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Ascential Software Strategy and Direction
Ascential Software at a Glance Formed September 19 th  2000; Named on January 16 th , 2001 (Formerly Informix Business Solutions) Headquartered in Westboro , MA USA 1000 Employees World-wide in over 25 countries Over 1 6 00 Customers  World-Wide Over 200 Partners World-wide $ 122M Revenue in 2000 23 April – Announced the sale of Database Division to IBM   FOCUS:  Information Asset Management
IBM-Ascential Partnership ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Market Position  Ascential Gains Independence ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Financial Impact   Ascential Can Fund It’s Own Growth ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Ascential Software’s Goal Changing the Way the World Looks at Information Help today’s information-intensive companies convert their unrefined raw data and content into valuable, reliable, re-usable information assets
Business Imperatives for Global 2000 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Business Imperatives for Global 2000 ,[object Object],[object Object],Source: Meta Group
??? ERP video images documents web clicks transactions customer data sales data data feeds web sites People (and programs) that need information He who uses information most effectively wins Sea  of  information The Challenge customers partners employees
Data Volumes: Big…And Getting Bigger Source: “Surviving the Perfect Storm in Data Management” DM Review, January 2001
Enterprise Content is Largely Un-managed In a Database 15% Un-managed 85%
[object Object],[object Object],Why is content (rich media) so valuable? John Bowen FAC/Util,  January 24th 2001
Market Evolution Document Management Media Asset Management DW/BI Multi-Media 1990 1995 2000 Web Content Dynamic Web Content Web Content Management Portals DW Architectures Client Reporting Tools Analytic Applications Bi-Portals E- Analytics ETL
Ascential Software Information Asset Management Framework Ascential has developed a framework which addresses the five critical aspects of Information Asset Management SFM CRM HR Employee Partner Customer Predict Decide Act Reuse Collaborate Collect Validate Organize Administer Deliver
Data Movement and Replication (ETL) Software License Revenue $M ,[object Object],[object Object],Fastest Growing Segment of Warehouse Generation Tools Market 1999 Market Share 13.9% Ascential 12.9% Informatica 7.1 %  ETI 2.5 %  Sagent Movement and Replication (25% CAGR) Total Generation Tools (13.7% CAGR) *Source: IDC, August 2000
Media Management - MAM Market Share 2000 Source:  Private Research including Frost & Sullivan, Gartner Jupiter, Forrester, Arther Andersen, IDC Total Market Est. 2000: $100M
Confirmation “ We are witnessing leading enterprises become increasingly aware of information’s tangible value. Ascential’s novel strategy appears squarely focused on assisting these enterprises in evolving from treating information as a business by-product, to managing it as a true corporate asset. This tack along with the fresh identity, targeted technology portfolio, and robust  methodology should further convince the industry of its database independence and real potential as a partner for success.” Doug Laney Vice President  Application Delivery Strategies METAGroup According to Meta Group - by 2004, companies will be managing 10 times as much data as they do today!
Key Products ,[object Object],[object Object],[object Object],[object Object],[object Object],DataStage XE
Key Products and Solutions Ascential’s SAP Solutions combine infrastructure components with pre-defined templates, so companies can fully leverage the information assets in their SAP data environments.  Ascential’s SAP Solutions also allow companies to integrate their enterprise operational and legacy systems with SAP’s Business Information Warehouse (BW).  SAP Solutions
SAP-Ascential Partnership – 30/4/01 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
SAP- Ascential Alliance Summary  ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Key Products ,[object Object],[object Object],[object Object],[object Object],Web Success
Key Products ,[object Object],Analytic  Components
Key Products ,[object Object],[object Object],[object Object],[object Object],Axielle
Key Products ,[object Object],[object Object],[object Object],[object Object],[object Object],Media360
Framework - Product Mapping 2001 Axielle i.Decide Media360 SAP   Solutions DataStage XE SFA CRM E-mail Employee Partner Customer Predict Decide Act Reuse Collaborate Collect Validate Organize Administer Deliver
