The document contains details about David Nuescheler's roles and responsibilities related to content management standards and technologies. It includes his contact information, positions at Adobe and Apache, and involvement in specifications like JSR-170. The document also advertises a 10-part demo on whirlwind topics related to web experience management.

1. WEM: 10 Whirlwind Demos
@davidnuescheler
©2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Con dential.

2. David Nuescheler Chief Technology Officer
david@day.com David Nuescheler
JSR-170 Spec Lead
jsr-170-comments@jcp.org
©2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Con dential. 2

3. David Nuescheler David Nuescheler
Jackrabbit Committer / Member Spec Lead
JSR-170
jsr-170-comments@jcp.org
uncled@apache.org
©2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Con dential. 3

4. David Nuescheler
David Nuescheler
TC Member / CMIS-JCR Liaison
Jackrabbit Committer / Member
david@day.com
uncled@apache.org
©2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Con dential. 4

5. ©2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Con dential.
DAVID NUESCHELER
VP, CTO CEM
Digital Enterprise Solutions
Adobe
Barfuesserplatz 6
4001 Basel
david@day.com
T +41 61 226 98 98
F +41 61 226 98 97
uncled@adobe.com
David Nuescheler
5
TC Member / CMIS-JCR Liaison

6. DAVID NUESCHELER
VP, CTO CEM
Digital Enterprise Solutions
Adobe
Barfuesserplatz 6
4001 Basel
T +41 61 226 98 98
F +41 61 226 98 97
uncled@adobe.com
©2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Con dential. 6

7. 10 Whirlwind Demos
1 2 3
WEM TOP ROADMAP
INTRO TEN VISION
©2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Con dential. 7

8. 10 Whirlwind Demos
1 2 3
WEM TOP ROADMAP
INTRO TEN VISION
©2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Con dential. 8

9. Adobe WEM Customers
©2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Con dential. 9

10. Roy Fielding / Principal Scientist
Roy T. Fielding
Apache
Apache
REST HTTP URL
Apache Software
WebServer Foundation License
©2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Con dential.
10

11. Industry Standards: JCR
170
283
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11

12. JCR Adoption
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13. Free your content
prop
rieta tandard
open ssitories:
silos: ry repo ets
Liabi Ass
lities
©2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Con dential. 13

14. Stakeholders
Business
Owner Systems
A B
25% 25%
CMO CIO
BUSINESS IT
C D Developer
25% 25%
Authors
©2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Con dential. 14

15. ONE YEAR
a er joining Adobe
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16. One Adobe. One Solution.
Adobe Adobe Adobe Adobe
Creative Flash & PDF Web Online
Suite Runtimes Experience Marketing
Management Suite
©2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Con dential. 16

17. WEM Technology Landscape
ANY CLIENT
WCM
ADOBE COLLAB RIA ADOBE ONLINE
CREATIVE SUITE MARKETING SUITE
DAM
WEM DATA
SERVICES Powered by Omniture
DOC
BPM GEN
FORMS
ERP CRM ECM LDAP RDBMS HR CUSTOM
ENTERPRISE BACKEND
©2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Con dential. 17

18. 10 Whirlwind Demos
1 2 3
WEM TOP ROADMAP
INTRO TEN VISION
©2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Con dential. 18

19. 10 Whirlwind Demos
1 2 3
WEM TOP ROADMAP
INTRO TEN VISION
©2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Con dential. 19

20. TOP TEN
FAVS.

21. INSTALL
NOW

22. Installation. Double-Click.
1 2 3
download double-click
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23. Lowering the Bar.
“...but you install only once.”
©2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Con dential. 23

24. Lowering the Bar.
my laptop eval-server dev1 dev2
quality integration production production
assurance author publish
clean having fun packing my cq5 including
install to reproduce at home with cq
an issue own app custom app
©2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Con dential. 24

25. Lowering the Bar.
my laptop eval-server dev1 dev2
taRt
ks y
ic log
u o
Q n
ch
quality integration production production
e t
assurance author publish
clean having fun packing my cq5 including
install to reproduce at home with cq
an issue own app custom app
©2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Con dential. 25

26. DEMO
©2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Con dential. 26

27. SIMPLY
SIMPLE

28. DEMO
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29. DIGITAL
ASSETS

30. Seamless integration...
©2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Con dential. 30

31. DEMO
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32. ADOBE
OMS

33. SiteCatalyst / Insight Integration (Props, Evars & Events)
Evars
Props
Events
©2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Con dential. 33

34. Test&Target Integration (MBox)
setup
mbox manage s
create
offers campaign
©2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Con dential. 34

