Electronic marketing is directly marketing a commercial message to a group of people using email. Email marketing can be done to either sold lists or current customer databases and usually involves using email to send ads, request business, or solicit sales or donations to build loyalty, trust, or brand awareness. Effective email marketing requires an attention-grabbing subject line that accurately conveys the purpose of the message in a few words and compelling content that encourages readers to open the email.
2. Electronic marketing is directly marketing a
commercial message to a group of people using email. In its
broadest sense, every email sent to a potential or current
customer could be considered email marketing. It usually involves
using email to send ads, request business, or solicit sales or
donations, and is meant to build loyalty, trust, or brand
awareness. Email marketing can be done to either sold lists or
current customer database. Broadly, the term is usually used to
refer to: Sending email messages with the purpose of enhancing
the relationship of a merchant with its current or previous
customers, to encourage customer loyalty and repeat business.
Introduction :
3. Trainings by Vidya Bhagwat
Writing An Effective Email
• The subject line of your e-mail is of utmost importance, as it is
what will determine whether the person reads, files, forwards,
ignores, or deletes your e-mail message. Therefore, be specific
enough to convey the main purpose of your message in the
subject line. For example, don’t just write “Meeting,” but rather
“Schedule Meeting to Discuss Upcoming Marketing Seminar.” Also,
consider including essential information (such as a response date)
in the subject line if you can do so briefly.
• Be careful when crafting the subject of your e-mail, however, that
you do not unintentionally imply more or less than you intend to.
4. Trainings by Vidya Bhagwat
Subject lines Are Headlines
• Subject lines in emails should be approached in exactly the same
way. It is the subject line that gets the email opened, not the
content. Nobody knows the content except you, so make sure that
your subject line compels the receiver to open it. Most people
open their inbox each morning to find dozens and dozens of
emails, sometimes even hundreds. They quickly scan down the
subject lines, and sometimes the sender.
• However, analysis has shown that it is the subject line that most
determines whether or not an email is opened. Once it is opened,
it is then the title that determines if it is read, so with an email you
have both the subject line and the title to work on. Little wonder
that people who are expert at writing subject lines and titles make
so much money from their ebooks on the subject.
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Email Template
• Email newsletters are an important part of communicating with
our customers and updating them about the latest happening in
your company. An interesting layout catches the attention of the
reader and thus help in spreading a work about your product or
service. When you send out newsletter, you have to try and catch
your reader’s attention and that is a very difficult thing to do in
this day and age, because people don’t have very long attention
spans.
• Good HTML Email Templates gives you the upper hand as it can
be modified easily and is not too bulky for the readers Inbox.
Today we have collected Free HTML Email Templates for you to
make sure that you will be able to grab the attention of your
readers and then keep it.
6. Trainings by Vidya Bhagwat
Mass Email
• A Bulk Email Marketing company, can provide a full service
mass emailing campaign to Bulk Email Marketing
Software and server. Whether you are looking for a trusted
and reliable mass emailing company to fast delivery of your
mass bulk email campaign, IPS Bulk Email Marketing is the
answer for your email blasting needs. From our exclusive
online mass emailing software to our dedicated mass emailing
servers solution, IPS email marketing can be your solution
provider in your mass emailing needs.
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How To Stop Email Spam
• Spam has become a constant fixture in our online lives. While
it’s easy to gloss over spam in your inbox, accidentally clicking a
spam link can lead to virus infection and identity theft. Take the
fight to the spammers by actively blocking the spam that you
receive, as well as preventing future spam. Your inbox will thank
you.
Any message that asks for your password is never
real (all legitimate websites have automated password reset
programs). Requests from strangers should always be ignored .
Many email services have a preview window, which will allow
you to read an email message without opening it.
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Steps For Stop Spam
1. Check who it’s from :
Spam will almost always come from an unrecognized sender,
often with odd email addresses. That doesn’t mean that all
unrecognized email is spam. Legitimate newsletters, website
administration emails (password resets, authentication requests,
etc.), and more may come from addresses you don’t recognize.
2. Look for links :
Only click links from trusted senders. The entire purpose of
spam is to get you to click a link. If an email contains a link and
you don’t recognize the sender, chances are it is spam. Hover
your mouse over any link to see the destination in your browser
or email client’s status bar.
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3. Check the spelling :
Spam often contains misspellings and oddly-worded
sentences. This can include bizarre capitalization and weird
punctuation. Many have gibberish at the end of the message.
4. Read the message:
Anything that claims you are a winner for a contest you
never entered, offers you access to unclaimed money, or
promises free electronics or pills is ever legitimate. Any
message that asks for your password is never real (all legitimate
websites have automated password reset programs). Requests
from strangers should always be ignored.Many email services
have a preview window, which will allow you to read an email
message without opening it.
10. Trainings by Vidya Bhagwat
5. Look for attachments :
Malware and viruses are often disguised as email
attachments. Never download an attachment from a sender
that you do not trust or were not expecting.
