Uncorkd is an iPad Wine Menu software company that enables restaurants to provide interactive digital menus on tablets at the table. Uncorkd helps restaurants increase wine sales and save time managing the wine list. We utilized our menu software's analytics and analyzed leading research studies to put together this guide to increasing wine and beverage sales to help our customers. For the complete guide visit http://www.uncorkd.biz/resources

1. Uncorkd's Guide
To Increasing Wine
Sales
Top Tips from Uncorkd’s
Definitive Guide to Increasing
Wine Sales

2. Uncorkd has put together
an 18-page guide to help
restaurants increase wine
and beverage sales
We wanted to share some of
our findings with you in order to
take your beverage program to
the next level

3. Add a Reserve or
Captain’s List to Your
Beverage Menu
- Our data as well as that from a pivotal Cornell study
show that including a reserve section on your menu
leads to increased sales.
-Why does this lead to increased sales? Likely
because customers want to feel special or exclusive
and are willing to pay more for something on this list.
- This section does not (and should not) have to
contain all your most expensive items, but it should
contain a good mix of items that are priced higher than
average

4. Increase Apéritif and
Digestif selections and
Offer Them to
Customers
According to a recent beverage
study released last, 22% of
consumers say they would
order another drink if they were
simply offered an after dinner or
dessert drink.

5. Include Drink Prices on Your
Menu
❖ Did you know 62% of
consumers are less likely to
order a drink when there aren't
exact prices listed? Make sure
to list prices for all your drinks
when possible.

6. Consider Different Pour
Sizes, Flights and Prix
Fixe Drink Selections
For customers who wish to
drink wine by the glass, the goal
is to take them on a tasting
journey before, during and after
their meal

7. Offering different pour sizes or prix fixe selections
for the dining experience helps take customers on
that journey while making it easier on them by not
requiring them to make so many decisions.

8. Illustrate Your Wine List With Vivid Descriptions and
Pictures
❖ Want to know the three most
important drink menu elements
consumers use for selecting a drink?
❖ Price, Description, Pictures
❖ 88% of consumers want to see
descriptions and/or pictures.
❖ Most of our clients already have
drink descriptions on their menus,
but if you don't have pictures for your
cocktails or other drinks, strongly
consider adding them to your menu.

9. ❖ To download our full Definitive Guide To Increasing
Wine Sales, visit our site here.
❖ For more information about Uncorkd, visit our
homepage.