35. DEMO
©2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Con dential. 35

36. FORGIVE
ME

37. Finally...
[nobody is perfect.]
©2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Con dential. 37

38. DEMO
©2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Con dential. 38

39. CONTEXT
RULES

40. Context rules...
Harmonized Pro le
Social Network Information
CRM Data
Preferences, Collaborative
Filtering, Interests
ClickStream Cloud
Immediate Page context
Language, Nav Depth
Very “Current”
Environment
Activity Stream Information
Events from SiteCatalyst
Resolved Segments
“Insights”
Simulate. Experiment. Visualize. Extend.
Immediate, Scalable, Client-Sided*
©2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Con dential. 40

41. Context rules even more...
©2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Con dential. 41

42. DEMO
©2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Con dential. 42

43. MY
SITE

44. e problem.
Project
Setup
Legacy or
HTM L Design
©2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Con dential. 44

45. DEMO
©2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Con dential. 45

46. PACKAGE
SHARE

47. Package Share
6c0ge0s
+pa ka
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48. DEMO
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49. MOBILE
WEB

50. e bad news...
UserAgent: nokia6170 mms_max_width: 640 ringtone_voices: 40
colors: 65536 mms_mp4: TRUE streaming_3gpp: TRUE
mms_vcalendar: TRUE
fall_back: nokia_generic_series40_dp20 streaming_real_media: none
j2me_amr: TRUE mms_video: TRUE streaming_video: TRUE
j2me_cldc_1_1: TRUE model_name: 6170 streaming_video_acodec_amr: TRUE
j2me_h263: TRUE mp3: TRUE uaprof: http://nds1.nds.nokia.com/uap....
j2me_mpeg4: TRUE physical_screen_height: 40 user_agent: Nokia6170
j2me_screen_height: 160 physical_screen_width: 32 video: TRUE
max_data_rate: 200 playback_3gpp: TRUE video_3gpp: TRUE
max_deck_size: 4194304 playback_acodec_amr: nb video_3gpp2: FALSE
max_image_height: 115 playback_mp4: TRUE video_max_height: 96
max_image_width: 122 playback_vcodec_h263_0: 10 video_max_width: 128
mms_3gpp: TRUE resolution_height: 160 video_mp4: TRUE
mms_max_height: 480 ringtone_amr: TRUE video_preferred_height: 96
mms_max_size: 100000 ringtone_mp3: TRUE video_preferred_width: 128
ting
etec es
D ic
Dev g)
ntin
d cou
(...an
©2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Con dential. 50

51. Device Groups
1 2 3
sible
Feature Phone Smart Phone Touch Phone exten
©2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Con dential. 51

52. DEMO
©2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Con dential. 52

53. MOBILE
APPS

54. Web: 1995
Webmaster
html websites
days Business
word files
©2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Con dential. 54

55. Apps: 2011
App Developer
Webmaster
html websites
days Business
word files
apps well...
ppt
+ uncertainty
(third party review process)
©2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Con dential. 55

56. Manage Apps...
publish and
sync apps
rything
eve tent
is con
©2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Con dential. 56

57. Application composition and management
©2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Con dential. 57

58. DEMO
©2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Con dential. 58

59. MANAGE
CLOUD

60. WEM loves the cloud
WEM
u -
ction r
For Dem For r ProdCloud o
Fo %
Development 100 n-Premises /
Trials, POos, and Test O
Hybridoud Cluster
Cs Cl
©2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Con dential. 60

61. Adobe Cloud Manager
©2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Con dential. 61

62. DEMO
©2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Con dential. 62

63. 10 Whirlwind Demos
1 2 3
WEM TOP ROADMAP
INTRO TEN VISION
©2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Con dential. 63

64. 10 Whirlwind Demos
1 2 3
WEM TOP ROADMAP
INTRO TEN VISION
©2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Con dential. 64

65. Future Enterprise Trends
Cloud First*
(always keep on-prem in mind)
*you don’t enable apps for the cloud, you build them for the cloud with on-prem in mind.
Mobile First*
(always keep desktop in mind)
*you don’t enable apps for the mobile, you build them for the mobile with desktop in mind.
Social First*a social graph)
(every user is a contributor and has
*context is a rst-class citizen, everybody is a contributor.
©2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Con dential. 65

66. ∞
Creative Marketing Work ow
CREATE
DESIGN
DELIVER
CONCEPT
ANALYZE
OPTIMIZE
MANAGE
©2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Con dential. 66

67. WEM Technology Landscape
ANY CLIENT
WCM
ADOBE COLLAB RIA ADOBE ONLINE
CREATIVE SUITE MARKETING SUITE
DAM
WEM DATA
SERVICES Powered by Omniture
DOC
BPM GEN
FORMS
ERP CRM ECM LDAP RDBMS HR CUSTOM
ENTERPRISE BACKEND
©2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Con dential. 67

68. More Detail...
VISIT THE
ADOBE BOOTH
©2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Con dential. 68

69. ©2011
©2010 Adobe Systems Incorporated. All Rights Reserved. Adobe Con dential.