1. Oddroad – Be Mobile
Solution Proposal
1

2. Facts & Trends – Mobile Ad Revenue Projection
Rest of World 2010
2011
2015
APAC
Significant projected increase
Europe in mobile advertising presents
an opportunity to create new
monetization mechanisms.
North America
0 2000 4000 6000 8000
Million USD
Mobilitas

3. Stats and Facts
70
60
50
40
Users in Millions
30 Active Users
Claimed user
20
10
0
Source: IAMAI
Mar 09 Mar 10 Mar 11 Jun 11 Sep 11 Dec 11 Mar 12
Mobilitas

4. Stats and Facts
About 1 in 3 business travelers have
posted reviews online of places they’ve
been.
Mobilitas

5. Stats and Facts
Mobile usage during Travel
0%
42% check-in
60% People thru mobile
Others use Mobile
during Travel
.
Around 60% of travelers use mobile phone for their flights/hotel related information
and 70% of them use mobile phone phone for Check-in hotels and flights.
Mobilitas Source: Think-insights with Google

6. Stats and Facts
46% of Leisure and 68% of business travelers watch travel-related online
videos & browse pictures. Among them, 68% are thinking about a trip and out of
those 70% are choosing a destination.
Mobilitas Source: Think-insights with Google

7. Experiential Goals
Consumer
Experience
Value Quick access Design
Localized/ Usability
Personalized
Friends Seamless web
Sharing / Activities experience
Recommendations Anytime Anywhere
Find-ability Playfulness
Wish-list Coolness
Mobilitas

8. 5 Stages of Travel
Find / Explore
/ Friends
Phase 2
Mobilitas Source: Think-insights with Google

9. Oddroad explore
Pictorial
representation is
Landing Page of interesting, engaging,
Oddroad, gives users quick to understand
choice to select the and decide what user
type of destination he loves. Below count
loves to explore. shows how many place
Just swipe left and are to explore and
right to see the types
of places
Mobilitas

10. Explore – Panorama exp
Mobilitas

11. Second level – relevant parameters only
Result Listing of
selected options.
Easy Parameters
at second level or
advance search
after selection of
the type of
places
Mobilitas

12. Finding Experience
Focused Search
with Featured
Places, opportu
nity for ads as
well.
Mobilitas