1. YONG CHEE KHEN
About Me – My Story – Why Me?

2. Table of Content
 About Me
 My Career Aspiration
 My Education
 My Professional Experience
 Why Me?
 Certificates and career performance

3. About me
 Date of Birth : 26 Oct 1976
 Age : 37
 Place of Birth : Kuala Lumpur, Malaysia
 Marital Status : Single (open to relocate and travel)
 Language : English, Mandarin, Cantonese, Malay
 Hobbies : Travelling, photography, cooking, exercise, internet, coffee with friends
 Travelling experience: Australia, Canada, China, Hong Kong, India, Indonesia, Macau,
Singapore, Thailand, Vietnam, USA
 Cross-cultural experience: 2 years living experience in Canada
 My Life Philosophy
CANI – Constant And Never-ending Improvement
Lifelong learning, highly discipline, humorous, competitive, and energetic.
Strong communication skills: written and spoken English, Mandarin and Cantonese
Single: open to travel and relocate.

4. My Career Aspiration
I want to leverage on my project management
and business analysis skills to help organization
to increase revenue and profit.
I will continue to be hand-on in managing
projects and conduct business analysis in order
to constantly push my skills to the next level.

5. My Education (Business, IT, Project Management)
Highly competitive, proven initiative to learn and develop various of aspect of
business and personal skills, fitting my life philosophy of
Constant And Never-ending Improvement
 Personal Development:
Unleash The Power Within, Anthony Robbins2003
 Certificate of Unified Examination for Independent Chinese Secondary Schools
Chong Hwa Independent High School, Malaysia
1994
Qualification
Year
 Bachelor of Commerce ( Hons.)
Pattern Area: Finance and Human Resource Management
University of Manitoba, Canada
1998
2001  Master of Information and Multimedia Technology
University of Tun Abdul Razak, Malaysia
 Certificate in Internal Auditing for Financial Institutions
Institute of Bankers Malaysia
 Communication And Leadership Program
Toastmasters International
2002
 Certified Associate in Project Management
Project Management Institute
2010
Eligibility requirements

6. Summary of Professional Experience
 Proven performer in result-oriented and fast changing environment (incl. MNC, FMCG, and
Telecommunication)
 Cross-functional experience in Project Management Office, Sales, Marketing, Finance, and
eCommerce with good understanding of business operation
 Solid Project Manager with experience in managing over 30 projects in market research,
eCommerce, product implementation, and category step change.
 End-to-end experience and exposure to business planning covering
 Market research (incl. economy, industry, customer, competitor research)
 Business analysis (incl. sales, customer, promotion, financial analysis)
 Revenue forecasting
 Strategy planning
 Business performance review
 Proven fast learner, result-focused, and award winner in
different industries
13+ years of solid experience in the areas of
business planning and project management

7. Business Analyst,
Cyber-Village, Jul 1999 - Jul 2000
Main functions: eCommerce Project Management
 Served as a Project Manager and worked closely with business owners, account managers,
programmers and designers to develop eCommerce website.
 Use research insight to provide recommendations to clients
 Major projects managed :
 111flowers.com, allows customers to purchase flowers via Internet
 Watchesplanet.com, allows customers to purchase watches via Internet
 Teddybearland.com, allows customers to purchase teddy bear gift via Internet
 Expand customer base
 Improve revenue
Main Impacts to BusinessMain Impacts to Business

8. Business Analyst
eChannel Dept, AmBank Group, Mar 2001 - May 2004
Main functions: Market Intelligence, eCommerce Project Management
 Supported management with market update and competitor intelligence
 Served as a Project Manager to introduced new Internet banking services to customers
including:
 Online Credit Card and Debit Card enquiry
 Online Credit Card and Debit Card transactions
 Online savings account statement (e-Statement)
 Online Interbank Funds Transfer
 Online Bill Payment
 Main responsibilities as a Business Analyst / Project Manager include:
 Understand market trend, competitors product features
 Develop functional specification, include customer experience, business processes, risk management
technical specification, report specification
 Work with business and IT units
 Manage scope, budget, timeline, change requirements
 Provide training to customer service
 Review project performance and next steps
 Improve customer service
 Improve customer satisfaction
 Improve operational efficiency
Main Impacts to BusinessMain Impacts to Business

9. Planning Analyst,
Marketing Dept, DHL, Jun 2004 – Jul 2007
Main functions:
Market Intelligence, Sales Planning and Business Performance Review
Managed various research projects including Market Share Trends, Customer Satisfaction Survey,
2005 Transportation Market Sizing Study, 2006 Competitive Intelligence, Free Trade Zone Research
and Downtrader Research. Provided management and sales managers with market intelligence
importance for business development and operational improvements purposes.
Produced The Implications of the 9th
Malaysia Plan (2006-2010) for DHL report for the South-East Asia
2015 Strategic Planning Workshop in June 2006. Provided management with potential opportunities
and threats in the mid-term business environment. The report was recognized as a Best Demonstrated
Practice for DHL AP Research Team
Coordinated various cross-functional strategic projects including Quarterly Country Business
Review, 2005 & 2006 Stretch Target Review, 3 years / 5 years / 10 years Strategy Plan, and the
development of Market Forecasting Model.
Developed various business analysis including market analysis, sales analysis and customer
analysis for business review and business planning purposes.
Supported management with economic forecast, industry forecast, monthly and yearly sales forecast
for business planning and target setting purposes.
Awarded the 2005 DHL Malaysia Employee of The Year from excellent work attitude and solid
performance ( Click here for video )
 Maximize potential revenue
 Improve customer satisfaction
 Improve accuracy of sales target setting
Main Impacts to BusinessMain Impacts to Business

