3. What is social media?
What is social media?
Social media refers to the means of interactions among people in which they
create, share, exchange and comment contents among themselves in virtual
communities and network. (Wikipedia)
4. What is social media?
What is social media?
Social media refers to the means of interactions among people in which they
create, share, exchange and comment contents among themselves in virtual
communities and network. (Wikipedia)
5. What is social media?
What is social media?
Social media refers to the means of interactions among people in which they
create, share, exchange and comment contents among themselves in virtual
communities and network. (Wikipedia)
6. What is social media?
What is social media?
Social media refers to the means of interactions among people in which they
create, share, exchange and comment contents among themselves in virtual
communities and network. (Wikipedia)
7. What is social media?
What is social media?
Social media refers to the means of interactions among people in which they
create, share, exchange and comment contents among themselves in virtual
communities and network. (Wikipedia)
8. What is social media?
What is social media?
Social media refers to the means of interactions among people in which they
create, share, exchange and comment contents among themselves in virtual
communities and network. (Wikipedia)
9. What is social media?
What is social media?
Social media refers to the means of interactions among people in which they
create, share, exchange and comment contents among themselves in virtual
communities and network. (Wikipedia)
15. Percentage of adults
who use the internet to
visit a social network
site like Facebook,
Linked In or Twitter.
Survey of 2,253 adults by Pew Internet and American Life Project, 8/2012
17. Percentage of internet
users under 30 who visit
a social network site like
Facebook, Linked In or
Twitter.
Survey of 2,253 adults by Pew Internet and American Life Project, 8/2012
19. Percentage of adults
using the internet and
visiting social media sites
who use their phones to
access a social
networking site.
Pew Internet and American Life Project, 10/2011
22. Social media has overtaken pornography as the
No. 1 activity on the web
23. “Social media provides the tools needed to
minimize the communication gap and
participate effectively in an active, ongoing
dialogue. Social media is an important part of
the "Whole Community" approach because it
helps to facilitate the vital two-way
communication between emergency
management agencies and Communities of
the public, and it allows us to quickly and
specifically share information with state and
local governments as well as the public.”
FEMA administrator Craig Fugate
43. Social-media policies are intended to
create necessary boundaries, it is
important that they are written in a
manner that does not suppress the First
Amendment or collective-bargaining rights
of department members or their ability to
interact with co-workers.
Curt Varone
45. Formally define the objectives of your social media presence
• Communicate directly with the public, especially
during emergency
46. Formally define the objectives of your social media presence
• Communicate directly with the public, especially
during emergency
• Increase efficiency
47. Formally define the objectives of your social media presence
• Communicate directly with the public, especially
during emergency
• Increase efficiency
• Contribute to a culture of engagement
48. CONTENT STRATEGY
Relevant: Information that helps residents and pertains to their
daily lives
Timely: Information about deadlines, upcoming events, news or
related to current events
Actionable: Information to register, attend, go or do
51. I will gladly email this presentation
and accompanying handout to you.
Please feel free to contact me.
Melissa Weinberger
mweinberger@donahue.umassp.edu
Hinweis der Redaktion
78% of adults aged 18 and over use the internet/ Email and search remain the backbone of the internet (roughly six in ten online adults engage in each of these activities on a typical day), but other activities are becoming ubiquitous as well. Using social networking sites, an activity once dominated by young adults, is now done by 65% of internet users—representing a majority of the total adult population. Among internet users, we see a very strong correlation in use with age, as some 87% of internet users under 30 use these sites, compared with less than a third (29%) of those 65 and older. However, though their overall numbers are still relatively low, older adults have represented one of the fastest-growing segments of the social networking site-using population.18 This growth may be driven by several factors, some of which include the ability to reconnect with people from the past, find supporting communities to deal with a chronic disease, and connect with younger generations.19
Facebook remains the most-visited social network in the U.S. via PC (152.2 million visitors), mobile apps (78.4 million users) and mobile web (74.3 million visitors), and is multiple times the size of the next largest social site across each platform
Facebook remains the most-visited social network in the U.S. via PC (152.2 million visitors), mobile apps (78.4 million users) and mobile web (74.3 million visitors), and is multiple times the size of the next largest social site across each platform
