Factors Effecting the Consumer Purchase Decision

1. A survey on Impact of Brand on Consumer purchase decision
Dear Participant,
The aim of this survey is to determine the impact of Brand on Consumer purchase decision; it is
conducted by the students of (M.com 1st semester). It will not take more than 5 to 10 minutes to fill in
this survey further it is ensured that all the information provided in this survey will be kept confidential
and anonymous. It is also ensured that this information will be used only for research purpose. Your
support in this regard will highly appreciate.
Thank you for participation
1. Name (Optional):_________________________
2. Gender:
 Male  Female
3. Age:
 20 Years or less  21 – 30years  31 – 40 years  41 years plus
4. Qualification:
 Matriculation or less  Intermediate  Bachelor  Master & above
5. Profession:
 Salaried person  Business man  Student  other
6. Organization: ________________________________________
7. Designation: ________________________________________
Please indicate how strongly you agree or disagree with each statement using the scale given
below please place a tick mark ( ) on the appropriate column 1,2,3,4, or 5 accordingly.
Scale
Strongly Agree Agree Undecided Disagree Strongly Disagree
(SA) (AG) (UN) (DA) (SD)
5 4 3 2 1
Sr.# Brand SA AG UN DA SD
08 Brand name bring pleasant memories in your mind 5 4 3 2 1
09 I'm satisfied with the services offered by the brand 5 4 3 2 1
10 Brand name portray better product quality 5 4 3 2 1
11 I feel satisfaction after purchasing my favorite brand 5 4 3 2 1
12 Brand enhance the customer self-esteem 5 4 3 2 1

2. Product Quality SA AG UN DA SD
13 A good Brand is a symbol of product quality 5 4 3 2 1
14 Brands never compromise on product quality 5 4 3 2 1
15 Good brands always provide good product quality 5 4 3 2 1
16 I prefer brand for their product quality 5 4 3 2 1
17 I prefer my favorite brand due to good quality 5 4 3 2 1
Price SA AG UN DA SD
18 I'm not satisfied with the current price of my favorite brand 5 4 3 2 1
19 Good brand always have higher prices 5 4 3 2 1
20 I am Willing to pay more for branded products 5 4 3 2 1
21 I prefer to purchase branded Product at fair price 5 4 3 2 1
Packaging SA AG UN DA SD
22 I am satisfied with the packaging of my favorite brand 5 4 3 2 1
23 Good brands always in good packaging 5 4 3 2 1
24 Brand's packaging always satisfied the consumers 5 4 3 2 1
25 Brand's packaging provide useful information for users 5 4 3 2 1
Availability SA AG UN DA SA
26 I prefer the Brand that is available in the market 5 4 3 2 1
27 My favorite brand always available in the market 5 4 3 2 1
28 I prefer the brand that is available everywhere. 5 4 3 2 1
29 I prefer the brand that is available on Internet 5 4 3 2 1
Consumer Purchase Decision SA AG UN DA SD
30 I always prefer the quality of product on price 5 4 3 2 1
31 I always prefer the good packaging of brands 5 4 3 2 1
32 I always purchase the branded goods available at fair price 5 4 3 2 1
33 I always prefer the such brand which is available in the market 5 4 3 2 1
Contact information:
Cell No: _______________________
E-mail:________________________
Signature: __________