1. Problem statement
Stakeholder
NEEDS A WAY TO
(describe person using empathetic language) (needs are VERBS)
DO
SAY
THINK
FEEL
BECAUSE
InsightNeed
STAKEHOLDER
Insights
Design Thinking Action Lab 2013
I did not know what he wanted to study at
the beginning
I like programming
I want to earn money
I don’t want to work on the maquiladoras
(factory), my parents say it is very heavy
and that is why they are helping me to
study
I have not defined where i want to work
I need to know where vacants are available
The best way to get a job is thru my profes-
sors, friends,internet, contacts
He want to be better than his parents (economi-
cally speaking)
He feels he learns a lot if doing an internship
I feel stressed when thinking about job inter-
views
He feels shy being interviewed
He has not thought very much on what to do when he gradu-
ates
He thinks that in order to get a job he needs to work hard
He thinks that it is easier to get a job if working while studying
He thinks it is not easy to get a job however
internships are excelent to learn new things and learn about
company environment
I think the best way to get a job is attitude
A 20-year old mexican
boy
Studying Information
technology (as techni-
cian)
Low class
Doing internship
Graduating in one year
He has looked for career related jobs but he has not
found them easily
He is doing an internship
He is not searching for job right now
He is about to graduate next year
The student has not though too much
on finding a job yet
Even when he has not defined where to
work, he does not want to end up
working in a maquiladora (factory)
His parents are giving him the opportu-
nity to study for not working in a
maquiladora (factory)
I felt him a bit stressed when he imag-
ined the job interview
He thinks that internships are good for
preparing for jobs
He might need career coaching since
he does not have clear vision on what
he wants to do
He has clear on what he does not want
to do
The pre-graduate student of IT figure out what he wants to do with his
career and job
he has not very clear what he wants to
do or thought about it
Design Thinking Class (online
course MIT)
Participant: Ulises Elias