1600 Prestigious Customers
Data Integration Customers Healthcare Blue Cross Clue Shield Tennessee CareGroup Healthcare Systems Glaxo Smithklein & Beecham Humana Inc. Johnson & Johnson MX Health Institute Novartis Pharmaceuticals Personal Path Systems (Franklin Health) Pfizer Premera Blue Cross Blue Shield Regence Group Washington Dental Services Manufacturing Acindar Acordis Acetate Products Arcor Brunswick Indoor Recreation Glidden Paint Kamen Kraftmaid Kraft Foods Mannington Mills McCormick & Co Monsanto Phillip Morris SC Johnson Stahlwerke Bremen Timken Insurance & Banking ABN Amro Allianz Gruppe American Express Aspecta Banco de Mexico Banco Santander BankBoston Barclays Capital Services Britannia Building Society Citibank Commerce Bank Credit Lyonnais Credit Suisse Deutsche Bank Dresdner Bank Equifax Europe (UK) Fleet Financial Hartford Life JP Morgan Lloyds TSB Insurance Merrill Lynch Standard Chartered Bank USB Warburg Zurich Financial Service  Telecommunicaion Airtel Americel BCE Emergus Bell Actimedia Bell South CTBC France Telecom NE&T New World Telephone NexTel  Nextel S/A OneLink Orange Communications PSINet Sitel Telecom Italia Mobile Telefonica Chile Telefonica Peru Telemig Celular TELESP TELET Vodafone Ltd.  Retail Belron International Benetton Formula Ltd. BizRate.com Carrefour Homeruns.com HomeRuns.com Juvena AG Kinkos Lojas Renner LVMH Palacio Hierro Sabritas Sears Roebuck & Co Spartan Stores Things Remembered Unified Western Grocers Inc Yline
Data Integration Customers (continued) Transportation & Hospitality Blacks Leisure Group Boeing Choice Hotels Daimler-Chrysler DHL Systems Ltd. Eldridge Pope & Co Plc. Eurotunnel General Motors Hertz Lease International Truck and Engine Kanton Zurich Leaseplan UK Lex Vehice Leasing Ltd. Northwest Airlines Purolator Courier RAC Motoring Services Railpart Subaru of America Thomas Cook Group Ltd. Consumer Packaged Goods Anheuser-Busch Colgate-Palmolive UK Ltd. ED&F Man Sugar Ltd. Interbrew UK Ltd. Kraft PepsiCo Philip Morris Technology Acuma Information (SI) Agilent Answers Belmin Group Ltd. Bull Information Systems Ltd Caci Ltd. (SI) DST Systems EDS Systems Ltd. Engyro Epixtech Ltd. Fujitsu Siemens GFI Informatique NetCorner Reuters Ltd Samsung Siemens Sitel Sybase (UK) Ltd. Sybase Hang Kong Telcom Italia Zeborg Government & Education Greater Manchester Police Latin-American Institute of Education Ministry of Industry and Trade (Czech) North of Scotland Water Sunderland NHS Trust Syracuse University West Mercia Constabulary Media & Entertainment BMG Entertainment DirecTV  Disney Highwire.com Manchester United Plc. Minnesota Public Radio Sistema Brasileiro Televisao Tower Publishing Services Weather Channel William Hill  XM Radio Energy Aera Energy Bonneville Power BP Oil UK Ltd Enron Europe Ltd. Enron Power Operations Ltd. ESCELSA Husky Oil Hydro Quebec Pan American Energy Shell Retail International  Transportadora Gas del Sur (Argentina)
Media Asset Management Customers Broadcasters / Content Creators CNN  Grupo Televisa (Mexico) TeleCinco (Spain) Radiotelevisione Italia (RAI) Mediaset (Italy) Canadian Broadcasting Corp TV Bandereintes (Brazil) Televisio de Catalunya Weta (New Zealand) TBS (USA) Publishers Abril (Brazil) NASPERS (South Africa) Retail / Distribution Koch Media (Austria) Sears (USA) Leading ‘Athletics’ brand name (USA) Manufacturing Hewlett Packard (Singapore) Amcor (Australia) Telecommunications / ASP Anatel (Brazil)  Williams Vyvx (USA) British Telecom Broadcasting (UK) Hewlett Packard Broadband (Global) Other Ferrari Formula 1 Racing Team (Italy) TXT e-solutions (Italy) Alpha Point (Portugal) Duet Broadcast (Malaysia) iMedlink Portals 100 th  Battalion US / Japanese War Memorial Additiv (Switzerland) eBiscom (Italy) Atlas Internet (Spain) Men@Work (Belgium) Regione Vallee D’Aosta (Italy) Education Ministry of Education (Mexico) Texas A&M (USA) Law Enforcement US Marshals Service Carabinieri - Italy
A Partner Oriented Approach ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Content Management  Strategies

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Ascential Strategy And Direction Ppt

  • 2. Ascential Software at a Glance Formed September 19 th 2000; Named on January 16 th , 2001 (Formerly Informix Business Solutions) Headquartered in Westboro , MA USA 1000 Employees World-wide in over 25 countries Over 1 6 00 Customers World-Wide Over 200 Partners World-wide $ 122M Revenue in 2000 23 April – Announced the sale of Database Division to IBM FOCUS: Information Asset Management
  • 3.
