Key points while Designing & Delivering Business Presentations

1. Designing & Delivering
Business Presentation
{ - BCOM
Lehman/Dufrene/Sinha

2. “At the end of the presentation, the audience will
_________________”
Identify your Key Message

3.  WHO is the audience?
 WHY is the topic important to the audience?
 WHAT environmental factors affect the
presentation?
Know your Audience

4. “My name is… and my topic is …” or “It is a
pleasure…”
 A shocking statement or startling statistic.
 A quotation
 Open-ended question
 An appropriate joke or humor
 Related story
Organizing the Content
-Introduction

5.  Provide support in a form that is easy to
understand
 Simple vocabulary & Short sentences
 Avoid jargons or technical terms
 Provide relevant statistics
 Use presentation visuals
Organizing the Content
-Body

6. “Telling the audience what you have already told
them.”
“That’s all I have” or “That’s it”
Organizing the Content
-Close

7.  Recap and Opening  Greetings
summary  Purpose and
10% objective
 Call for Action Close
 Invite for  Audience benefit
20%
questioning  Presentation plan
Body
70%
 Sequential Order > Comparison and contrast
 Problem solving formula > Cause & Effect
 Order of importance
 Question & Answer method
Guidelines to Organize the
Contents

8. Boards & Flip
Handouts
Charts
Overhead Electronic
Transparencies Presentations
Models or
Physical
Objects
Selecting an Appropriate
Presentation Visuals

9. HUMOR
• Important element in any presentation
• Easy connection with the audience
• Gets attention
• Alleviates boredom
• Reduction of mental tension VALUE OF HUMOR IN A
• Discourages conflect
• Enhances comprehension
PRESENTATION
• Shouldn’t embarrass people
• Ethnic jokes are inappropriate • Establishes a connection with the
• Profane language is definitely not audience
recommended • Increases audience’s willingness to listen
• Makes message more understandable
and memorable
• Alleviates negativity associated with
sensitive subjects
Effective Slide Content

10.  Limit the text on the slide – 7 X 7 rule
 Use graphic to direct audience’s attention
 Use left alignment of the text
 Capitalization & Punctuation Rules:
 Use capital letters carefully
 Omit punctuation at the end of bulleted lists
 Avoid abbreviations that may cause confusion
Space, Design &
Typography

11. {
Refining your Speech

12.  Memorized
 Scripted
 Impromptu
 Extemporaneous
Delivery Method

13. PEOPLE Concept