Adobe Digital Government Assembly - Technologies that Drive Change. Deep-dive on mobile, cloud and open as it relates to Government.

1. Telenor & Adobe
Experience Manager & Marketing OPEN
Architecture & Roadmap
Technologies Driving Change in
Government
§
!
Paradigm Shifts & Trends in Digital Government.
@davidnuescheler
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2. WELCOME TO THE ERA OF
DIGITAL
Albert
§
@AdobeMktgCloud
3,343, 4,453
Sue Child
T-Mobile 4
Chris Manchester
Jen | Gym Instructor
Just filed taxes
David N. | Swiss
Just moved to Utah.
Age 40
Nokia Lumia 520
Elisa Sanchez
Felix | Married
Bought a new car
VERIZON LTE 4G
AT&T
iPhone 5s
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Samsung Galaxy S4
Fred Leger
Age 30

3. Technology Adoption. (US Households)
90%
ELECTRICITY
75%
CELL
PHONE
§
SMARTPHONE
50%
33%
PHONE
HDTV
PC
STOVE
DISH WASHER
INTERNET
VCR
TABLET
CAR
10%
2020
2010
2000
1990
1980
1970
1960
1950
1940
1930
1920
1910
1900
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2014 Adobe

4. PEDOMETERS?
TAXI DISPATCH?
§
Disruption?
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FIRE ALARMS?

5. §
Disruption?
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6. END OF AN
§
ERA
FOCUS:
CITIZEN ENGAGEMENT
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7. OPEN
CLOUD
MOBILE
§
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8. OPEN
CLOUD
MOBILE
§
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9. Open: Roy Fielding.
§
Roy T. Fielding
Apache
WebServer
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Apache
Software
Foundation
Apache
License
DNT
REST HTTP
URL

10. Open Software Development.
Open Architecture
Open Standards
§
Open Source
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11. “The Switzerland” of Open Software.
The Apache Software Foundation
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12. OPEN
CLOUD
MOBILE
§
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13. §
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14. §
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15. §
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16. §
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17. Elasticity.
§
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18. OPEN
CLOUD
MOBILE
§
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19. §
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20. any metric
mobile
*not* mobile
§
time
* source: any
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21. Responsive Design.
§
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22. Responsive Design.
§
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23. Mobile Means Touch.
§
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24. §
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25. §
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26. Mobile Web vs. Mobile Apps.
“The Web”
Age 25, Born in 1989
in Switzerland
§
© 2014 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
2013
“Apps”
Age 5, Born in 2008 in
Cupertino

27. Mobile Eyeballs.
“The Web”
Age 25, Born in 1989
in Switzerland
“Apps”
Age 5, Born in 2008 in
Cupertino
80%
§
20%
© 2014 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
2013

28. OPEN
CLOUD
MOBILE
§
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29. DIGITAL FIRST!
@AdobeMktgCloud
§
DOCUMENTS
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© 2014 Adobe Systems Incorporated. All Rights Reserved.
FORMS
PROCESS
3,343, 4,453
EXPERIENCE

30. Creative Cloud
Documents, Forms &
Digital Publishing
§
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© 2014 Adobe Systems Incorporated. All Rights Reserved.
30
Citizen Experience
Mobile Apps

31. LET’S INNOVATE IN DIGITAL GOVERNMENT
TOGETHER.
§
Move to
Mobile & Tablets
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© 2014 Adobe Systems Incorporated. All Rights Reserved.
The Internet
of Things
Making
Everything Digital

32. §
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