  • 4.
  • 5.
  • 6. Ascential Software’s Goal Changing the Way the World Looks at Information Help today’s information-intensive companies convert their unrefined raw data and content into valuable, reliable, re-usable information assets
  • 7.
  • 8.
  • 9. ??? ERP video images documents web clicks transactions customer data sales data data feeds web sites People (and programs) that need information He who uses information most effectively wins Sea of information The Challenge customers partners employees
  • 10. Data Volumes: Big…And Getting Bigger Source: “Surviving the Perfect Storm in Data Management” DM Review, January 2001
  • 11. Enterprise Content is Largely Un-managed In a Database 15% Un-managed 85%
  • 12.
  • 13. Market Evolution Document Management Media Asset Management DW/BI Multi-Media 1990 1995 2000 Web Content Dynamic Web Content Web Content Management Portals DW Architectures Client Reporting Tools Analytic Applications Bi-Portals E- Analytics ETL
  • 14. Ascential Software Information Asset Management Framework Ascential has developed a framework which addresses the five critical aspects of Information Asset Management SFM CRM HR Employee Partner Customer Predict Decide Act Reuse Collaborate Collect Validate Organize Administer Deliver
  • 15.
  • 16. Media Management - MAM Market Share 2000 Source: Private Research including Frost & Sullivan, Gartner Jupiter, Forrester, Arther Andersen, IDC Total Market Est. 2000: $100M
  • 17. Confirmation “ We are witnessing leading enterprises become increasingly aware of information’s tangible value. Ascential’s novel strategy appears squarely focused on assisting these enterprises in evolving from treating information as a business by-product, to managing it as a true corporate asset. This tack along with the fresh identity, targeted technology portfolio, and robust methodology should further convince the industry of its database independence and real potential as a partner for success.” Doug Laney Vice President Application Delivery Strategies METAGroup According to Meta Group - by 2004, companies will be managing 10 times as much data as they do today!
  • 18.
  • 19. Key Products and Solutions Ascential’s SAP Solutions combine infrastructure components with pre-defined templates, so companies can fully leverage the information assets in their SAP data environments. Ascential’s SAP Solutions also allow companies to integrate their enterprise operational and legacy systems with SAP’s Business Information Warehouse (BW). SAP Solutions
  • 20.
  • 21.
  • 22.
  • 23.
  • 24.
  • 25.
  • 26. Framework - Product Mapping 2001 Axielle i.Decide Media360 SAP Solutions DataStage XE SFA CRM E-mail Employee Partner Customer Predict Decide Act Reuse Collaborate Collect Validate Organize Administer Deliver
  • 28. Data Integration Customers Healthcare Blue Cross Clue Shield Tennessee CareGroup Healthcare Systems Glaxo Smithklein & Beecham Humana Inc. Johnson & Johnson MX Health Institute Novartis Pharmaceuticals Personal Path Systems (Franklin Health) Pfizer Premera Blue Cross Blue Shield Regence Group Washington Dental Services Manufacturing Acindar Acordis Acetate Products Arcor Brunswick Indoor Recreation Glidden Paint Kamen Kraftmaid Kraft Foods Mannington Mills McCormick & Co Monsanto Phillip Morris SC Johnson Stahlwerke Bremen Timken Insurance & Banking ABN Amro Allianz Gruppe American Express Aspecta Banco de Mexico Banco Santander BankBoston Barclays Capital Services Britannia Building Society Citibank Commerce Bank Credit Lyonnais Credit Suisse Deutsche Bank Dresdner Bank Equifax Europe (UK) Fleet Financial Hartford Life JP Morgan Lloyds TSB Insurance Merrill Lynch Standard Chartered Bank USB Warburg Zurich Financial Service Telecommunicaion Airtel Americel BCE Emergus Bell Actimedia Bell South CTBC France Telecom NE&T New World Telephone NexTel Nextel S/A OneLink Orange Communications PSINet Sitel Telecom Italia Mobile Telefonica Chile Telefonica Peru Telemig Celular TELESP TELET Vodafone Ltd. Retail Belron International Benetton Formula Ltd. BizRate.com Carrefour Homeruns.com HomeRuns.com Juvena AG Kinkos Lojas Renner LVMH Palacio Hierro Sabritas Sears Roebuck & Co Spartan Stores Things Remembered Unified Western Grocers Inc Yline
