Valtech Days 2009 Paris Presentation: WCM in 2010 and an intro to CQ5

Mardi 17 Novembre 2009
Paris, la Défense

WCM Trends for 2010 and CQ5

David Nuescheler
CTO
Day Software
david@day.com

David Nuescheler Chief Technology Officer
david.nuescheler@day.com

David Nuescheler
JSR-170 Spec Lead
jsr-170-comments@jcp.org

David Nuescheler
Jackrabbit Committer / Member
uncled@apache.org David Nuescheler
TC Member / CMIS-JCR Liaison
david@day.com

1 INDUSTRY TRENDS 2010
2 CQ5 LIVE DEMO
3 QUESTIONS & ANSWERS

WCM Stakeholders

Site Systems
Owner
CMO CIO
Business IT
Authors Developer

8 Top Industry Trends 2010+

1 2 3 4
5 6 7 8

Introducing the CM Cloud

WCM
COLLAB
PIM
SCM SOCIAL

RM DM DAM

Many different usecases.
Little agreement.

There is light.
The Content Repository.

All disciplines of CM
agree on the existence and the featureset
of a content repository

A Content Repository!?

CONTENT REPOSITORY

FEATURES OF AN FEATURES OF A

RDBMS FILESYSTEM
Transactions, Query, Structure, Integrity Binaries, Hierarchy, Locking, Access Control

+
ALL THE OTHER

GOOD STUFF
YOU ALWAYS WANTED

Unstructured, Versioning, Full-text,
Multi-Value, Sort-Order, Observation

A history of standards.

 DMA & ODMA
Document Management oriented Specification. Little Adoption.
No active specification development.

 WebDAV (& friends)
Filesystem (Resource) oriented Protocol Specification IETF.
Widely adopted. Every Desktop has WebDAV support.
Every CM Vendor Supports WebDAV.
No active specification development.

 JCR
Java Language API specification.
Functionally Broad. Wide adoption by Java
Applications. Active development.

 CMIS N
Document Management oriented Protocol TIO

IVE
ICA
CIF
Specification. Work in progress. Active SP
E

CT
development of the Specification.

A

Introducing JCR

170

283

12

Known Compliant Repositories
(* partially using 3rd party connectors)

Exo
Apache Jackrabbit Oracle XML DB ECMS Platform Microsoft Sharepoint OpenText Livelink

Day CRX IBM FileNet P8 Xythos Repository Alfresco ECM Vignette V7

Interwoven Saperion +hund
r
regeds of TCKs
Repository IBM CM / Domino EMC Documentum Archive istered

Some known JCR Applications

Fast
BEA Portal Oracle WebCenter Enterprise Search
Sun JBoss Portal
OpenPortal Interface 21
Day Communique Spring Framework
DAM
magnolia WCMS Apache Sling Day Communique
Mindquarry Collab
Alfresco ECMS
Collaboration Apache Tapestry
QSLabs
Apache Compliance Day Communiqué
Cocoon WCMS
medic-2-medic IBM FileNet
Apache James Artifactory mapofmedicine WebSiteManager
Maven Proxy
Exo
ECMS Platform TYPO3
GX WebManager v5.0 WCM
InfoQ Hippo Liferay
Nuxeo ECM Online Community CMS Enterprise Portal
Jahia Sakai
Percussion Framework E-learning
Rhythmix QuickWCM Sourcemix
WCMS Lutece Sourcemix
Portal

Introducing CMIS.

TO
ED
P OS T
PRO

SIS
SEP 8
2005

OA
V0.

JCR vs. CMIS
Goals & Bodies

JCR CMIS VS.

Java Language API Bindings SOAP & AtomPub Protocol Bindings
Large Expert Group Large Technical Committee
v2.0 released pre v1.0 Public Review

RELATION

COMPLEMENTARY

JCR vs. CMIS
Scope comparison

SCM
COLLAB
WCM
SOCIAL
JCR CMIS
PIM
VS.

SCM
COLLAB
WCM
SOCIAL PIM
RM DM DAM RM DM DAM
General Purpose
Content Repository RELATION Focused
Model Document Management
COMPATIBLE Model
SUBSET

JCR vs. CMIS
Compatibility

JCR CMIS VS.

Apache Chemistry makes every
JCR compliant repository CMIS
compliant. Automatically. No work
involved.

RELATION

COMPATIBLE

JCR vs. CMIS
What, when?

JCR CMIS VS.

Apache Chemistry makes every
JCR compliant repository CMIS
compliant. Automatically. No work
involved.

RELATION

COMPATIBLE

Tech Buzzword Bingo

JCR & CMIS

Application & WCM 1.0
pre 2009

WebApps miles WebSites
s
portalapps
business ets
extran rce
comme

Applications & WCM 2.0

header
nav title container

content
content
block
Progress label
Application
Content Block

Label
Label
Label

Cancel OK

labels
content

25

Drag & Drop Integration

applications,
portlets, gadgets

Tech Buzzword Bingo

PORTLETS &
OPENSOCIAL

Adapt in changing markets

1 2 3
content structure logic

...well
you h that’s
ave a why
CMS
.

Data First.

Your content model is going to be...
...WRONG.
...it is
matt just a
er of
time

Componentized Deployment.

Your application is going to be...
...OUTDATED.
...or b
uggy
.

