(web site and phone based cross selling–inbound
and outbound);
 Vendor negotiations (B2B), achieving90% shareof the creditcards market, generating over $8.5M in revenue;
(American Express, ANZ Bank,Bank West, Bendigo Bank,Citibank, Citibank Card Services, Commonwealth Bank,Diners Club, GECapital,
HeritageBuilding Society, HSBC, MacquarieBank,St GeorgeBank, WestpacBank)
 Implemented inaugural businessstrategy setting a new business culturefocused on product “Differentiation”;
 Public speakingengagements through industry events, conferences and public forums;
 Design and implemented a customer relationship management (CRM) system;

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 Completed customer/market research and demographic profilingto identify and capitaliseon unmet market
needs;
 Restructured distribution channel remuneration package,resultingin engage distributingpartners;
 Negotiated exclusivearrangementwith Australian Department of Foreign Affairs to accept lostpassport
reporting by a 3rd party, which created a market leadingproductdifferentiation opportunity;
 Customer experience strategy that delivered stronger engagement and retention results ;
 Signed agreement with Qantas Frequent Flyer program.
Sydney 2000 Olympic Games Sales & Event Sponsor Manager – United Airlines Aug 99 – Mar 02
Scope of Role
 Develop new market opportunities by usingthe sponsorship to the Sydney 2000 Olympic games;
 Increaseloyalty and volume through distribution channels;
 Manage Sydney 2000 Olympic games strategy and program budget;
 Develop sales strategy for inbound market from the USA.
Achievements
 Implemented web-based customer relationship management tool that delivered a singlecustomer view,
streamliningcustomer communication;
 Delivered event sponsorship within budget;
 Exceeded games demand for capacity resultingin eight747-charter aircraft.
What I Got Out of The Role:
 Experience of largescaleevent management;
 Managed a diverseteam in a challenging high-pressureenvironment.
Rising to Account Executive – Cathay Pacific Airways Mar 89 - Aug 99
Scope of Role
 Ensure Cathay Pacific remains airlineof choicefor customers travellingto/or through Hong Kong;
 Drive sales through travel industry and corporateaccountdistribution channels;
 Delivered on revenue budget;
 Representative for airlineon sales callsand industry functions.
Achievements
 Nominated twice and “runner up” Sales – Account Executive of The Year
(Australian Federation of Travel Agents);
 Created product demand resultingin the business needingto doubleschedule capacity;
 Developed a top tier (select) agent supportteam that is empowered to drive salerequirements.
 Launchingof the “oneworld Global Alliance”.
What I Got Out of The Role:
 A greater appreciation of customer travel expectations;

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Qualifications & Professional Development
Year Qualification / Institution
2010 MBA – Charles Sturt University
(Elective subjects studied: ProjectManagement, Organisational Capabilities,
Change Management, International Business,Multinational Marketingand
Strategic Management)
Other Training
2011 Service Design & Innovation Conference – Australian MarketingInstitute
2010 Certificate - Sydney University (Centre for ContinuingEducation)
Makingthe Business Case
Budgeting and Forecasting
Finance
Certificate – Skillpath Seminars
Essentials of Communication with Poiseand Diplomacy
2010 e-mail marketing summit – Vision 6
2009 Certificate – Skillpath Seminars
Coachingand TeambuildingSkillsfor Managers and Supervisors
2002 – 08 Certificate - Sydney University (Centre for ContinuingEducation)
The Art of Critical Thinking
PositivePsychology in Everyday Life
Cognitive Behaviour Therapy
Leadership in the Market Place
Strategic Business Planning