Taylor Hawkins presented on Mojang, the video game company founded in 2009. Mojang is best known for the hugely popular sandbox game Minecraft, which has sold over 4 million copies generating an estimated $115 million in revenue. Mojang has 16 million registered Minecraft users and continues to see strong sales, averaging over 9,000 purchases per day. While Minecraft has been very successful, Mojang's future success will depend on its ability to develop new games that resonate with players like Minecraft did.
2. Products
• Minecraft
– Indie, sandbox, Java sensation
– Just officially released
• Scrolls
– Card collecting, board game
– Indev
3. Financials
• Over 4 Million copies of Minecraft sold
– April: Revenue estimated at $33M
– Currently: Estimated around $115M
• 16 Million registered users
• Purchases still very frequent
– 24 hrs over 9,000 purchases
• Fueled by Minecraft sales
4. History
• Swedish indie video game developer founded
in May 2009 by Markus Persson
• Wrote Alpha version by himself
• Used sales to found Mojang in Stockholm
• 9 Employees
5. Why Mojang?
• Indie Dev’s dream
– Quit Job to pursue Minecraft
– Word of Mouth/Internet
– Huge Community
6. What’s New?
• Ported to iOS and Android
– Xbox360
• Official version released 11/18/11
• Minecon 2011 Sold Out at $99/$139 per ticket
– 4,500
• Scrolls
– Still in development
– Sued by Bethesda Softworks
– Completely Different
7. Secret Sauce
• Open Development
– Released in stages
• Active Modding Community
– Customizable content, mods
• Customer Feedback (reddit/twitter/forums)
8. Prognosis: Possibly Positive
• Minecraft was a huge success
– Large fan base
• Developing new games
– Still Indev
• Possibly a one-hit-wonder