10. Business Planning Manager
Corporate Strategy Dept, U Mobile, Aug 2007 – Aug 2008
Main functions: Business Case and Financial Evaluation
 Supported management with business evaluation, including tactical analysis, P&L analysis,
scenario analysis and cash flow, on various marketing projects:
 Over 20 product rate plans, including voice plans and content provider proposals
 Sales and marketing tools, including CRM and sales tracking tools
 Sales incentive program
 Expansion of distribution channels
 Championed the improvement of the business case / financial model – from pure financial
analysis to qualitative business strategy analysis and scenario analysis, and provided more
insightful analysis for business decision making.
 Worked closely with Marketing department to ensure a realistic 2008 Marketing budget.
 Managed a team of Business Planning Executives.
 Joined as an Assistant Manager in Aug 2007 and promoted to Manager in May 2008.
 Proven fast learner -- Overcame the challenge of having no concrete financial evaluation experience and
getting a promoted within a year
 Maximize potential revenue and profit
 Identify and manage potential risks, particularly financial risks
 Cost control
Main Impacts to BusinessMain Impacts to Business

11. Planning Manager
Sales Dept, Tesco, Sept 2008 – May 2010
Main functions: Sales Strategy Planning and Project Management
 Provided management with 3 years Sales Strategy Plan
 Identified growing trends and market opportunities.
 Analyzed internal sales performance and customer KPIs.
 Worked with cross-functional department, including Supply Chain, Marketing, and Sales, to identify
opportunities for improvements. Incorporated related findings into strategy plan.
 Discussed with Sales department senior management to finalize people capability initiatives
 Served as Project Manager to refit Household Chemical category (> RM 100 million)
 Provided an increment sales growth of over 10% amid economic downturn.
 This project was one of the top 3 projects in Tesco in 2009.
 Invited as a guest speaker in Colgate-Palmolive Regional Category Management Workshop in Dec 09.
 Main responsibilities of a Project Manager include
 Market, sales, customer, promotion, operation, and space analysis
 Use market and customer research to formulate project strategy
 Manage and influence large cross functional team and stakeholders
 Strengthen market leadership
 Improve revenue and profit
 Improve customer satisfaction
 Improve operational efficiency and product availability
Main Impacts to BusinessMain Impacts to Business

12. Commercial Insights and Program Manager
Marketing Dept, Tesco, June 2010 – June 2011
Main functions: Market Intelligence and Program Management
 Worked with project sponsors, project managers and stakeholders to sign off the Project
Initiation Documents for 2011 strategic projects.
 Coached and supported project managers on project management in Tesco.
 Provided Commercial Buying Team with supplier analysis for supplier negotiation, and
range gap analysis for revenue and margin improvement.
 Produced Range Insights Report – identified over RM 13 million market opportunities
within 30 product categories through market analysis, competitor survey, customer survey,
customer spending analysis and sales analysis.
 Up-skilled agency, including Nielsen and GFK, to perform customized market analysis
catering to sales team’s needs
 Initiated the improvement of market research reports, making it more relevant to the
Commercial team.
 Worked closely with research agencies to increase the number of customized category performance report
from less than 5 per year to 20 reports per year. Provided more actionable market insights to Commercial
Team for revenue and margin improvement purposes.
 Improve revenue and profit
 Improve customer satisfaction, particularly in term of range satisfaction
Main Impacts to BusinessMain Impacts to Business

13. Main functions: Go-To-Market Project & Program Management
 Implemented various Postpaid products and loyalty programs
 Developed and shared the best Device Bundled Project Management practice with other
project managers within my department.
 Developed one of the retail best practices in end-to-end device handling, from registration
of customer interests, stock allocation to various channels, to handling customers under
out-of-stock situation.
 Worked closely with HOD in managing the Broadband product portfolio.
 Received 2013 Maxis Departmental Award and 2013 Maxis Senior Management Award for
excellent contribution and team work.
 Main responsibilities include:
 Drive overall project planning and tracking of milestones across all workstreams to achieve the desired
business outcomes agreed with the Sponsor/Steering Committee with input from the respective leads
 Identify, escalate and manage of key projects issues
 Manage changes to baseline scope, budget and schedule
 Provide consolidated reporting across all workstreams to key stakeholders on a timely basis
Project Manager (Jul’11 – Aug’13), Program Manager (Sept’13 - Now)
Project Management Office, Maxis
 On-time, on-budget, with high quality of project implementation
 Improve customer satisfaction
Main Impacts to BusinessMain Impacts to Business

14. My Performance in Maxis so far

15. Why Me?
• I am an experienced Business Manager with solid
cross-functional experience and proven results in
project management and business analysis.
• I am multi-lingual with ability to communicate well in
English and Mandarin.
• I am a strong team leader and a great team player who
works very well with cross-functional team to get things
done on-time.
• I am very independent, hard-working, committed, and have
proven results to make things simpler, faster and easier.

16. Career Performance
and
Certificates

19. My Performance in Maxis so far

22. Compliment on my leadership

26. Contact
Yong Chee KhenYong Chee Khen
131, Jalan Puteri 6/5,
Bandar Puteri Puchong,
47200 Selangor
6012-265 8389
YongCheeKhen@yahoo.com
http://www.linkedin.com/in/yongcheekhen