Tech Buzzword Bingo

OSGI & DATA
FIRST

REST

Learn to REST.

do th
ings
“web the
-way
”

Roy Fielding
Chief Scientist Day Software

Co-Founder and Creator of Apache WebServer Project
Co-Author of HTTP, URL, … standard specification
Founder of the Apache Software Foundation
VP of the Apache WebServer project
Author of the Apache license
Creator of the term “REST”

38

It’s the Web. URLs matter.

.../product.jsp?id=12346

Mistake 1 : Mistake 2: Mistake 3:
Addressing th
e “Script” .jsp? What the heck? Passing in “th
is”

Reclaiming the web.
RESTful URL decomposition

/cars/audi/s4.details.html

Content ...selects a
Repository Pa particular scr
th ipt

Tech Buzzword Bingo

REST

Users, are users, are users.

3 ±2
Authors 10
4 ±2
Intranet 10
5 ±2
Public 10

User Profile Management

Content Repository &
ntation
Name, Segme rmation
Email,
..
Every User of the website has a Profile / oup Inf
o
. Gr
User Home

Private file Registration and
upload ontrteld d
Access Cntica
ol e Forms content
Authe
Highly Scalable
s
ate W ebPage Use
r Lic
riv
User P Use ense
r St s
atis &
tics

User Generated Content

Tightly Integrated
Start “small” and without entry barrier
Control all user generated content using flexible workflows for approval
Built for Enterprise Class DMZ and Load Balancing environments

<div class=”comment”>
Check out this site
<a href=”javascript:alert(‘ha’)”>this</a> site
</div>

Look at my profile <img src=”javascript:alert(‘ha’)”>
</div>

Cool <b>stuff</b>
<b onload=”alert(‘ha’)”>stuff</b>
</div>

XSS Protection
#1 Attack Vector on Web-Apps: Cross Site Scripting (XSS)
Needs sensible, not rigorous, escaping of HTML
Built-in XSS Protection Library - used in all Social Collab components & your JSPs
Configurable white list for flexible degree of freedom to user generated content

Tech Buzzword Bingo

SOCIAL
COLLABORATION

Baking vs. Frying

1 2

Baked Fried
(Static Delivery) (Dynamic Delivery)

Built-in Analytics

Any Event
(Click) Analytics Server
(embedded)
Send Event Plug-able Aggregator
Analyzes Request information (user,
content, event, ...)

Store Analytics Data
Pull Realtime
Analytics / Reports Persist all Analytics Information in the
Content Repository

Inside the Online Marketing

...and
win.
Identify Campaign Buy
Now!

Segment Target
the audience Campaigns

Traditional
Marketing

HiPPO*
*Highest Paid Person’s Opinion

MVT: Let your prospect decide.

Your rs
e
designe.
fav

Your s
HiPPO.
fave

Your te.
f avouri

Tech Buzzword Bingo

FRYING,
TARGETING &
MVT

Web 2.0: AJAX

JavaScript
ect full
dir ess
acc

Web 2.0: Flex

ActionScript
ect full
dir ess
acc

Web 2.0: Flash

ActionScript
ect full
dir ess
acc

Tech Buzzword Bingo

ACTION SCRIPT &
AJAX SUPPORT

“I need hardware to run WCM...”

Internet Connectivity? SAN / NAS Agreements Sizing CPUs?
Investment Purchase Order Cores? Disaster Recovery Backup
Rack space How much Disk? Operating systems JVM Version
root access? Clustering What Filesystems? Hosting costs
Firewall Network Zone Performance Tuning Unix Sysadmins
Load Balancer IP Address Who authorized this? Configuration
Web Server Latency Shipping Date Hardware Request Form

hardware
for rent.
CLOUD

Storm Traffic
server3
server2
server1

Q1 Q2 Q3 Q4

Scaling Options in ECM

1 2
“Ostrich”-style “Exception”-style
Copyright © 1993-2008 Day Software AG Configuring Clusters

1. Configuring Clusters

Several steps are needed to setup a Communiqué 4.x cluster with CRX 1.4 TarPM.

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1/20
PDF Created : 19.10.2008 14:09:59 Page 1/1
http://docs.day.com

1/284
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Scaling Options in ECM

3
“Cloud”-style
Hot-Join

ster-
“ lu e”
c
born

Tech Buzzword Bingo

NATIVE CLOUD
SUPPORT

Rebooting WCM

Web means Business.
Business means Web.

Rebooting WCM

- 999-
1

It’s WebContent Management
WebSite

Rebooting WCM

-2009-

It’s Web ContentManagement
General Purpose

Rebooting WCM

Nutrition Facts
Serving Size 1 WCM Platform
2010+

Amount Per Serving
Calories from Duct Tape 0

% of Daily
Value**
Solid Web Platform 100%

Business Agility 100%

Cloud & Saas Ready 100%

Driving OpenSource 100%

Content Infrastructure 100%

Standards 100%

Duct Tape 0%

* Duct Tape is not only introduced into old and crusty solutions some of the
brand new solutions are slapped together from a bunch of open source
projects.

** Based on a healthy diet for Enterprises leveraging the Web as an important
means of driving business.

Platform

Social
WCM DAM
Collab
+ Portal
+ BPM
Standardized Content Infrastructure

connector connector
CRX
JCR Compliant
Content Repository
connector connector
+ Search

thank you.
(contact lynda@day.com if
interested in a full-fledged demo)
http://www.flickr.com/photos/mcgraths
http://www.flickr.com/photos/ashleighthompson

Valtech Days 2009 Paris Presentation: WCM in 2010 and an intro to CQ5

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Valtech Days 2009 Paris Presentation: WCM in 2010 and an intro to CQ5