  • 29. Data Integration Customers (continued) Transportation & Hospitality Blacks Leisure Group Boeing Choice Hotels Daimler-Chrysler DHL Systems Ltd. Eldridge Pope & Co Plc. Eurotunnel General Motors Hertz Lease International Truck and Engine Kanton Zurich Leaseplan UK Lex Vehice Leasing Ltd. Northwest Airlines Purolator Courier RAC Motoring Services Railpart Subaru of America Thomas Cook Group Ltd. Consumer Packaged Goods Anheuser-Busch Colgate-Palmolive UK Ltd. ED&F Man Sugar Ltd. Interbrew UK Ltd. Kraft PepsiCo Philip Morris Technology Acuma Information (SI) Agilent Answers Belmin Group Ltd. Bull Information Systems Ltd Caci Ltd. (SI) DST Systems EDS Systems Ltd. Engyro Epixtech Ltd. Fujitsu Siemens GFI Informatique NetCorner Reuters Ltd Samsung Siemens Sitel Sybase (UK) Ltd. Sybase Hang Kong Telcom Italia Zeborg Government & Education Greater Manchester Police Latin-American Institute of Education Ministry of Industry and Trade (Czech) North of Scotland Water Sunderland NHS Trust Syracuse University West Mercia Constabulary Media & Entertainment BMG Entertainment DirecTV Disney Highwire.com Manchester United Plc. Minnesota Public Radio Sistema Brasileiro Televisao Tower Publishing Services Weather Channel William Hill XM Radio Energy Aera Energy Bonneville Power BP Oil UK Ltd Enron Europe Ltd. Enron Power Operations Ltd. ESCELSA Husky Oil Hydro Quebec Pan American Energy Shell Retail International Transportadora Gas del Sur (Argentina)
  • 30. Media Asset Management Customers Broadcasters / Content Creators CNN Grupo Televisa (Mexico) TeleCinco (Spain) Radiotelevisione Italia (RAI) Mediaset (Italy) Canadian Broadcasting Corp TV Bandereintes (Brazil) Televisio de Catalunya Weta (New Zealand) TBS (USA) Publishers Abril (Brazil) NASPERS (South Africa) Retail / Distribution Koch Media (Austria) Sears (USA) Leading ‘Athletics’ brand name (USA) Manufacturing Hewlett Packard (Singapore) Amcor (Australia) Telecommunications / ASP Anatel (Brazil) Williams Vyvx (USA) British Telecom Broadcasting (UK) Hewlett Packard Broadband (Global) Other Ferrari Formula 1 Racing Team (Italy) TXT e-solutions (Italy) Alpha Point (Portugal) Duet Broadcast (Malaysia) iMedlink Portals 100 th Battalion US / Japanese War Memorial Additiv (Switzerland) eBiscom (Italy) Atlas Internet (Spain) Men@Work (Belgium) Regione Vallee D’Aosta (Italy) Education Ministry of Education (Mexico) Texas A&M (USA) Law Enforcement US Marshals Service Carabinieri - Italy
  • 31.
  • 32. Content Management Strategies

Hinweis der Redaktion

  1. Applications o the 90s: this was all about getting manual processes automated for standard business processes Applications to Survive: the notion here is that the CxO is concerned about the customer – how to find them, close them, and keep them. Knowledge about the customer and how the companies actions and competitive actions will impact the customer are key to survival. Operational Efficiencies are also still extremely crucial for bottom line impact. Automation of media asset production or the automation of on-line selling and buying is critical to the ability of the organization to control costs.
  2. This growth shows the explosive growth of data volumes. GartnerGroup, (not included in this graphic), forecasts that between 1999 and 2004, the amount of data companies store will increase 30 fold.
  3. 9 In order to move to this second phase of data processing, companies need to bring under control the data that is currently unmanaged. This includes the list that you see in front of you on the slide. Every company has a tremendous number of documents that are stored in paper form. On laptops you may have a gigabyte or more of spreadsheets, presentations, word processing files and email in file systems which are extremely difficult to search because they are not under data management control. Analysts tell us that only about 15% of the worlds data is in a database, the rest is unmanaged.
  4. Why will NewCo and by extension be successful in this market? Because we have the technology, culture, installed base and professional staffing to fully resource and leverage the market opportunity. This slide lists are unique differentiators and should stress the value our openness, vision and partner centric culture will add to our joint success.